Episode #310: Alex Shuford III
President and CEO of Century Furniture, Alex Shuford III, sits with John to deliver insight into his career journey as well as his family business which operates 8 factories and employs over 1500 in the United States. Their discussion ranges from the significance of thoughtful design to the uncerta…
Alex Shuford of Rock House Farm on the war for the future of furniture
The last two years have been a rollercoaster for Alex Shuford. His company—Rock House Farm, a group of furniture brands ranging from Century to Highland House to Hickory Chair—went from losing eighty percent of its business at the outbreak of COVID to a boom that has seen it struggle to keep up wit…
Alex Shuford on How to Manage Expectations When it Comes to Customer Service [Episode 314]
![Alex Shuford on How to Manage Expectations When it Comes to Customer Service [Episode 314]](https://cdn-images-3.listennotes.com/podcasts/tell-me-something-good-about-retail-bob-nNvXPcIyd3s-1pKn5AZemyd.300x300.jpg)
This episode is devoted to managing customer service expectations. Learn how to succeed with customers and create a last business on this episode of Tell Me Something Good About Retail.
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Key Links
Alex Shuford LinkedIn
RHF Investments
Field Agent: https://www.fieldagent.net/
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Alex Shuford describes growing up in this Century
In a wide ranging conversation with Furniture Today’s Bill McLoughlin, Century CEO Alex Shuford reveals why growing up fighting with siblings is good business training, the responsibility that comes with leadership and how he plans to avoid the third-generation curse.
Sponsored by STORIS.
The state of the home industry with Alex Shuford of Rock House Farm
The last time Alex Shuford—CEO of Rock House Farm, the family of brands that includes Century, Hickory Chair and Highland House—was on the podcast, it was 2021, and the industry was riding high on the home boom while grappling with out-of-control lead times. Now, the situation is reversed: Lead ti…
Where Alex Shuford of Rock House Farm sees the next big opportunity
When Alex Shuford-CEO of Rock House Farm, the family of brands that includes Century, Hickory Chair, and Highland House-was on the podcast last year, he was optimistic about 2024. Halfway through the year, his optimism remains intact, and once the smoke clears from the elections in the fall, he thi…
The state of the furniture industry today, with Alex Shuford of Rock House Farm
Alex Shuford is the CEO of Rock House Farm, a family of seven furniture brands that includes Century, Hancock & Moore, Hickory Chair and Highland House. Alex is a podcast regular—every year he comes on the show to share his take on the state of the industry.
On this episode he chats with host Denn…
Alex Shuford III on 170 Years of Grit, Debt-Free Growth, and Knowing When to Buy
What does it look like to steward a family business that started with a man who walked home from a POW camp and opened a general store?
Alex Shuford III is the CEO of Rock House Designer Brands, the family behind Century Furniture, Hickory Chair, Hancock & Moore, and several other pillars of the Am…
The state of the industry with Alex Shuford of Rock House Designer Brands
Alex Shuford is the CEO of Rock House Designer Brands, a portfolio of companies that includes Century, Hancock & Moore and Hickory Chair. Shuford is the ultimate furniture business insider and a podcast regular—every year he joins the show to share his take on the state of the design industry. This…
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