# John Kiernan

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How Privacy-First Data Is Changing Podcast Ads with Emma Raz of NumberEight

How can podcasting move past guesswork to build true, privacy-first audience demographics? In this episode of PodBiz, Norma Jean Belenky speaks with Emma Raz, Director of Commercial at NumberEight, about the evolution of audience targeting and demographic data in podcasting. Emma shares how number …

Ep 85: Realm Cellars: From Struggling Brand to Top Napa Estate Winery

When Scott Becker acquired virtual brand Realm Cellars in 2012 the business was heading for bankruptcy, but the brand had a great reputation. In this interview Scott tells the story of getting into the business, which he partially financed by assuming accumulated debts, and how he then found more d…

Fed Rate Hikes: Why You Should Care & What You Need to Do

In this episode of PennyWise, host John Kiernan discusses Fed rate hikes with guest Abhi Gupta from the Budget Lab at Yale University, who previously worked for the Federal Reserve Bank of New York. John and Abhi talk about why normal people should care about Fed rate changes and how to keep a hike…

Why Brands Are Moving Beyond Keyword Blocking and Podcast Movement Takeaways with Tamara Zubatiy

Where is the real money in podcasting, and how can AI bring radical transparency to brand suitability? In this episode of PodBiz, Norma Jean Belenky and John Kiernan speak with Dr. Tamara Zubatiy, CEO and Co-Founder of Barometer, about brand safety, brand suitability, and the rapid rise of programm…

Joe Hendry On New Album, Passing Taylor Swift & The Beatles on iTunes, Fire Logan Paul, WWE Success

WWE Superstar and NXT Champion Joe Hendry sat down John Kiernan on Ropes N Riffs to discuss his explosive year in WWE and the release of his brand-new album Beyond Belief, which is currently making waves on music charts around the world. From surpassing Taylor Swift and The Beatles on iTunes to ex…

How Mid-Tier Publishers Are Winning with Programmatic Ad Tech with Stacy Newhuis of SoundStack

Can programmatic advertising really open up new revenue streams for mid-tier publishers and independent creators? In this episode of PodBiz, Norma Jean Belenky and John Kiernan speak with Stacy Newhuis, Senior Vice President of Marketplace at SoundStack, about the evolving business of podcast monet…

Ep 86: What’s New in Finance and Markets with AWG’s Tim Allen

Carol invited her friend Tim Allen, the founder of accounting firm AWG (Allen Wine Group) to join her for a conversation about a number of topics in wine industry finance including: the sale of his firm to a national company earlier this year, new rules in accounting that may affect wineries, how h…

Michael Oku - Working with Mikey Rukus, His Entrance Theme No Control, His Favorite Entrance Themes

Michael Oku is a professional wrestler and entrance theme aficionado known for his work across the global independent scene and RevPro. He sat down on Ropes N Riffs with host John Kiernan to discuss how he quietly borrowed his iconic catchphrase from Ric Flair, his love for entrance music, the sto…

Holiday Shopping Trends & Tips: Early Intel That Could Save You Money

In this episode of PennyWise, host John Kiernan discusses early holiday shopping trends with guest Carl-Philip Ahlbom, an assistant professor of marketing at Florida State University. John and Dr. Ahlbom cover where shoppers can expect to find the best deals, how to adjust for inflation, and the be…

Apple Podcasts Jake Shapiro on HLS Video, Monetization, iOS 27 Updates, and the Future of Podcasting

How can HLS video, dynamic ad insertion, and omnichannel distribution transform podcasting—and creator revenue? In this episode of PodBiz, Norma Jean Belenky and John Kiernan speak with Jake Shapiro, Head of Creator Partnerships at Apple, about the evolution of video podcasting on Apple Podcasts. …