UDSKRIFT 🔗
WEBVTT
00:00:00.239 --> 00:00:37.039
Most podcasters will default to that weekly guest interview style because everyone else seems to be doing it. But managing guests, coordinating schedules, and editing hour-long conversations week after week is the quickest way to burn out. Today, we're challenging that industry standard. We're going to be looking at why weekly interviews might actually be diluting your authority, and I'm going to break down three alternative podcast styles that protect your capacity while generating better business results. Welcome to Podcasting Unlocked, the show for purpose-driven podcasters.
00:00:37.520 --> 00:01:36.650
I'm Alesia Galati, founder of Galati Media, and I'm here to share actionable strategies to help you amplify your message and grow your audience. Hey, friends, it's Alesia. I'm excited about this episode. I know I say that every episode, but I am excited about this one because I feel like so much of the advice that is given out there is you only need to have a solo episode, or you only need to have an interview style episode. A lot of the conversations that I've been having lately have been more about how do we find a schedule, a cadence, a style that works for us. I was talking to my friend Candice recently, who has a podcast where it is her and her husband. It's called Sci-Fi Book Pod. They're sci-fi book readers, and they invite a guest on to talk about a specific book. And her concern was that she keeps getting interview requests from publishers or from authors saying, "Here's a free book. I'd love for you to interview me on your show.
00:01:37.700 --> 00:01:40.700
Here's access to that free book.
00:01:37.700 --> 00:02:17.340
And so we were brainstorming some ideas because she's my friend. We're brainstorming some ideas on what she could do to make it an effective and strategic move for her if she did decide to go that route. So I think that it could go either way. It could be that you've always had guests on and you want to switch it up, or you have never had guests on, and you want to add them on, but you're not really sure how to do it. But I think that having a specific style to your show, while it is effective in keeping your audience and kind of setting that expectation for them, sometimes switching it up is a really good way to do that.
00:02:17.939 --> 00:02:55.509
So let's go through some of the things that you have to do when you are having interviews. When you have an interview podcast, typically you're going to have to manage schedules. There's a lot of that administrative backend things that have to be managed, like the pitching, the scheduling, making sure that everybody's tech works, and then editing a two-person conversation actually takes significantly more time than most of the other formats, and one thing that I'm finding, especially with some of the software that we're using, is if the tech in your recording studio isn't working correctly.
00:02:55.719 --> 00:04:22.189
So, say you didn't click that you were not wearing headphones, and that means that the guest audio or your audio can actually get through to the final edit, and there's going to be duplicate sound or sometimes an off balance of sound in the final cut. So you want to make sure that you're doing all of that extra stuff. There's a lot of things that have to be done when it comes to scheduling people. Now, you could use software like Podmatch to help with the pitching side. You could use Calendly to help with the scheduling side. You could make sure that you just do a quick tech check right before you start interviewing. And then for the editing, there are software that you can use to take out a lot of that extra stuff, but if the person is talking over you or affirming, and when I say affirming, I mean when someone says, "Hmm, yeah, wow, I totally understand things like that over the other person talking. While that is part of having a conversation with someone, the final audio quality you might not want that in there, so that's going to take some extra editing. There's nothing you can really do about that other than getting in there and doing that editing. Now, a lot of the software has improved. I started podcasting 10 years ago, which is crazy banana pants to me. But I started podcasting 10 years ago, and I was using Zoom and Audacity.
00:04:22.730 --> 00:05:24.589
So we've moved far, far ahead from that since that time. And I think that there's so much that has improved just on the editing side. We have software like Riverside, which I'm using to record this. You can use it to edit it. At the time of me recording this, they just did an update for their editing software that's supposed to be even bigger and even better, and I'm actually looking at moving from Descript over back to just editing in Riverside. We'll see how that goes. I haven't decided yet. There's lots of different options here, and I think it's really exciting to see that. And it also takes. Time and effort, and if your podcast is not generating the leads that you need it to, or creating the connections that you need it to, then just making yourself do this every week interviewing style might not be the best bet for you, and it's going to be the quickest way for you to say, actually, this is not working anymore, and I don't like this.
