Fuld transskription af Is Your Wellness Routine Burning You Out? Arjita Sethi on Ayurveda, Entrepreneurship and Life-synced Success

passed that you could get work authorization on dependent visas. 00:04:22.937 --> 00:04:26.627 that was a lifesaver because then I could still build my company. 00:04:26.627 --> 00:04:27.497 So that's what I did. 00:04:27.497 --> 00:04:32.456 I picked up two part-time jobs and we would use my, husband's savings. 00:04:32.547 --> 00:04:34.737 Everything would go into building the startup. 00:04:35.081 --> 00:04:37.451 We hired a dev team, we hired product managers. 00:04:37.451 --> 00:04:41.052 We hired all of that and we started getting a lot of traction. 00:04:41.052 --> 00:04:52.482 And that was a time when, Anshul my husband reached out to a lawyer that was connected to us mutually from a friend, and he wanted to apply for the Alien of Extraordinary Ability Visa. 00:04:52.632 --> 00:04:57.581 And she started talking to us and she started asking me about my profile and my background. 00:04:57.956 --> 00:04:58.947 She said, you know what? 00:04:58.947 --> 00:05:06.867 I think you do qualify, like Arjita qualifies for EB-1 because of all the business that she's built, all the things that she's done in the past year. 00:05:07.406 --> 00:05:12.357 And we had become a semi-finalist for Elon Musk's,$15 million xprize. 00:05:12.357 --> 00:05:13.257 At that point. 00:05:13.872 --> 00:05:19.077 We were getting venture backed, we got accepted into a Finnish education accelerator. 00:05:19.077 --> 00:05:24.088 They ranked number one in education, so building an ed tech company with research happening in Finland. 00:05:24.507 --> 00:05:29.367 So there were a lot of things that were happening where she suggested that I go in for and apply. 00:05:29.367 --> 00:05:31.317 I had no idea this visa existed. 00:05:31.408 --> 00:05:33.507 It was expensive, time consuming. 00:05:33.927 --> 00:05:38.548 And over the years, like when we did get our green card, it has been a journey. 00:05:38.788 --> 00:05:41.367 But here's a simple version of it. 00:05:41.427 --> 00:05:42.148 I. 00:05:42.742 --> 00:05:46.341 Did not know that there was any other way, so I kept doing this. 00:05:46.492 --> 00:05:46.911 That's it. 00:05:47.021 --> 00:05:47.742 I was scared. 00:05:47.771 --> 00:05:50.622 I, I knew that, you know, I'm not gonna get a job. 00:05:51.012 --> 00:05:52.482 I don't have a degree in a job. 00:05:52.482 --> 00:05:54.101 I don't have a background in a job. 00:05:54.461 --> 00:06:03.312 I don't have a tech background and I'm living in Silicon Valley, so the opportunity for me to have a good job in Silicon Valley is going to be very low. 00:06:03.612 --> 00:06:06.942 So entrepreneurship is my only way out and. 00:06:07.601 --> 00:06:09.971 That is the only thing I pursued. 00:06:09.971 --> 00:06:11.682 So there was no other focus. 00:06:11.682 --> 00:06:12.672 There was no plan B. 00:06:12.672 --> 00:06:13.752 What am I going to do? 00:06:13.841 --> 00:06:18.942 And I think that's what kept making me persevere and Go ahead. 00:06:18.942 --> 00:06:20.711 Because I thought this was the only way out. 00:06:21.232 --> 00:06:24.286 Not having that plan B is a lot of founders and. 00:06:24.706 --> 00:06:27.617 Startups with no plan B, that's they have to do it. 00:06:27.617 --> 00:06:28.637 They have to make it work. 00:06:28.637 --> 00:06:31.187 And it sounds like that was your experience. 00:06:31.247 --> 00:06:39.107 And so the equally startup, the ed tech startup, can you explain what that was and then from there, how did you start new founder school? 00:06:39.151 --> 00:06:39.812 Yeah. 00:06:39.812 --> 00:06:45.492 Equally was inspired by a science fiction novel by, Neil Stevenson called the Diamond Age. 00:06:45.701 --> 00:07:00.851 It was essentially an AI platform that could teach any child from their surroundings so that any child in the world, even if they do not have teachers or access to education, could empower themselves to thrive in the surroundings that they are in. 00:07:01.399 --> 00:07:05.720 And it was a pretty ambitious project, and I think we got really far. 00:07:05.870 --> 00:07:25.209 The only thing was that in 2018, 2019, AI was still very early and, even though we had paid customers and a pipeline of 40,000 customers and we were doing multiple beta testing in 12 countries across our pedagogy score in Finland was 91%. 00:07:25.240 --> 00:07:26.439 We had VCs, all of that. 00:07:26.529 --> 00:07:29.500 The technology was still not there, so it. 00:07:30.084 --> 00:07:32.035 I think in a few years we will be there. 00:07:32.035 --> 00:07:37.495 We are very close to it now, much closer to it than we were back in 2018. 00:07:37.584 --> 00:07:44.274 So that was, that was a platform and I, we had this vision that kids should not be stuck to their screens. 00:07:44.274 --> 00:07:48.324 They should be moving, they should be learning from their surroundings, they should be given. 00:07:48.990 --> 00:07:57.629 Education or information based on their situation and circumstances, what, what do they need to thrive around them? 00:07:57.629 --> 00:08:03.959 So it should not just be limited to the textbooks that we create or the information, and then they have to just memorize it. 00:08:03.959 --> 00:08:04.050 Right? 00:08:04.050 --> 00:08:06.959 So that was the whole idea around it. 00:08:07.307 --> 00:08:10.187 That's why when people say, do you know what you're doing with ai? 00:08:10.187 --> 00:08:10.817 I tell them, yeah. 00:08:10.817 --> 00:08:11.502 I think I know. 00:08:11.507 --> 00:08:13.036 I was very early in the game. 00:08:13.036 --> 00:08:14.266 We started in 2014. 00:08:15.497 --> 00:08:22.276 So then is that that startups no longer, or would you bring that back now given the technology that ai, the advancements, 00:08:22.607 --> 00:08:25.127 I'm the person who says, never say never. 00:08:25.156 --> 00:08:28.956 So I'm not sure we did wrap that, startup in 2019. 00:08:28.956 --> 00:08:30.036 And from there. 00:08:30.526 --> 00:08:32.986 I started thinking about new founder school.

