Fuld transskription af Why Readers Feel Cheated by AI-Written Books

00:03:57,880 And I just want to make sure that you're okay. 80 00:03:57,880 --> 00:04:00,000 And it was interesting because I was able to tell her 81 00:04:00,000 --> 00:04:02,000 a little bit more about the relationship breakup. 82 00:04:02,000 --> 00:04:05,120 On how some of the grieving process had already happened because 83 00:04:05,120 --> 00:04:07,560 although I hadn't physically left, there were other 84 00:04:07,560 --> 00:04:09,560 I had already pretty much left the relationship. 85 00:04:09,560 --> 00:04:11,760 But anyway, so it was, it was. 86 00:04:11,760 --> 00:04:14,080 But it was a really great and interesting time. 87 00:04:14,080 --> 00:04:18,880 But the beauty of it was like, this is not someone who has to check on me, 88 00:04:18,920 --> 00:04:23,600 who's one of my really close friends, someone who cared enough and knew 89 00:04:23,600 --> 00:04:26,800 enough about my strengths to go, hey, I see you're going through something, 90 00:04:27,400 --> 00:04:30,560 and I would really like to just have lunch and check in on you. 91 00:04:30,600 --> 00:04:31,640 It was amazing. 92 00:04:31,640 --> 00:04:34,000 It was incredible. So she's an incredible person. 93 00:04:34,000 --> 00:04:37,000 She's amazing as a person, an incredible coach. 94 00:04:37,280 --> 00:04:38,560 She is. She is. 95 00:04:38,560 --> 00:04:43,960 One coaching session with her is worth way more than what she charges for it. 96 00:04:44,120 --> 00:04:47,200 Because you will learn more about yourself and your gifts and your motives 97 00:04:47,200 --> 00:04:50,160 in that our than you will learn anywhere else. 98 00:04:50,160 --> 00:04:51,160 It's absolutely amazing. 99 00:04:51,160 --> 00:04:54,520 Anyway, so commercial for Becca this podcast 100 00:04:54,560 --> 00:04:57,560 not sponsored by Becca, but it might as well be. 101 00:04:57,600 --> 00:04:58,280 But anyway. 102 00:04:58,280 --> 00:05:01,640 So yeah, super great workshop. 103 00:05:01,680 --> 00:05:03,720 Anyway. Yeah, she she was amazing. 104 00:05:03,720 --> 00:05:04,840 And like I said, yeah. 105 00:05:04,840 --> 00:05:08,880 Like I said, if you are curious about that, go to the better, faster community, 106 00:05:09,080 --> 00:05:10,200 better faster academy. 107 00:05:10,200 --> 00:05:13,160 And and check out what Becca has to offer. 108 00:05:13,160 --> 00:05:14,400 She's fantastic. 109 00:05:14,400 --> 00:05:17,400 But she will also be one of our keynote speakers at Wayfinder. 110 00:05:17,800 --> 00:05:23,280 So, so today what we're going to talk about is a little bit interesting. 111 00:05:23,280 --> 00:05:24,680 And it was it was kind of like 112 00:05:24,680 --> 00:05:27,840 like I said, this is kind of stemming from a very organic conversation, 113 00:05:27,840 --> 00:05:30,880 which is, you know what this is about, right? 114 00:05:30,880 --> 00:05:34,520 We have these conversations and talking about work and everything. 115 00:05:34,640 --> 00:05:37,640 And one of the things that came up was just how 116 00:05:38,240 --> 00:05:40,960 I mean, we started to talk about a little bit about, 117 00:05:40,960 --> 00:05:45,000 imposter syndrome a little bit, and it kind of morphed into this idea. 118 00:05:45,000 --> 00:05:49,200 And so one of the things I wanted to start off 119 00:05:49,200 --> 00:05:52,040 with was just kind of a little story. So my, my son, 120 00:05:54,160 --> 00:05:58,440 he lies my husband's step grandfather, 121 00:05:58,520 --> 00:06:01,880 it's kind of a, you know, and my husband's story one of these days, I'll tell you 122 00:06:01,880 --> 00:06:06,840 it, it's really wild how that man even survived his childhood. 123 00:06:06,880 --> 00:06:09,880 But anyway, through childhood. Right. 124 00:06:10,520 --> 00:06:13,520 But anyway, but his step grandfather 125 00:06:14,360 --> 00:06:17,680 was an amazingly cold fish. 126 00:06:18,120 --> 00:06:19,800 As a human, like he come to. 127 00:06:19,800 --> 00:06:24,600 He came across very, stoic, almost intimidating, 128 00:06:25,000 --> 00:06:28,800 had this kind of very, unapproachable 129 00:06:29,040 --> 00:06:32,040 personality. But, 130 00:06:33,320 --> 00:06:34,400 he's a scientist. 131 00:06:34,400 --> 00:06:36,640 And so, you know, scientists, they just kind of 132 00:06:36,640 --> 00:06:38,600 they have kind of that affect anyway. 133 00:06:38,600 --> 00:06:41,760 But anyway, for some reason, though, 134 00:06:41,800 --> 00:06:45,080 my son really latched on to him. 135 00:06:45,760 --> 00:06:48,760 And so before he passed away, 136 00:06:48,760 --> 00:06:52,120 they had a really cute relationship. 137 00:06:52,120 --> 00:06:56,400 And my son really, really looked up to him. 138 00:06:56,880 --> 00:07:01,080 And when we went to go visit the family 139 00:07:01,400 --> 00:07:05,920 after he passed away, my grandmother, William's grandmother, 140 00:07:06,120 --> 00:07:10,640 gave David a couple of watches, gold watches. 141 00:07:10,640 --> 00:07:15,640 And he he told she told him, yeah, these these are, you know, 142 00:07:15,680 --> 00:07:20,160 Rolex, Rolex watches that I'm sure your grandfather would want you to have. 143 00:07:20,520 --> 00:07:25,440 Well, my son, who was I think 13 or 14 at the time, just like, 144 00:07:25,480 --> 00:07:29,320 oh my gosh, Rolex watches. 145 00:07:29,920 --> 00:07:34,000 And my grandmother looked over at me and she goes, they're probably fake. 146 00:07:34,440 --> 00:07:35,360 Like she's left. 147 00:07:35,360 --> 00:07:37,800 They're probably just fake roses. 148 00:07:37,800 --> 00:07:38,960 But he can have them. 149 00:07:38,960 --> 00:07:40,720 And I'm like, okay, great. 150 00:07:40,720 --> 00:07:44,640 So we took him home and you know, because my son 151 00:07:44,640 --> 00:07:48,280 just like just treasured these things. 152 00:07:48,720 --> 00:07:51,560 He put them away in the little boxes. 153 00:07:51,560 --> 00:07:55,280 But

there was one of them that he could get to fit his little, 154 00:07:55,560 --> 00:07:57,200 his little wrist for a while. 155 00:07:57,200 --> 00:08:00,440 And he would walk around and he would wear that thing, like, every day. 156 00:08:00,640 --> 00:08:05,720 And I didn't think anything of it because they're fake, you know, like it was fake. 157 00:08:05,760 --> 00:08:06,640 They're fake. 158 00:08:08,000 --> 00:08:10,840 So that's 159 00:08:10,840 --> 00:08:14,560 kind of and I know that the, the Segway to that is, is that 160 00:08:14,880 --> 00:08:17,600 Troy and I have kind of like, 161 00:08:17,600 --> 00:08:20,640 pondered how AI is impacting the writers world. 162 00:08:20,640 --> 00:08:24,200 There's a few things that a few people that I love and respect in the, in 163 00:08:24,240 --> 00:08:29,880 the creative sphere are actually switching to using AI more and more, 164 00:08:30,240 --> 00:08:34,320 and I feel like it's kind of cheapening a little bit what they do. 165 00:08:35,040 --> 00:08:38,080 And, I have 166 00:08:39,720 --> 00:08:43,760 I have gotten several clients who've like, do edit AI. 167 00:08:43,840 --> 00:08:46,040 Yes, I'll edit your AI manuscript, 168 00:08:46,040 --> 00:08:47,920 but I want you to know right out of the gate, 169 00:08:47,920 --> 00:08:49,120 I already know it's going to 170 00:08:49,120 --> 00:08:53,880 be a lot more work than just editing even the average ordinary author, 171 00:08:53,880 --> 00:08:57,680 because I have I'm going to try to edit out the AI text, 172 00:08:57,760 --> 00:09:00,960 and that takes a lot of effort, and that costs a lot, a little bit more money. 173 00:09:00,960 --> 00:09:04,160 It's going to be a little bit more money for me to edit that out for you, 174 00:09:04,760 --> 00:09:06,600 if you haven't already done it. 175 00:09:06,600 --> 00:09:09,680 But one of the things I need you to understand 176 00:09:09,720 --> 00:09:13,080 is that the reader community, while the writer community, might be coming 177 00:09:13,080 --> 00:09:16,480 more accepting of this AI writing, 178 00:09:17,040 --> 00:09:21,160 and when I say AI writing, I'm not talking about using it to kind of like help 179 00:09:21,160 --> 00:09:25,120 you hone a certain chapter 180 00:09:25,120 --> 00:09:28,800 or, you know, make sure that things are in tune or, 181 00:09:29,040 --> 00:09:33,840 you know, making sure that it finds and, you know, points out any plot holes. 182 00:09:33,840 --> 00:09:35,000 I'm not talking about that. 183 00:09:35,000 --> 00:09:38,120 I'm talking about using it to actually write your script. 184 00:09:38,320 --> 00:09:39,320 Okay? Right. 185 00:09:39,320 --> 00:09:44,600 But you need to understand and know that the writer community might be becoming 186 00:09:44,600 --> 00:09:50,040 more and more accepting, but the reader community is still very, very 187 00:09:51,160 --> 00:09:53,720 like icky with it. 188 00:09:53,720 --> 00:09:54,000 Yeah.

189 00:09:54,000 --> 00:09:58,080 And just as a let me piggyback off that for just a second, because we were talking 190 00:09:58,080 --> 00:10:02,720 about that this morning with my group, and we're talking about how 191 00:10:03,400 --> 00:10:06,840 about kind of the AI witch hunt that's happening? 192 00:10:07,560 --> 00:10:13,120 Like, I think I think a big part of that is dumb. 193 00:10:13,320 --> 00:10:18,080 There's a big part of that I wish was not not happening. 194 00:10:18,080 --> 00:10:22,640 Yeah, but the problem is this we cannot pull ourselves out 195 00:10:22,640 --> 00:10:26,440 from and divorce ourselves from the real world as it is. 196 00:10:26,920 --> 00:10:28,200 Right? Right. 197 00:10:28,200 --> 00:10:30,160 Like I often say, I would do all the jobs 198 00:10:30,160 --> 00:10:31,800 that I would do if I could do them for free 199 00:10:31,800 --> 00:10:35,520 and just do them all the time, I would do that right and just do them for free. 200 00:10:35,560 --> 00:10:39,840 But I can't, because that's not the world that we live in, right? 201 00:10:39,840 --> 00:10:42,840 Where I can just trade things like that for free and just work that way. 202 00:10:43,200 --> 00:10:48,120 But what's also true is there's people out there that are looking 203 00:10:48,240 --> 00:10:52,040 at every book they come across and seeing, does this sound like AI? 204 00:10:52,160 --> 00:10:53,600 Is there any AI in this? 205 00:10:53,600 --> 00:10:57,240 I'm going to run this through an AI checker, which, by the way, is powered by 206 00:10:57,280 --> 00:11:00,720 AI and are horrible and also, but also horrible. 207 00:11:00,720 --> 00:11:02,160 I have to write. 208 00:11:02,160 --> 00:11:03,800 They're not accurate. They're not. 209 00:11:03,800 --> 00:11:08,160 But anyway, I mean, they take classics and indicate that they are 100% AI. 210 00:11:08,440 --> 00:11:09,800 Okay, it's garbage. 211 00:11:09,800 --> 00:11:12,840 That's not true that they don't want. 212 00:11:13,920 --> 00:11:16,360 The truth is it's happening. 213 00:11:16,360 --> 00:11:18,640 Okay. People are looking for AI phrasing. 214 00:11:18,640 --> 00:11:21,640 They're looking for a book that sounds like AI, or if it just 215 00:11:22,120 --> 00:11:24,920 didn't use AI, even if you didn't, 216 00:11:24,920 --> 00:11:28,760 if they think you did, they're going to make a stink about it. 217 00:11:28,800 --> 00:11:31,080 Okay, I hate that. I hate that part of it. 218 00:11:31,080 --> 00:11:35,080 But we are in a world where this is what's happening. 219 00:11:35,080 --> 00:11:39,240 So we as writers have to be cognizant of, yet again, another new thing. 220 00:11:39,320 --> 00:11:39,560 Okay. 221 00:11:39,560 --> 00:11:42,560 And this I promise this will relate later to what we have. 222 00:11:42,560 --> 00:11:44,720 It's going to relate to the wanted to. 223 00:11:44,720 --> 00:11:48,080 I wanted to add that in while you said that part 224 00:11:48,080 --> 00:11:52,640 about AI because and it cheapening the things that people are doing. 225 00:11:52,640 --> 00:11:56,160 The truth is whether it's cheapening those things or not, the 226 00:11:56,960 --> 00:11:59,080 perception of a large portion of the public 227 00:11:59,080 --> 00:12:01,440 is that it does cheapen the things that you're doing. 228 00:12:01,440 --> 00:12:01,760 Yeah. 229 00:12:01,760 --> 00:12:05,800 Whether you believe that or not is irrelevant to the public 230 00:12:05,800 --> 00:12:07,800 and reader's perception of it. 231 00:12:07,800 --> 00:12:09,400 Exactly, exactly. 232 00:12:09,400 --> 00:12:14,240 And so what what I'm trying to point out with the Rolex and what that, that 233 00:12:15,040 --> 00:12:18,280 what Troy just said, how it relates, is that 234 00:12:19,400 --> 00:12:23,200 when somebody buys a Rolex, there is a 235 00:12:23,240 --> 00:12:28,480 there is a level of luxury and exclusivity that comes with that purchase. 236 00:12:28,840 --> 00:12:32,560 When you purchase a Rolex, there is a number that is assigned 237 00:12:32,560 --> 00:12:33,360 to that Rolex. 238 00:12:33,360 --> 00:12:38,240 And the company Rolex knows who owns that, that watch, 239 00:12:38,720 --> 00:12:43,080 it is registered and then it is passed on very much like 240 00:12:44,280 --> 00:12:47,360 like a, like a I don't know, I like a Rolex. 241 00:12:47,400 --> 00:12:50,200 I mean, it's just amazing because they trace the lineage. 242 00:12:50,200 --> 00:12:55,800 There is a what what is called what is it called? The. 243 00:12:56,280 --> 00:13:01,480 Oh come on, you know, the museums look for it like the the, archival. 244 00:13:01,600 --> 00:13:03,400 Yeah. No no no no no no no. 245 00:13:03,400 --> 00:13:04,840 Providence. Providence. 246 00:13:04,840 --> 00:13:07,560 Thank you. I couldn't think of the word today. 247 00:13:07,560 --> 00:13:10,480 There there's providence with with a purchase like that. 248 00:13:10,480 --> 00:13:12,520 With a purchase like that. Right. 249 00:13:12,520 --> 00:13:15,880 They know who purchased the book or know who purchased the watch. 250 00:13:15,880 --> 00:13:19,080 They know who purchase purchases a piece of art like Monet. 251 00:13:19,120 --> 00:13:20,400 They know who purchased it. 252 00:13:20,400 --> 00:13:21,960 They know where that comes from. 253 00:13:21,960 --> 00:13:25,920 It's there's it's it's exclusive 254 00:13:25,920 --> 00:13:30,600 and it's it's high value and it means something. 255 00:13:32,000 --> 00:13:35,000 The thing is that 256 00:13:35,360 --> 00:13:38,360 when somebody uses AI, 257 00:13:38,880 --> 00:13:44,440 it's almost like getting a fake watch and it a fake Rolex and it. 258 00:13:44,560 --> 00:13:48,480 And if you are not being upfront about the fact 259 00:13:48,480 --> 00:13:51,480 that you're buying the fake Rolex, 260 00:13:51,640 --> 00:13:54,480 you are even looking a little bit 261 00:13:54,480 -->

