How to Think Like a Marketer and Train Like an L&D Pro with Guest Bianca Baumann
This week Bianca Baumann joins co-host Naomi Titleman to share marketing strategies to help you thrive in your career.
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Ditching the L&D Soapbox
Cutting through the noise of today's workplace requires more than just great content - it demands a true understanding of learners and their needs. In this engaging conversation Chris Bjorling had with Bianca Baumann, VP of Learning Solutions and Innovation at Ardent Learning, we explore how market…
Effective marketing strategies for L&D Leaders with co-authors Bianca Baumann and Mike Taylor
How can L&D implement marketing strategies to improve their learning outcomes?
In this episode, Julia sits down with co-authors of the book “Think Like a Marketer, Train Like an L&D Pro” to discuss. They discuss understanding audience behavior, using emotional design and the importance of learner…
Marketing Your Learning: Hooks, Trust, and Real Impact at Work
What if your next “course” wasn’t a course at all - but a sharp hook, a simple habit, and a message delivered exactly where work happens?
In this episode Bill Banham sits down with Bianca Baumann, VP of Learning Solutions and Innovation at Ardent Learning, to rethink how L&D earns attention, build…
Think Like a Marketer to Elevate Training
When done well, learning design grabs participants’ attention like a great marketing campaign and engages them emotionally and intellectually to make learning stick. That’s the premise of “Think Like a Marketer, Train Like an L&D Pro,” a book written by our guests Mike Taylor and Bianca Baumann. …
Marketing Techniques for L&D and One Question Scenario Design
In this episode, Tom McDowall is joined by Bianca Bowman, Mike Taylor, and Christy Tucker for a practical preview of their upcoming sessions at IDTX Online 2026.
Bianca and Mike share how to borrow useful marketing principles without turning your job into “content marketer plus everything else”, st…
Creative Thinking: The Unexpected Essential Skill
It all started with the BIG question on the table.
What skills did we need in 2025 that we didn't see coming—and what does that mean for our careers?
This Coffee Chat was all about looking in the rearview mirror at the year behind us and thinking forward to what skills matter now. We kicked off w…
Episode #63 | Upskilling and Re-skilling for Workforce Transformation
“It’s about transforming the talent they have into talent they need.”Bianca Baumann, Director of Learning Experience Design
When organizations hear the word “skills gap”, more often than not, it equates to hiring new employees to fill those demands. This strategy might fill those gaps quickly…
Episode #11 | Meeting the Needs of the Modern Learner
Learners are looking for experiences similar to what they encounter every day online and on their phones. As an instructional or learner experience designer, how do you stay ahead of the curve? In this modern learners podcast, we talk with Bianca Baumann, Director of Learning Experience, who shares…
S7 E9 Live From DevLearn 2025 with Bianca Baumann
Live from DevLearn, Betty Dannewitz sits down with Bianca Baumann to explore what happens when learning professionals start thinking more like marketers, designers, and experience creators.
In this conversation, Bianca shares why understanding your learners is the key to creating engaging experienc…
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