00:08:33.017 --> 00:08:37.157 Actually, it wasn't even an idea when I wrapped up my startup in 2019. 00:08:37.576 --> 00:08:38.777 I thought, I'll take a break. 00:08:38.807 --> 00:08:46.787 And Anshul and I, we were full-time on our startup for good about two years at that time, and we had been working 20 hour days and we were pretty burnt out. 00:08:46.787 --> 00:08:46.846 We. 00:08:47.282 --> 00:08:48.601 So we thought we'll take a break. 00:08:48.662 --> 00:08:50.386 And Anshul thought he mm-hmm. 00:08:50.466 --> 00:08:51.211 Have a job. 00:08:51.211 --> 00:08:54.902 And I thought I'll figure out what my next startup idea would be. 00:08:55.261 --> 00:09:02.912 And that's when I started sharing about my journey about entrepreneurship, the things that I learned online on Instagram particularly, and. 00:09:03.496 --> 00:09:04.907 It gave me a lot of traction. 00:09:04.907 --> 00:09:10.547 A lot of people started asking me, how did you go from idea to launch and you know, you're a non-technical founder. 00:09:10.547 --> 00:09:11.476 How did you build this? 00:09:11.476 --> 00:09:15.287 How did you figure out visa situation, how all of those questions? 00:09:15.287 --> 00:09:19.096 So I started answering those questions and I realized people kept asking for more. 00:09:19.397 --> 00:09:22.037 So, new founder school was never meant to be a business idea. 00:09:22.037 --> 00:09:23.817 It just snowballed into one. 00:09:23.817 --> 00:09:31.256 I thought it would be something that I do in between my next big idea, but, uh, we just crossed like a million dollars in sales last year. 00:09:32.231 --> 00:09:34.572 Pretty huge for something that Wow. 00:09:34.601 --> 00:09:36.042 Supposed to be a business idea. 00:09:36.461 --> 00:09:36.522 Yeah. 00:09:37.331 --> 00:09:39.322 So that was how it started. 00:09:39.322 --> 00:09:49.042 But given how AI is going and the fact that I'm a mom now to an 18 month old, I am definitely sure I'm, going to build something. 00:09:49.091 --> 00:09:51.042 That's been the trajectory of my life. 00:09:51.042 --> 00:09:52.871 I don't know when, but. 00:09:53.522 --> 00:09:54.001 Let's see. 00:09:54.116 --> 00:09:56.792 I, I think, um, my toddler is too young. 00:09:56.822 --> 00:10:06.871 Maybe when I start seeing him in a position where he needs a solution like that, that's how I built any solution around me when I realized either I needed it or someone around me needed it. 00:10:06.922 --> 00:10:10.312 So that's, I think that's when I'll start building again. 00:10:10.312 --> 00:10:10.851 So let's. 00:10:11.437 --> 00:10:13.086 Yeah, who, who knows? 00:10:13.397 --> 00:10:18.136 But going back to New Founder's School, so congrats on achieving over a million dollars. 00:10:18.136 --> 00:10:19.606 That's insane in a year. 00:10:19.726 --> 00:10:20.866 So describe your customer. 00:10:20.866 --> 00:10:22.787 Like what is the Unconventional Entrepreneur? 00:10:22.787 --> 00:10:26.866 Is it really, is it just for people who are immigrant status or what is it? 00:10:27.167 --> 00:10:35.326 No, it's actually for people who never thought that they would be an entrepreneur or who did not have entrepreneurship as. 00:10:36.451 --> 00:10:38.792 They were not exposed to entrepreneurship around them. 00:10:38.822 --> 00:10:44.221 They don't have a network entrepreneurs, and that's how I define unconventional entrepreneurs. 00:10:44.221 --> 00:10:50.251 We have moms, we have people starting their ideas on a full-time job as a full-time student. 00:10:50.652 --> 00:10:55.317 Somebody who is trying to build a side hustle because the job market is not secure anymore. 00:10:55.317 --> 00:10:57.642 Then there are just people who are curious. 00:10:57.642 --> 00:11:03.552 They want to learn entrepreneurship skills because this is something that they can use later in life. 00:11:04.011 --> 00:11:07.942 Like we have a very high retention rate at new Founder school. 00:11:07.942 --> 00:11:12.241 We've never done paid ads or you know, any sort of paid acquisition ever. 00:11:12.241 --> 00:11:13.501 It's all been organic. 00:11:14.001 --> 00:11:18.381 And we've been able to help over 200 founders, actually way more than that. 00:11:18.501 --> 00:11:22.731 200 is the last number that I know that have come here and launched and build things. 00:11:22.731 --> 00:11:28.591 But they've also come back over and over again,, to build things, build their second business, third business. 00:11:28.591 --> 00:11:32.642 They keep coming back to, you know, redo it and relearn. 00:11:32.642 --> 00:11:36.841 And be surrounded by the mindset of builders. 00:11:36.932 --> 00:11:38.282 And I think that. 00:11:39.032 --> 00:11:52.201 When I moved to Silicon Valley, I was supposed to be this entrepreneur who eats a Dollar Ramen, attends networking events, burns out by working 20 hours and build something in their garage. 00:11:52.532 --> 00:11:54.812 And I was like, wait a second, I'm not like them. 00:11:55.111 --> 00:11:56.942 Does that mean I'm not an entrepreneur? 00:11:57.287 --> 00:12:00.496 So that's where I coined that unconventional entrepreneur. 00:12:00.496 --> 00:12:03.856 Like, I look at you, you've, you've built this podcast and everything. 00:12:03.856 --> 00:12:10.456 I think you are an entrepreneur and we would never categorize creators as entrepreneurs and things like that. 00:12:10.456 --> 00:12:25.527 So in my mind, I think entrepreneurs are anybody who create and build, and I want to create a space for them to be able to grow and with accountability, keep, uh, scaling whatever they want to monetize. 00:12:26.022 --> 00:12:26.831 Oh, I love that. 00:12:27.042 --> 00:12:36.822 So after having worked with so many founders, are there qualities that you're seeing like time and time again that are holding people back, especially when you're an unconventional founder, so to speak, right? 00:12:36.822 --> 00:12:41.711 Like what are some traits that you're seeing that, that are really limiting

for people and that they need to overcome? 00:12:41.922 --> 00:12:45.312 I think a lot of people are not going to like my answer, but. 00:12:45.371 --> 00:12:53.501 I think any type a percent should not be an entrepreneur because there are, there, there are no fixed outcomes. 00:12:53.501 --> 00:12:54.912 You cannot control things. 00:12:54.912 --> 00:12:58.782 You, you need to have a very high tolerance for ambiguity. 00:12:58.991 --> 00:13:02.231 You need to have scavenging skills to the next level. 00:13:02.231 --> 00:13:04.152 You have to be resourceful. 00:13:04.631 --> 00:13:06.402 Nobody's coming to save you, help you. 00:13:06.402 --> 00:13:13.392 There's no framework out there n nobody can go ahead and say, I'll tell you exactly what needs to be done. 00:13:13.782 --> 00:13:19.081 Those are the first type of people that I think, are not able to explore entrepreneurship. 00:13:19.081 --> 00:13:31.272 But the second type of people that I've generally seen that hold back is, are, uh, people who say, I'm just not ready, and I just. 00:13:31.606 --> 00:13:37.547 I want to tell everybody nobody's ever ready, that you are never ready for entrepreneurship. 00:13:37.547 --> 00:13:47.386 You are never going to say, wait a second, I have a savings worth two years now, and I have all my tribe and community, uh, you know, around me. 00:13:47.567 --> 00:13:49.996 I have psychological and financial security. 00:13:49.996 --> 00:13:53.716 Now let me build something because building comes from scarcity. 00:13:54.376 --> 00:14:06.179 Building comes from a need building, comes from want, it's when you are too comfortable, it's very hard to create something because it's, it's like a plant, you know, the earth. 00:14:06.210 --> 00:14:10.259 It just comes out and it's a painful process. 00:14:10.590 --> 00:14:11.250 So. 00:14:11.700 --> 00:14:14.429 I just feel entrepreneurship is going to be painful. 00:14:14.490 --> 00:14:19.590 And if you're trying to avoid pain, then entrepreneurship might not be the right thing for you. 00:14:19.590 --> 00:14:26.049 So anytime people say, I'll come back next year because I don't feel ready, I nothing's gonna change next year. 00:14:26.230 --> 00:14:33.129 In fact, somebody's gonna build your idea by that time because they felt it was more urgent and they just executed. 