# Joost Van Dreunen

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Will Cloud Streaming Kill the Videogame Console?

Videogame cartridges and discs have mostly been replaced by downloads. Now, some console makers like Microsoft want to move videogames into the cloud-streaming business. Joost van Dreunen, an industry analyst and CEO of market research firm Aldora, joins WSJ’s Danny Lewis to talk about the new tech…

Gaming Advertising is Evolving

Advertising in esports is evolving. Epic Games has pioneered unique activations with companies like Marvel, Jordan and the NFL. Riot Games brought Louis Vuitton to life in-game. These unique partnerships are a function of how much esports have evolved and aren't going away anytime soon. RealEyes V…

Cycles & Survival (Ep. 17)

Mitch and Blake kick off Season 3 of the podcast with a high-level look at the current moment in the video game business, critiquing both the idea that the business is cyclical and we are in a downward phase of the cycle (and the naïve notion of "survive 'till '25"), as well as the idea that the bu…

About that EA deal…

On this week’s The Game Business Show, Chris is joined by analyst, author and all-round nice guy Joost van Dreunen to discuss the shock acquisition of EA and what it means on a political level. They also discuss Xbox's decision to raise the price of Game Pass Ultimate by 50%. And we dive into the …

Supercell ft Ilkka Paananen - How an Early Pivot Led to ‘Clash of Clans’ and ‘Brawl Stars’

Founder and CEO Ilkka Paananen set out to create a different kind of game company—one where the game development teams would have decision-making power, not upper management. Ilkka recalls the early decision to scrap their first game and the entire cross-platform strategy that had landed them a Ser…

Joost van Dreunen breaks down the Videogame Industry in 2025

Anthony Gaud and co-host BWG Global’s Justin Ruiss sat down with Joost van Dreunen, NYU Stern professor, author of One Up, and one of the sharpest analysts in the global video game industry, for a wide-ranging conversation about where games are headed in 2025. We covered the major forces reshaping…

UNBOXING Podcast | Rebroadcast

This week on Brands In Play, Nic Hill and Albane Prioux are officially off for the holidays, so Episode 47 is a little different: we’re rebroadcasting one of our favourite podcasts, UNBOXING: Play and Profit for the Gaming Curious. Hosted by gaming-industry professors Laine Nooney and Joost van Dre…

Season 7, Episode 8: Games and AI (with Joost van Dreunen)

On this week's episode of the podcast, I am joined by Joost van Dreunen, the CEO of Aldora, an adjunct professor at NYU, and the author of the SuperJoost Playlist blog as well as the book One Up. We dive into the profound impact of generative artificial intelligence on the video game industry, exp…

Fans Blast ‘Pokémon Champions’ Game—As Nintendo Wipes ‘Pokopia’ Stock Gains

Nintendo’s new “Pokémon Champions” game is facing a negative response from fans who say the graphics are poor and the gameplay is limited, a stark reversal from the acclaimed “Pokémon Pokopia” game it released just weeks ago, as Nintendo erases the gains “Pokopia” helped its stock make. Key Facts…

Game Souk 63

Welcome to Game Souk, where we explore all aspects of the gaming world from tech, finance, culture, and beyond. Airs live every Thursday at 9am Eastern on X @daltonan. Topics covered in this episode:- Fresh off RDC 2026: Roblox Wallet will pay eligible US creators in USD every business day and let …