Leveraging Influencer Marketing in B2B with Cristy Garcia CMO of Impact.com
Today's guest has been recognized by Business Insider, Hello Partner, and Appealie as one of the most influential and innovative marketing executives in the industry. She has 18+ years of experience in global B2B marketing, with a focus on SaaS, performance marketing, category creation, and creativ…
How to Become Highly Influential, Impact.com CMO, Cristy Garcia
Your personal brand and reputation…
Cristy Garcia is CMO of impact.com and built her business to help organizations and leaders increase influence.
We take a deep dive into incredibly powerful insights and tools to accelerate trust in your brand.
Many of these were new to me and I suspect they will…
Best practices for working with influencers: a conversation with Cristy Garcia, of Impact.com
Kevin Lee interviews Cristy Garcia, Chief Marketing Officer at Impact.com, a global partnership management platform. She leads and supervises Impact.com’s marketing, events, public relations and communications, demand generation, branding, website, design and social media.
Kevin and Cristy discuss …
If You’re Not Working with Influencers, You’re Left Behind
This episode features an interview with Cristy Garcia, CMO, impact.com, a partnership management platform that automates business partnerships, at scale.
In this episode, Cristy shares the do’s and don'ts of marketing, and the primary reason for failed partnerships. She also discusses the evolution…
280 - The Path to Becoming a CMO, with Cristy Garcia
I sat down with one of the wisest Marketers in the industry, Cristy Garcia, CMO at impact.com.
How to climb the ladder to become a CMO, the importance of being a generalist, critical milestones for aspiring CMOs, and everything in between, this chat is for ALL of you with your eyes on the C-Suite.…
#58 Affiliate Marketing Mastery, Cristy Garcia, CMO, Impact.com
Guiding you through the world of growth, performance marketing, and partner marketing.
We sit down with growth and marketing leaders to share tests and lessons learned in business and life.
Host: Tye DeGrangeGuest: Cristy Garcia
Hype man & Announcer: John Potito
Affiliate Marketing 2.0: Cristy Garcia Talks Influencers, TikTok, and Survival Tactics
This episode of The ADOTAT Show serves up Cristy Garcia, CMO of Impact.com, in all her glory, ready to tackle the myths, missteps, and glow-ups of affiliate marketing. Think affiliate is still just a “discount channel”?
Cristy’s here to set the record straight, with insights on influencer collabor…
Part Six: The Revenue Logic of Customer Obsession
Episode #322:
Cristy Garcia, Chief Marketing Officer at impact.com, explains how influencer marketing can build trust and drive measurable B2B growth. She explores buying committees, ABM, performance-based partnerships, UGC, and customer communities. Cristy shows why authentic third-party voices ca…
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