Fuld transskription af Five Undervalued Tactics That Could Skyrocket Your Business Success

the Toonie come out? 00:02:19.132 --> 00:02:31.393 Let me check the archives I remember that when the Looney came out I was I was like probably eight or seven and I actually won my first Looney ever playing bingo at my aunt and uncle's cottage. 00:02:31.393 --> 00:02:33.706 I thought it was the coolest thing. 00:02:34.621 --> 00:02:37.030 Yeah, the Toonie came out in 1996. 00:02:38.335 --> 00:02:39.699 Okay, 1996. 00:02:39.699 --> 00:02:52.793 So that tracks, yeah, because I was definitely in high school in 1996, but I wasn't really a KFC person. 00:02:52.793 --> 00:03:00.765 Like I feel like fried chicken has become this like massive thing in the last few years, but fried chicken wasn't really a big thing. 00:03:00.765 --> 00:03:04.561 Yeah, you know. 00:03:05.806 --> 00:03:06.788 I just found a message. 00:03:06.788 --> 00:03:08.945 Well, fried chicken has always been super popular. 00:03:08.945 --> 00:03:09.949 What are you saying? 00:03:10.008 --> 00:03:10.711 I don't think it has. 00:03:12.663 --> 00:03:18.973 Colonel Sanders died with more money in the bank than, like the United States, have in foreign debt. 00:03:19.699 --> 00:03:24.183 I know, but like I feel like fried chicken, like independent, like I'm thinking, like I live. 00:03:24.183 --> 00:03:36.925 You know, queen and Dufferin area In the last like four, four years there has been, like a surgeons Is that even a word of fried chicken. 00:03:36.925 --> 00:03:49.769 Places Like there's like Dave's hot chicken, there's Chen Chen's near me, there's PJ Clecks, like these are literally all within like a five minute walking distance from my house. 00:03:49.769 --> 00:03:52.484 That didn't exist before. 00:03:53.426 --> 00:03:55.283 Yes, perhaps you're right. 00:03:55.283 --> 00:03:59.729 We're getting away from the topic of Toonie Tuesday. 00:03:59.729 --> 00:04:18.026 I just found a message on a message board on the internet from 2005 where somebody was reminiscing about how Toonie Tuesday started out at $2 and is now and this is 2005 is now 249 plus tax. 00:04:18.026 --> 00:04:20.545 This is 2005. 00:04:20.545 --> 00:04:22.103 So I don't even want to know. 00:04:23.100 --> 00:04:25.052 So that's 10 years later, right? 00:04:25.160 --> 00:04:30.699 If it was that's 10 years later, which is also 19 years ago, oh my God. 00:04:31.963 --> 00:04:32.966 Let's not even go there. 00:04:33.959 --> 00:04:35.283 What is Toonie Tuesdays today? 00:04:35.283 --> 00:04:36.107 Let's see. 00:04:36.860 --> 00:04:38.704 I don't even know if it exists, even. 00:04:40.569 --> 00:04:40.889 Let's see. 00:04:40.889 --> 00:04:47.286 Kfc 2023 is a suggested search 299 plus tax. 00:04:48.779 --> 00:04:50.867 I mean, can they even call it Toonie Tuesday? 00:04:50.867 --> 00:04:55.904 It's not even Toonie Tuesday anymore, it's like $3 Tuesday. 00:04:58.055 --> 00:05:01.127 Yeah Well, they don't call it Toonie Tuesday anymore. 00:05:01.348 --> 00:05:01.569 Oh God. 00:05:02.519 --> 00:05:10.677 I mean now it's 2 pieces for 299 Tuesdays, spelled T-W-O-S-D-A-Y-S. 00:05:10.677 --> 00:05:12.843 All right, I mean there's. 00:05:12.843 --> 00:05:13.403 I can't. 00:05:13.403 --> 00:05:15.608 You know, we can't complain that much. 00:05:15.608 --> 00:05:16.331 There's inflation. 00:05:16.331 --> 00:05:17.473 I gotta make money. 00:05:17.473 --> 00:05:18.884 I can't just give the food away. 00:05:19.545 --> 00:05:24.449 No, and honestly, kfc's recipe has improved considerably. 00:05:24.449 --> 00:05:30.762 I would say I would never have eaten at KFC 19 years ago, but now I like it. 00:05:30.762 --> 00:05:33.802 I think they have a good recipe now. 00:05:38.833 --> 00:05:38.992 Yeah. 00:05:39.072 --> 00:05:42.187 I don't think I've had KFC in a while, but oh, it's quite good. 00:05:42.187 --> 00:05:48.009 Now, I don't like their fries, but I could take it or leave it with the fries, but the chicken it's good. 00:05:48.791 --> 00:05:49.052 Yeah. 00:05:49.774 --> 00:05:49.935 Yeah. 00:05:50.725 --> 00:05:51.026 I gotcha. 