00:14:33.549 --> 00:14:39.850 And then I think the third type of founders that I generally tell them that, don't think about it this way, is. 00:14:40.735 --> 00:14:43.615 People who say, I have a million dollar idea. 00:14:43.615 --> 00:14:44.965 I have a billion dollar idea. 00:14:44.965 --> 00:14:47.184 I'm like, there are no million, billion dollar ideas. 00:14:47.365 --> 00:14:49.825 If you've thought of something, somebody else has thought of it. 00:14:49.945 --> 00:14:51.235 Yeah, it's not as unique. 00:14:51.534 --> 00:14:58.095 The uniqueness is an execution and the fact that you can stay disciplined and consistent year after year. 00:14:58.365 --> 00:14:58.879 That's it. 00:14:58.965 --> 00:15:05.865 I am now 37 and I've been an entrepreneur for 21 years, and I hit$1 million last year. 00:15:06.315 --> 00:15:08.715 So it's 20 years of work. 00:15:08.830 --> 00:15:09.330 It is not. 00:15:10.269 --> 00:15:13.179 It is not, uh, you know, overnight success. 00:15:13.210 --> 00:15:18.279 And anybody who's, who's saying that is they don't know entrepreneurship. 00:15:18.370 --> 00:15:19.120 It takes time. 00:15:19.480 --> 00:15:19.870 Yeah, 00:15:19.970 --> 00:15:26.059 there's some quote around how it's like the entrepreneur's overnight success was 10 years in the making or something like that, but I love this. 00:15:26.059 --> 00:15:33.740 So there were points in your life, right, where you faced some burnout and definitely some setbacks, you know, having been a serial entrepreneur. 00:15:33.950 --> 00:15:35.809 Can you speak to some of those times because. 00:15:36.610 --> 00:15:43.126 I want to give context to the listener that now you have, or you're focused more on holistic, wellness and initiatives. 00:15:43.126 --> 00:15:44.687 So how did you get to that point? 00:15:44.736 --> 00:15:44.947 Yeah. 00:15:44.947 --> 00:15:45.187 Yeah. 00:15:45.187 --> 00:15:47.076 That's, that's such a great question. 00:15:47.136 --> 00:15:55.206 So, in 2019 when we shut down our startup equally, that was a point I realized that I was terribly burnt out. 00:15:55.629 --> 00:15:59.537 To the point that my body was not functioning properly. 00:15:59.537 --> 00:16:00.647 I was not healthy. 00:16:00.826 --> 00:16:06.346 And this is the point where I was doing everything that an ideal CEO is supposed to be doing. 00:16:06.346 --> 00:16:09.677 I was waking up early, I was meditating, I was journaling. 00:16:09.976 --> 00:16:12.586 I ran half marathon, San Francisco, half marathon. 00:16:12.586 --> 00:16:13.576 I was deadlifting. 00:16:13.606 --> 00:16:15.167 I was taking green smoothies. 00:16:15.527 --> 00:16:19.352 So by no measure, I was living the unhealthy life. 00:16:19.832 --> 00:16:21.822 But two things happened at the same time. 00:16:21.822 --> 00:16:22.212 First. 00:16:22.929 --> 00:16:37.527 I realized that I was trying to hustle and hustle all the time to achieve a certain way of success or dream of success that I thought I wanted first and second I was doing. 00:16:37.860 --> 00:16:48.840 Wellness and healthcare because I was seeing people do it around me, and I started realizing that even my wellness was making me burnt out because it felt like a task list. 00:16:48.840 --> 00:16:49.799 Did you meditate today? 00:16:49.799 --> 00:16:50.970 Did you do this today? 00:16:50.970 --> 00:16:52.080 Did you wake up at five? 00:16:52.080 --> 00:16:54.250 Did you go ahead, take a cold plunge? 00:16:54.590 --> 00:16:57.230 are you running so many miles every week? 00:16:57.289 --> 00:16:58.504 Did you take these many steps? 00:16:58.730 --> 00:17:02.059 And it was causing a lot of stress for me.

00:17:02.539 --> 00:17:04.464 And that is when in 2020. 00:17:06.049 --> 00:17:23.759 When I was in between ideas, I started practicing Ayurveda where I realized that Ayurveda is a 5,000 year old healing system that came out of India and the basis of the entire system is every human being is unique and no two individuals. 00:17:24.182 --> 00:17:27.241 Can get the same results by doing the same things. 00:17:27.422 --> 00:17:33.511 And that is why you need to truly go inward If you want to practice wellness, it cannot be a social media trend. 00:17:33.511 --> 00:17:35.912 It cannot be a creator or, an influencer. 00:17:35.912 --> 00:17:39.061 Your body is going to tell you what it needs. 00:17:39.241 --> 00:17:46.711 And the thing is, after years of just going ahead and listening to the noises around your body stops giving you signals, it stops talking to you. 00:17:46.805 --> 00:17:48.664 It's giving you symptoms. 00:17:48.664 --> 00:17:51.255 At this point, you are going to go ahead, have. 00:17:51.295 --> 00:17:57.234 Sleepless nights, you're going to have cravings, you're going to go ahead and do a diet and then crash. 00:17:57.625 --> 00:18:14.454 But basically in 2020, starting in 2020, I started following Ayurveda and I started going deeper into meditation and yoga, and I started understanding what this line of study was, and I went in for my certifications and all of that. 00:18:14.724 --> 00:18:16.019 But I realized what if. 00:18:16.563 --> 00:18:21.242 Everybody knew what their unique body type is, and they could go inward. 00:18:21.272 --> 00:18:30.722 What if wellness was a journey that people took personally within their own bodies, mind and spirits instead of, you know, going outside and following a trend. 00:18:30.752 --> 00:18:35.553 Because if one person drinks coffee in the morning, it makes them jittery for the other person. 00:18:35.553 --> 00:18:37.323 That same coffee is energizing. 00:18:37.593 --> 00:18:38.163 Why is it? 00:18:38.373 --> 00:18:41.192 And no, no person out there is giving. 00:18:41.468 --> 00:18:42.607 A response to this. 00:18:42.607 --> 00:18:44.167 Nobody's talking about it. 00:18:44.617 --> 00:18:48.518 And generally people think, oh, that influencer was lying, but that's not true. 00:18:48.518 --> 00:18:56.738 It's just that maybe their body's doing really well with that product, with that ritual, with that, you know, recipe, your body's reacting differently to. 00:18:57.367 --> 00:19:15.218 So that's what I started going ahead and doing, and I brought that philosophy even within new founder school, what I call the life synced success, because I think for a long time I was chasing work life balance, which meant my work was separate and my life was separate. 00:19:15.272 --> 00:19:18.633 With the Lifeing success, I realized this is one life. 00:19:18.752 --> 00:19:24.722 Work is happening, living is happening, everything's happening in this one life, and it has to be integrated. 00:19:25.173 --> 00:19:31.532 So that's what I started doing and that gave me the idea of my next AI startup, which I've been building up. 00:19:31.952 --> 00:19:33.782 Yeah, I wanna get to that in a second. 00:19:34.113 --> 00:19:38.403 So how do we sync our lives so that it's not about separation? 00:19:38.803 --> 00:19:43.650 And then I wanted to also ask you about the ayurvedic principles, because I'm not as familiar. 00:19:43.650 --> 00:19:45.960 So let's talk about first, like the life sync part. 00:19:45.960 --> 00:19:47.670 How do you actually do that in practice? 00:19:47.700 --> 00:19:53.365 So I, I think the first thing is we need to understand that life is not something that we need to solve. 00:19:53.934 --> 00:19:56.994 There would be seasons and that acceptance of seasons. 00:19:56.994 --> 00:20:06.265 Some seasons would be busy and some seasons would be slow, and some seasons would be successful, and some seasons are going to feel as if nothing's working out. 00:20:06.625 --> 00:20:15.595 And the moment you accept that, that this is temporary transitionary, you start accepting life as it is instead of feeling guilty. 00:20:16.015 --> 00:20:22.085 What I mean by that is when I was pregnant, I had to step away from a major opportunity. 00:20:22.085 --> 00:20:24.394 I was the CEO of a YC company. 00:20:24.394 --> 00:20:29.315 I was a very fast growing company, and the moment I got to know I'm pregnant, I thought I could push it. 00:20:29.315 --> 00:20:34.025 But my first trimester was so bad, Kat, I couldn't even get up from my bed. 00:20:34.259 --> 00:20:37.529 And I thought I would also simultaneously launch my AI company. 00:20:37.529 --> 00:20:46.019 This is back in 2023, and I had to take a step back and now I could have easily felt bad that that was such a big opportunity for me. 00:20:46.049 --> 00:20:54.779 And I was running new founder school and I was a professor at two universities at that time, so I had to step away from everything and reconsider my life. 00:20:55.079 --> 00:20:56.970 And not for a moment I felt guilty. 00:20:57.000 --> 00:20:58.529 I'm not launching my company. 00:20:58.740 --> 00:20:59.490 I have. 00:20:59.974 --> 00:21:05.174 To step away from this role, new founder school has to, you know, slow down all of that. 00:21:05.365 --> 00:21:12.444 It was never a moment that I felt felt guilty because I realized this is the season of my life right now that I need to honor. 00:21:12.744 --> 00:21:18.714 And what happened from it was, it made me understand what truly success means for me. 00:21:18.865 --> 00:21:24.265 And that year, and I went for a six month maternity leave after that. 00:21:25.015 --> 00:21:28.775 Were the biggest years for new founder school at that time, so 2024, 2023. 00:21:29.275 --> 00:21:39.234 We actually doubled our revenue after I moved away from all these opportunities because I started building systems in what type of people do I need on my team? 00:21:39.265 --> 00:21:40.825 I became very honest