00:05:21.050 --> 00:05:54.490
And then you end up pod fading, which that might be your goal eventually. But I think that we can find some ways that if you're not ready for that, you can still respect your boundaries, actually achieve your business objectives, and move forward from there. So the first alternative is a seasonal limited series instead of creating a full, I'm going to keep having this podcast, and every single week we're going to talk to a new person. Maybe you have seasons. I am loving seasons over at We Read Smut.
00:05:54.670 --> 00:06:01.889
That is something that I honestly wish I would have done a lot sooner with this podcast.
00:05:57.370 -->
Load full transcript
00:06:23.810
But here we are, and I've already set the precedents, and we're coming up to the end of this show, which is also exciting and bittersweet at the same time. So, a seasonal limited series, and this was actually one of my recommendations to Candice was instead of having a regular season, why not have a season where you do interview authors.
00:06:21.089 --> 00:08:03.240
Maybe they're authors that you've interviewed before, or maybe you're going to decide to do episodes based on the books that are pitched to you, not just whatever the guest requests that you read. There's a lot of different ways that you can do this, but I think that having a clear beginning, middle, and end to a shift in your typical strategy or your typical style of podcast can really help. This will also allow you to batch record the entire season in just if it's eight episodes. You could probably do that in two or three weeks if you spaced it out. You could maybe if you're just doing solo episodes, you could maybe do that in a day, depending on how long they are, you get to really decide what that looks like for you. But you can actually record it in a batch, have your team edit it, and then step away from podcast production for months at a time to focus on client work, to focus on building your brand, to focus on whatever else you want to focus on now? This is going to be really good for deep dive educational content, a shift in your typical podcast style, like I mentioned, launching a new specific service or testing out a concept before you decide to commit to it long term. The second alternative is the solo strategy sessions. These are going to be short, 10 to 15 minute episodes where it's just you speaking directly to your listener and solving one specific problem. You might remember from my other experiments that I did just this for a year on successful podcasting unlocked the podcast.
00:07:58.990 --> 00:08:32.149
It is 10 minutes or less, mostly 10 minutes or less, answering podcasting questions. And the goal there was SEO, building my strategy around being a voice in the podcasting space, being able to test out launching a new podcast. That's something that I like to do regularly to brush up on my expertise and seeing if that strategy and shifting to video would make sense for this podcast. Now, this eliminates all guest coordination.
00:08:32.509 --> 00:10:17.249
Editing is only going to take a fraction of the time, and it centers your specific proprietary frameworks and will establish you as a direct authority for your audience, this is going to be great for busy listeners who appreciate that concise, actionable advice that they can consume in between meetings or during a short commute. It is best for lead generation, establishing your thought leadership, and building trust very quickly for your audience. And again, you can mix and match these. So you could do a seasonal limited series that is specifically solo episodes that are short and quick, and maybe that's your summer strategy. And you decide, hey, twice a year, maybe during the summer break, the three months during the summer, and three months during the winter, I'm going to have these smaller, bite-sized things that I can quickly create, and that my audience knows to expect. And then that's a season, and then my next season is that more guest style and going deeper into connecting with other people in my industry. So you get to decide what kind of mix and match that might look like for you. And then the third alternative is curating compilations. You might have noticed that we did this on this podcast. We took existing segments from past episodes, grouped them together by theme to create a highly valuable resource without re-recording new interviews. And what this did is, it allowed the lifespan of that content that we've already worked really hard for to create a new entry point for new people to come in and find the podcast. Maybe they really like what one of the guests said, and then they can go back and listen to those episodes.
00:10:17.458 --> 00:10:34.099
And this is great, especially if you're someone like myself who has quite an extensive backlog, and you want to be utilizing it in some way. Now, for this one, you'll only need to record a few minutes of transition audio.