00:13:58,560 more like you're a try hard and a fraud 262 00:13:58,560 --> 00:14:01,560 because you're trying to pass off a Rolex 263 00:14:02,640 --> 00:14:05,480 when it's a fake Rolex. 264 00:14:05,480 --> 00:14:07,360 And it's the same thing with your manuscript. 265 00:14:07,360 --> 00:14:12,920 If you're trying to pass off a manuscript that AI wrote readers, if they find out 266 00:14:12,920 --> 00:14:17,360 that that's a fake, if it and a fake, I mean, like a fake Rolex. 267 00:14:17,360 --> 00:14:20,280 Like, it's like it's an AI written manuscript. 268 00:14:20,280 --> 00:14:21,720 It's the same kind of. 269 00:14:21,720 --> 00:14:23,920 It's almost like the same feeling that they get 270 00:14:23,920 --> 00:14:26,760 when they find out someone's wearing a fake Rolex. 271 00:14:26,760 --> 00:14:28,440 Right? I mean, so let me, 272 00:14:29,800 --> 00:14:30,200 let me, 273 00:14:30,200 --> 00:14:34,360 let me give just a hair bit of like a context here. 274 00:14:34,360 --> 00:14:39,360 And also a caveat is that, as usual, I want to say, look, we're not anti AI. 275 00:14:39,600 --> 00:14:42,680 No, we're not using AI ethically 276 00:14:42,760 --> 00:14:46,480 as an assistant because you're inserting 277 00:14:46,480 --> 00:14:49,640 the certain human things that we're going to talk about in a few minutes. 278 00:14:49,640 --> 00:14:51,440 If you're inserting those things 279 00:14:51,440 --> 00:14:55,480 into your fiction and using AI as a helper and a tool to help you. 280 00:14:55,480 --> 00:14:58,720 Right? I am not opposed to that at all. 281 00:14:58,800 --> 00:15:01,960 What we're talking about right now is reader perception 282 00:15:01,960 --> 00:15:04,960 and the AI crucifixion that's happening right now. 283 00:15:05,280 --> 00:15:08,360 Because what we're in, what we're going to talk about 284 00:15:08,840 --> 00:15:12,240 is how that relates to imposter syndrome. 285 00:15:12,240 --> 00:15:14,880 But I want to use a different example, 286 00:15:14,880 --> 00:15:18,000 because I had a friend of mine who went on Spotify, 287 00:15:18,480 --> 00:15:22,040 found this song, found this artist he's like, or the song he found. 288 00:15:22,040 --> 00:15:24,000 The song said, this song is really good. 289 00:15:24,000 --> 00:15:25,160 This is a real banger. 290 00:15:25,160 --> 00:15:26,240 I really like it. 291 00:15:26,240 --> 00:15:29,000 This is pretty awesome, right? 292 00:15:29,000 --> 00:15:32,360 Went back on Spotify to find more by that artist 293 00:15:32,360 --> 00:15:35,240 and then discovered that that was an AI artist. 294 00:15:35,240 --> 00:15:39,720 It was an actual artist who was who had sung the song, but it was an AI artist. 295 00:15:39,760 --> 00:15:44,120 It was created by someone who had used AI to create this artist persona 296 00:15:44,120 --> 00:15:45,960 and in this music. Right. 297 00:15:45,960 --> 00:15:48,960 And he said, A funny thing happened 298 00:15:49,080 -->

00:15:51,560 as soon as I found out 299 00:15:51,560 --> 00:15:54,560 that it was a and not real. 300 00:15:55,040 --> 00:15:57,000 I didn't like it as much. 301 00:15:57,000 --> 00:16:00,120 Now the song, I want to just make it clear, the song 302 00:16:00,120 --> 00:16:03,280 itself had not changed, the song had not changed. 303 00:16:03,400 --> 00:16:08,720 The only thing that changed was the perception of the person listening to it. 304 00:16:09,480 --> 00:16:11,400 They understood. 305 00:16:11,400 --> 00:16:12,720 Suddenly this was AI. 306 00:16:12,720 --> 00:16:16,800 Listen to the song again, and at that listen when they knew it was a guy, 307 00:16:17,240 --> 00:16:21,920 exact same song said I didn't like it as much. 308 00:16:21,920 --> 00:16:23,800 Now I'm not sure that that makes sense 309 00:16:23,800 --> 00:16:27,680 to not like something because of how it was created. 310 00:16:28,080 --> 00:16:32,440 However, whether that makes logical sense to some of us or not, 311 00:16:33,400 --> 00:16:36,240 this is the perception that's happening 312 00:16:36,240 --> 00:16:41,680 with readers, with listeners, with people looking at art and looking at photographs 313 00:16:41,680 --> 00:16:45,840 and looking at video is when they determine that something is AI, 314 00:16:46,800 --> 00:16:50,120 then they suddenly it's not as cool. 315 00:16:50,120 --> 00:16:54,360 That funny video is really cool until I find out it was a AI that created it, 316 00:16:54,800 --> 00:16:59,680 and then I'm like, then I'm like, it's AI, it's it's just not as cool now. 317 00:16:59,680 --> 00:17:02,200 It would have been more cool if Stacy and Troy 318 00:17:02,200 --> 00:17:05,640 actually went out in the woods and tried to play baseball. 319 00:17:05,880 --> 00:17:09,760 Then if they made AI make this funny Twilight video, 320 00:17:09,800 --> 00:17:13,360 maybe Sydney can cut it here or whatever, right? 321 00:17:13,960 --> 00:17:15,000 Right, right. 322 00:17:15,000 --> 00:17:17,560 But and so we did it to be funny. 323 00:17:17,560 --> 00:17:18,080 We did it. 324 00:17:18,080 --> 00:17:21,400 Understanding this is not going to produce great cinema 325 00:17:21,520 --> 00:17:23,760 and other people use it as an example. 326 00:17:23,760 --> 00:17:25,320 And I'll talk about that in a second. 327 00:17:25,320 --> 00:17:28,320 Yeah. Exactly. Of what? 328 00:17:28,360 --> 00:17:31,360 Of how you can spot what is wrong with AI 329 00:17:32,160 --> 00:17:34,360 but is happening as a result of that. 330 00:17:34,360 --> 00:17:38,000 Is the creator who created that 331 00:17:38,000 --> 00:17:41,000 AI song and put it on Spotify. 332 00:17:41,320 --> 00:17:44,560 To him, that is his art that he created 333 00:17:44,560 --> 00:17:49,720 using a tool sooner, or whatever music generator he may have used or whatever. 334 00:17:49,720 --> 00:17:53,920 But an AI generator put it on Spotify because you can put those songs 335 00:17:53,920

--> 00:17:56,280 on certain spot on certain music channels. 336 00:17:56,280 --> 00:18:00,240 It just depends on how you as long as you disclose that it's AI 337 00:18:00,320 --> 00:18:01,920 and there are certain things you have to follow, right? 338 00:18:01,920 --> 00:18:05,080 But you can put AI music on those platforms, and people 339 00:18:05,080 --> 00:18:08,960 are listening to music and finding some of what they like, some of what they don't. 340 00:18:09,000 --> 00:18:11,880 But that creator, to him, that was still his creation. 341 00:18:11,880 --> 00:18:13,120 It was just as good 342 00:18:13,120 --> 00:18:18,160 before the person said, when I found out it was AI, I didn't like it as much. 343 00:18:18,400 --> 00:18:22,600 He may have put just as much work into it as he would have, 344 00:18:22,640 --> 00:18:26,440 maybe not quite as much as going out and getting a band and renting a studio, 345 00:18:26,680 --> 00:18:28,400 but he probably still put a lot of time 346 00:18:28,400 --> 00:18:32,360 into composition and creating this piece of music. 347 00:18:32,440 --> 00:18:32,720 Right. 348 00:18:32,720 --> 00:18:33,880 He may have spent 349 00:18:33,880 --> 00:18:37,240 because as we all know with AI, you can't just throw something together. 350 00:18:37,240 --> 00:18:41,560 So it may have just been AI assisted music and he may have been the originator. 351 00:18:41,560 --> 00:18:44,560 He may have even put the notes in the melody together. 352 00:18:44,560 --> 00:18:49,160 He just used AI to create the instrumental in the music, and someone liked it less 353 00:18:49,160 --> 00:18:53,000 just because they new AI created it, right? 354 00:18:53,040 --> 00:18:57,800 So that person now probably feels 355 00:18:58,480 --> 00:19:01,760 more like an imposter and more like a fake. 356 00:19:01,880 --> 00:19:06,240 Like a guy with a fake Rolex that finds out the Rolex on his wrist is fake. 357 00:19:06,840 --> 00:19:11,400 He probably feels more like the creator of that Rolex than he does a musician. 358 00:19:12,000 --> 00:19:14,080 Now, is that fair to that guy? 359 00:19:14,080 --> 00:19:16,880 Maybe. Maybe not. 360 00:19:16,880 --> 00:19:19,880 Is it the reality of the world we live in, though? Yes. 361 00:19:20,040 --> 00:19:26,240 And authors struggle enough with imposter syndrome that adding another level 362 00:19:26,600 --> 00:19:30,320 of imposter syndrome on top of what they already suffer from 363 00:19:30,760 --> 00:19:35,040 is probably not mentally healthy, right? 364 00:19:35,520 --> 00:19:38,520 Right. That's not good for you as an author. 365 00:19:38,560 --> 00:19:40,000 Yeah, to feel that way. 366 00:19:40,000 --> 00:19:42,680 And just so we know like. 367 00:19:45,680 --> 00:19:48,400 The imposter I guys I suffer with this. 368 00:19:48,400 --> 00:19:51,080 I get Troy knows 369 00:19:51,080 --> 00:19:54,440 like I do I know yeah 370 00:19:55,560 --> 00:19:57,880 yeah like oh my gosh.

371 00:19:57,880 --> 00:20:00,200 And I'm sure at times he does too. 372 00:20:00,200 --> 00:20:04,960 I just, he never opens up to me about it as much as I open up to him about it 373 00:20:06,080 --> 00:20:07,160 for sure. 374 00:20:07,160 --> 00:20:09,960 But yeah, it's it's all areas of life. 375 00:20:09,960 --> 00:20:12,600 And look, Stacy opens up about imposter syndrome, 376 00:20:12,600 --> 00:20:16,480 and I remind her that imposters don't get imposter syndrome. 377 00:20:16,480 --> 00:20:17,960 But here's the thing. 378 00:20:17,960 --> 00:20:20,880 Let's say I'm creating a song with AI, 379 00:20:20,880 --> 00:20:26,000 and I pass it off as my song, my music, and somebody finds out that it's AI. 380 00:20:26,000 --> 00:20:29,760 Now I feel like an imposter. 381 00:20:29,800 --> 00:20:34,000 Now, in my case, what part of that is because I am an imposter. 382 00:20:34,240 --> 00:20:38,720 I know how to write song lyrics, but I do not know how to compose music. 383 00:20:39,000 --> 00:20:40,200 Right, right. 384 00:20:40,200 --> 00:20:42,880 I am not good at that aspect of things. 385 00:20:42,880 --> 00:20:44,400 In order for me to compose music, 386 00:20:44,400 --> 00:20:47,400 I have to work with someone who's an actual musician. 387 00:20:47,480 --> 00:20:51,080 So if I pass that off as my own song and my own melody 388 00:20:51,080 --> 00:20:54,960 and my own creation, I am an imposter. 389 00:20:55,560 --> 00:20:59,560 Well, imposters don't get imposter syndrome 390 00:20:59,560 --> 00:21:01,520 because they know they're impossible. 391 00:21:01,520 --> 00:21:02,600 They know they're imposters. 392 00:21:02,600 --> 00:21:05,240 Well, if you feel like it, imposter. 393 00:21:05,240 --> 00:21:10,480 How hard is it for me now to go back and declare to someone that I'm a musician? 394 00:21:11,760 --> 00:21:12,560 So if you're a 395 00:21:12,560 --> 00:21:16,760 writer who is used some kind of a shortcut and again, you're not using 396 00:21:16,760 --> 00:21:21,560 the human effort, you're just using AI to create something for you, right? 397 00:21:21,800 --> 00:21:25,880 Then technically you are an imposter. 398 00:21:26,120 --> 00:21:29,480 AI is the one that had that perspective, and that POV 399 00:21:29,800 --> 00:21:32,800 AI is the one that created those words. 400 00:21:33,000 --> 00:21:35,840 AI is the one that maybe even imitated 401 00:21:35,840 --> 00:21:38,840 your writing style in whatever way it could do that. 402 00:21:39,200 --> 00:21:42,960 But you didn't write those words, so if you pass them off 403 00:21:43,160 --> 00:21:46,200 as your words, you are an imposter. 404 00:21:46,480 --> 00:21:49,240 So that's not a that's no longer imposter syndrome. 405 00:21:49,240 --> 00:21:51,160 That's just being an imposter. 406 00:21:51,160 --> 00:21:54,880 And and just so you know, the copyright laws are still in place 407 00:21:54,880 --> 00:21:57,560 that still that still will 408 00:21:58,880 --> 00:22:01,640 touch you down at the, at the knees. 409 00:22:01,640 --> 00:22:06,040 If you try to file a copyright like you can file a copyright. 410 00:22:06,040 --> 00:22:07,840 Sure. Go ahead, file a copyright. 411 00:22:07,840 --> 00:22:08,640 The Copyright Office 412 00:22:08,640 --> 00:22:11,640 isn't going to try to sift through all those that are AI and not. 413 00:22:11,720 --> 00:22:13,760 The thing is, is it's about litigation. 414 00:22:13,760 --> 00:22:16,840 It's about having teeth with that copyright registration. 415 00:22:16,920 --> 00:22:20,920 And if you go into a copyright litigation 416 00:22:21,120 --> 00:22:24,560 and the judge looks at you and says, how much of this did you use AI? 417 00:22:24,760 --> 00:22:29,520 And you say, well, 30%, that could affect your your judgment 418 00:22:29,800 --> 00:22:33,640 and just be aware that that is just the way it is. 419 00:22:34,000 --> 00:22:39,000 Also keep people are failing to recognize the fact that the Lem 420 00:22:39,080 --> 00:22:42,520 is pulling from already created works. 421 00:22:43,240 --> 00:22:46,120 So a lot of times it's so funny. 422 00:22:46,120 --> 00:22:50,160 I can't tell you how many times I get this, but and I know Troy gets this 423 00:22:50,160 --> 00:22:52,320 because he's been in this business even longer than I have. 424 00:22:52,320 --> 00:22:55,040 But I'll get a client and they'll sit down with me, 425 00:22:55,040 --> 00:22:57,600 and they're like, you've never heard of this idea? 426 00:22:57,600 --> 00:22:59,680 This is a new idea. 427 00:22:59,680 --> 00:23:03,840 This idea is so new, it's going to blow your mind. 428 00:23:04,040 --> 00:23:06,520 How new and how different this, this. 429 00:23:06,520 --> 00:23:11,200 There's no for this book because it has not yet been created. 430 00:23:11,320 --> 00:23:13,840 And then I read the book and I'm like, okay. 431 00:23:13,840 --> 00:23:17,000 Yeah, there's like 15 other books out this year. 432 00:23:17,240 --> 00:23:19,280 I read four of these. Yeah. 433 00:23:19,280 --> 00:23:21,080 I was working in acquisitions for a publisher. 434 00:23:21,080 --> 00:23:23,120 I read four of these last week. 435 00:23:23,120 --> 00:23:24,960 Yeah. Just be aware. 436 00:23:24,960 --> 00:23:26,280 Similar premise. 437 00:23:26,280 --> 00:23:27,120 Yeah. 438 00:23:27,120 --> 00:23:30,120 And just be aware if you went to AI 439 00:23:30,120 --> 00:23:33,200 and I can give you a real world example of this in just a second. 440 00:23:33,200 --> 00:23:36,640 But if you go to AI and you say, I need an idea for a book, 441 00:23:36,920 --> 00:23:41,120 and I want it to have this and this and this and this feature, believe you me, 442 00:23:41,560 --> 00:23:44,680 a guy is pulling from ideas that it's already, 443 00:23:45,280 --> 00:23:48,920 you know, that have already been created and it's going to give you ideas 444 00:23:49,280 --> 00:23:50,120 and you're going

