Bonus Episode - A Conversation with the Masters of Marketing
In this bonus episode of the Express, we sit down with the chief marketing officers of United Airlines, Reckitt and CVS Health, as well as Bob Liodice, the CEO of the Assoc. of National Advertisers, for their take on the advertising market today, and spending plans for 2023. Plus... their favorite …
What’s in Store for Marketers in 2023?
Bob Liodice, CEO of the Association of National Advertisers (ANA), and Nick Primola, EVP of the ANA, join host Matthew Schwartz to discuss some of the major priorities for CMOs and marketers for 2023. Against the backdrop of a shaky economy, brand managers face a slew of challenges, ranging from re…
Bob Liodice: The ANA CEO Talks About the Future of Marketing
A CMO Confidential Interview with Bob Liodice, the long-time head of the Association of National Advertisers. Bob highlights the rapid evolution of marketing and the fact that technology is often outpacing the ability of organizations to apply, fully understand, and integrate an ever-expanding tool…
What the Hell Is Going On in Marketing with Bob Liodice
On the debut episode of On Scope, Bob Liodice, CEO of the ANA, joined host Mike Berberich to discuss the myriad issues facing the marketing industry, including solutions to complex measurement challenges, how to use AI responsibly, and how marketers can more effectively demonstrate the value of the…
Introducing the Future Marketer with ANA CEO Bob Liodice
On the season two premier of On Scope, ANA CEO Bob Liodice returns to discuss the skills and traits that marketers will need in 2026 and beyond. Along with host Mike Berberich, Bob covers the reasons why he is optimistic about the future of marketing, despite growing concerns related to AI and the …
FTC vs Agency Showdown & The Publicis Power Play
In this episode of #MediaSnack, Tom Denford and David Indo delve into the recent FTC settlement with major advertising groups, discussing its implications for brand safety and advertisers. They explore the role of brand care, emphasizing the need for marketers to take ownership of where their brand…
ANA’s Bob Liodice on Media Transparency, AI, and the Future of Marketing
In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter sit down with Bob Liodice, Chief Executive Officer, Association of National Advertisers (ANA), to discuss the forces reshaping modern marketing. From media transparency and measurement to AI adoption and talent development, Bo…
Bob Liodice | 31 Years, 1 Industry: Bob Liodice Looks Back and Shares His Future Perspective: Part 1
A CMO Confidential Interview with Bob Liodice, the long-time CEO of the Association of National Advertisers (ANA). Bob shares thoughts on the rapidly evolving marketing landscape, why AI won't necessarily translate to growth, the challenges of the CMO position, and the importance of lifelong learni…
Bob Liodice | 31 Years, 1 Industry: Bob Liodice Looks Back and Shares His Future Perspective: Part 2
A CMO Confidential Interview with Bob Liodice, the long-time CEO of the Association of National Advertisers (ANA). In Part 2, Bob shares thoughts on where marketing dollars are really going, the ANA's investigations into media transparency and waste, why brands still aren't valued as financial asse…
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