about. 00:21:41.005 --> 00:21:43.654 What type of, goals do we want to chase? 00:21:43.805 --> 00:21:45.005 Who is our ideal client? 00:21:45.035 --> 00:21:49.384 Up until then, I was saying yes to everybody and trying to be everything for everyone. 00:21:49.805 --> 00:22:02.605 So that is when life synced success started meaning something to me where I realized that the opportunity that I'm being given today, I won't be given that tomorrow. 00:22:02.605 --> 00:22:08.325 So today, if my 18 month old toddler needs me, that's what I'm living here for. 00:22:09.119 --> 00:22:12.839 One childhood I get right, and this is my choice. 00:22:12.839 --> 00:22:18.329 I chose to be a mom to this kid and this is one time in my life that I will get this chance. 00:22:18.599 --> 00:22:24.690 I will do anything and everything to make sure that I live and savor so that tomorrow I don't have to regret. 00:22:24.690 --> 00:22:27.420 Yeah, the same thing I did in my work. 00:22:27.450 --> 00:22:36.329 I'm only going to work on things that are truly making me alive, and I'm going to only get paid what I think I deserve, and this is what I want to tell people. 00:22:36.894 --> 00:22:39.345 doesn't mean I had to say no to work. 00:22:39.345 --> 00:22:42.315 I had to say no to work that was not valuing me. 00:22:42.464 --> 00:22:51.944 And I started getting deals that were six figures and helped me reach those seven figures because I'm only saying yes to people that really value my work. 00:22:52.424 --> 00:22:55.515 And it just took away all that haze. 00:22:55.575 --> 00:22:58.424 It just took away the haze from what success means. 00:22:58.765 --> 00:23:04.285 For now, success means what is enough for me to live a joyful life. 00:23:05.307 --> 00:23:05.938 And that's it. 00:23:06.117 --> 00:23:07.198 That's what I keep asking. 00:23:07.202 --> 00:23:07.212 Yeah. 00:23:07.212 --> 00:23:09.478 Is this, and if it is, then let me enjoy life. 00:23:09.478 --> 00:23:10.617 Let me go touch grass. 00:23:10.798 --> 00:23:11.607 I'm done for day. 00:23:11.788 --> 00:23:12.387 I love that. 00:23:12.748 --> 00:23:14.728 I mean, another word for that is like alignment, right? 00:23:14.728 --> 00:23:19.887 You're choosing things that in the moment or in the that day feel aligned to whatever. 00:23:21.057 --> 00:23:23.577 Whatever you have in that moment, that feels like a priority. 00:23:24.092 --> 00:23:37.932 Instead of trying to push things and make them happen and control, and that's ultimately, at least I think too, is when things start to move more slowly because you are trying to roll that boulder up a hill that's not meant to go up the hill. 00:23:39.311 --> 00:23:39.741 Exactly, exactly. 00:23:39.741 --> 00:23:47.771 I mean, there's the, there's this saying in, you know, one of the vedas that say stay still if you want to see clouds moving. 00:23:48.386 --> 00:23:55.826 If you keep moving, you would never see the beauty in clouds because you will not realize that they are moving in beautiful patterns as well. 00:23:55.826 --> 00:24:03.507 So I just say life is a beautiful pattern and we need to bring some stillness to observe and to enjoy and relish it. 00:24:03.906 --> 00:24:03.997 Yeah. 00:24:03.997 --> 00:24:12.727 Let's talk about the Ayurvedic principles, like you mentioned body types, like what does that mean and are there any other principles that you employ in life and business? 00:24:12.912 --> 00:24:20.375 So there are two concepts in Ayurveda for anybody who doesn't know this or is new to this or is curious where to get started. 00:24:20.882 --> 00:24:25.037 First is that everything in the universe is living. 00:24:25.442 --> 00:24:28.261 Basically, or being created within five elements. 00:24:28.261 --> 00:24:32.192 It's fire, water, earth, space, and air. 00:24:32.461 --> 00:24:36.211 These are the five elements which exist, which is what our bodies are made of. 00:24:36.271 --> 00:24:37.862 Every creature's body is made of. 00:24:37.892 --> 00:24:41.551 Everything on earth is made of these five elements Now. 00:24:41.971 --> 00:24:48.271 These five elements are in different proportion in each body type, which means some people have a better metabolism. 00:24:48.271 --> 00:24:52.352 Some people are taller, some people are sturdier. 00:24:52.352 --> 00:24:54.751 Some people are morning people. 00:24:54.751 --> 00:25:01.172 Some people are creative, some people are focused and some people bring stability in your life. 00:25:01.201 --> 00:25:06.751 This is all because we all have different elements and different proportion, and that is. 00:25:06.902 --> 00:25:07.991 The basis of Ayurveda. 00:25:08.491 --> 00:25:14.612 Now the second, once you understand this, the idea is how do you get to know where you are? 00:25:14.662 --> 00:25:19.402 What proportion of, what element do you have and what characteristic does it present? 00:25:19.402 --> 00:25:25.711 And from there, how do you make choices to go ahead and live a vitality filled life? 00:25:26.162 --> 00:25:27.826 So there's this concept of. 00:25:28.547 --> 00:25:29.987 Your natural constitution. 00:25:29.987 --> 00:25:36.227 Everybody, according to Ayurveda, is born with a body type, with a constitution. 00:25:36.497 --> 00:25:40.096 It's like your DNA, it's how do you digest food? 00:25:40.277 --> 00:25:43.797 What is the, coarseness of your hair? 00:25:44.067 --> 00:25:45.896 Uh, what is the structure of your body? 00:25:46.317 --> 00:25:47.636 It's decided, when you're. 00:25:48.309 --> 00:25:58.059 But then because of seasons of life, you go away from that natural bit and how you behave because of the society and things around you is very different. 00:25:58.569 --> 00:26:03.450 So our true work in Ayurveda is to go back to our natural body's constitution. 00:26:03.490 --> 00:26:05.049 Because that's when you're the happiest. 00:26:05.049 --> 00:26:09.220 So babies are happiest because they're truly accepting who they are. 00:26:09.220 -->