to think, 445 00:23:50,120 --> 00:23:53,560 oh my gosh, that's new, that's different, that's fresh, that's that's original. 446 00:23:54,280 --> 00:23:57,480 And you need to know AI doesn't do anything original. 447 00:23:58,440 --> 00:23:59,120 Yeah. 448 00:23:59,120 --> 00:24:00,640 Nothing original. 449 00:24:00,640 --> 00:24:02,680 There's no 11 herbs and spices. 450 00:24:02,680 --> 00:24:06,120 No no no this is just. Yeah. 451 00:24:06,280 --> 00:24:10,600 And I'll give you a real world example and I it's it's going to call me out. 452 00:24:10,600 --> 00:24:12,360 I might get in trouble for this. 453 00:24:12,360 --> 00:24:14,240 Troy, you're going to have to tell me if it is. 454 00:24:14,240 --> 00:24:16,120 And if it is, we're going to have to edit this out. 455 00:24:16,120 --> 00:24:18,240 But this is a real world example. 456 00:24:18,240 --> 00:24:19,680 Are you ready? Okay. 457 00:24:19,680 --> 00:24:23,720 We everybody who got a ticket to Author Nation 458 00:24:23,720 --> 00:24:27,640 this year had to was asked, what do you got? 459 00:24:27,680 --> 00:24:30,800 You know, if you want to present you get to submit 460 00:24:31,000 --> 00:24:33,920 an idea right to present. 461 00:24:33,920 --> 00:24:37,440 And there were like those that felt like 462 00:24:37,480 --> 00:24:40,920 there were hundreds of these ideas that were pitched hundreds. 463 00:24:40,920 --> 00:24:45,800 There were like there were like 7 or 800 in the voting process. 464 00:24:45,800 --> 00:24:46,520 Yeah. 465 00:24:46,520 --> 00:24:50,680 And yeah, and we had to we got the opportunity to vote. 466 00:24:50,680 --> 00:24:56,080 And this year, Joe thought he was doing the right thing by allowing the attendees 467 00:24:56,080 --> 00:25:00,320 to vote on what they wanted to actually hear this year. 468 00:25:00,360 --> 00:25:02,200 What do you guys want to actually learn this year 469 00:25:02,200 --> 00:25:05,200 instead of having a committee do it, I'm going to have you guys pick. 470 00:25:05,720 --> 00:25:08,520 So we went through this voting process and I went through 471 00:25:08,520 --> 00:25:11,880 all of those classes. 472 00:25:12,280 --> 00:25:18,080 I read through all of them, and I can attest to the fact 473 00:25:18,080 --> 00:25:21,080 that there were there were over 474 00:25:21,640 --> 00:25:25,280 25% of them that were duplicated, 475 00:25:26,520 --> 00:25:27,400 meaning. 476 00:25:27,400 --> 00:25:29,840 And I could tell that AI wrote them. 477 00:25:29,840 --> 00:25:32,600 So that means people went to AI 478 00:25:32,600 --> 00:25:35,320 and asked AI or I'm going to teach and I'm going to teach. 479 00:25:35,320 --> 00:25:39,120 I want to teach something and alternation, and I want you to give me 480 00:25:39,120 --> 00:25:42,360 some suggestions of some classes that I can teach at Author Nation. 481 00:25:42,360 --> 00:25:45,520 And it pulled from past events, and it pulled 482 00:25:45,520 --> 00:25:49,120 from current inquiries and current prompts. 483 00:25:49,160 --> 00:25:53,240 And it gave you a list and you guys pitched it 484 00:25:53,560 --> 00:25:56,520 and I read that crap 485 00:25:56,520 --> 00:25:58,240 well and okay. 486 00:25:58,240 --> 00:25:59,800 And it was all garbage. 487 00:25:59,800 --> 00:26:02,120 It was garbage. 488 00:26:02,120 --> 00:26:05,640 This was the thing is, I think that we are destined 489 00:26:06,600 --> 00:26:10,080 because of AI and the fact that it's just here, okay. 490 00:26:10,120 --> 00:26:13,200 It's like, it's not it's it's your story. 491 00:26:13,480 --> 00:26:14,680 It's part of the thing. 492 00:26:14,680 --> 00:26:17,760 So I think that there is a certain 493 00:26:18,200 --> 00:26:20,760 percentage of things that we can expect 494 00:26:21,800 --> 00:26:22,240 in the 495 00:26:22,240 --> 00:26:26,080 publishing industry and conferences and other things like that, 496 00:26:26,080 --> 00:26:29,080 where we can expect a certain percentage of people 497 00:26:29,200 --> 00:26:32,240 are going to take what they consider to be the easy button. 498 00:26:32,240 --> 00:26:35,720 And because they're not in a community and not consulting with one another, 499 00:26:36,200 --> 00:26:39,840 they're not seeing that several of them are getting the same answer. 500 00:26:39,880 --> 00:26:45,640 Now, also, to be fair as the caveat, so that we can leave this in, 501 00:26:45,680 --> 00:26:49,320 we do not know that those people used a day, 502 00:26:49,320 --> 00:26:52,320 and we don't know 503 00:26:52,800 --> 00:26:55,040 that that was their solution to go, 504 00:26:55,040 --> 00:26:58,040 or that was a prompt that they used to go to AutoNation. 505 00:26:58,040 --> 00:27:02,360 But I can tell you from seeing submissions to other conferences 506 00:27:02,360 --> 00:27:06,000 and other things that are happening, this is happening. 507 00:27:06,000 --> 00:27:09,520 Either that or people are pulling from the same pool of ideas 508 00:27:09,640 --> 00:27:14,880 that they pulled them from for years, finding a class that is outside the norm 509 00:27:15,920 --> 00:27:17,480 and is a little bit is 510 00:27:17,480 --> 00:27:20,920 way different than all the other classes is difficult to find now. 511 00:27:21,360 --> 00:27:25,800 I went in and pitched some unusual stuff that I did not think would get accepted. 512 00:27:25,800 --> 00:27:27,000 And it did not. 513 00:27:27,000 --> 00:27:28,080 It did not. 514 00:27:28,080 --> 00:27:31,080 And I knew which ones were yours. 515 00:27:31,320 --> 00:27:33,560 Oh yeah, because you can hear my writer voice. 516 00:27:33,560 --> 00:27:38,600 First of all, I I've been in this so long, I can't even try to disguise it, but, 517 00:27:38,640 --> 00:27:40,440 it just doesn't work. 518 00:27:40,440 --> 00:27:43,440 But like I did one on semiotics, which wouldn't be an advanced 519 00:27:43,440 --> 00:27:44,720 class on the

symbology. 520 00:27:44,720 --> 00:27:48,480 There was only one, and there was only one in there. 521 00:27:48,480 --> 00:27:51,120 That was on semiotics. Now some of you are going semiotics. 522 00:27:51,120 --> 00:27:54,200 That sounds boring as can be, but I guarantee you I can make it fun. 523 00:27:54,280 --> 00:27:57,840 But it is a more advanced author class, right. 524 00:27:57,840 --> 00:27:59,320 And I pitched it that way. 525 00:27:59,320 --> 00:28:01,040 This is something that's more advanced. 526 00:28:01,040 --> 00:28:04,200 This is a little bit higher level than your average 527 00:28:04,920 --> 00:28:07,920 conference submission, but this is something that I've wanted to do. 528 00:28:08,360 --> 00:28:11,560 The things that I pitched for the next conference that I'm going to 529 00:28:11,600 --> 00:28:17,880 in February for LTE were all interactive things that were unusual. 530 00:28:18,440 --> 00:28:20,840 They are not the usual conference pitches. 531 00:28:20,840 --> 00:28:23,000 Now, I know what the usual conference pitches are, 532 00:28:23,000 --> 00:28:27,600 because I go at conferences and I go to lots of conferences, right? 533 00:28:27,600 --> 00:28:31,520 So I know what those are, and I understand that hopefully 534 00:28:32,000 --> 00:28:36,120 the committees and the people in charge of those are looking for outliers 535 00:28:36,200 --> 00:28:37,640 at this particular point. 536 00:28:37,640 --> 00:28:40,640 Now, if they're not, hey, I might not teach any classes there. 537 00:28:40,640 --> 00:28:44,840 I don't know, I haven't heard back yet, but the the point of all that 538 00:28:44,840 --> 00:28:49,440 is that we want to stand out by being different and being unusual. 539 00:28:49,600 --> 00:28:51,120 The other thing I'll say about AI 540 00:28:51,120 --> 00:28:55,640 ideas is like, I had a plot point idea that I was struggling with the other day. 541 00:28:55,880 --> 00:28:57,280 I asked AI about it. 542 00:28:57,280 --> 00:29:00,800 It gave me a bunch of options, and I didn't like any of them, 543 00:29:01,240 --> 00:29:05,040 and one of them was so discombobulated. 544 00:29:05,040 --> 00:29:07,040 Puzzle. I'm like, that's not even a puzzle. 545 00:29:07,040 --> 00:29:10,040 I don't even know what that is like. 546 00:29:10,480 --> 00:29:14,080 As it gets more advanced, there are some parts of it 547 00:29:14,080 --> 00:29:18,120 that are just not as good. 548 00:29:18,520 --> 00:29:20,920 And I mean, this is okay, right? 549 00:29:20,920 --> 00:29:22,280 You made a really good point 550 00:29:22,280 --> 00:29:24,480 a couple months ago when we had a conversation 551 00:29:24,480 --> 00:29:28,280 kind of like this, where you brought up the fact that in critique groups, 552 00:29:28,280 --> 00:29:32,640 sometimes you can sit in a critique group and somebody can give you multiple ideas. 553 00:29:32,800 --> 00:29:35,920 And while none of those ideas might be an idea you go with,

554 00:29:35,960 --> 00:29:39,520 it might spur or jiggle your muse enough 555 00:29:39,680 --> 00:29:44,160 that it lets you go, oh, wait, that wait, that's not the idea for me. 556 00:29:44,200 --> 00:29:45,080 Yeah, right. 557 00:29:45,080 --> 00:29:46,920 So I'm not saying don't do that. 558 00:29:46,920 --> 00:29:47,760 I'm just saying 559 00:29:47,760 --> 00:29:52,320 be aware that the ideas may not be as good as you think they are initially. 560 00:29:52,640 --> 00:29:55,760 So run them by a critique group or a partner 561 00:29:55,760 --> 00:29:59,280 or somebody that you can sit down and do things physically with. 562 00:29:59,440 --> 00:30:02,560 And the reason for all that is because 563 00:30:03,440 --> 00:30:07,680 AI is only so good at things like that, like generative AI 564 00:30:07,920 --> 00:30:14,000 for the purposes of creative endeavors, is, for the most part bad or mediocre 565 00:30:14,000 --> 00:30:18,920 at best, without human intervention and human input. 566 00:30:19,040 --> 00:30:21,480 That's just we've discovered this all along. 567 00:30:21,480 --> 00:30:24,640 AI is great at analysis and things 568 00:30:24,640 --> 00:30:29,400 that are very straightforward, very fact related, very. 569 00:30:29,440 --> 00:30:32,600 As long as you narrow the scope so it doesn't go outside of that 570 00:30:32,600 --> 00:30:35,760 and hallucinate and hallucinations have come down, 571 00:30:35,760 --> 00:30:40,120 they haven't disappeared, but they are less than they used to be with AI. 572 00:30:40,120 --> 00:30:41,840 But it still happens. 573 00:30:41,840 --> 00:30:43,360 You'll sometimes it'll give you a source. 574 00:30:43,360 --> 00:30:45,840 You go to that website and it's a 404. 575 00:30:45,840 --> 00:30:48,000 That page doesn't even exist. 576 00:30:48,000 --> 00:30:48,360 Okay. 577 00:30:48,360 --> 00:30:50,600 AI is looking at the Wayback Machine or something else. 578 00:30:50,600 --> 00:30:51,880 Who knows what to do? 579 00:30:51,880 --> 00:30:53,120 Didn't you read a book? 580 00:30:53,120 --> 00:30:54,080 Didn't you read a book? 581 00:30:54,080 --> 00:30:58,240 Or you followed somebody for a minute that said that the hallucinations 582 00:30:58,240 --> 00:31:00,360 can never be written out of the AI, though? 583 00:31:00,360 --> 00:31:00,960 Oh, yeah. 584 00:31:00,960 --> 00:31:03,200 Yeah, yeah, it was part of a book that I was reading. 585 00:31:03,200 --> 00:31:06,360 But the Loose Nations can never not happen with AI, 586 00:31:06,920 --> 00:31:10,880 and that's because of the type of predictive engine that it is. 587 00:31:11,160 --> 00:31:11,640 Right? 588 00:31:11,640 --> 00:31:14,080 Like it's just the technology, the way that it is. 589 00:31:14,080 --> 00:31:18,840 Now, if we move from AI to more a more general intelligence, 590 00:31:19,320 --> 00:31:22,160 what will happen is some of the hallucinations 591 00:31:22,160 --> 00:31:26,040 may disappear, but mistakes will still happen because we know 592 00:31:26,040 --> 00:31:29,680 even the most intelligent human beings make mistakes, right? 593 00:31:29,720 --> 00:31:32,720 And the reason is because sometimes you make correlation 594 00:31:32,720 --> 00:31:35,880 and causation assumptions that are false. 595 00:31:36,360 --> 00:31:41,200 And given all the data that it has, AI could certainly do that. 596 00:31:41,360 --> 00:31:42,160 Like that. 597 00:31:42,160 --> 00:31:44,520 Yeah, that'd be a predictable outcome. 598 00:31:44,520 --> 00:31:50,040 And I want to kind of relate the use of AI in your writer author, author businesses 599 00:31:51,400 --> 00:31:53,560 to something that I think that 600 00:31:53,560 --> 00:31:57,200 that you need to see, kind of like what readers might be seen as well. 601 00:31:57,320 --> 00:32:01,040 So while we might be still like the publishers are becoming more 602 00:32:01,080 --> 00:32:05,040 accepting of it, some publishers, I shouldn't say all because there's still 603 00:32:05,040 --> 00:32:08,960 the copyright issue and the rights issue and everything, but, 604 00:32:08,960 --> 00:32:11,960 but readers believe 605 00:32:12,240 --> 00:32:15,240 what readers believe they're getting from you 606 00:32:15,280 --> 00:32:18,280 when they purchase a book. 607 00:32:18,640 --> 00:32:20,760 It's still very important. 608 00:32:20,760 --> 00:32:23,240 So I'm going to use Burberry as an example. 609 00:32:23,240 --> 00:32:25,120 I brought this up a little bit ago with you, Troy. 610 00:32:25,120 --> 00:32:28,600 Burberry has a really interesting 611 00:32:29,760 --> 00:32:31,240 history. 612 00:32:31,240 --> 00:32:34,080 So for those of you who don't know, Burberry is a luxury brand. 613 00:32:34,080 --> 00:32:38,040 They they coats, bags, suitcases, things like that. 614 00:32:38,040 --> 00:32:42,160 They're based out of the UK and they have a tartan that's pretty recognizable. 615 00:32:42,160 --> 00:32:45,880 It's a, it's a brand of a, it's a plaid, 616 00:32:46,080 --> 00:32:51,080 tan with red striping and it's and it's beautiful. 617 00:32:51,080 --> 00:32:55,720 And it was a wide it's a wide spread brand that has like, 618 00:32:57,200 --> 00:32:58,880 I guess I don't know what the 619 00:32:58,880 --> 00:33:02,560 years are exactly, because I haven't really followed this in a deep, deep dive. 620 00:33:02,600 --> 00:33:08,040 But, years ago they decided to start using the, 621 00:33:08,320 --> 00:33:12,040 the tartan on the outside of certain products, 622 00:33:12,040 --> 00:33:17,560 and they created a think a belt or a scarf that was really affordable 623 00:33:17,600 --> 00:33:22,440 because what the what the presidency or the board at the time was thinking 624 00:33:22,600 --> 00:33:25,760 is that they were going to make Burberry more widespread 625 00:33:25,760 --> 00:33:29,240 and accessible to the mass, to the masses. 626 00:33:29,480 --> 00:33:32,760 So we're going to create

