In Clear Focus: Audio Branding
In Clear Focus: Elevating brand storytelling with sound as we examine the evolution of audio branding. Dallas Taylor of podcast Twenty Thousand Hertz reveals the story behind the iconic Netflix sonic identity, Jon Rhuff and Yeosh Bendayan of Push Button Productions explain how jingles are composed,…
In Clear Focus: Audio Branding (Encore)
In Clear Focus: Elevating brand storytelling with sound. We examine the evolution of audio branding. Dallas Taylor of podcast Twenty Thousand Hertz reveals the story behind the iconic Netflix sonic identity, Jon Rhuff and Yeosh Bendayan of Push Button Productions explain how jingles are composed, a…
This is a Real Book Review?
In this episode of "Virtual Fools", the hosts review the book "Audio Branding: Using Sound to Build Your Brand" by Laurence Minsky and Colleen Fahey, which explores the importance of audio branding and how it can be used to create a lasting impression on consumers. They discuss the different elemen…
Let's Explore the Power of Sound: A Conversation with Laurence Minsky - Part 1
“I was just looking at a LinkedIn post. And they’re talking about branding and strategy, and everything in there was visual. There was nothing about sound, nothing about texture, nothing about taste. And it all goes together in the brand and brand perception. But sound is so strong compared to sigh…
The Art of Audio Branding: A Conversation with Laurence Minsky - Part 2
“Why not brand the sound so people know that they’re with a certain bank? Why not make it a little bit more ‘here’s your money’, which is a little bit more successful sounding, versus ‘don’t forget your card,’ which could be a little bit more alarming sounding. But you don’t want a bank to sound li…
How to Leap Mid-Career from One Industry to Another
Changing jobs is hard. Changing sectors is daunting. You’ve built a network, a reputation, skills, expertise, a firm grasp of how that industry operates. Maybe you even got a related degree or two! And to just leave all that behind…except that, you really are stuck or unfulfilled or simply underpai…
The Power of a Good Question | Laurence Minsky | 620
What if curiosity could change the course of your career? Today on Leveraging Thought Leadership, Laurence Minsky shares how a simple question about advertising portfolios led to a book deal for his first book: How to Succeed in Advertising When All You Have is Talent, that transformed his professi…
Best of 2025: The Ideas That Scaled | 688
What did the best thought leaders do differently in 2025—and what can you learn for your own work in 2026?
This "Best of 2025" episode looked back at standout moments from prior conversations and pulled one clear thread through them: ideas don't scale by accident. They scaled when leaders treated …
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