The Contractor’s Guide to Marketing That Actually Works
Today, Danielle Putnam, CEO of The New Flat Rate, sits down with Brennen Smith, Fractional CMO and founder of Compass Fractional, to unpack how contractors can stop wasting marketing dollars and start building strategies that actually drive revenue. From identifying “revenue levers” and constraints…
Most Contractors Price Themselves Broke Without Realizing It - Danielle Putnam
Most contractors think they have a sales problem. Danielle Putnam knows it’s usually a pricing problem. As the CEO of The New Flat Rate, Danielle has helped service companies across the U.S., Canada, and Australia add billions in revenue by turning guesswork into systems that sell for you.
She grew…
Remarketing Gold: How to Maximize Every Customer Touchpoint with Danielle Putnam
On this episode of The Kee To Growth Podcast, host Jen McKee welcomes powerhouse guest Danielle Putnam, CEO of The New Flat Rate, to dig into what sustainable, non-reactionary growth really looks like for leaders in the trades. Danielle shares her unique perspective as someone whose entire family i…
Why More Leads Won't Fix Your Contracting Business
In this episode, Danielle Putnam, CEO of The New Flat Rate, explains why more leads won’t fix your contracting business and why customer retention is the real key to long-term growth. From simple follow-up strategies and creating a “wow” factor on every service call to building a culture of loyalty…
Building a Strong Financial Team to Grow Your Business!
In this episode, Danielle Putnam, CEO of The New Flat Rate, breaks down how to build a financial team that actually drives growth for your contracting business. From hiring the right CPA, bookkeeper, and financial advisor to implementing systems for cash flow, budgeting, and profit management, Dani…
How Smart Contractors Use Data to Grow Faster With Kenny Ridgell
In this episode, Danielle Putnam sits down with Kenny Ridgell to talk about how contractors can use data, technology, and better processes to grow smarter. From tracking marketing ROI to improving hiring pipelines and fixing inefficiencies, Kenny shares real-world strategies that help service busin…
Revenue Is Vanity: The Numbers Contractors Must Track to Actually Make Profit
In this episode, Danielle Putnam, CEO of The New Flat Rate, dives into why revenue alone doesn’t equal profit and what contractors really need to track to make their businesses sustainable. Using real-world examples, she breaks down the key metrics, like call booking rates, conversion by van, labor…
Build a Profitable Services Firm Through Value-Based Pricing & Client Trust With Danielle Putnam
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)
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The Secret to Selling More Without Selling Harder
In this episode, host Chris Papin and guest Danielle Putnam explore the realities of entrepreneurship, effective sales strategies, and how to motivate customers and teams. They discuss the importance of clear communication, setting boundaries, and leveraging innovative pricing models to grow your b…
Beyond the Software: The Pricing, Marketing & Execution Behind a Profitable Home Service Business
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