some affordable products that 627 00:33:33,400 --> 00:33:37,960 the average Joe can own that belongs to the Burberry brand. 628 00:33:38,600 --> 00:33:40,960 And what happened was, 629 00:33:40,960 --> 00:33:44,120 is counterfeits went wide, right. 630 00:33:44,160 --> 00:33:47,600 You know, like it just course, you know, there's always going to be the fake coach, 631 00:33:47,600 --> 00:33:50,600 the fake Louis Vuitton's the fake the fake Rolexes. 632 00:33:50,600 --> 00:33:53,800 And it it required 633 00:33:53,840 --> 00:33:58,480 Burberry to really rethink their strategy because what happened 634 00:33:58,520 --> 00:34:02,320 was, is it made their brand less exclusive. 635 00:34:02,480 --> 00:34:05,040 And they always wanted to be a luxury brand. 636 00:34:05,040 --> 00:34:09,080 And when anybody and everybody can afford it and anybody and everybody 637 00:34:09,080 --> 00:34:14,000 can get it, now, it's something you can get at target and it cheapens it. 638 00:34:14,680 --> 00:34:17,800 And the thing is about, about 639 00:34:18,000 --> 00:34:20,360 Burberry is they've had to rethink the brand 640 00:34:20,360 --> 00:34:22,440 and they had to like really kind of hone that in. 641 00:34:22,440 --> 00:34:24,840 And that's a whole other story about what they're doing to do that. 642 00:34:24,840 --> 00:34:28,680 But they've they've eventually created these tears and everything like that 643 00:34:28,680 --> 00:34:31,880 to, you know, make their brand more accessible to at certain levels. 644 00:34:31,880 --> 00:34:34,320 But they're more they're more expensive. 645 00:34:34,320 --> 00:34:37,840 Stuff is actually hiding that tartan. 646 00:34:37,840 --> 00:34:41,400 Now that tartan is now inside again, 647 00:34:41,480 --> 00:34:44,640 they're inside their the clothing and inside. 648 00:34:44,680 --> 00:34:47,920 So it's a lot more reserved. And so 649 00:34:49,000 --> 00:34:50,200 and so 650 00:34:50,200 --> 00:34:53,960 it was always intended to be a very subtle type of branding. 651 00:34:53,960 --> 00:34:58,400 And when they went with the masses thing, it became a very 652 00:34:59,320 --> 00:35:01,400 outwardly flashy kind of thing. 653 00:35:01,400 --> 00:35:02,280 Visible. Yeah. 654 00:35:02,280 --> 00:35:06,680 Visible brand branding, which was not good for them. 655 00:35:06,720 --> 00:35:07,160 Right. 656 00:35:07,160 --> 00:35:10,360 It's not help their brand at all. Right. 657 00:35:10,440 --> 00:35:14,240 And just so you guys all know, flashy looks cheap. 658 00:35:15,120 --> 00:35:18,960 You know, the thing about the thing about money, 659 00:35:19,520 --> 00:35:22,000 I mean, you should know this in terms of fashion. 660 00:35:22,000 --> 00:35:25,680 The thing about money is that old money 661 00:35:26,760 --> 00:35:32,320 always looks very conservative in the way that they flash the wealth. 662 00:35:32,600 --> 00:35:33,880 It's not. 663 00:35:33,880 --> 00:35:37,040 It's not lv all over your stuff. 664 00:35:37,040 --> 00:35:39,120 It's not. You know what I mean? It's not flat. 665 00:35:39,120 --> 00:35:41,720 There's not. You don't have gold jeans dripping. 666 00:35:41,720 --> 00:35:45,760 You know, like it's really interesting the way old money looks at new money. 667 00:35:45,800 --> 00:35:48,320 But the thing is about this, about Burberry. 668 00:35:48,320 --> 00:35:51,240 And the reason I wanted to tell this story is specifically because 669 00:35:52,200 --> 00:35:54,440 in the way that they made their thing 670 00:35:54,440 --> 00:35:58,160 more accessible, it was easier to get to, it was easier to do. 671 00:35:58,560 --> 00:36:01,560 That's what AI is doing to authors, 672 00:36:02,440 --> 00:36:04,760 authorship and authorship. 673 00:36:04,760 --> 00:36:05,280 Yeah. 674 00:36:05,280 --> 00:36:10,800 So there are more authors out there calling themselves authors. 675 00:36:10,800 --> 00:36:14,680 When people who have been in this business for a very long time, 676 00:36:15,320 --> 00:36:19,800 who know the the labor and the blood, sweat and tears 677 00:36:19,800 --> 00:36:25,440 that goes into writing and publishing, they're watching 678 00:36:25,440 --> 00:36:30,000 just these people come in and say, oh, look at this book I've created. 679 00:36:30,080 --> 00:36:34,760 And and it it is very much like an old money, new money thing. 680 00:36:35,040 --> 00:36:40,240 And it is and it is very much like a Burberry becoming more accessible thing. 681 00:36:40,560 --> 00:36:44,640 And it's and it's kind of, it doesn't look attractive. 682 00:36:44,880 --> 00:36:49,240 Just so to readers, I'm and I'm going to say that out loud, 683 00:36:49,240 --> 00:36:51,080 because if you guys pay attention 684 00:36:51,080 --> 00:36:54,680 to the bookish communities, you're going to hear this talk. 685 00:36:54,960 --> 00:36:57,960 So if you're using AI as a tool, 686 00:36:57,960 --> 00:37:00,960 be one, be open about it. 687 00:37:01,000 --> 00:37:06,760 But two, I want you guys to be aware of what the reception will be, 688 00:37:06,840 --> 00:37:09,840 because while you might be in a, in a 689 00:37:10,160 --> 00:37:13,160 what is it a sounding a sound echo chamber 690 00:37:13,360 --> 00:37:16,760 and you might think that everybody's fine with it. 691 00:37:16,960 --> 00:37:19,160 That's not really the case. 692 00:37:19,160 --> 00:37:21,680 It's it's very much like when we get in our political minds 693 00:37:21,680 --> 00:37:23,840 and we think, oh, everybody agrees with me. 694 00:37:23,840 --> 00:37:27,360 And you've just been paying attention to what the algorithm has been throwing you. 695 00:37:27,360 --> 00:37:30,640 And you don't realize that when you go out onto the streets and start saying 696 00:37:30,640 --> 00:37:34,880 things out loud that you might get stoned, that's kind of the same thing. 697 00:37:34,920 --> 00:37:36,960 You're like, you need to be careful, 698 00:37:38,120 -->

00:37:40,680 be aware of what's really happening. 699 00:37:40,680 --> 00:37:43,640 I mean, I mean, I'm trying to think of a good analogy 700 00:37:43,640 --> 00:37:47,480 for this, but what a part of what it is is like. 701 00:37:47,840 --> 00:37:49,320 So here's the thing. 702 00:37:49,320 --> 00:37:51,160 The drafting part of writing 703 00:37:51,160 --> 00:37:54,960 and the revision part of writing for me is the fun and creative. 704 00:37:55,080 --> 00:37:56,560 The fun part. 705 00:37:56,560 --> 00:37:58,840 So I don't want to take the fun part away. 706 00:37:58,840 --> 00:38:03,080 Now I have someone say, okay, well for some people the drafting part isn't fun. 707 00:38:03,080 --> 00:38:04,960 The revision part is a part that's fun. 708 00:38:04,960 --> 00:38:06,680 And I'm like okay, that's great. 709 00:38:06,680 --> 00:38:09,760 Then draft with AI, but be sure you're doing the revision 710 00:38:09,760 --> 00:38:13,960 that gets rid of that AI voice and introduces your human POV. 711 00:38:14,000 --> 00:38:18,960 Because the one thing I does not have is a point of view, like all of us. 712 00:38:19,200 --> 00:38:20,320 You know. Lisa. 713 00:38:20,320 --> 00:38:21,160 The story genius. 714 00:38:21,160 --> 00:38:23,240 Okay, one of the points of that whole thing 715 00:38:23,240 --> 00:38:26,440 is that your character never enters the situation as a blank slate. 716 00:38:26,800 --> 00:38:28,280 True, they have a past. 717 00:38:28,280 --> 00:38:33,680 So even if the first time we see them is when they're a 33 year old ex-army guy 718 00:38:34,160 --> 00:38:38,240 traveling around the country with no backpack and no possessions, right. 719 00:38:39,080 --> 00:38:40,040 Okay. 720 00:38:40,040 --> 00:38:41,000 Or whatever. 721 00:38:41,000 --> 00:38:43,800 But anyway, that person got it. 722 00:38:43,800 --> 00:38:45,160 I got that person. 723 00:38:45,160 --> 00:38:47,280 I just wanted to make sure. Yeah. 724 00:38:47,280 --> 00:38:51,920 You know, that person has a past that has led them to that point, right? 725 00:38:51,960 --> 00:38:54,440 Right. They weren't born that way. 726 00:38:54,440 --> 00:38:57,000 They had. And there's probably trauma. 727 00:38:57,000 --> 00:39:00,080 And as she talks about it, miss beliefs and other things 728 00:39:00,080 --> 00:39:03,080 in their past that have led them to that point. 729 00:39:03,080 --> 00:39:05,040 We as people are the same way. 730 00:39:05,040 --> 00:39:07,840 So you never enter writing a book. 731 00:39:07,840 --> 00:39:10,480 First of all, you never enter the exact same 732 00:39:10,480 --> 00:39:14,120 point and mentality in your life as you entered it 733 00:39:14,200 --> 00:39:18,600 in the previous book that you wrote, but you never entered a blank slate. 734 00:39:18,600 --> 00:39:22,440 You've got a point of view on the world, and that is going to come through in 735 00:39:22,440 --> 00:39:26,000 the stories that you write, and the value of a diverse number 736 00:39:26,000 --> 00:39:29,000 of stories and diverse points of view, and the whole 737 00:39:29,760 --> 00:39:32,960 D.I thing, if we want to go down that road. 738 00:39:32,960 --> 00:39:36,080 But in in a publishing more of a publishing context, 739 00:39:36,320 --> 00:39:39,480 which is one good thing that's come out of indie publishing, 740 00:39:39,480 --> 00:39:42,480 is there are more voices and more points of view. 741 00:39:42,520 --> 00:39:43,640 Right? Okay. 742 00:39:43,640 --> 00:39:47,120 And more beautiful creations from more points of view, 743 00:39:47,320 --> 00:39:50,360 whether that is art or writing or music or whatever. 744 00:39:50,360 --> 00:39:54,000 To me, more of those things in the world is not a bad thing. 745 00:39:54,040 --> 00:39:55,920 No, it's not a bad thing. 746 00:39:55,920 --> 00:39:59,840 What is bad is more things in the world 747 00:40:00,040 --> 00:40:04,800 without a distinct point of view and without a distinct voice. 748 00:40:04,800 --> 00:40:07,680 But that's just telling me some kind of story. 749 00:40:07,680 --> 00:40:12,000 A series of events arranged according to some kind of a plot structure. 750 00:40:12,320 --> 00:40:15,480 I could frankly care less about that. 751 00:40:15,480 --> 00:40:20,360 As a reader, what I want to do when I enter a book is to feel 752 00:40:21,480 --> 00:40:23,280 like I want to feel. 753 00:40:23,280 --> 00:40:26,560 I want to understand this character. 754 00:40:26,720 --> 00:40:29,280 I want to go on a journey with them. 755 00:40:29,280 --> 00:40:34,040 I want to lose myself in the reading moment when I get a submission, 756 00:40:34,040 --> 00:40:37,800 or when I to our publisher when I get an editing manuscript. 757 00:40:37,960 --> 00:40:41,920 My favorite thing is being able to just lose myself in the story, go, 758 00:40:41,920 --> 00:40:46,320 oh wait, wait, I have to go back and actually edit this thing, right? 759 00:40:46,400 --> 00:40:47,840 That's the moment I want to have, 760 00:40:47,840 --> 00:40:51,160 because I know then that you've got the magic, you've got the point of view, 761 00:40:51,200 --> 00:40:52,080 you've got something 762 00:40:52,080 --> 00:40:55,120 that's emotional, that you're portraying, that's going forward. 763 00:40:55,120 --> 00:40:59,720 You know, your theme and your premise is secondary to your theme, because your 764 00:40:59,720 --> 00:41:02,840 theme is what your book is really about and doesn't, and that's what matters. 765 00:41:03,200 --> 00:41:05,920 I use the example 90% of the time when you ask 766 00:41:05,920 --> 00:41:08,920 an author what they're books about, what happens is 767 00:41:08,920 --> 00:41:11,160 they start to tell me about the series of events 768 00:41:11,160 --> 00:41:15,800 that happened in their book, and sometimes they go on for a long time. 769 00:41:15,800 --> 00:41:18,040 But that's not what your book is about. 770

