# Allan Adler
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Allan W. Adler (May 8, 1916 – December 3, 2002) was an American silversmith, known as "silversmith to the stars".Beginning his career as an apprentice in 1938, Adler designed silverware and holloware in shapes inspired by the Modernist art movement of the early 1900s.
His name became associated with Hollywood glamour in the early 1940s, and he was commissioned to design mini-Oscars for Academy Award winners, crowns for Miss Universe and Miss USA, and silver bowls, candlesticks and goblets for celebrity clients. During John F. Kennedy's presidential campaign, Adler crafted a silver coffee urn to be used at a fund-raising event.
Leveraging a Reciprocal Referral Engine to Unlock the full potential of your Tech Partner with Allan Adler
Learn the secrets used to leverage referral engines and unlock the full potential of your tech partner.Leveraging a Reciprocal Referral Engine to Unlock the full potential of your Tech Partner with Allan Adler was originally a part of the remote experience 2023 Partner Ecosystem Kickoff Event broug…
15. Allan Adler of Digital Bridge Partners: Monetizing Technology Partners Ecosystems Part 3
In Part Three, Avanish and Allan discuss:
The evolution of monetization models (3:00)
Understanding the three buckets of tech partner monetization (6:45)
How Procore’s model resulted in much higher levels of adoption and engagement, and a much higher orientation around how to make the magic ha…
Head of Ecosystems and Partnerships: Driving Business Transformation and Core Outcomes
This title 👆 should be THE North Star career aspiration job for all Partnership Pros.
We believe that in the next 24 months, the core skill set of folks who aspire to the C-Suite, and to become CEOs for that matter, will be the ability to unlock the potential of the Ecosystem that surrounds target …
The What, Why, and How of B2B SaaS Tech Partnerships: Part 1
The goal of this series is to look more deeply into the topic of tech partnerships, building on a series of conversations Allan Adler had with Avanish Sahai on Tidemark’s The Platform Journey podcast: Part 1 - Monetizing Technology Partner Ecosystems.
This first article in the series focuses on why…
Co-Sell Orchestration: The New Imperative for Every Partner Team
Today, let’s dig in and explore additional dimensions of co-selling and what we believe to be the most important job to be done by partner teams, namely, driving co-sell orchestration.
We’ll start with an overview of the different co-sell motions, each of which is unique.
Then, we’ll look at the t…
Prerequisites for Monetizing B2B SaaS Tech Partnerships
This is the second article in a series that focuses on a quick list of prerequisites companies should consider before figuring out their monetization approach.
Check out Part 1 here.
The goal of this series is to look more deeply into the topic of tech partnerships, building on a series of conversa…
Co-Sell Orchestration: The Ultimate RevOps Solution
In last month’s column, we talked about Co-Sell Orchestration as the new imperative for every partner team. We explained the different co-sell segments, Co-Sell Orchestration objectives, and key processes and roles, and responsibilities.
Today, we’re excited to present the story from the POV of the…
Best Practices in B2B SaaS Tech Partnership Monetization Models - Part 3
This is the third article in the series that focuses on best practice tech partnership monetization models we’ve observed in marketing. Here is part 1 and part 2.
The goal of this series is to look more deeply into the topic of tech partnerships, building on a series of conversations Allan Adler ha…
How Strategic Partnerships Can Rescue Your Revenue Team with Allan Adler
How is your revenue team doing?
Did they miss their numbers last period? Are they frustrated with a lack of qualified leads and pipeline?
Are they looking to partnerships, and to YOU, for help?
That’s what we’re covering in today’s episode of Partnership Unpacked.
Welcome back t…
069 - Allan Adler - The Future State of Channel Marketing
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What’s the future of channel marketing?In this podcast episode, Allan Adler, Managing Partner at Digital Bridge Partners, shares his vision on how channel marketing will transform and how important an ecosystem approach is to make the transition successfully.Allan shared a few tips…
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