00:05:52.769 --> 00:05:54.458 Anyway, that's not what we're talking about today. 00:05:54.458 --> 00:06:05.369 We're not talking about Tuney, tuesday or KFC, but we are talking about five things that will 10x your business, that you're probably unwilling to do. 00:06:06.427 --> 00:06:07.228 That you're probably what. 00:06:08.966 --> 00:06:13.237 Unwilling to do or avoiding Right. 00:06:15.608 --> 00:06:16.971 Yeah, this is a great list. 00:06:16.971 --> 00:06:39.276 You and I have been having conversations recently about what are the little things that we're doing in business that are driving sales and just this observation of some of the other people in the industry maybe, who are stating that they're not getting the sales that they want but then, at the same time, not taking consistent actions to get sales. 00:06:39.836 --> 00:06:49.656 Yeah, so we just want to highlight some of these consistent actions, that it seems like a lot of people are unwilling to do these things, and these are also things that directly lead to sales. 00:06:49.656 --> 00:06:55.495 Yeah, yeah so we want to add a little bit. 00:06:56.848 --> 00:06:59.976 Yeah, these are super important. 00:06:59.976 --> 00:07:12.139 Honestly, these things, once we go through them, they're such low-hanging fruit, they're such easy things that you can just implement into your daily schedule that are going to have such a huge impact. 00:07:12.139 --> 00:07:14.708 Yeah, you know what I mean. 00:07:14.708 --> 00:07:16.892 They're not even complicated, they're very easy. 00:07:17.814 --> 00:07:21.649 Yeah, yeah, okay Well. 00:07:21.788 --> 00:07:22.129 I don't know. 00:07:22.129 --> 00:07:25.055 Some of them take effort, all of them take it Effort. 00:07:25.055 --> 00:07:26.297 Yeah, we're going to talk about it. 00:07:26.297 --> 00:07:35.958 But like effort, minimal effort in my opinion, like yes, effort, but who? 00:07:35.997 --> 00:07:36.199 knows. 00:07:36.278 --> 00:07:38.990 Maybe for some

it's more of an effort than for others. 00:07:38.990 --> 00:07:44.774 Like I look at some of the stuff and I'm like that's just a no brain or easy thing that I would 100% do. 00:07:44.774 --> 00:07:48.273 Yeah, okay, let's just get into the specifics. 00:07:48.653 --> 00:07:50.646 Okay, let's do it Okay. 00:07:50.646 --> 00:08:03.059 Number one thing that will 10x your business and when I say business, I mean revenue that you're probably unwilling to do because a lot of coaches are unwilling to do this. 00:08:03.059 --> 00:08:09.295 Okay, before we say this first one, I want to talk about a theory that I have just really quickly. 00:08:09.716 --> 00:08:21.156 Okay, it's that a lot of entrepreneurs want to go straight to the entrepreneur's dream and skip the part where they work sufficiently aggressively to get to that tree. 00:08:21.156 --> 00:08:47.115 Yeah, and it seems to want to go from, like, taking their coaching cert to driving a Lamborghini on the Amalfi coast and then want to skip that part in between where you like have lots of conversations and help lots of clients and like do a fair amount of work to you know, yeah, and I'm not saying that like the only way to be successful is to work really hard and buckle down and like work 24 hours a day and break your back, because that's really not required. 00:08:47.115 --> 00:08:54.489 But it's like a lot of people are airing on the side of just like, like let's go straight to the four hour work week. 00:08:55.734 --> 00:09:00.033 Yeah, you know, maybe make a stop at the 20 hour work week where you actually do some work. 00:09:00.554 --> 00:09:04.109 Yeah Right, some effort is required. 00:09:04.109 --> 00:09:06.774 Basically, yeah, yeah, right. 