00:41:18,040 --> 00:41:20,720 The reason you should be able to get a 1 or 2 sentence 771 00:41:21,720 --> 00:41:22,240 elevator 772 00:41:22,240 --> 00:41:25,560 pitch is because what your book is about is about the theme. 773 00:41:25,640 --> 00:41:28,320 What does this book really about? 774 00:41:28,320 --> 00:41:31,600 A man loses his family and goes in search of their killer. 775 00:41:31,800 --> 00:41:32,440 Boom. 776 00:41:32,440 --> 00:41:36,320 Oh, that's that's that's a I don't even care. 777 00:41:36,680 --> 00:41:37,680 Yeah. 778 00:41:37,680 --> 00:41:39,560 No that's not that's that's my. 779 00:41:39,560 --> 00:41:42,600 Yeah. That's well my character. Yeah. Yeah. 780 00:41:42,600 --> 00:41:46,200 But that's also that also sounds very the reason that hit me 781 00:41:46,200 --> 00:41:50,880 is because it reminded me of the, the other series of books 782 00:41:50,880 --> 00:41:54,240 that was written by about the Army guy that lost his family 783 00:41:54,400 --> 00:41:57,240 and went on the revenge, the kill list, the the all. 784 00:41:57,240 --> 00:41:59,960 Yeah. You know what I'm talking about. Who was that? 785 00:41:59,960 --> 00:42:01,320 Yeah, I know which ones you're talking about. 786 00:42:01,320 --> 00:42:01,640 You know what? 787 00:42:01,640 --> 00:42:04,800 I'm talking screaming in the comments for me. 788 00:42:04,840 --> 00:42:05,120 Yeah. 789 00:42:05,120 --> 00:42:09,920 And there's, there's a that's a common theme in these types of stories. 790 00:42:09,960 --> 00:42:10,600 Right. 791 00:42:10,600 --> 00:42:14,360 But the reason it's a common theme is because it works and people relate to it. 792 00:42:14,560 --> 00:42:15,760 Yeah, right. 793 00:42:15,760 --> 00:42:19,440 The the cop who's getting divorced from his wife, 794 00:42:19,520 --> 00:42:21,520 but he's trying to reconcile with her. 795 00:42:21,520 --> 00:42:24,400 But this case keeps getting in the way. Right? 796 00:42:24,400 --> 00:42:27,920 So the real theme of the story is the cop is trying 797 00:42:27,920 --> 00:42:30,920 to rearrange his life and reconcile with his wife. 798 00:42:30,920 --> 00:42:32,840 That's the primary conflict. 799 00:42:32,840 --> 00:42:35,560 The case keeps getting in the way. 800 00:42:35,560 --> 00:42:37,800 That's almost the secondary conflict. 801 00:42:37,800 --> 00:42:39,800 That's the external conflict. 802 00:42:39,800 --> 00:42:44,360 That's the thing that's interfering with his goal of keeping his family together. 803 00:42:44,640 --> 00:42:47,360 Right? The theme of that is family. 804 00:42:47,360 --> 00:42:50,800 The theme of that is not bad guy versus good guy. 805 00:42:51,560 --> 00:42:52,160 Right. 806 00:42:52,160 --> 00:42:55,160 That's that's not the theme. Right. 807 00:42:55,240 --> 00:43:00,200 The the the movie heat, the theme is stated early on where basically 808 00:43:00,200 --> 00:43:04,320 both guys say you have to be able to, to be in this business. 809 00:43:04,320 --> 00:43:06,000 And both of them are talking about both 810 00:43:06,000 --> 00:43:09,000 two different businesses being a criminal and being a cop. 811 00:43:09,000 --> 00:43:12,520 I have to be willing to, in 30s, walk away from anything 812 00:43:12,520 --> 00:43:15,520 in my life in pursuit of this thing that I care about. 813 00:43:15,840 --> 00:43:18,840 And if you can't do that, you can't be in this business. 814 00:43:19,320 --> 00:43:23,120 So the cop has to be willing to drop everything kid's birthday party, 815 00:43:23,160 --> 00:43:27,360 everything at a drop of a hat to go chase a bad guy if he's going to catch him. 816 00:43:27,760 --> 00:43:31,280 Because the bad guy, that's what the bad guy is doing. 817 00:43:31,440 --> 00:43:35,840 He's willing to drop everything and disappear in 30s if he has to. 818 00:43:36,160 --> 00:43:39,600 No family, no ties, no nothing like that. 819 00:43:39,640 --> 00:43:42,080 He has to be willing to walk away from everything really quick. 820 00:43:42,080 --> 00:43:44,880 That's the theme of the whole thing, is, 821 00:43:44,880 --> 00:43:47,760 can you walk away from the things that are important to you? 822 00:43:47,760 --> 00:43:51,760 And what ends up in the end of the story is that's a misbelief that both characters 823 00:43:51,760 --> 00:43:55,800 come in with, and neither one of them can walk away from the things that they 824 00:43:55,840 --> 00:43:57,640 care about for the sake 825 00:43:58,640 --> 00:44:01,960 of their job and the thing that they want. 826 00:44:02,120 --> 00:44:06,000 Both of them have things that they care about more than their job. 827 00:44:06,640 --> 00:44:07,320 Right, right. 828 00:44:07,320 --> 00:44:08,360 That's the theme. 829 00:44:08,360 --> 00:44:09,080 Okay. 830 00:44:09,080 --> 00:44:11,960 Now, there's all kinds of events that happen in that movie 831 00:44:11,960 --> 00:44:16,320 that are related to that, but that's not the theme, right? 832 00:44:16,440 --> 00:44:20,080 Those are all things that are part of the premise and the overall heist. 833 00:44:20,080 --> 00:44:23,920 And and it's a great movie, but the theme is really what matters. 834 00:44:23,920 --> 00:44:27,880 And this is where like movies like Oppenheimer fall short, there is no theme. 835 00:44:28,080 --> 00:44:32,200 I don't know what it's about, but there's a beautifully filmed series of events. 836 00:44:33,040 --> 00:44:35,760 Okay, but I don't care. 837 00:44:35,760 --> 00:44:37,800 Well, and see, that's the thing. 838 00:44:37,800 --> 00:44:41,160 And all of these themes, they come from lived experiences and they come 839 00:44:41,160 --> 00:44:44,240 from your experiences as a person, as a human. 840 00:44:44,720 --> 00:44:48,440 That's the one reason why I do what I do right is to kind of like, help 841 00:44:48,440 --> 00:44:50,800 others feel like they have a voice and they have a way 842 00:44:50,800 --> 00:44:53,800 to get

this out of them, because really, that's what it is, right? 843 00:44:53,840 --> 00:44:55,280 Like a lot of us have these stories 844 00:44:55,280 --> 00:44:58,120 that are just inside of us that we want to tell, 845 00:44:58,120 --> 00:44:59,600 and that is something that is important, 846 00:44:59,600 --> 00:45:03,600 that should be shared and it helps influence our society. 847 00:45:03,600 --> 00:45:06,920 It helps makes us, it helps make us more empathetic and better. 848 00:45:07,160 --> 00:45:11,200 And the thing about that is, is that means that means 849 00:45:11,200 --> 00:45:15,040 that our stories should be written with authenticity. 850 00:45:15,240 --> 00:45:19,880 And AI unfortunately, is is not authentic. 851 00:45:19,880 --> 00:45:22,920 And what's interesting is even if you try to 852 00:45:22,960 --> 00:45:26,600 if it's a really good counterfeit, it's a really good fake. 853 00:45:26,640 --> 00:45:29,640 And you did take AI and it wrote the story, 854 00:45:29,640 --> 00:45:32,640 and even if you polished the AI story, 855 00:45:32,720 --> 00:45:35,960 it sometimes still lacks that authenticity. 856 00:45:36,360 --> 00:45:39,760 And so that's kind of the thing I think is interesting right 857 00:45:39,760 --> 00:45:42,800 now, influencers are going out of popularity. 858 00:45:42,840 --> 00:45:46,640 Like, I don't know if you know this, if if you follow any kind of interesting 859 00:45:46,680 --> 00:45:48,000 like social media 860 00:45:49,160 --> 00:45:50,160 drama 861 00:45:50,160 --> 00:45:53,400 that's happening, there's a lot of influencers 862 00:45:53,400 --> 00:45:57,080 that are falling out with the their audiences. 863 00:45:57,400 --> 00:46:01,600 And specifically, it's because the audiences are discovering 864 00:46:01,600 --> 00:46:04,800 the fraud that they've been been 865 00:46:05,360 --> 00:46:08,920 put in, put into the process like they're they're they're 866 00:46:09,480 --> 00:46:12,960 their favorite influencers have been perpetrating a fraud 867 00:46:12,960 --> 00:46:17,040 by living a life that doesn't really exist. 868 00:46:17,080 --> 00:46:20,360 It's usually it's it's pretend and it's 869 00:46:20,360 --> 00:46:24,000 built on a very, very fragile house of cards. 870 00:46:24,040 --> 00:46:29,040 You know that a lot of them are falling apart, putting a perception out there 871 00:46:29,120 --> 00:46:32,360 and a persona out there that is not who they are. 872 00:46:32,840 --> 00:46:37,920 One of my favorite influencers is the dude on TikTok who's a dad. 873 00:46:38,040 --> 00:46:41,000 He's on TikTok and Utah YouTube, right? 874 00:46:41,000 --> 00:46:44,240 And he's a dad, but all his kids are out of the house and stuff like that. 875 00:46:44,360 --> 00:46:47,560 But all he does on his channels, he shows people, dad, things like, 876 00:46:47,560 --> 00:46:49,680 if you don't have a dad, let me show you. 877 00:46:49,680 --> 00:46:52,280 Today we're going to talk about how to change a tire. 878 00:46:52,280 --> 00:46:52,520 Yeah. 879 00:46:52,520 --> 00:46:55,280 Today we're going to talk about how to tie a tie. 880 00:46:55,280 --> 00:46:59,400 Today we're going to talk about how to repair something or whatever. 881 00:46:59,400 --> 00:47:01,080 And he's super cool. 882 00:47:01,080 --> 00:47:04,480 But one of the reasons he's so popular is because he's just genuine. 883 00:47:04,480 --> 00:47:08,560 He's just a dad who wants to help people that don't have a dad 884 00:47:09,160 --> 00:47:10,400 know how to do stuff. 885 00:47:10,400 --> 00:47:13,400 And he didn't start out intending to be viral. 886 00:47:13,480 --> 00:47:16,480 He started out intending just to help people. 887 00:47:16,920 --> 00:47:17,680 Right? Yeah. 888 00:47:17,680 --> 00:47:21,800 If an influencer to me, if an influencer really wants to be true to themselves, 889 00:47:22,120 --> 00:47:25,120 maybe you want to help women make the best choices 890 00:47:25,120 --> 00:47:28,280 when it comes to makeup, and you can still be a makeup influencer 891 00:47:28,280 --> 00:47:32,360 and you can still accept a deal from Claire 892 00:47:33,400 --> 00:47:34,560 Morial. 893 00:47:34,560 --> 00:47:36,720 Yeah, I don't know who could. 894 00:47:36,720 --> 00:47:38,240 I don't know who makeup. 895 00:47:38,240 --> 00:47:40,480 I used to know 896 00:47:40,480 --> 00:47:42,360 when my daughters. Yeah. 897 00:47:42,360 --> 00:47:44,760 When my daughters were at home, I knew all about 898 00:47:44,760 --> 00:47:47,240 because it would be all over my bathroom counter. 899 00:47:47,240 --> 00:47:49,720 So I would read the names because I wanted to know. 900 00:47:49,720 --> 00:47:52,720 Make sure this one says Lori. 901 00:47:53,200 --> 00:47:54,960 This one says cocaine. No. 902 00:47:54,960 --> 00:47:55,560 That's bad. 903 00:47:55,560 --> 00:47:58,200 We need to have a conversation, you know? 904 00:47:58,200 --> 00:47:59,560 Anyway, you know what I mean? 905 00:47:59,560 --> 00:48:03,400 But I mean, like, but you can still accept a deal from them 906 00:48:03,400 --> 00:48:09,000 if you genuinely feel like that is the best solution for makeup for women, right? 907 00:48:09,200 --> 00:48:10,080 It's not. 908 00:48:10,080 --> 00:48:13,680 That's this is that is the world, right? 909 00:48:13,680 --> 00:48:15,240 That is the world that we live in. 910 00:48:15,240 --> 00:48:16,160 So it's not that 911 00:48:16,160 --> 00:48:19,160 you can't make a living as an influencer, but if I'm making an influence 912 00:48:19,280 --> 00:48:23,440 and living as an influencer saying, hey man, look at my Lambo 913 00:48:23,480 --> 00:48:27,400 that I bought by following this system and it's not mine 914 00:48:27,400 --> 00:48:30,680 because I rented it from exotic sports cars in Vegas 915 00:48:30,760 --> 00:48:34,520 and only for an hour for the photoshoot because I can't even afford 916 00:48:34,520 --> 00:48:36,400 to

