# Mary Wells Lawrence
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mary wells lawrence (born Mary Georgene Berg on May 25, 1928 in Youngstown, Ohio, United States) is a retired American advertising executive. She was the founding president of Wells, Rich, Greene, an advertising agency known for its creative work. Lawrence was the first female CEO of a company listed on the New York Stock Exchange.
21: The woman at the table - history of Mary Wells Lawrence, advertising expert
Have you ever wondered who created the “I love New York” advertising campaign? Whose idea was it for flight attendants in the ’60’s to wear custom Emilio Pucci designer outfits? The woman (and advertising genius) behind these ideas was Mary Wells Lawrence. And today on Found Objects, I’ll tell you …
I Heart NY
Join hosts Eugenia and Josh as they delve into the fascinating story behind the iconic "I Heart NY" logo.
Discover the creative genius of graphic designer Milton Glaser and explore how the simple yet powerful design has become a symbol of the city and state. Learn about the 1970s advertising campa…
Mad Women: Influential Women in Advertising
Ever heard of Resor, Lawrence, or Robinson? No? How about Ogilvy, Bernbach, or Wieden? Yeah, I thought so.
It's time to change that.
Join me for a special International Women's Day episode as I explore the stories of the "Mad Women" who shaped the advertising world. From crafting iconic campaigns t…
Episode 6 - Sounds of Success
This fictional radio drama is set in the 1960s advertising world. "The Sound of Success" follows Pete Hartley, a junior advertising executive, as he receives mentoring from the sophisticated Mrs. Lawrence about incorporating music into business presentations.
With elements that evoke the Mad Men er…
The Backstory: A Woman Takes Madison Ave
The key to making your dreams become reality, is not accepting limitations. We're revisiting the first female powerhouse in the Madmen era of Madison Avenue, Mary Wells Lawrence. She rose from a working class life in Ohio to creating iconic ads for TWA, Pan Am, Hertz, IBM, Proctor and Gamble . . a…
The Backstory: A Woman Takes Madison Ave
The key to making your dreams become reality, is not accepting limitations. We're revisiting the first female powerhouse in the Madmen era of Madison Avenue, Mary Wells Lawrence. She rose from a working class life in Ohio to creating iconic ads for TWA, Pan Am, Hertz, IBM, Proctor and Gamble . . a…
Why Advertising History Matters -- Patterns That Never Die
That Instagram ad you saw this morning? It's using persuasion tactics from 1895. The ad before your YouTube video? That emotional storytelling structure was perfected in the 1930s. In this inaugural episode of Brand Strategy & Advertising, cultural historian and author Bob Batchelor, PhD reveals wh…
When Advertising Became Art — and Art Became Everything, Part I
Here’s a question worth considering: What is advertising actually for?
If your answer is “to sell products,” you’re not wrong. But you’re also only about a quarter right. The other three-quarters -- the part that explains why certain brands feel like part of your identity, why slogans burrow into y…
Advertising & Social Consciousness
One tear changed everything.
In 1971, a single image — a man in buckskin watching trash hit the roadside, one tear rolling down his face — became one of the most powerful moments in American advertising history. The "Crying Indian" wasn't selling anything. It was selling an idea. And it worked.
But…
Jon Crowley: Marketers Are Addicted to Certainty
Jon Crowley is a Toronto-based brand strategist, Partner, Head of Strategy, and SVP at FUSE Create. He is also the writer behind A Benign Conspiracy and a founding editor of Rebrief, an independent Canadian journal of advertising.
This conversation explores the realities of modern strategy, agency…
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