Jonathan Milne: Newsroom Pro managing editor on AG1's founder resigning following criminal history investigation
Plenty of celebrities have expressed their support for supplement giant AG1 - but an investigation has dug up some questionable details about the company's founder.
Founder Chris Ashenden has resigned amid a Newsroom investigation that raised questions over his criminal history and unpaid fines an…
S5 | Powder Keg | Ep 4: The Antagonists
Travelling to New Zealand’s southernmost city, with a chill wind that feels like it’s blowing off Antarctica, we discover it was a woman named Dee Chisholm who first blew the whistle on Chris the Kiwi’s criminal property schemes.
But tracking her down won’t be easy…until we drive out to a small …
S5 | Powder Keg | Ep 5: A Flop And A Skip
A leaked recording reveals the Kiwi founder of billion-dollar supplements firm AG1 misrepresented his criminal history in public statements and in a meeting with the company’s president and staff, just this year. Chris Ashenden’s high-powered American lawyer claimed he had never been charged with a…
Brief: How to Fire a Billionaire
AG1 built a billion-dollar brand in large part by tapping into the fitness and wellness podcast and YouTube markets. Recently, AG1’s founder, Chris Ashenden, resigned after a decades-old real estate scam in his native New Zealand came to light. While Chris has mentioned it in passing, he’s always c…
S5 | Powder Keg | Ep 10: The Chase To Medellin
We’ve come 12,000 kilometres from Auckland to Medellín, on the trail of Chris Ashenden, the chief executive of AG1. We don’t have his number or his address, but we think he lives here.
Today’s Medellín is a vibrant city that’s attracting new investment and faces from around the world – but the le…
The Dark Truth Behind AG1 | Logically Answered
The Dark Truth Behind AG1
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Athletic Greens, also known as AG1, is everywhere-health podcasts, fitness influencers, and ads touting it as the ultimate daily supplement. With promises of better gut health, more energy, a…
59. The Junk Science of Athletic Greens
A year ago I exposed the criminal past of the founder of AG1. Now we're going to talk about the science.Check out Alexis Léveillé's instagram post:https://www.instagram.com/p/DJ7SWK6vmyU/?img_index=1And subscribe to @nobullshitphysio https://www.instagram.com/nobullshitphysio/Athletic Greens is a…
Selling Premium Products, Acquiring Customers Off Amazon, and Getting Influencers with Athletic Greens
Establishing a premium products brand is no easy task. The higher price point that is characteristic of premium products scares most brand builders away. They'd rather settle for a more affordable product that appeals to a broader audience. They believe that approach will generate more sales. But m…
Brief: How to Fire a Billionaire
AG1 built a billion-dollar brand in large part by tapping into the fitness and wellness podcast and YouTube markets. Recently, AG1’s founder, Chris Ashenden, resigned after a decades-old real estate scam in his native New Zealand came to light. While Chris has mentioned it in passing, he’s always c…
Reactionless Degrowth Lazarus Kessler Scholarship
We’re almost outnumbered by guests in this episode of the Yeah… Nah! podcast, with Lee Traynor joining us to tell us about his foundation’s offer of scholarships to attend the 2026 NZ Skeptics conference. We also have James Kerr on to talk about his article responding to Patrick Medlicott’s claims …
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