rent it for all day. 917 00:48:36,400 --> 00:48:40,880 Yeah, well, suddenly then I'm no longer genuine, right? 918 00:48:40,880 --> 00:48:44,320 I'm no longer truthful. That isn't my Lambo. 919 00:48:44,360 --> 00:48:45,920 It isn't my jet. 920 00:48:45,920 --> 00:48:46,920 It isn't my thing. 921 00:48:46,920 --> 00:48:49,920 So people are saying, oh, yeah, I'm doing these things and I'm. 922 00:48:50,000 --> 00:48:53,560 I'm writing a book a month with AI, and I'm making this much money 923 00:48:53,560 --> 00:48:54,880 and all that kind of stuff. 924 00:48:54,880 --> 00:48:58,320 And when you look at it, you find out that whole thing is fake. 925 00:48:58,360 --> 00:49:00,280 That whole thing is false. 926 00:49:01,240 --> 00:49:03,560 Well, what do I think at that point? 927 00:49:03,560 --> 00:49:06,880 You're it's not that you that I'm going to give you imposter syndrome. 928 00:49:06,880 --> 00:49:07,080 It's. 929 00:49:07,080 --> 00:49:09,520 You genuinely are an imposter. 930 00:49:09,520 --> 00:49:11,680 You are lying to me, right? 931 00:49:11,680 --> 00:49:16,640 As a consumer about what you're doing and what you've got and who you are 932 00:49:17,200 --> 00:49:20,200 and the persona that is you or whatever, 933 00:49:20,440 --> 00:49:23,560 that to me, that's the moment when I stop. 934 00:49:24,240 --> 00:49:28,600 Like, if you're a genuine creator, like I know writers that have disabilities 935 00:49:28,600 --> 00:49:31,760 and so AI helps them right through their disabilities 936 00:49:31,760 --> 00:49:35,320 and their blocks, and it helps them still create content. 937 00:49:35,640 --> 00:49:39,200 Fan freaking tastic, I love it. 938 00:49:39,200 --> 00:49:42,200 That is one of the best uses of AI that I can think of. 939 00:49:42,720 --> 00:49:46,600 I think of musicians who they can create melodies 940 00:49:46,600 --> 00:49:48,520 and they can create lyrics and stuff like that, 941 00:49:48,520 --> 00:49:50,240 but they don't have the money to go out 942 00:49:50,240 --> 00:49:53,400 and do a big studio and stuff like that, and they want to show the world 943 00:49:53,400 --> 00:49:57,560 what they're capable of without having to go to huge expense. 944 00:49:57,600 --> 00:50:00,600 Write a good on you. Great, fantastic. 945 00:50:00,880 --> 00:50:04,240 Use AI to enhance the talent that you already have, 946 00:50:05,080 --> 00:50:09,480 but using AI to fake the talent is not the same thing. 947 00:50:09,520 --> 00:50:13,960 You know what's really interesting is that when you said that is even then 948 00:50:13,960 --> 00:50:18,160 it's like interesting to watch perceptions and I don't know and all I'm 949 00:50:18,200 --> 00:50:21,880 going to say this because I don't I'm going to leave this little caveat here. 950 00:50:22,000 --> 00:50:28,120 I do not know if the reactions were because of the use of AI, 951 00:50:29,160 --> 00:50:32,600 or if it was because of who used the AI, 952 00:50:33,200 --> 00:50:37,120 but it was really interesting during the latest like true crime 953 00:50:37,160 --> 00:50:40,280 trial that went on with which was the crying pastor. 954 00:50:41,000 --> 00:50:46,120 He he was an American Idol contestant at one point, 955 00:50:46,120 --> 00:50:50,480 and he wrote a couple of or he wrote a song for his mistress, 956 00:50:50,800 --> 00:50:53,800 and they played that song in the courtroom 957 00:50:54,000 --> 00:50:57,000 for the jury. 958 00:50:58,200 --> 00:51:00,400 But the thing is, is that he used 959 00:51:00,400 --> 00:51:04,440 I think he used was it is it pseudo or whatever? 960 00:51:05,240 --> 00:51:07,360 So yeah. More popular. Yeah. 961 00:51:07,360 --> 00:51:12,920 So he used that to create the band and the music and everything. 962 00:51:12,920 --> 00:51:14,360 And then he had two different versions. 963 00:51:14,360 --> 00:51:17,840 He wrote the lyrics and then it wrote two different versions of the song, 964 00:51:17,960 --> 00:51:21,160 and they played both versions of the song in the courtroom. 965 00:51:21,920 --> 00:51:27,280 They panned over the gallery while this the songs were playing, 966 00:51:27,800 --> 00:51:31,280 and there was a lot of chuckling 967 00:51:31,720 --> 00:51:34,560 and a lot of now it did. 968 00:51:34,560 --> 00:51:36,200 It replicated his voice. 969 00:51:36,200 --> 00:51:39,960 It was his voice, you know, it cloned his voice for the song can do that. 970 00:51:40,040 --> 00:51:42,840 And he has a great voice. He does have a great voice. 971 00:51:42,840 --> 00:51:44,080 I mean, he was on American Idol. 972 00:51:44,080 --> 00:51:46,200 He, he, he has chops. 973 00:51:46,200 --> 00:51:49,920 But the thing is, is that there was a lot of, like, rolling of the eyes. 974 00:51:50,120 --> 00:51:53,760 The news reporters that were reporting on 975 00:51:53,760 --> 00:51:57,520 this specifically were saying he used it with AI 976 00:51:59,000 --> 00:52:01,880 and like he wrote the song and he, 977 00:52:01,880 --> 00:52:05,800 you know, did it with AI and and I was like, so there was this very 978 00:52:05,840 --> 00:52:09,880 AI AI like cocky little like, almost like 979 00:52:10,600 --> 00:52:15,040 condescending, disgusting journalists who've been caught 980 00:52:15,040 --> 00:52:18,200 writing their articles using AI, 981 00:52:18,200 --> 00:52:21,480 which is funny, but at the same time, it was one of those things. 982 00:52:21,480 --> 00:52:25,520 So I'm wondering, do you think that because I'm seeing that 983 00:52:25,560 --> 00:52:30,800 that condescension, that that disgust in the reader community, 984 00:52:31,080 --> 00:52:35,640 do you think the audience feels disappointed by the product, 985 00:52:36,280 --> 00:52:39,880 or do you think they're disappointed or embarrassed by the person 986 00:52:41,600 --> 00:52:43,840 who used it? 987 00:52:43,840 --> 00:52:44,880 I'm going to I'm going to put it. 988

00:52:44,880 --> 00:52:47,880 I'm going to say, I think it's a combination of both. 989 00:52:47,920 --> 00:52:49,560 Okay, so here's the things I have. 990 00:52:49,560 --> 00:52:54,000 My brother in law works with coders, software coders and stuff all day, right. 991 00:52:54,040 --> 00:52:58,360 Who, most of whom at this point are using AI in one capacity 992 00:52:58,360 --> 00:53:01,400 or another in their coding job. Now, 993 00:53:03,000 --> 00:53:04,920 there's there's all kind of interesting things about that. 994 00:53:04,920 --> 00:53:06,920 I'm not going to go down that rabbit hole like that. 995 00:53:06,920 --> 00:53:10,960 But I will tell you that if you send them a policy, 996 00:53:11,040 --> 00:53:14,120 those same guys who are using AI every day, 997 00:53:14,640 --> 00:53:18,440 if my brother and I in law sends them in some instructions or a policy 998 00:53:18,440 --> 00:53:22,320 that was created by AI, those guys go ballistic. 999 00:53:22,600 --> 00:53:24,480 Oh, interesting. 1000 00:53:24,480 --> 00:53:28,240 Because they're ticked that you were so lazy you didn't even write 1001 00:53:28,280 --> 00:53:31,280 the the procedure yourself. 1002 00:53:31,280 --> 00:53:33,200 You had AI write it for you. 1003 00:53:33,200 --> 00:53:36,560 So AI in some context, not at all, 1004 00:53:37,400 --> 00:53:41,840 but in some context is being perceived as a lazy shortcut. 1005 00:53:42,200 --> 00:53:43,280 Okay, right. 1006 00:53:43,280 --> 00:53:46,640 And that's partly because in some instances 1007 00:53:47,280 --> 00:53:50,680 it it is a lazy shortcut. 1008 00:53:51,280 --> 00:53:54,520 So again, it's a situation where you're being called out 1009 00:53:54,520 --> 00:53:57,200 for being an imposter because you are an imposter. 1010 00:53:57,200 --> 00:53:58,800 You didn't write that email. 1011 00:53:58,800 --> 00:54:01,600 A I wrote it for you. 1012 00:54:01,600 --> 00:54:02,840 You didn't even check it. 1013 00:54:02,840 --> 00:54:04,600 You didn't edit the draft. 1014 00:54:04,600 --> 00:54:07,600 You just sent it. Okay. 1015 00:54:07,760 --> 00:54:11,400 That is, you are being an imposter. 1016 00:54:11,440 --> 00:54:14,960 You're signing your name on the bottom and email that you didn't write. 1017 00:54:15,080 --> 00:54:18,640 If there's a mistake in that email, you deserve 1018 00:54:18,640 --> 00:54:22,320 every bit of ribbing that you get from your team. 1019 00:54:22,520 --> 00:54:23,560 All of it. 1020 00:54:23,560 --> 00:54:26,200 Okay, because you are an imposter. 1021 00:54:26,200 --> 00:54:27,520 So here's the thing. 1022 00:54:27,520 --> 00:54:32,000 Using AI as a tool to help you accomplish something 1023 00:54:32,000 --> 00:54:36,040 and do it faster, and maybe even do it better. 1024 00:54:36,160 --> 00:54:39,480 Arguably, in a case of coding and some other instances, 1025 00:54:39,800 --> 00:54:42,640 there's absolutely nothing wrong with that. 1026 00:54:42,640 --> 00:54:48,120 But using AI as a lazy shortcut replacement is being seen 1027 00:54:48,120 --> 00:54:50,520 as exactly what it is. 1028 00:54:50,520 --> 00:54:52,960 And I mean, there's other dynamics that are going on here. 1029 00:54:52,960 --> 00:54:56,720 There's an economic bubble around AI that we don't know what that's going to look. 1030 00:54:56,800 --> 00:54:58,240 Yeah, we don't even know what that looks like. 1031 00:54:58,240 --> 00:55:02,800 Can tell you that there is a bubble and that at some point 1032 00:55:02,800 --> 00:55:05,920 something has to happen to right 1033 00:55:05,920 --> 00:55:09,240 the lack of cash flow in those businesses. 1034 00:55:10,000 --> 00:55:13,760 I can only operate a business at a negative cash 1035 00:55:13,760 --> 00:55:17,520 flow for a very limited amount of time before 1036 00:55:17,600 --> 00:55:23,000 eventually my debtors and my stockholders and all those people want to be paid. 1037 00:55:23,240 --> 00:55:23,600 Right. 1038 00:55:23,600 --> 00:55:27,080 So this is a is operating in a very much the reverse. 1039 00:55:27,120 --> 00:55:31,960 It almost feels like right now it feels like an MVP at this point because of that. 1040 00:55:32,760 --> 00:55:34,720 Right. They're going literally. 1041 00:55:34,720 --> 00:55:39,560 So okay you want to really hurt AI companies get as Russell 1042 00:55:40,000 --> 00:55:43,000 put very Russell put very nicely. 1043 00:55:43,160 --> 00:55:48,360 If you really want to stick it to AI what you do is you get a clod $200 1044 00:55:48,480 --> 00:55:52,120 a month subscription and use all of it. 1045 00:55:52,880 --> 00:55:56,440 Hit your limits every month because the more 1046 00:55:56,640 --> 00:56:01,760 the closer you get to your limits, the more money they lose on you, right? 1047 00:56:01,800 --> 00:56:05,280 Like they are giving you way more compute than what you're paying for. 1048 00:56:06,080 --> 00:56:08,480 And so you are costing them money. 1049 00:56:08,480 --> 00:56:11,520 So if you want to stick it to AI, cost them as much money 1050 00:56:11,520 --> 00:56:15,440 as you possibly can, and use AI to do the things that it's good at 1051 00:56:15,440 --> 00:56:19,240 and save yourself a little time and money in the process at the same time. 1052 00:56:19,400 --> 00:56:21,040 But anyway. So. 1053 00:56:22,400 --> 00:56:24,720 But the problem is, 1054 00:56:24,720 --> 00:56:27,720 there are plenty of instances where AI is 1055 00:56:27,800 --> 00:56:30,800 a shortcut and a lazy one. 1056 00:56:30,800 --> 00:56:35,000 There are other instances where it's just a great helper that helps you bridge 1057 00:56:35,000 --> 00:56:38,640 the gap from stuff you don't know to stuff that you do know, 1058 00:56:38,920 --> 00:56:42,800 but there's still a significant amount of work that's involved. 1059 00:56:43,160 --> 00:56:48,240 Coding and building websites is one of the prime examples of that is 1060 00:56:48,240 -->

00:56:53,280 you will spend, you will still spend hours coding, you will still spend hours 1061 00:56:53,320 --> 00:56:56,760 prompting, you will still spend hours in design. 1062 00:56:57,720 --> 00:57:00,640 AI is just your helper, 1063 00:57:00,640 --> 00:57:03,640 but it is not a replacement for you 1064 00:57:04,160 --> 00:57:07,280 because if you let it be a replacement for you, the outcome 1065 00:57:07,280 --> 00:57:10,320 and the output that you get will be horrible and it won't work 1066 00:57:11,560 --> 00:57:12,480 like that. 1067 00:57:12,480 --> 00:57:14,400 This is just the reality of the situation. 1068 00:57:14,400 --> 00:57:18,200 So people that are trying to use AI as a as a shortcut, 1069 00:57:19,960 --> 00:57:21,920 especially in creative endeavors, 1070 00:57:21,920 --> 00:57:25,120 are finding that first of all, the output is not good. 1071 00:57:25,840 --> 00:57:26,080 Right. 1072 00:57:26,080 --> 00:57:28,000 The output that you're getting is not good. 1073 00:57:28,000 --> 00:57:30,080 It's it's nowhere approaching great. 1074 00:57:30,080 --> 00:57:33,080 In some cases that's just plain bad. 1075 00:57:33,280 --> 00:57:33,880 Right. 1076 00:57:33,880 --> 00:57:38,160 So the shortcut in that in those areas do not work right. 1077 00:57:38,200 --> 00:57:41,600 You're it's still a working process. 1078 00:57:42,040 --> 00:57:45,360 If you're not working with AI you're just letting it do the job for you. 1079 00:57:45,400 --> 00:57:46,600 You're going to get bit. 1080 00:57:46,600 --> 00:57:47,080 It's going. 1081 00:57:47,080 --> 00:57:50,880 I'm going to use our example right here because this is exactly why 1082 00:57:50,880 --> 00:57:54,840 I love our little playing in the woods video. 1083 00:57:54,840 --> 00:57:58,080 Because this is this is exactly why. 1084 00:57:58,200 --> 00:58:04,240 So Troy and I, when we got the idea to do this stupid thing, it was originally 1085 00:58:04,240 --> 00:58:07,240 I was like, oh, I'm just going to come out to your place out there and 1086 00:58:07,840 --> 00:58:11,120 where you live because he lives, you know, he lives close to woods. 1087 00:58:11,120 --> 00:58:13,200 And so I'm like, we'll just run out in the woods 1088 00:58:13,200 --> 00:58:17,320 and there's a baseball field nearby we could have used, so we could have just. 1089 00:58:17,360 --> 00:58:19,080 Yeah, so we could have run out there. 1090 00:58:19,080 --> 00:58:24,440 But we're old, we're decrepit, we're also tired, and we're also very busy. 1091 00:58:24,440 --> 00:58:27,760 So that would have been ridiculous to get the film, 1092 00:58:28,240 --> 00:58:31,000 try to edit it all, create the shots. 1093 00:58:31,000 --> 00:58:32,680 You know, it would have been ridiculous. 1094 00:58:32,680 --> 00:58:36,360 So anyway, so we just had a I create the video. 1095 00:58:36,600 --> 00:58:41,080 We left a lot of the mistakes in that, even though Troy did do quite 1096 00:58:41,080 -->

00:58:44,520 a bit of editing with that, he had to put all the little clips together. 1097 00:58:45,360 --> 00:58:47,840 It took you all night? 1098 00:58:47,840 --> 00:58:48,600 Yeah. Well, yes. 1099 00:58:48,600 --> 00:58:51,760 And the other part of it is like some of those 1100 00:58:51,800 --> 00:58:57,280 are several iterations in like it wasn't like I said one thing to AI 1101 00:58:57,320 --> 00:59:01,320 and suddenly got that swing or Stacy's leg 1102 00:59:01,320 --> 00:59:04,320 kicked that high or whatever. 1103 00:59:04,640 --> 00:59:09,120 And the reference image that I put in that it used for part of the video, 1104 00:59:09,280 --> 00:59:14,360 I was not wearing shoes like I was, I was standing 1105 00:59:14,400 --> 00:59:17,600 it was a picture where I was standing in my daughter's house 1106 00:59:17,600 --> 00:59:20,640 with my grandkids and stuff, and I'd taken off my shoes 1107 00:59:20,640 --> 00:59:22,640 because I'm playing with the grandkids, you know what I mean? 1108 00:59:22,640 --> 00:59:25,080 Like, I'm like, it's it's just anyway. 1109 00:59:25,080 --> 00:59:27,840 Normal. Holidays is up for this shot. 1110 00:59:27,840 --> 00:59:30,920 In the middle of the pouring rain outdoors. 1111 00:59:31,240 --> 00:59:32,800 He's reaching out to catch up. 1112 00:59:32,800 --> 00:59:35,800 No. She's on. No shoes. 1113 00:59:36,000 --> 00:59:36,800 No shoes. 1114 00:59:39,880 --> 00:59:40,360 Now, look, 1115 00:59:40,360 --> 00:59:46,120 could I have gone back and reiterated and made the AI add some shoes for me? 1116 00:59:46,120 --> 00:59:49,120 Maybe. Maybe not. But this was great. 1117 00:59:49,160 --> 00:59:51,800 The very fact that I would have had to do 1118 00:59:51,800 --> 00:59:54,800 that tells you everything you need to know about AI. 1119 00:59:55,600 --> 01:00:00,120 Even as bad as that video was in some aspects of it, 1120 01:00:00,160 --> 01:00:01,480 and it's filled with mistakes. 1121 01:00:01,480 --> 01:00:05,320 As it was, there was a huge amount of human input into that. 1122 01:00:05,360 --> 01:00:05,720 Yeah. 1123 01:00:05,720 --> 01:00:09,720 Video and between me and Sydney, we had a few hours 1124 01:00:09,920 --> 01:00:13,480 editing that and putting in the music and stuff like that. 1125 01:00:13,640 --> 01:00:18,400 And still there are if we had taken the time to publish that 1126 01:00:18,400 --> 01:00:22,640 and make it this nice, smooth video and fix all the different errors 1127 01:00:22,680 --> 01:00:24,760 that happened and all that kind of stuff, 1128 01:00:24,760 --> 01:00:27,760 the amount of time that that would have taken would have taken week 1129 01:00:28,360 --> 01:00:32,240 for the return and the payoff, the payoff would not have been worth that. 1130 01:00:32,280 --> 01:00:36,640 Not only that, but this is the part we could have come out and filmed it. 1131 01:00:36,680 --> 01:00:38,560 Yeah, but this is the part. 1132 01:00:38,560 --> 01:00:44,560

