Better-for-YOU / Laurel and Diane Orley: Finding purpose through tragedy
Trigger warning: This episode includes discussion around suicide.
On this deeply personal episode, Kristen sits down with Laurel and Diane Orley, Co-Founders of Daily Crunch Snacks. Diane shares the story of losing her son to suicide and how the pair found purpose through tragedy. Laurel shares he…
🎯 Stuart Balcombe: Arrows, Product Marketer
Meet Stuart Balcombe, Product Marketer at Arrows. Shifting the pricing model, shifting the ideal customer profile, shifting the positioning, and then aligning. How to use Charlie Munger's inversion, the Cupcake model, and guardrails. Go talk to more customers, repurpose absolutely everything, and l…
Everlane And Reformation Under Fire, Ty Haney Is Back At Outdoor Voices, And What’s Next For Kristen (Ecomm Noms Finale)
And get your tissues. Because this is the last episode of Ecomm Noms. Kristen is off to do big things at Shopify.
Why Everlane and Reformation are under fire.
Ty Haney is back at Outdoor Voices.
What’s next for Kristen.
Show Notes & Links:
[1:11] Some of the brands being criticized for excl…
How to Connect With B2B Writing (With Kristen LaFrance)
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B2B writing might seem like it's about businesses doing their thing, but it's really about connecting with a change people are trying to make in their work lives. Kristen LaFrance is a community and podcasting pro and Mayor of DTC Twitter. In this episode of B2B Craftworks, Kristen …
How to Grow Your D2C Brand With the Power of Community With Kristen LaFrance
Kristen LaFrance, Director of Community at Repeat, stops by to discuss _. She’s on a mission to bring humanity back into eCommerce and help D2C brands grow. Many describe her as the "Mayor of DTC Twitter".
Kristen has worked with hundreds of top companies (including ButcherBox, Box of Style, Four …
2023 State of Subscription Commerce report reflections & predictions
We’re kicking off season four of Hit Subscribe with a friendly conversation between your new (and old) hosts: Chase Alderton, Katrina Nguyen, and Kristen LaFrance. Learn more about your hosts as we discuss our 2023 State of Subscription Commerce report and share our predictions for this year, plus …
The Recap | ChargeX and the future of Recharge— A candid conversation with Oisin O’Connor
On this week’s Recap, KLF is joined by Oisin O'Connor, CEO & Co-Founder of Recharge, for an exciting recap of this year’s ChargeX, Recharge's annual conference! We'll dive into the major shifts in the DTC industry that Recharge has built its product around and hear the personal stories that come wi…
The Recap | On Threads
In this episode, Recap host Kristen LaFrance is joined by Katrina Nguyen to discuss Meta's new Text sharing platform, Threads, and what this could mean for DTC brands.
Hello From The Children Of Planet Earth
[00:00:00] All right. So about 20 minutes into this one mark side of the audio and video ends up cutting out. So only my side is left and, uh, we just decided to go ahead and publish it. As is because it's just kind of hilarious and we don't really have another option, but just in case you wonder w…
#26 There’s One Ecommerce Touchpoint With a 100% Open Rate
When it comes to organic growth and customer retention, Kristen LaFrance, Head of Resilient Retail for Shopify, is one of the best and brightest. Today, we talk about:
Nailing all those customer touchpoints
The one huge advantage brick and mortar stores have over ecommerce
And what ecommerce t…
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