00:26:11.349 They are in their body type, in their zone. 00:26:11.619 --> 00:26:14.890 But as life starts happening, you go away from your center. 00:26:15.130 --> 00:26:24.910 So how do you understand where you are today versus where you were when you were truly happy as a baby, and then bring back practices that get you back to your center. 00:26:25.119 --> 00:26:27.430 So that is what Ayurveda is all about. 00:26:27.759 --> 00:26:31.299 I see a lot of people becoming martyrs to their body types. 00:26:31.299 --> 00:26:32.200 That's not true. 00:26:32.769 --> 00:26:39.910 Think the basic concept in Ayurveda is eat, sleep, and breathe, which is very natural to any human. 00:26:39.910 --> 00:26:43.420 As long as you can eat, sleep, breathe properly, that's, that's all. 00:26:43.420 --> 00:26:44.829 You are going to be fine. 00:26:44.829 --> 00:26:47.890 That's why it brought me back to my roots. 00:26:47.920 --> 00:26:49.569 It brought me back to nature. 00:26:49.869 --> 00:26:54.069 It brought me back to understanding my inner wisdom. 00:26:54.924 --> 00:26:57.325 Understanding my unique characteristics. 00:26:57.325 --> 00:27:03.285 So that's why I, really like the way Ayurveda shifted my wellness and my practice. 00:27:03.285 --> 00:27:05.625 It actually saved me after my delivery. 00:27:05.625 --> 00:27:07.275 I had a very traumatic delivery. 00:27:07.515 --> 00:27:09.974 It was because of Ayurveda that I made it. 00:27:09.974 --> 00:27:11.204 I'm here because of that. 00:27:11.565 --> 00:27:12.134 Wow. 00:27:12.268 --> 00:27:22.347 What did you discover about yourself that was different in terms of health and wellness through Ayurveda versus, before, You know, were there practices you were doing before that just were not good for you? 00:27:22.347 --> 00:27:25.548 Yeah, that were not really, resonant with your body type. 00:27:25.728 --> 00:27:25.817 Yeah. 00:27:26.178 --> 00:27:27.498 High intensity workout. 00:27:27.498 --> 00:27:33.647 So I'm a, I'm someone called Vata, which means that I'm not supposed to be doing high intensity workouts. 00:27:33.678 --> 00:27:36.077 It actually collects accumulates. 00:27:36.482 --> 00:27:45.242 Cortisol in my body and stresses me if I do high intensity workout for me, I need to go ahead do things which are more artistic. 00:27:45.482 --> 00:27:49.833 So slow yoga, hiking, swimming, nature walks. 00:27:49.863 --> 00:27:54.309 That would be way better for me to go ahead and, practice. 00:27:54.579 --> 00:27:59.230 And I was deadlifting and that's why I realized like I, I was really swollen up. 00:27:59.605 --> 00:28:03.295 You know, a lot of water retention and why I wouldn't ever understand. 00:28:03.565 --> 00:28:12.085 So that was one thing I was like, oh my God, all my life I thought if I push myself harder, that's how it's going to get me better results. 00:28:12.234 --> 00:28:14.244 And that was working against my own body. 00:28:14.575 --> 00:28:15.234 So that was one. 00:28:15.234 --> 00:28:21.345 And I see a lot of people thinking workout is waking up at 4:00 AM 5:00 AM and pushing yourself. 00:28:21.345 --> 00:28:23.025 And for some people they see the results. 00:28:23.025 --> 00:28:25.634 But for most people it is brutal. 00:28:26.055 --> 00:28:28.275 You know, they feel groggy, they don't feel active. 00:28:28.650 --> 00:28:37.309 The second thing was as Vata that I am, I need a lot of variety in my wellness structure. 00:28:37.460 --> 00:28:40.819 It is hard for me to stay consistent on my wellness routines. 00:28:41.615 --> 00:28:47.974 And I would feel so bad if I did not clock in 10,000 steps for 30 days straight. 00:28:48.065 --> 00:28:51.994 I just would get bored of it, you know, I would like and seek something else. 00:28:52.204 --> 00:29:01.444 So now that I know that my goals have shifted, it is have I done some sort of workout every day instead of, did I burn this much calorie? 00:29:01.444 --> 00:29:03.035 Did I have this much protein? 00:29:03.085 --> 00:29:04.434 And the last thing was. 00:29:05.015 --> 00:29:16.025 The times of the day for me, the most active time for the day is between 10 to 2:00 PM That's when my body gets activated, and I used to joke about this all the time. 00:29:16.025 --> 00:29:19.535 I'm not even a morning person or a night owl is something wrong with me? 00:29:19.535 --> 00:29:20.555 I don't fit any. 00:29:20.884 --> 00:29:21.634 No, I know. 00:29:21.634 --> 00:29:26.154 Yeah, because 10:00 AM to 2:00 PM The way I, I'm productive, I can work with. 00:29:26.428 --> 00:29:30.867 10 people, you know, uh, in that time and the moment. 00:29:30.867 --> 00:29:33.928 It's before or after absolutely zero. 00:29:33.928 --> 00:29:35.337 My productivity tanks. 00:29:35.337 --> 00:29:42.413 So now I work between those times and I take my meetings between Monday through Wednesdays. 00:29:42.413 --> 00:29:44.032 I don't take meetings after that. 00:29:44.032 --> 00:29:47.603 I need alone time to recoup and reenergize. 00:29:47.873 --> 00:29:54.262 These are things that I would have never known about me had I not even known about my gaps and my body type. 00:29:54.698 --> 00:29:55.657 That's so fascinating. 00:29:55.657 --> 00:30:00.768 And I also wonder why they don't have an afternoon animal, not a morning, you know, a night. 00:30:00.768 --> 00:30:02.897 It's like, where's the during the day person. 00:30:03.857 --> 00:30:04.008 Yeah. 00:30:04.008 --> 00:30:04.018 Yeah. 00:30:04.458 --> 00:30:08.657 So for someone listening who's brand new to this, how do they find out about which one they are? 00:30:08.657 --> 00:30:10.103 Is there a test or how do you find this out? 00:30:10.762 --> 00:30:16.202 Yeah, so on Shaanti's website, it's Find Shaanti Shaanti with the double a.com. 00:30:16.472 --> 00:30:18.333 If you go there, there's a free assessment. 00:30:18.363 --> 00:30:24.153 If you go ahead, take your assessment, it's going to tell you what your natural constitution is and where you are

today. 00:30:24.692 --> 00:30:34.855 And then once you join Shaanti's platform, there are multiple, tests and check-ins that are weekly, biweekly, monthly annually, six months to keep. 00:30:35.644 --> 00:30:51.005 You on track with where you are today, and you can use that information to talk to our platform 24 7 and discover what are the right products and rituals for you specifically based on your gaps and your natural constitution. 00:30:51.365 --> 00:30:51.845 Got it. 00:30:52.005 --> 00:30:53.684 Is it browser based or do you have an app? 00:30:53.984 --> 00:30:56.744 A web app is there and it is browser based. 00:30:56.805 --> 00:30:57.224 Cool. 00:30:57.224 --> 00:31:01.184 I'll link it in the show notes and I'll have to also check it out myself so that I can see which one I am. 00:31:01.305 --> 00:31:03.644 So let's talk about motherhood and entrepreneurship. 00:31:03.694 --> 00:31:12.035 How have you been able to, and I think you've already kind of answered this question before, but how have you been able to stay sane as a new mom or as a mom of a young child? 00:31:12.275 --> 00:31:12.365 Yeah. 00:31:12.424 --> 00:31:16.625 And also still managed to juggle all of these entrepreneurial ventures. 00:31:16.667 --> 00:31:17.147 Yeah. 00:31:17.198 --> 00:31:18.907 I think sanity is overrated. 00:31:18.991 --> 00:31:26.826 I am not saying I never was, uh, the decisions I've taken in my life, nobody would think that, that those were same decisions. 00:31:27.186 --> 00:31:31.326 But I think I was preparing for motherhood for. 00:31:31.882 --> 00:31:49.432 A long time, and not just me, me and my partner, my husband, two years before even trying for a baby, we went ahead and went on this wellness journey where we wanted to be in the best possible body, healthiest and in the right frame of mind. 00:31:50.049 --> 00:31:55.063 To even think about having a child to take responsibility off. 00:31:55.063 --> 00:32:04.363 So it, for those two years Anshul and I, we followed like a strict regime, and when I say strict, it was around Ayurveda and holistic wellness. 00:32:04.363 --> 00:32:07.032 It wasn't a crazy diet or anything that we were doing. 00:32:07.482 --> 00:32:10.257 And we started designing our life. 00:32:10.257 --> 00:32:15.287 Like I, I tell this to my friends, a lot of couples do what their vision and dream life. 00:32:15.872 --> 00:32:22.862 Sort of thing is over the past few years an Anshul and I have started doing, like I mentioned earlier, what is enough for us? 00:32:23.201 --> 00:32:28.241 What is it that we could say this is a high quality life and that's what we're looking for. 00:32:28.602 --> 00:32:35.321 Because if we are not regulated and our nervous system is not regulated, then the child's nervous system would not be regulated. 00:32:35.352 --> 00:32:35.592 Yeah. 00:32:35.741 --> 00:32:40.656 So that is what was very important and what was very important for both of us was how can. 00:32:41.176 --> 00:32:44.656 Both the parents be around the baby all the time. 00:32:45.106 --> 00:32:50.086 So that was something that we intentionally, and again, it's a privilege we were able to do. 00:32:50.086 --> 00:32:52.366 And I know a lot of parents are not able to do that. 00:32:52.366 --> 00:32:55.007 And I, I'm fully cognizant about that. 00:32:55.007 --> 00:32:58.686 I mean, my dad was in the army, so my mom had to take care of me. 00:32:58.957 --> 00:33:03.086 And, I understand how hard that is and how rare that is. 00:33:03.086 --> 00:33:05.997 So I'm lucky that we were able to design our life that way. 00:33:06.507 --> 00:33:07.317 But, um. 00:33:07.662 --> 00:33:09.342 You are going to be burnt out. 00:33:09.342 --> 00:33:10.602 You are going to be tired. 