This is why I loved the idea of just keeping it, like, as ugly as it is, 1133 01:00:44,640 --> 01:00:48,840 because I wanted people to understand this analogy right here is 1134 01:00:49,160 --> 01:00:52,120 we can easily pick out the mistakes. 1135 01:00:52,120 --> 01:00:56,080 You who don't even know Troy and I can easily pick out the mistakes. 1136 01:00:56,080 --> 01:00:58,720 You can go to that AI video. You know it's AI. 1137 01:00:58,720 --> 01:01:01,080 You can see things that are wrong with the video. 1138 01:01:01,080 --> 01:01:04,840 You can see glitches in the in the images. 1139 01:01:04,840 --> 01:01:06,880 You can see that's not right, Troy. 1140 01:01:06,880 --> 01:01:09,120 Climbing up the tree in an unnatural way, 1141 01:01:15,560 --> 01:01:16,240 and him like 1142 01:01:16,240 --> 01:01:20,560 reaching out and catching a ball or getting Eugene get up there, you know. 1143 01:01:20,600 --> 01:01:21,040 Right. 1144 01:01:21,040 --> 01:01:23,960 Like, you know, things are very wrong with this video. 1145 01:01:23,960 --> 01:01:28,200 But what's great about that is I love saying you can see that really, 1146 01:01:28,200 --> 01:01:32,280 really well in a video, but when you guys give me a manuscript 1147 01:01:32,280 --> 01:01:36,160 and you think, well, AI helped me do this and there's no way that anyone's 1148 01:01:36,160 --> 01:01:37,880 going to be able to see this. 1149 01:01:37,880 --> 01:01:42,000 When I read hundreds of manuscripts a year 1150 01:01:43,080 --> 01:01:47,400 and I, I read a lot of AI manuscripts as well, 1151 01:01:47,840 --> 01:01:50,640 I can hear a voice. 1152 01:01:50,640 --> 01:01:53,400 And so I see 1153 01:01:53,400 --> 01:01:55,360 your characters without shoes on. 1154 01:01:55,360 --> 01:02:00,920 I see the, you know, the man climbing up the tree and the ball getting bigger. 1155 01:02:00,920 --> 01:02:04,920 I can see those in the words that the AI has generated. 1156 01:02:04,960 --> 01:02:06,800 And I'm not alone. 1157 01:02:06,800 --> 01:02:10,360 Many, many, many editors out there that are professional editors are. 1158 01:02:10,560 --> 01:02:14,560 We can see it and we're calling them AI tics. 1159 01:02:14,800 --> 01:02:18,440 So when an author says, oh, I've written out all the text 1160 01:02:19,400 --> 01:02:20,720 you, it takes a 1161 01:02:20,720 --> 01:02:24,440 significant amount of time and effort to do that. 1162 01:02:24,640 --> 01:02:29,440 And so understand and know that if you're just short cutting, 1163 01:02:30,120 --> 01:02:34,400 you will you will be there will be this nag, 1164 01:02:35,280 --> 01:02:39,520 eerie weirdness with people who read a lot of books. 1165 01:02:39,680 --> 01:02:42,400 They'll know something's off. 1166 01:02:42,400 --> 01:02:45,480 And that's the book talkers that are calling people out. 1167 01:02:45,720 --> 01:02:50,240 There are people who read constantly and have read lots and lots 1168 01:02:50,240 --> 01:02:54,280 and lots of books, and they regions and something feels wrong, 1169 01:02:54,280 --> 01:02:56,480 or they hear that AI voice. 1170 01:02:56,480 --> 01:03:00,880 Now, I mean, this can be even if you had AI, if you allowed it 1171 01:03:00,880 --> 01:03:04,360 to edit certain parts of your book without supervising it. 1172 01:03:04,360 --> 01:03:06,920 Extremely. 1173 01:03:06,920 --> 01:03:10,240 There's there's all kinds of new writing tools out there, and I'm testing 1174 01:03:10,240 --> 01:03:12,280 some of you guys will see that later or whatever. 1175 01:03:12,280 --> 01:03:16,040 Yeah, but some of them have AI assistants built 1176 01:03:16,040 --> 01:03:19,160 in, and you can use that to whatever extent that you want. 1177 01:03:19,160 --> 01:03:22,920 The problem with that is, is that the 1178 01:03:23,880 --> 01:03:25,200 the AI, 1179 01:03:25,200 --> 01:03:28,520 if you allow it to, will introduce 1180 01:03:29,200 --> 01:03:32,520 the streams into your manuscript, those takes in your manuscript. 1181 01:03:32,720 --> 01:03:36,200 Let me just say this, that I said earlier to Stacy, I want to say it 1182 01:03:36,360 --> 01:03:39,360 as plainly, as clearly that I as I can 1183 01:03:40,280 --> 01:03:43,880 AI could very well ruin 1184 01:03:44,520 --> 01:03:49,720 authorship and the publishing industry for a significant amount of time. 1185 01:03:49,720 --> 01:03:54,520 It won't ever go away, because that's just people are storytellers, storytelling. 1186 01:03:54,560 --> 01:03:57,720 We're going to find ways to get things to people and all that kind of stuff. 1187 01:03:57,800 --> 01:04:02,200 But it could impact authorship and publishing negatively in a big way 1188 01:04:02,680 --> 01:04:07,880 for a reasonable amount of time, but only if we, as authors 1189 01:04:07,880 --> 01:04:11,960 allow it to write, only if we allow it to. 1190 01:04:12,000 --> 01:04:14,560 So here's the deal. What you what can you do? 1191 01:04:14,560 --> 01:04:17,480 I mean, let's give you some just some action items, right? 1192 01:04:17,480 --> 01:04:20,720 Is don't let AI touch your manuscript, 1193 01:04:21,920 --> 01:04:23,600 your research. 1194 01:04:23,600 --> 01:04:25,120 Fine. 1195 01:04:25,120 --> 01:04:26,480 To a certain extent. 1196 01:04:26,480 --> 01:04:28,720 Be sure you're checking that too. 1197 01:04:28,720 --> 01:04:31,680 For idea generation. You betcha. 1198 01:04:31,680 --> 01:04:34,880 That's great to help you with outlining something, 1199 01:04:35,040 --> 01:04:38,960 or even to go back and forth with ChatGPT and have a conversation 1200 01:04:38,960 --> 01:04:41,400 about part of your book and try to work something out. 1201 01:04:41,400 --> 01:04:42,240 For some people, 1202 01:04:42,240 --> 01:04:46,760 that could be a very useful thing, but don't let it touch your manuscript. 1203 01:04:46,800 --> 01:04:49,280 Don't let it modify your manuscript. 1204 01:04:49,280 -->

01:04:52,320 Don't let it don't touch your manuscript. 1205 01:04:52,760 --> 01:04:55,280 Don't let it modify your manuscript. 1206 01:04:55,280 --> 01:05:00,440 Keep it 100% out of your manuscript, the peripheral things around it. 1207 01:05:00,440 --> 01:05:01,800 Can it be useful? 1208 01:05:01,800 --> 01:05:05,640 Yeah, but I tell people, when you're using AI as a proofreader, 1209 01:05:05,760 --> 01:05:09,600 have it give you a list of changes that it thinks need to be 1210 01:05:09,600 --> 01:05:13,720 made in the document, and make those changes yourself. 1211 01:05:13,840 --> 01:05:15,640 Go change it yourself. 1212 01:05:15,640 --> 01:05:18,640 Let AI change those things for you 1213 01:05:19,040 --> 01:05:23,240 because it will make mistakes every 1214 01:05:25,000 --> 01:05:25,800 time. 1215 01:05:25,800 --> 01:05:28,920 Time. Every time. Every time. 1216 01:05:28,960 --> 01:05:34,040 Okay, so the question then is for you authors out there 1217 01:05:34,120 --> 01:05:37,920 and what what you need to ask yourself about this whole thing 1218 01:05:37,960 --> 01:05:41,280 and how this all comes to fruition for you and your business. 1219 01:05:41,480 --> 01:05:44,680 Because, again, imposter syndrome is an awful thing 1220 01:05:44,680 --> 01:05:46,240 and we can go into more details about that. 1221 01:05:46,240 --> 01:05:50,720 We've we we actually had podcasts about imposter syndrome and how to overcome it. 1222 01:05:51,040 --> 01:05:55,320 But but to avoid being an imposter 1223 01:05:55,320 --> 01:05:58,320 or feeling even more of an imposter, 1224 01:05:59,000 --> 01:06:02,440 using AI to the point where you feel like 1225 01:06:02,440 --> 01:06:05,440 you are creating the fake roll out, 1226 01:06:05,720 --> 01:06:10,880 fake Rolex, you really you should do a good job 1227 01:06:10,880 --> 01:06:13,880 to protect yourself from feeling 1228 01:06:14,120 --> 01:06:17,120 necessarily that way. 1229 01:06:17,280 --> 01:06:19,280 And you do that by what Troy just said. 1230 01:06:19,280 --> 01:06:23,400 And that's by not allowing AI to touch your manuscript 1231 01:06:23,560 --> 01:06:25,880 in a way that feels like it. 1232 01:06:25,880 --> 01:06:30,760 It changes what's happening in your story. 1233 01:06:32,960 --> 01:06:35,680 You what you need to ask yourself, what are 1234 01:06:35,680 --> 01:06:40,240 what am I asking my readers to trust about me and about my process? 1235 01:06:40,960 --> 01:06:43,880 And when you do that, then you can understand 1236 01:06:43,880 --> 01:06:46,600 and know what your guardrails are. 1237 01:06:46,600 --> 01:06:52,200 You can you can create and set up those guardrails and you can decide, okay, 1238 01:06:52,240 --> 01:06:56,480 I want to have my copyright fully intact, and I want it to be 100% mine. 1239 01:06:56,480 --> 01:07:01,600 So the guardrail is I'm not going to let the manuscript be touched at all by AI, 1240 01:07:01,880 --> 01:07:05,120 because if it once once AI is in there, now you've got to 1241 01:07:05,160 --> 01:07:08,440 now you've got some litigation issues. 1242 01:07:08,440 --> 01:07:08,960 Right. 1243 01:07:08,960 --> 01:07:11,960 Training data, 1244 01:07:12,640 --> 01:07:16,800 do you want do you want the Elm to be trained on your manuscript? 1245 01:07:16,920 --> 01:07:19,440 And if you don't, then you set up those guardrails. 1246 01:07:19,440 --> 01:07:21,760 You make sure that that's not happening. 1247 01:07:21,760 --> 01:07:24,200 AI detection tools. 1248 01:07:24,200 --> 01:07:27,000 Honestly, guys, AI detection tools are just garbage. 1249 01:07:27,000 --> 01:07:28,240 Don't use them. 1250 01:07:28,240 --> 01:07:32,720 Don't even use them to test your manuscript to see if you know. 1251 01:07:32,760 --> 01:07:36,240 Oh, is my manuscript because it's going to just be wrong. 1252 01:07:36,360 --> 01:07:38,600 It's I have statistics on that. 1253 01:07:38,600 --> 01:07:41,920 I, we we went down that rabbit hole. 1254 01:07:42,280 --> 01:07:44,680 Probably about I don't know. 1255 01:07:44,680 --> 01:07:47,720 Was it six months or a year ago when we went through that, 1256 01:07:47,800 --> 01:07:48,640 you know, and I, 1257 01:07:48,640 --> 01:07:52,680 we shared all of that information about all the research that Troy and I did. 1258 01:07:52,720 --> 01:07:54,800 And there's haven't gotten better. 1259 01:07:54,800 --> 01:07:57,200 They have not gotten better. They've gotten better. 1260 01:07:57,200 --> 01:08:00,160 There were times gotten better at fooling them. 1261 01:08:00,160 --> 01:08:01,640 Yeah. Sounding human. 1262 01:08:01,640 --> 01:08:02,600 It was interesting. 1263 01:08:02,600 --> 01:08:06,920 Just just so you know, I have a journalism, editor, that ghostwriter 1264 01:08:06,920 --> 01:08:11,200 that's working with us, and, she recently got into it 1265 01:08:11,200 --> 01:08:15,800 with her professor because her professor called her out, 1266 01:08:15,800 --> 01:08:19,600 and said that she had been writing some of her journal, her, her articles 1267 01:08:19,720 --> 01:08:23,760 using AI because he used an AI to detect her. She 1268 01:08:25,080 --> 01:08:28,080 never lets AI touch her stuff. 1269 01:08:28,200 --> 01:08:31,720 In fact, her voice is so distinctive, I have to constantly get on her case 1270 01:08:31,720 --> 01:08:35,400 about using the word actually because she uses actually way too much. 1271 01:08:35,760 --> 01:08:38,920 But But so does so does AI. 1272 01:08:39,160 --> 01:08:40,120 And so the AI 1273 01:08:40,120 --> 01:08:43,920 picked up on that on the AI detector and said, well, she uses actually a lot, 1274 01:08:43,960 --> 01:08:47,520 you know, so she must be using, you know, 75% of her stuff is written. 1275 01:08:47,640 --> 01:08:52,080 And so she actually had to go down this rabbit hole with her, her professor 1276 01:08:52,080 --> 01:08:55,080 and teach him about 1277 01:08:55,160 -->