00:09:08.024 --> 00:09:10.714 Until, like you know, there's growing the business and there's scaling the business. 00:09:10.714 --> 00:09:21.011 Scaling the business is where you try to like make the same money or more by doing less work, and that's where you figure out how to get to your financial goals by whatever means necessary. 00:09:21.393 --> 00:09:21.613 Yeah. 00:09:21.633 --> 00:09:23.716 Right, and that usually comes first. 00:09:24.118 --> 00:09:43.312 Yeah, and that's why they always say, like your first million or something, or like your first 10k is the most difficult, and then anything on top of that is going to be a lot easier, because you already implemented the effort that you need to sustain in order to grow right. 00:09:44.154 --> 00:09:45.836 Yeah, and increase your revenue. 00:09:46.671 --> 00:09:47.452 Yeah, Okay. 00:09:47.452 --> 00:09:58.500 So number one on the list is I know this is going to ruffle feathers and I love that answer DMs and inquiries lightning fast. 00:09:58.500 --> 00:10:02.120 Answer DMs and inquiries lightning fast. 00:10:02.120 --> 00:10:21.936 And here's why If you are a co-trust service provider or really any business that sells a service or a product, the most excited a person is going to be to learn about

your product and invest in it is the moment they send you an inquiry about it, and I call it the window of excitement. 00:10:21.936 --> 00:10:28.014 The longer it takes you to get back to them, the more that window closes. 00:10:28.677 --> 00:10:28.837 Yeah. 00:10:29.590 --> 00:10:57.638 So, like I've had, I've like filled out, you know, a form, or submitted a question, or like submitted my contact information to the companies and literally like within seconds after hitting submit, my phone is ringing and it's a salesperson on the other end because they understand that, like it's a countdown, it's like the first 48, right, yeah, so the cops know that TV show about police detectives. 00:10:57.638 --> 00:11:00.171 The cops know, you know, crime has been committed. 00:11:00.171 --> 00:11:06.735 Every second that ticks by without that crime being investigated, it's less and less likely that it's going to be solved. 00:11:06.735 --> 00:11:09.875 I know somebody sends you an inquiry about your business. 00:11:09.875 --> 00:11:19.760 The more time that ticks by before that inquiry is responded to properly, the less likely they are to buy from you and the more likely they are to buy from somebody else. 00:11:20.241 --> 00:11:21.344 Yeah, yeah. 00:11:23.052 --> 00:11:23.594 And so like. 00:11:23.594 --> 00:11:33.567 But there's also this attitude, especially amongst coaches and entrepreneurs and people who market on social media, that, oh well, I can't be a slave to my DMs. 00:11:33.567 --> 00:11:37.057 You know, I have to set boundaries with. 00:11:37.057 --> 00:11:44.061 You know, with people online, and it's like cool, of course, but you might be, you know, setting boundaries that are keeping the money out. 00:11:44.490 --> 00:11:47.158 Yeah, you may be sabotaging yourself by doing that. 00:11:48.523 --> 00:12:10.298 And like I was having a conversation with my Ascension Circle group and we were talking about revenue, high revenue months, and I was kind of like pulling back the curtain on what my months looked like in January and I was just like you know, I was on my phone first thing in the like I literally would open my eyes and the first thing I would grab was my phone. 00:12:12.370 --> 00:12:23.124 And they're like, really Right, because there's also this narrative out there that it's like you have to have this morning routine and like you don't check your phone and you meditate and you like cold plunge and you do all these things. 