00:33:10.602 --> 00:33:11.531 Things are hard. 00:33:11.862 --> 00:33:18.352 Being a mom is hard, but I think entrepreneurship just prepared me for, you know, what hardships were. 00:33:18.352 --> 00:33:26.307 So I think it just building, creating and failing is a very good lesson if you have not failed in life. 00:33:26.978 --> 00:33:30.607 I think if I wouldn't have failed in life, it would have been harder for me to be a mom. 00:33:31.317 --> 00:33:42.686 Letting stay goal of perfection is so important as a mom, because I realize I'm doing so much for my kid and Anshul's doing so much, and I still feel I'm not doing enough. 00:33:43.497 --> 00:33:46.826 So, and, and that is where the disconnect is. 00:33:46.826 --> 00:33:48.896 I don't think it is in the performance of the parent. 00:33:48.896 --> 00:33:55.406 I think every parent is doing as much as possible for their kid, but in the back of the mind it's always, I'm not doing enough. 00:33:55.511 --> 00:33:55.932 Mm-hmm. 00:33:55.936 --> 00:33:57.477 So I think it's a constant. 00:33:57.896 --> 00:34:04.497 Constant battle, or I would say constant conversation with self of this is what you can do for your child. 00:34:04.557 --> 00:34:08.112 This is the best that your child is thriving, and that is enough. 00:34:08.867 --> 00:34:14.266 So I think that's, that's something that we have been trying to do. 00:34:14.657 --> 00:34:22.876 There are times when we are tired and, uh, luckily our family is here sometimes to help us and you know, they can travel and be here. 00:34:23.297 --> 00:34:28.632 We have childcare and all of that is there, but at the same time, having an equal partner. 00:34:29.007 --> 00:34:33.536 Is very, very important where, you know, you're not getting help. 00:34:33.626 --> 00:34:35.817 You are partners in life. 00:34:35.817 --> 00:34:37.556 This is, all of this needs to be done. 00:34:37.556 --> 00:34:42.476 I know the baby, I had to carry the baby because only I could carry the baby and I had to breastfeed. 00:34:42.686 --> 00:34:46.257 But everything else can be done equally by both parents. 00:34:46.257 --> 00:34:52.077 So that's been very open and, that's been very equal within our relationship. 00:34:52.077 --> 00:34:53.396 So I'm, I'm

glad about that. 00:34:53.456 --> 00:34:53.606 Yeah. 00:34:54.152 --> 00:35:03.226 But the rest, I mean, I'm in my pajamas, which I haven't changed for two days, and I'm pretty sure there's, there's some sort of cord or something somewhere, and it's okay. 00:35:04.436 --> 00:35:12.956 I didn't really think about that in terms of letting go of control and failing and equating that to motherhood because I completely relate. 00:35:12.956 --> 00:35:16.677 I was such a control freak and then I became a mom to twins and I was like. 00:35:17.182 --> 00:35:18.472 I can't do anything. 00:35:18.532 --> 00:35:19.072 Right. 00:35:19.072 --> 00:35:20.362 Because they're not eating. 00:35:20.693 --> 00:35:28.943 They're, one of them is spitting up all the time and even today, they get sick every other week I have to, you know, let go of the control that I used to have. 00:35:29.302 --> 00:35:31.492 You are a supermom having two kids. 00:35:31.492 --> 00:35:32.273 Oh my God. 00:35:32.273 --> 00:35:32.782 Wow. 00:35:33.932 --> 00:35:35.313 Yeah, I'm like two and done. 00:35:35.313 --> 00:35:37.382 Now I know like I don't want anymore. 00:35:37.742 --> 00:35:39.333 I have nothing in control. 00:35:39.362 --> 00:35:40.382 Our house is a mess. 00:35:40.853 --> 00:35:45.202 On my like daybed, he has gone ahead and sketched out things. 00:35:45.202 --> 00:35:46.552 I'm like, let it, it's okay. 00:35:46.612 --> 00:35:49.012 What do by me reacting? 00:35:49.407 --> 00:35:52.768 Nothing's gonna change except, you know, being stressed. 00:35:52.768 --> 00:35:56.577 So I am not taking that, let it be the home for a baby. 00:35:56.728 --> 00:36:00.027 Why am I trying to tame the baby to be surrounded by adults? 00:36:00.117 --> 00:36:02.608 Why have we created this artificial world? 00:36:02.907 --> 00:36:05.648 Let them, let them explore, as safely as possible. 00:36:05.737 --> 00:36:05.797 Yeah. 00:36:05.827 --> 00:36:08.757 So, yeah, we've changed, like our beds have become floor beds. 00:36:08.757 --> 00:36:09.802 We don't have beds anymore. 00:36:10.288 --> 00:36:13.467 There's no dining table because he would climb like, yeah, there's nothing. 00:36:13.467 --> 00:36:14.007 It's empty. 00:36:14.157 --> 00:36:15.237 Let the house be empty. 00:36:15.237 --> 00:36:16.887 Jump, do whatever you want. 00:36:16.967 --> 00:36:18.347 That's like the Montessori method. 00:36:18.347 --> 00:36:19.788 I think you're doing that in your home. 00:36:19.788 --> 00:36:21.518 It's just explore where, whatever. 00:36:21.719 --> 00:36:35.139 I do wanna ask you some questions about, now that you're a successful entrepreneur and you've had multiple businesses, what kind of advice would you give to your younger self, or to somebody who is just starting out and is deciding to start something of their own? 00:36:35.340 --> 00:36:40.672 Do it now because entrepreneurship has never been easier. 00:36:41.137 --> 00:36:42.246 Especially with ai. 00:36:42.637 --> 00:36:42.907 Mm. 00:36:42.907 --> 00:36:45.456 Earlier there were so many roadblocks. 00:36:45.456 --> 00:36:51.907 I remember, like I said, we had to raise$20,000 because I was non-technical and I had to hire an engineer to build a prototype. 00:36:52.117 --> 00:36:56.407 I don't need$20,000 anymore and I don't have to wait for three months. 00:36:56.407 --> 00:37:02.407 I can basically build that product that I was thinking in probably a week on my own. 00:37:02.887 --> 00:37:03.306 So. 00:37:03.961 --> 00:37:17.641 The barrier to entry to become an entrepreneur is so low at this point, but it's not always going to be low because people are going to take these opportunities and build bigger things and it'll get saturated and hard again. 00:37:18.001 --> 00:37:20.021 So anybody who's listening to this. 00:37:20.836 --> 00:37:23.237 The next 18 months is your window. 00:37:23.507 --> 00:37:25.157 Go build, launch something. 00:37:25.336 --> 00:37:27.226 It doesn't have to be a venture-backed startup. 00:37:27.347 --> 00:37:32.746 Even a small business that gives you consistent, stable, passive revenue is huge. 00:37:33.077 --> 00:37:33.976 Is huge. 00:37:34.246 --> 00:37:43.246 So think about building something and taking it out, and even if nothing comes out of it, trust me that failure is going to help you get to the next idea. 00:37:43.246 --> 00:37:49.606 My failed AI startup got me to a seven figure business that I did not think would be a business. 00:37:50.056 --> 00:37:53.626 That business is now helping me build my AI wellness company. 00:37:54.206 --> 00:37:58.202 It's not a linear progression and don't get attached to success. 00:37:58.233 --> 00:37:59.103 There's no success. 00:37:59.103 --> 00:38:05.132 It's the, it's the joy for building when a customer says, I love your website, but this feature isn't working. 00:38:05.132 --> 00:38:08.913 I'm like, yes, they want this even though you're not perfect. 00:38:09.362 --> 00:38:13.782 So it's that true joy of building the next 18 months. 00:38:13.782 --> 00:38:15.282 And I'm not one for fomo. 00:38:15.282 --> 00:38:18.163 I never go ahead and do that, but if you want to. 00:38:18.733 --> 00:38:20.262 Get your foot through the door. 00:38:20.563 --> 00:38:21.762 This is your window. 00:38:22.273 --> 00:38:22.873 Love that. 00:38:23.293 --> 00:38:32.612 Do you ever incorporate intuition or listening to your gut, how do you make business decisions to know that whatever you're going to try is the right decision? 00:38:32.742 --> 00:38:36.282 And to your point, failure is fine, but that's what holds people back. 00:38:36.697 --> 00:38:38.436 I think it was the way I was brought up. 00:38:38.496 --> 00:38:42.757 My mom was an entrepreneur and the first company that I built, we built it together. 00:38:42.757 --> 00:38:43.117 It was. 00:38:43.851 --> 00:38:47.871 She and I, we did it together and her dad was an entrepreneur. 00:38:47.871 --> 00:38:54.681 I just came from like a family where failing and taking risk was okay.