00:10:31.009 --> 00:11:24.589
Maybe you record something at the beginning and something at the end. I went for recording something at the beginning, then recording clips of me talking in between each of the repurposed clips, and then me saying something at the end. This is going to be great for filling in gaps during the holidays. Maybe you're taking a planned sabbatical. I know that quite a few folks are going out on maternity leave or paternity leave, so this might be a great option for you, where you're still pushing for the content that you've already created and reusing it, and being able to keep your audience engaged, highlighting these topics, but in a more specific way. And then this is also great if you have a current promotion that you're trying to run and you want to push people to check that out.
00:11:20.489 --> 00:12:10.558
So, for example, if I were to run a workshop that was specifically around monetization, then maybe I have a episode where I'm talking about. Here is a roundup of several of the episodes that we've had around monetization, and make sure that you go check out the workshop to get a more in-depth look at what you're doing or not doing, and how to monetize in a really strategic way. So that's just an example of some ways that we could do that third alternative instead of having those guest interviews every single week. They are burning us out. They are burning us out quickly. Now, how can you safely pivot from your current format. I know that this can feel frustrating or overwhelming, especially if you've already established yourself as someone who interviews other people.
00:12:11.249 --> 00:12:23.208
Changing formats can feel really
scary. It can feel a little daunting. I think the number one thing here is just being transparent with your listeners.
00:12:18.778 --> 00:12:59.259
I have talked very candidly over the last 1520, episodes about how I am getting to the end of my rope with this podcast. It is clear that I am just not enjoying the content anymore. I don't know that I have anything else to really say. It's been 10 years. I've said everything that I need to say in this specific way. Now that doesn't mean I'm going to stop podcasting forever. It doesn't mean that there will never ever be any more episodes after 300. I'm already thinking about what that might look like, and I still have my other podcast where I am excited about it.
00:12:59.289 --> 00:13:04.470
And anytime I talk about that podcast, and if you don't know, it's called We Read Smut.
00:13:02.009 --> 00:13:08.639
Anytime I talk about that podcast, I am so excited about what I'm creating over there.
00:13:08.730 --> 00:14:07.919
I'm excited about the community we're building. I'm excited about the paid community side, the books that I'm getting access to, and the people that I'm being able to interview. It is just so wonderful, and I don't feel like that about this podcast anymore. So I think that just being honest and open with your audience-that is going to be the first main thing. Next is you can frame it around how the news structure is going to benefit them. That hey, we're going to have more concise episodes. It's going to be more valuable for you, and here's why. Or you could even just start testing the waters and drop some 10-minute solo episodes every other week between your scheduled interviews, and see how your audience reacts. If you notice that those are getting more downloads, that might be your note to say, "Hey, I think I might move and shift to this strategy instead of the current one. So test, see how it feels.
00:14:04.200 --> 00:15:01.679
Maybe do the hybrid approach, but you do not have to do a weekly interview style. That is not a requirement to be a podcaster. Seasonal series are a great way to protect your capacity, and solo episodes are going to be great for building that authority and trust with your audience. There are so many different ways in here that you can shift or tweak to what might work best for you. What I want you to do is I want you to look at your recording calendar for the next month. I want you to not cancel an upcoming guest interview, but instead shift your schedule, your release schedule, so that one of those that was going to be a guest interview is actually a 10-minute solo episode focused entirely on the number one question that your clients or your listeners are asking you.
00:14:56.919 --> 00:15:51.730
Now this. Is going to help you establish yourself, test out this theory, see if it's going to work for you to shift to more of that hybrid strategy. Now, if you are feeling overwhelmed or you're like, I don't know if this is going to work for me, or I need some different ideas, this format doesn't make sense for my specific podcast. I want to talk about it. You can go to helpmypod.com, book a free consultation. Let's talk about what you might think about or want to consider as you are figuring out if this strategy is going to work for you. Again, that's helpmypod.com. You can go there. We have tons of resources as well as strategy sessions that you can book if you're someone who's ready to dive in and you want to talk through a strategy that's going to work for you. Definitely head over there. All right. Until next time, happy podcasting.