00:12:23.124 --> 00:12:40.240 No, the first thing I'm doing in the morning is checking my messages and getting back to people as quickly as possible, and then I'm also checking my messages before I go to bed because I don't want to have missed something, because oftentimes people are in the evening right, they're scrolling, they're getting in that window of excitement. 00:12:40.240 --> 00:12:41.264 They send you a DM. 00:12:41.264 --> 00:12:48.100 If you have to wait all the way till the morning to get the response, you're going to miss it potentially right. 00:12:50.549 --> 00:13:02.817 Yeah, that's a really good point and it's like you know we're we're not saying you know, ignore your family and be a slave to your phone, etc. 00:13:02.817 --> 00:13:03.278 Etc. 00:13:03.278 --> 00:13:12.500 But, like you know, when you're growing a business and it's your business, you know it's your baby. 00:13:12.500 --> 00:13:15.934 Pay attention to your baby right, yeah, yeah. 00:13:16.034 --> 00:13:18.399 You know I'll take 10 seconds. 00:13:18.399 --> 00:13:31.355 You know, as I'm I don't know in between tasks at home during my off time and just glance at my phone and see if there's anything urgent, right, and you know, and with practice you'll get to know like what needs an immediate response of what doesn't. 00:13:31.355 --> 00:13:50.355 But, like you know, if you're like one of these people who root, one of these coaches or entrepreneurs who routinely takes 24 plus hours to respond to messages from people who are not yet paying you money, I guarantee you're leaving money on the table. 00:13:50.375 --> 00:13:54.014 I guarantee you, yeah, yeah, definitely. 00:13:54.014 --> 00:13:56.437 So get on those DMs. 00:13:56.437 --> 00:14:07.011 And also, if you have the belief that, oh, if I reply too quickly, people are going to think I'm not busy Like, get rid of that belief immediately. 00:14:07.994 --> 00:14:08.575 Yeah. 00:14:08.934 --> 00:14:14.583 Because, like, people don't care, people are not thinking that. 00:14:14.583 --> 00:14:19.871 First of all, they're not like oh, she responded to me like within the first five minutes of me sending that. 00:14:19.871 --> 00:14:21.758 She must not be busy, so I'm not going to work with her. 00:14:21.758 --> 00:14:23.493 That's not what they're thinking at all. 00:14:23.493 --> 00:14:25.899 They're like oh, thank you so much for responding so quickly. 00:14:25.899 --> 00:14:33.212 Yeah, so many times I answered DMs and they're like oh, my gosh, like it's so good that you responded so quickly. 00:14:33.212 --> 00:14:37.471 That's usually one of the first things that someone will say If it's a quick response. 00:14:38.432 --> 00:14:38.613 Yeah. 00:14:38.633 --> 00:14:41.618 Right, because people appreciate that, they want that. 00:14:43.989 --> 00:14:44.472 Definitely All right. 00:14:47.745 --> 00:14:49.649 Number two are we good? 00:14:49.649 --> 00:14:50.711 To move on to number two. 00:14:50.730 --> 00:14:53.279 Yeah, yeah, that one. 00:14:53.279 --> 00:14:55.625 I mean, I feel like maybe we should have just done the whole episode. 00:14:56.649 --> 00:14:57.812 I know right, we could. 00:14:58.664 --> 00:14:59.510 But maybe we'll. 00:14:59.510 --> 00:15:00.879 We got our list. 00:15:00.879 --> 00:15:02.645 Maybe we'll do another episode about that. 00:15:03.027 --> 00:15:03.347 Yeah. 00:15:04.159 --> 00:15:08.293 We'll see how much kickback we get on that particular one. 00:15:08.352 --> 00:15:09.296 Okay, send us your