00:38:55.041 --> 00:39:04.972 And that's why we have new founder school where I don't tell people that you are going to have a guaranteed success, but once you're part of the program, you have lifetime access. 00:39:04.972 --> 00:39:07.612 So even if you fail the first time, try the next time. 00:39:07.612 --> 00:39:08.512 Try the next time. 00:39:08.811 --> 00:39:10.911 So I think that is what we have to start. 00:39:11.387 --> 00:39:13.157 Getting people comfortable with. 00:39:13.217 --> 00:39:24.427 I think our education system right now rewards perfection and perfect scores, and that's what the success yardstick has become, and that's what people have gotten trained to, that's why it holds them back. 00:39:24.757 --> 00:39:30.452 If we tell people, why don't you just try, try and see what's the worst that could happen? 00:39:30.666 --> 00:39:31.626 It wouldn't work out. 00:39:31.686 --> 00:39:33.786 You already have your job, right. 00:39:34.197 --> 00:39:41.697 So if in some safe parameter, in some safe space, they were still allowed to fail. 00:39:42.056 --> 00:39:43.677 That's what new founder school is. 00:39:43.677 --> 00:39:49.197 Come try and from those trials you're going to learn what is going to work. 00:39:49.407 --> 00:39:52.916 So it's not all or nothing situation. 00:39:53.126 --> 00:39:56.367 I think that's sort of safety net is needed. 00:39:56.786 --> 00:40:02.427 Along with the pressure of what is it that you truly can build uniquely. 00:40:02.996 --> 00:40:05.186 So I cannot build the next social network. 00:40:05.217 --> 00:40:07.586 That's not my skillset, that's not my interest. 00:40:07.927 --> 00:40:09.067 I don't want to build it. 00:40:09.067 --> 00:40:10.717 That's not something that I want to do. 00:40:11.077 --> 00:40:15.246 But a lot of people hold back because they don't have the big idea yet. 00:40:15.367 --> 00:40:19.447 They might have a very small idea that they're not really sure. 00:40:19.447 --> 00:40:20.706 Is this even a business? 00:40:20.706 --> 00:40:22.447 How would you know if you don't try? 00:40:22.927 --> 00:40:23.226 You know? 00:40:23.226 --> 00:40:24.577 So I just want the. 00:40:24.844 --> 00:40:27.603 Yardstick of success to be different in entrepreneurship. 00:40:27.634 --> 00:40:30.094 And that's what I learned in Silicon Valley as well. 00:40:30.094 --> 00:40:36.851 When I moved here and I was shutting down my startup, our VC said, whenever you wanna start again, we are going to reinvest. 00:40:36.851 --> 00:40:38.710 You're right, this is not the right time. 00:40:39.313 --> 00:40:39.403 And. 00:40:40.025 --> 00:40:42.876 The moment I started sharing, I, I just shut down my startup. 00:40:42.876 --> 00:40:45.606 Everybody was like, but wait, you interviewed 2000 people. 00:40:45.606 --> 00:40:48.005 You built a user pipeline of 40,000 users. 00:40:48.005 --> 00:40:51.728 You got venture backed, and that is success. 00:40:52.028 --> 00:40:58.838 So I'm also surrounded by this DNA, where

failure is celebrated and it's a learning. 00:40:59.378 --> 00:40:59.858 Space. 00:40:59.858 --> 00:41:02.349 So that's another thing that we bring at New Founders School. 00:41:02.739 --> 00:41:03.398 We've got you. 00:41:03.429 --> 00:41:08.559 We have that community around you where we are going to celebrate all your learnings. 00:41:08.659 --> 00:41:09.318 I love that. 00:41:09.318 --> 00:41:12.409 You closed down the business, but you gained so much from it. 00:41:12.409 --> 00:41:12.664 That is now. 00:41:13.626 --> 00:41:18.155 Giving you insight for your future endeavors, which so what is Shaanti? 00:41:18.155 --> 00:41:23.235 I know we talked a little bit about it, but where is that going and what are you excited about for this next venture? 00:41:23.846 --> 00:41:25.996 Shaanti again, did not came out of a business idea. 00:41:26.139 --> 00:41:36.009 It was essentially coming out of my own struggles and after having conversations around with people, I realized everybody was having the struggle of wellness becoming a to-do list. 00:41:36.068 --> 00:41:44.922 And we just following structures given by other people to us instead of understanding our body types and understanding what our body needs. 00:41:45.342 --> 00:41:51.702 So I wanted to steer away from an expert giving you an opinion versus. 00:41:52.172 --> 00:42:00.358 You really understanding your body and taking a decision, like empowering you to take a decision, and that's where Shaanti was built from. 00:42:00.358 --> 00:42:07.485 The idea that each assessment on Shaanti and there are multiple, the more you go, it's a very deep assessment platform. 00:42:07.485 --> 00:42:18.371 The more you take the assessment, the more you understand about your body, the assessments that you take, or when you talk to AI, the Shaanti AI platform that we have, I think over the next two years. 00:42:18.911 --> 00:42:32.684 A win would be that people don't need They know so much about their body type that now they're able to take the decision, listen to the cues of their body, understand themselves so well, that they don't need this platform, and that is how I'm developing it. 00:42:32.773 --> 00:42:36.284 A person, if they have used this platform for two years consistently. 00:42:36.869 --> 00:42:39.119 Do not need any other wellness platform. 00:42:39.119 --> 00:42:40.858 And they can go away from Shaanti as well. 00:42:41.309 --> 00:42:47.608 And then that's opposite to any other wellness industry where their business model is keep coming back and that's why they're not going to treat you. 00:42:47.668 --> 00:42:51.929 They're, that's why they're going to keep you hooked on something or the other, you know, because. 00:42:52.528 --> 00:42:53.878 They're going to lose business. 00:42:54.298 --> 00:42:57.869 But the idea here is there are 7 billion people in the world. 00:42:57.869 --> 00:43:01.938 That's enough business that I have, I want people to start listening to themselves. 00:43:02.458 -->