01:08:58,520 AI detectors and how they're not accurate. 1278 01:08:58,520 --> 01:09:00,160 And she had to cite all the. 1279 01:09:00,160 --> 01:09:06,280 And then she also disclosed her entire web search history so that he could see 1280 01:09:06,440 --> 01:09:09,400 what her search history was the entire time, 1281 01:09:09,400 --> 01:09:12,520 so that so that she could back up what she was saying. 1282 01:09:12,640 --> 01:09:16,160 And he finally had to he he apologized. 1283 01:09:16,160 --> 01:09:21,160 And then they the university changed their policy on AI detection 1284 01:09:21,400 --> 01:09:24,400 at the University of Hawaii because of it. 1285 01:09:24,400 --> 01:09:28,880 So you have to know that your decisions. 1286 01:09:29,200 --> 01:09:31,200 Sorry about my dogs. They're. 1287 01:09:31,200 --> 01:09:32,720 My husband's about to come home. 1288 01:09:32,720 --> 01:09:33,640 Yeah. Bingo. 1289 01:09:33,640 --> 01:09:38,080 Your decisions about using AI 1290 01:09:38,080 --> 01:09:41,720 and what you want your readers to know about you 1291 01:09:42,200 --> 01:09:45,280 is very much an important part 1292 01:09:46,080 --> 01:09:49,160 of setting up that value. 1293 01:09:49,160 --> 01:09:52,720 Oh, my gosh, my entire house is going crazy. 1294 01:09:53,040 --> 01:09:53,960 There's so. 1295 01:09:53,960 --> 01:09:56,960 And let me leave you with something that's like what? 1296 01:09:57,080 --> 01:10:00,800 One thing that authors can do to that will help with readers 1297 01:10:00,800 --> 01:10:04,360 and everything else is to create an AI policy of your own. 1298 01:10:04,600 --> 01:10:05,000 Yeah. 1299 01:10:05,000 --> 01:10:11,600 And let them know, hey, sometimes I use AI to create images or to assist me 1300 01:10:11,600 --> 01:10:17,080 with drafting email, copy or whatever it is that you may use AI for. 1301 01:10:17,600 --> 01:10:21,480 But I never use AI for these things and list those things 1302 01:10:21,520 --> 01:10:23,880 and be honest about it, 1303 01:10:23,880 --> 01:10:26,880 because people are going to check and they're going to call you out. 1304 01:10:26,920 --> 01:10:32,480 So if you have a audiobooks created of your books, be honest about that. 1305 01:10:32,640 --> 01:10:35,200 Yeah, these ones are human narrated. 1306 01:10:35,200 --> 01:10:38,200 These ones are narrated by AI, 1307 01:10:38,200 --> 01:10:41,200 and I think they sound good, right? 1308 01:10:41,520 --> 01:10:44,040 And you can choose which one that you buy. 1309 01:10:44,040 --> 01:10:47,680 But if you do that, just be very clear about your AI policy and what you use 1310 01:10:47,680 --> 01:10:49,640 and put it on your website and put it everywhere. 1311 01:10:49,640 --> 01:10:52,480 This is how I use AI as an author. 1312 01:10:52,480 --> 01:10:55,080 I want to be 100% transparent with you. 1313 01:10:55,080 --> 01:11:00,680 This eliminates doesn't eliminate, but it slows down the AI witch hunt 1314 01:11:00,760 --> 01:11:05,200 because you're like saying, yeah, AI is a thing and it's here and I use it 1315 01:11:05,200 --> 01:11:08,200 for these things, but these are the things that I don't use it for. 1316 01:11:08,480 --> 01:11:10,120 And just be transparent about. 1317 01:11:10,120 --> 01:11:13,800 Just be transparent because you can't be accused of 1318 01:11:13,800 --> 01:11:18,280 doing something if you already said that you did it. 1319 01:11:18,560 --> 01:11:19,600 Yeah. 1320 01:11:19,600 --> 01:11:23,160 If somebody says, hey, you did the thing and you go, yeah, I did do the thing. 1321 01:11:23,560 --> 01:11:23,960 Yeah. 1322 01:11:23,960 --> 01:11:26,680 Then the accusation party is over, right? 1323 01:11:26,680 --> 01:11:30,000 Somebody did use AI and got caught. 1324 01:11:30,520 --> 01:11:33,280 My God, people just tell people that you used AI 1325 01:11:33,280 --> 01:11:36,400 and just admit it and get it over with, right? 1326 01:11:36,480 --> 01:11:39,400 We're living in this world where people want to hide behind things 1327 01:11:39,400 --> 01:11:43,360 and pretend that bad things or whatever things that they did, didn't happen, 1328 01:11:43,640 --> 01:11:45,200 and it just doesn't work that way. 1329 01:11:45,200 --> 01:11:45,520 Okay? 1330 01:11:45,520 --> 01:11:46,040 You're just 1331 01:11:46,040 --> 01:11:47,960 you're going to get called out, you're going to get 1332 01:11:47,960 --> 01:11:49,840 you're going to get in trouble for that, 1333 01:11:49,840 --> 01:11:51,680 whether that's in the court of public opinion 1334 01:11:51,680 --> 01:11:52,720 or whether you're publisher 1335 01:11:52,720 --> 01:11:56,520 cancels a contract on you, unless you're just absolutely transparent. 1336 01:11:56,520 --> 01:11:57,760 If you're submitting to a publisher, 1337 01:11:57,760 --> 01:12:01,880 be transparent on my website and use AI to do these things. 1338 01:12:02,080 --> 01:12:04,560 But I never let I touch my manuscript. 1339 01:12:04,560 --> 01:12:08,120 The publisher can point back to that as soon as anyone accuses you using AI. 1340 01:12:08,520 --> 01:12:12,000 And if you have the receipts and you can prove this is where I wrote 1341 01:12:12,000 --> 01:12:16,280 this book, it's in a program that doesn't even have AI, right? 1342 01:12:16,320 --> 01:12:18,400 Right. That's not even available. 1343 01:12:18,400 --> 01:12:21,800 Which means you didn't do it in Microsoft Word, by the way. But, 1344 01:12:22,840 --> 01:12:24,040 yeah, anymore. 1345 01:12:24,040 --> 01:12:24,760 But anyway. 1346 01:12:24,760 --> 01:12:25,600 But you know what I mean. 1347 01:12:25,600 --> 01:12:27,880 Like that transparency is going to save you a lot. 1348 01:12:27,880 --> 01:12:29,560 So as authors, first of all, be transparent. 1349 01:12:29,560 --> 01:12:31,560 Second of all, don't be an imposter. 1350 01:12:31,560 --> 01:12:34,560 Don't let AI come into places in your author career. 1351

01:12:34,600 --> 01:12:36,480 What it does not belong. 1352 01:12:36,480 --> 01:12:38,440 Exactly. That's going to save you a lot of trouble. 1353 01:12:38,440 --> 01:12:40,120 It'll save you a lot of trouble. 1354 01:12:40,120 --> 01:12:41,640 And again, it helps you 1355 01:12:41,640 --> 01:12:45,600 remain authentic, which is essentially what everybody wants, right? 1356 01:12:45,600 --> 01:12:47,520 They want the real deal. They want. 1357 01:12:47,520 --> 01:12:53,440 And then and to avoid being cheap, you know, or looking like the fake Rolex 1358 01:12:53,440 --> 01:12:57,080 and being the real Rolex you are telling them. 1359 01:12:57,120 --> 01:13:02,720 Yeah, I used like I used AI for this part or like, yeah, I mean touched my watch 1360 01:13:02,720 --> 01:13:07,800 because it had to create this gear and that was machined in Japan, 1361 01:13:08,160 --> 01:13:11,600 you know, and put into my Rolex, you know, whatever. 1362 01:13:11,760 --> 01:13:14,720 You know, as long as people understand the, 1363 01:13:14,720 --> 01:13:18,360 you know, the transparency part of that, they're more they're going to be 1364 01:13:18,360 --> 01:13:20,280 a lot more accepting of you. 1365 01:13:20,280 --> 01:13:23,280 And again, you're going to you're going to be 1366 01:13:23,400 --> 01:13:25,640 not create that problem, like Troy said. 1367 01:13:25,640 --> 01:13:27,600 And that's and that's really what we need to make sure 1368 01:13:27,600 --> 01:13:30,760 that we do as an author community that we maintain the, 1369 01:13:31,480 --> 01:13:35,680 the well without, for lack of a better term, the prestige 1370 01:13:35,680 --> 01:13:39,920 of becoming an author, because there it should have some prestige. 1371 01:13:40,040 --> 01:13:43,840 It's it should have some some some 1372 01:13:43,840 --> 01:13:48,200 there should be that are when people finish a book. 1373 01:13:48,240 --> 01:13:51,640 Because guys that this is not an easy job. 1374 01:13:52,440 --> 01:13:54,680 This is just an easy thing 1375 01:13:54,680 --> 01:13:57,200 that involves prestige, comes with a cost. 1376 01:13:57,200 --> 01:13:59,760 If you have a Lamborghini, it cost you to get there. 1377 01:13:59,760 --> 01:14:02,280 If you have a Rolex, that costs you to get there. 1378 01:14:02,280 --> 01:14:04,480 If you genuinely create 1379 01:14:05,520 --> 01:14:08,520 text and art and things like that with your 1380 01:14:09,400 --> 01:14:12,520 with your writing self and do it yourself, right, 1381 01:14:12,560 --> 01:14:15,560 and you're imagining from your imagination and all that kind of stuff, 1382 01:14:15,760 --> 01:14:17,760 then there is a cost to that. 1383 01:14:17,760 --> 01:14:22,680 There's a cost in time and energy and thought and feeling. 1384 01:14:23,040 --> 01:14:24,120 And here's the thing. 1385 01:14:24,120 --> 01:14:28,720 Like, it's much easier for somebody like your son to say, hey, 1386 01:14:28,800 --> 01:14:32,440 my grandfather gave me this fake Rolex and I know it's fake. 1387 01:14:32,840 --> 01:14:36,640 I know it's not real, but it means something that came from my grandfather. 1388 01:14:36,640 --> 01:14:39,760 That's a lot different than saying, hey, look, dudes, 1389 01:14:39,760 --> 01:14:42,760 I got a Rolex and somebody says, hey, man, that's fake. 1390 01:14:43,080 --> 01:14:44,120 You know, it's funny. 1391 01:14:44,120 --> 01:14:44,680 I was gonna 1392 01:14:44,680 --> 01:14:47,880 I'm glad you brought that back up, because I'm going to bring that back around. 1393 01:14:47,960 --> 01:14:50,200 What's really funny, and I have not told him this, 1394 01:14:50,200 --> 01:14:54,280 and he does not listen to my podcast, so I know he won't figure this out yet, 1395 01:14:54,440 --> 01:14:59,800 but, I was a curious one night and I decided to look them up, 1396 01:15:00,920 --> 01:15:01,360 and I 1397 01:15:01,360 --> 01:15:05,440 think, I think one of them, I think one of them, 1398 01:15:05,480 --> 01:15:08,160 but if not both of them, I have to go get them certified. 1399 01:15:08,160 --> 01:15:09,480 But I think they're both real. 1400 01:15:09,480 --> 01:15:12,640 I think they're just on their lower tiered version. 1401 01:15:12,800 --> 01:15:15,200 They're cheap version of their, you know. 1402 01:15:15,200 --> 01:15:20,200 So I haven't told him because like, he doesn't he doesn't know. 1403 01:15:20,200 --> 01:15:22,280 But I but I think they're real. 1404 01:15:22,280 --> 01:15:25,200 They're just like the, you know, like the cheaper versions 1405 01:15:25,200 --> 01:15:28,200 of the Rolex on stars when we go to Vegas. 1406 01:15:28,680 --> 01:15:31,200 I just want to walk in with you when you do that 1407 01:15:31,200 --> 01:15:34,000 and see what they say, those guys will know. 1408 01:15:34,000 --> 01:15:37,280 I think I'll take it to a jeweler, but, But anyway. 1409 01:15:37,720 --> 01:15:40,440 But that is more fun. Come on. 1410 01:15:41,440 --> 01:15:42,920 But that being said, I, 1411 01:15:42,920 --> 01:15:47,720 I do I do appreciate like I said, it does create a level of 1412 01:15:48,320 --> 01:15:53,320 interest for people when they especially when you talk about micro communities 1413 01:15:53,320 --> 01:15:56,800 and creating these, these relationships with our with our readers 1414 01:15:56,840 --> 01:16:00,040 so that they can follow us as we put out more and more product. 1415 01:16:00,160 --> 01:16:04,280 I think it's really, really important that you are that authentic author, 1416 01:16:04,360 --> 01:16:04,640 you know, 1417 01:16:04,640 --> 01:16:07,960 and that you're genuine with your readers and that they feel like they can relate 1418 01:16:07,960 --> 01:16:08,640 to you. 1419 01:16:08,640 --> 01:16:12,680 And the best way to do that is like what Troy says always is be human. 1420 01:16:12,720 --> 01:16:14,360 Be the human that you are real. 1421 01:16:14,360 --> 01:16:15,600 Just be real. 1422 01:16:15,600 --> 01:16:16,360 Yeah. 1423 01:16:16,360 --> 01:16:19,280 So and on that note, 1424 01:16:19,280 --> 01:16:22,560 again, you guys are amazing. 1425 01:16:22,600 --> 01:16:23,040 Thank you. 1426 01:16:23,040 --> 01:16:26,640 For those of you who stick around with us in the comments on Saturdays. 1427 01:16:26,640 --> 01:16:27,840 We love you guys so much. 1428 01:16:27,840 --> 01:16:29,120 It is so much fun to hang out 1429 01:16:29,120 --> 01:16:33,480 with you guys on Saturday mornings, and we appreciate you. 1430 01:16:33,600 --> 01:16:36,720 If you haven't already, we would really appreciate it. 1431 01:16:36,720 --> 01:16:38,640 If you would like, follow subscribe. 1432 01:16:38,640 --> 01:16:41,040 It really helps us out 1433 01:16:41,040 --> 01:16:45,160 and we are really interested in helping more authors like you. 1434 01:16:45,160 --> 01:16:47,440 So if this is something that you were interested 1435 01:16:47,440 --> 01:16:49,720 in, if this is something that you enjoyed listening to, 1436 01:16:49,720 --> 01:16:53,120 please just let the algorithm know that it works. 1437 01:16:53,400 --> 01:16:55,680 We would have really, really appreciate it. 1438 01:16:55,680 --> 01:17:01,040 And then again, if you want some help working on your manuscript 1439 01:17:01,040 --> 01:17:04,600 and you want some of that time away, come join us at Wayfinder. 1440 01:17:04,600 --> 01:17:09,360 That is going to be on the 15th of this month of October. 1441 01:17:09,360 --> 01:17:14,640 And, which I think is like it's ten days away from the time of this recording. 1442 01:17:15,000 --> 01:17:18,720 So it's really like next week from. 1443 01:17:18,720 --> 01:17:21,800 Yeah, yeah. When this will air. Yeah, yeah. 1444 01:17:21,840 --> 01:17:24,960 So we look forward to hanging out with you guys and, 1445 01:17:25,520 --> 01:17:28,200 and hopefully helping you get closer to getting 1446 01:17:28,200 --> 01:17:31,520 your projects finished and closer to your goals being achieved. 1447 01:17:31,520 --> 01:17:34,360 So we really looking forward looking forward to that. 1448 01:17:34,360 --> 01:17:38,000 So, Troy, do you have any final words for today? 1449 01:17:39,280 --> 01:17:41,120 Not just be real. 1450 01:17:41,120 --> 01:17:43,200 Real is a good one. Keep it real, man. 1451 01:17:43,200 --> 01:17:44,040 Keep it real. 1452 01:17:44,040 --> 01:17:45,320 Yeah. 1453 01:17:45,320 --> 01:17:50,760 In the meantime, everybody keep writing, be kind and stay. 1454 01:17:50,760 --> 01:17:53,280 Where'd. We'll talk to you guys next week. I'm. 1455 01:17:53,280 --> 01:17:54,600 By everyone. By.