opinions. 00:15:11.706 --> 00:15:14.264 Send us your opinions One way or the other. 00:15:14.264 --> 00:15:22.447 Yeah, okay, so the next one is on the list of five things that will 10x your business, that you're probably unwilling to do, because most people are unwilling to do these things. 00:15:22.447 --> 00:15:35.565 It's to drop money on real mentorship and accept, and, at the same time, accept responsibility for your success in that so there's kind of this. 00:15:36.005 --> 00:15:44.989 There's a big camp of people are like okay, I paid my X thousand dollars to become a coach, now I'm going to spend $0 on learning how to sell my services and just figure it out. 00:15:44.989 --> 00:15:51.124 Okay, obviously that's not going to get most people very far, unless you're a natural born entrepreneur, which most people are not. 00:15:51.124 --> 00:16:04.115 And then there's this other camp of people it's like okay, you know, I'm so intimidated or I'm so like overwhelmed by the idea of marketing myself. 00:16:04.115 --> 00:16:12.931 I'm just going to take a big chunk of money and give it to a business trainer or a mentor and once I've given them the money, I'm like putting my future in their hands. 00:16:12.931 --> 00:16:19.009 They can tell me what to do and I'll do it, and the sales are going to come in, which is also a mistake. 00:16:20.383 --> 00:16:24.511 Those are the people who pay big bucks for training your mentorship and then don't get the results. 00:16:24.511 --> 00:16:43.988 The secret is be willing to invest in training your mentorship for the thing that you want to achieve, which is sales and client attraction, and go into those programs, whether it's a coaching or training program, accepting personal and full responsibility for the results you do or don't get in the program. 00:16:43.988 --> 00:16:49.951 It's not that the coaches or business trainers job to drag you kicking and screaming to business success. 00:16:49.951 --> 00:17:03.446 They're going to give you the system, but it's up to you to apply that system and pro and be highly proactive about refining that system and asking for support and seeking support, et cetera, et cetera, to make sure you get the results. 00:17:03.446 --> 00:17:05.009 Did I explain that properly? 00:17:05.009 --> 00:17:05.471 Totally. 00:17:06.801 --> 00:17:13.593 I think what's important is you've got to decide that this is what you want. 00:17:13.593 --> 00:17:23.164 Having this type of a business is what you want and it needs to be something that you want so bad that you can taste it. 00:17:23.164 --> 00:17:29.989 The goal of having this business being a coach. 00:17:29.989 --> 00:17:37.047 It needs to be a big goal, full of success, Full of emotion. 00:17:37.047 --> 00:17:44.832 If you want it that badly, then you're going to do whatever it takes to go after that goal. 00:17:44.832 --> 00:17:56.444 If that means purchasing mentorship or buying some business plan or social media thing, then take it

seriously. 00:17:57.460 --> 00:17:57.902 You know what I mean. 00:17:57.902 --> 00:18:11.169 Buy it and show up to the calls, do the modules, apply it, like all the things, because there's so much information out there you could probably not even sign up for a program and get all the information. 00:18:11.169 --> 00:18:17.311 But you have to decide that I want this so bad and I'm going to do whatever it takes to frickin' do it. 00:18:17.311 --> 00:18:41.388 I'm sure you can agree with this, but I've been on so many calls where I'm literally giving people the step by step to getting started, getting a social media presence together, the steps to starting the business, and they don't do it. 00:18:44.722 --> 00:18:46.788 Sorry, I just wanted to break up. 00:18:46.788 --> 00:18:49.067 It's a pervasive limiting belief. 00:18:49.067 --> 00:18:53.604 It's like okay, I just need to put my money and my trust in the hands of the coach and they're going to take care of the rest. 00:18:53.604 --> 00:18:59.266 Yeah, it's a huge step, but you still got to do the work. 00:18:59.286 --> 00:19:00.087 That's step one. 00:19:00.087 --> 00:19:01.549 Okay, cool, you did it. 00:19:01.549 --> 00:19:04.493 Now do it Right. 