Nikki Elbaz, Email Copywriting Expert, Subscription Ecommerce Live
In this episode of Subscription Ecommerce Live, email copywriting expert Nikki Elbaz taught us how to write emails that increase AOV, CLV, CTR, and all the other good acronyms.
We discussed:
The #1 (really easy!) email opportunity every subscription business needs to take advantage of
The d…
Email Strategist & Copywriter Nikki Elbaz
After being made redundant from her New York agency job, Nikki thought she’d go to Israel for a year and freelance as a copywriter. If it didn’t work out, she’d come back and get another agency job.
7.5 years later her family has grown up in Israel. Their mum is very much still freelance.
But she’s…
Conversion Copywriting Tips + AI Copy + Adapting Copy to Market Conditions + Analyzing Email Performance w/Nikki Elbaz
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) and guest Nikki Elbaz (Connect on LinkedIn and Twitter), talk all about converting via copy and emails. Nikki is a legendary conversion copywriter and shares her tips on where she goes for inspiration, brands that are crushing t…
How to Win With Email Copy in 2023 | With Nikki Elbaz
What email copy is likely to resonate with your target market and what's likely to turn them off? And has this changed much over the years?
That's what we're discussing today with a lady who was the copywriter behind winning emails for eight and nine-figure eCom and SaaS darlings like Four Sigmatic…
Season 2 Ep7: Nikki Elbaz, The Queen of Email
Dubbed “the Queen of Emails” by too many people to count, Nikki is the copywriter behind emails for Shopify Plus, Resident Home, Four Sigmatic, and more. Previously the Head of Email for the Copyhackers Agency, her micro-agency helps SaaS and ecommerce brands hit that elusive $1:$40 ROI. Get her ac…
Introducing Churn Flags: Where 3-Star Reviews Become NRR Lift
Peek behind the scenes at the retention moves that earn their place in the playbook of $50M+ ARR SaaS – the ones lifecycle flowcharts and QBR reviews miss.
Every episode, host Nikki Elbaz hands her guest a real piece of customer feedback – a 3-star review, a Reddit rant, a puzzling survey response.…
Owning your category costs you this product adoption tax | ft. Tara Robertson, CMO at Bitly
Being famous for one thing is the fastest way to cap your NRR. Your customers are happy, they renew – and they're using a fraction of what they pay for, because the rest of your platform doesn't exist in their mental picture of you.
This episode starts with a G2 review from a Bitly customer asking …
Who writes the release notes when your customers write the code? The open-source product adoption gap | Ft. Mario Araujo, ex-Head of Growth at Penpot
Penpot's users don't file feature requests. They open the source code, build the fix themselves, publish it for everyone else – and quite often never mention it to anybody. The single most important asset in their whole migration flow, the tool that gets your files out of Figma, arrived exactly tha…
Why what you're working on is what nobody adopts | Special: the whole Change Flags framework, live today
I've spent the better part of a year building the Change Flags framework. I use it in every episode of this show, in every client interaction, in every chapter I write for the book. Which is exactly how adoption dies: assuming everyone already knows what you know.
That's a Change Flag – even I'm no…
The 51% churn risk nobody owns – and all it takes is sending a sequence you already wrote | ft. Jane Portman, co-founder of Userlist
Most SaaS companies have a sharp play of following champions to their next company – because a former champion is good pipeline. Far fewer have any strategy for the person who just landed in the seat the champion vacated.
When a champion leaves, someone else inherits their account, and the onboardi…
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