00:43:06.298 You have a life cycle of your customer and you know it's gonna be Yeah, and it's okay. 00:43:06.639 --> 00:43:08.389 that's the intention that I built it with. 00:43:08.389 --> 00:43:13.309 Like, it took me five years to really get into Ayurveda, and today I'm able to take those decisions on my own. 00:43:13.728 --> 00:43:24.228 So I thought if it took me five years without any help and support, and I had to figure out resources, what if I give a structured support to somebody, they would be able to figure this out in two years. 00:43:24.409 --> 00:43:24.949 And that's it. 00:43:25.128 --> 00:43:28.489 They don't need wellness industry as a crutch. 00:43:28.938 --> 00:43:32.838 They have their body to make the right decision, and they're able to listen to it. 00:43:33.273 --> 00:43:33.693 Got it. 00:43:33.963 --> 00:43:37.474 Is Shaanti also integrated with new founder school or are they completely separate? 00:43:37.623 --> 00:43:42.693 Completely separate, but I do bring in like a, you cannot take the professor out of me. 00:43:42.693 --> 00:43:50.974 So anytime I have my new founder school workshops, I do bring in some elements of Ayurveda and life synced success and things like that. 00:43:50.974 --> 00:43:53.014 But they are absolutely different businesses. 00:43:53.719 --> 00:44:06.322 So as we wrap up, are there any books that you really recommend for entrepreneurship that have really changed your, or podcast, even any resources that have really changed your, approach or perspective on business and entrepreneurship? 00:44:06.561 --> 00:44:10.012 I'm a very, very ardent reader. 00:44:10.012 --> 00:44:10.702 I read a lot. 00:44:10.702 --> 00:44:14.992 I read one book a week, and I've done that for a very long time in my life. 00:44:15.472 --> 00:44:17.791 I think the best ideas that I've gotten. 00:44:18.342 --> 00:44:19.641 are through fiction. 00:44:20.072 --> 00:44:24.411 I do not recommend self-help books or anything at all. 00:44:24.862 --> 00:44:33.081 I think the best ideas and like my AI startup was inspired by a science fiction book because I read it and I'm like, that is that possible? 00:44:33.481 --> 00:44:34.771 I'm a big fan of Harry Potter. 00:44:36.121 --> 00:44:41.371 I feel everything that we are building within AI, like moving images, gifs, and things like that, oh my God. 00:44:41.371 --> 00:44:45.271 This was in the stories that I had read and now it is right here. 00:44:45.692 --> 00:44:57.052 So I would suggest everybody to read fiction, but if there's something that around entrepreneurship you want to learn, especially around AI, I'm going to suggest the book called Unscaled by Hemant Taneja. 00:44:57.211 --> 00:45:02.791 He is a huge investor in Silicon Valley and he wrote this book. 00:45:03.541 --> 00:45:07.681 Essentially five, six years ago, I think, seven years ago, it's still a book that I live by. 00:45:08.192 --> 00:45:19.561 The book is all about how there will be multiple niche businesses because of AI and they would become million dollar, billion dollar company with just two people in the team. 00:45:19.561 --> 00:45:20.641 Three people in the team. 00:45:20.641 --> 00:45:22.847 So that'll give you so many ideas, and I think it. 00:45:23.172 --> 00:45:24.402 Still stands true. 00:45:24.402 --> 00:45:26.108 It's a great, great read. 00:45:26.349 --> 00:45:33.469 That is one thing for entrepreneurship that I would definitely suggest people to go ahead and read and for Ayurveda come to Shaanti. 00:45:33.489 --> 00:45:35.333 I have resources that we've created. 00:45:36.054 --> 00:45:38.713 That's such a a counterintuitive approach to learning? 00:45:38.713 --> 00:45:44.813 Because I'm somebody who's like, if I'm not reading a business book or a self-help book, I feel like I'm not being productive. 00:45:44.813 --> 00:45:50.634 Like I, if I pick up fiction, but now I'm like, okay, Arjita told me to read some fiction, so I gotta go read some fiction. 00:45:51.423 --> 00:45:53.313 I'm reading this, uh, book right now. 00:45:53.313 --> 00:45:53.793 Oh my God. 00:45:53.793 --> 00:45:54.873 It's a masterpiece. 00:45:54.873 --> 00:45:56.853 I've still not, I'm not still done with it. 00:45:56.853 --> 00:45:58.023 It is so good. 00:45:58.324 --> 00:46:00.603 And it's called Over Story. 00:46:00.978 --> 00:46:03.409 It is a beautiful saga. 00:46:03.619 --> 00:46:08.599 If anybody is looking for something to dive into and you know, just take some time with it. 00:46:08.869 --> 00:46:11.778 That is the book that I would suggest. 00:46:11.778 --> 00:46:12.588 It's a fiction. 00:46:12.798 --> 00:46:16.759 Read it it's beautiful and it teaches you a lot. 00:46:17.278 --> 00:46:21.208 Alright, well, how can people find more about you and all of the businesses you're working on? 00:46:21.469 --> 00:46:23.179 Instagram is a great way. 00:46:23.239 --> 00:46:29.679 All the information is there, or LinkedIn, or you can find me at newfounderschool.com or findshaanti.com. 00:46:30.079 --> 00:46:31.159 I'm available on both. 00:46:31.742 --> 00:46:32.791 Now for the takeaways. 00:46:33.152 --> 00:46:34.652 There were so many layers to this episode. 00:46:34.652 --> 00:46:44.548 We talked about Ayurveda burnout, motherhood, entrepreneurship, but overall, I think the biggest takeaway for me was that we may think we're doing what we're supposed to do. 00:46:44.759 --> 00:46:56.945 You know, we're waking up early, we're working out harder, we are meditating, journaling, trying to hit all of their steps, being disciplined, and yet we still may feel exhausted, inflamed, anxious. 00:46:56.945 --> 00:47:05.965 And so, Arjita's story is really just a reminder that sometimes things that are labeled healthy doesn't necessarily mean that it's aligned for you and your body, and it's through understanding. 00:47:06.206 --> 00:47:12.452 Your body type through Ayurveda that can reveal what exactly would work best for you. 00:47:12.782 --> 00:47:19.411 If you are interested in finding out your body type according to Ayurveda, make sure you take the free quiz at findshaanti.com which is linked in the show notes. 00:47:19.882 --> 00:47:23.931 The second takeaway is around not waiting until you feel ready. 00:47:23.931 --> 00:47:28.362 And this doesn't necessarily need to be about, entrepreneurship or starting a business. 00:47:28.789 --> 00:47:35.934 It could really be applicable to any part of your life, whether that's even becoming a mom, making a change, starting a new project. 00:47:36.568 --> 00:47:54.434 There's really no perfect moment where everything is secure and feels safe and feels right and I know we all want to feel as secure as we possibly can before we take that leap, but Arjita's perspective is that often building comes from the discomfort and the scarcity that need. 00:47:54.943 --> 00:47:55.603 Number three. 00:47:55.634 --> 00:48:04.923 I really loved Arjita's concept of lifes synced success I wholeheartedly agree that work-life balance is often something that you really can't achieve. 00:48:05.284 --> 00:48:20.896 You have to either prioritize one thing over another and you always feel like there's different parts of your life that are competing with each other, this perspective is really based on, the different seasons as Arita mentioned, where some seasons you build some seasons, you rest. 00:48:21.286 --> 00:48:26.277 Some seasons are focused on motherhood, family, and other seasons are where you grow and expand. 00:48:26.396 --> 00:48:31.827 And so being able to say no to things that don't fit in the season that you're in makes room for what does. 00:48:32.423 --> 00:48:45.353 Thank you so much for listening to Well done if this episode resonated with you, please share it with anyone in your life who might be building something healing from burnout, or just try to figure out how to incorporate wellness into their life without feeling like it's just another thing to check off. 00:48:46.056 --> 00:48:46.836 Until next time.