00:19:04.513 --> 00:19:04.713 Yeah. 00:19:05.681 --> 00:19:08.829 That's, honestly what separates those that are successful from those that aren't. 00:19:08.829 --> 00:19:14.884 Is the people that want it so bad that they can taste it and they're willing to do whatever it takes to do it? 00:19:16.126 --> 00:19:21.268 Yeah, yeah, agreed, that was pretty straightforward, yeah. 00:19:21.288 --> 00:19:24.586 I think we got that, so be honestly like a whole episode too. 00:19:25.421 --> 00:19:34.921 Yeah, it really could, it really could I agree, all right, number three is, yeah, pretty. 00:19:34.921 --> 00:19:36.223 Are we ready to move on? 00:19:36.223 --> 00:19:37.586 Yeah, yeah, we're ready, yeah. 00:19:37.967 --> 00:19:38.207 Okay. 00:19:38.207 --> 00:19:40.652 So number three is be obsessed. 00:19:40.652 --> 00:19:42.825 I love this one, this one is so good. 00:19:42.825 --> 00:19:46.448 Be obsessed with your business and success. 00:19:47.741 --> 00:19:48.002 Yeah. 00:19:49.200 --> 00:20:01.362 I was actually thinking about this when I was driving home or this morning from the vet, because it just popped into my mind a couple of I don't even know Many episodes ago. 00:20:01.362 --> 00:20:07.807 We were talking about balance work-life balance, I think and I was like there's no such thing as balance, there's priorities. 00:20:09.280 --> 00:20:09.501 Yeah. 00:20:12.083 --> 00:20:15.449 And this made me think of what's going on for me right now. 00:20:15.449 --> 00:20:38.123 And I was having this conversation with Dave, I think and I was just like I'm obsessed with my success right now and my business and just getting it to where I want it to be and that's a huge priority for me right now and I was looking at when I was driving this morning. 00:20:38.123 --> 00:21:08.119 I was thinking of a pie chart and I'm like my business right now is like 75% of the pie chart and like everything else has like a sliver of that 25% because I've got other things, like I've got kids, I'm married, I've got, like, other responsibilities, I have my mom, you know, like I've got all this stuff, but the big chunk of my pie and the bulk of what I think about it on a regular basis is the success of my business. 00:21:09.030 --> 00:21:12.778 Yeah, yeah, and that's okay. 00:21:12.778 --> 00:21:17.714 It's okay to make something that's very important to you a very high priority. 00:21:17.714 --> 00:21:23.000 This is the other kind of limiting belief or pervasive counter belief that's out there. 00:21:23.000 --> 00:21:32.678 It's like there's this like let's cancel hustle culture, let's cancel that, like the image of that person going all out to build their business. 00:21:32.678 --> 00:21:35.616 Well, let's cancel it for people who don't want to do that. 00:21:36.310 --> 00:21:53.477 But for people who want to do it for people who want to go all in and like you know what I'm going to stop at nothing to make my business work and then, once it's at the revenue level that I want to hit, okay, then it's scale time where we make the same money, or more, by doing less, but somebody wants to go all out. 00:21:53.477 --> 00:21:58.924 Like you know, one of my favorite expressions is it's only a problem if it's a problem. 00:21:59.646 --> 00:22:07.071 Yeah, yeah, if it's damaging your quality of life to be obsessed with success in business, then okay, it's a problem. 00:22:07.071 --> 00:22:08.452 Then I agree with you. 00:22:08.452 --> 00:22:20.506 Yeah, I know that the people are saying that's too much, but if it's making you happy and if you're in the pursuit of something that really lights you up and you're working long hours, that's your right and that's your business. 00:22:20.506 --> 00:22:21.470 It's nobody else's business. 00:22:21.470 --> 00:22:22.954 So, oh, you can't do that. 00:22:22.954 --> 00:22:28.499 Yeah, it's both literally and figuratively, or literally and metaphorically, your business. 00:22:29.300 --> 00:22:37.711 Totally yeah, like as long as you're not like abandoning other things that are also a priority in your life. 00:22:37.852 --> 00:22:56.583 You know, like I'm not abandoning everything for the sake of my business, but it's just sort of like for me right now it's just like my business and then like, obviously my kids are high up there and I'm not like dropping the ball on other things, but you know, it's okay to be. 00:22:57.505 --> 00:23:02.219 That's why we say there's no such thing as balance, like it's priorities. 00:23:02.219 --> 00:23:10.174 You can't really have balance, because if I had balance then it would be like 25% business, 25% family, 25% health. 00:23:10.174 --> 00:23:25.337 Like you can't have that, you know, and I'm still healthy and moving my body, but you know it's maybe

not as high up on the list of priorities for me, but it's still part of my self image. 00:23:25.337 --> 00:23:26.914 Like I'm still going for a walk every day. 00:23:26.914 --> 00:23:29.454 I have a freaking dog, like I have to go for a walk every day. 00:23:29.454 --> 00:23:37.542 Yeah, so it's just re prioritizing a whole bunch of other things in your life. 00:23:37.542 --> 00:23:52.480 I think that's the thing and that's how you, that's how you create a goal that you know is so big that you can taste it, that you like are going to stop at nothing to go after it. 00:23:53.682 --> 00:23:53.962 Yeah. 00:23:55.211 --> 00:24:13.622 And I feel like this one will ruffle ruffle feathers because, like you said, there is this belief out there that you know, the whole four hour work week, the whole, like you know, lean back and let the business come to you, kind of mentality. 00:24:13.622 --> 00:24:25.875 And you know, I feel like some people might be like, oh, if you're obsessed with your business then you're gripping, and if you're gripping then you don't believe that it's going to happen. 00:24:25.875 --> 00:24:29.528 And so then you're like actually repelling and like I don't. 00:24:29.528 --> 00:24:34.069 I like I got caught up in all that stuff for a while and honestly it's not helpful. 00:24:35.305 --> 00:24:44.758 Yeah, in my opinion and for me it wasn't helpful, Like once I put the pedal to the metal and it got obsessed and, like you know, was proactive. 00:24:44.758 --> 00:24:45.487 I was doing all the things. 00:24:45.487 --> 00:24:47.252 That's when things started happening for me. 00:24:48.164 --> 00:25:08.914 Yeah, yeah, I agree with you, and I mean think of like you know, we've all seen that picture of like Elon Musk, you know, 100 years ago, sitting in his garage, you know, surrounded by you know computers, and yeah, yeah, like he started both what, both Google and PayPal. 00:25:08.914 --> 00:25:11.431 I think it was yeah, yeah. 00:25:11.431 --> 00:25:15.913 You know, I mean for every like huge success story in business. 00:25:15.913 --> 00:25:21.328 There was some point in the past where somebody worked really hard Like I'd went all out. 00:25:21.770 --> 00:25:21.912 Yeah. 00:25:22.184 --> 00:25:27.255 To get to this level and now they're like now they can, now they have the freedom Right. 00:25:27.515 --> 00:25:28.156 Exactly Same thing. 00:25:28.265 --> 00:25:36.279 Like you know, we look at everybody who loves to hate Jeff Bezos and Amazon, but like, go Google what he looked like and what his business looked like when he was starting out. 00:25:36.279 --> 00:25:43.192 He was almost the same like Elon Musk in a garage with a computer Just trying to make things work Right Totally. 00:25:43.314 --> 00:25:43.615 Yeah. 00:25:44.424 --> 00:25:51.038 You know again, we're not saying a lot of people you know it's not for you or you know and there's other ways to do it. 00:25:51.038 --> 00:25:58.035 But there's nothing wrong, if you want to, to hustle hard and make a name for yourself in this world. 00:25:58.816 --> 00:26:00.259 Yeah, I agree. 00:26:01.299 --> 00:26:02.162 Yeah. 00:26:02.201 --> 00:26:02.542 Love it. 00:26:03.243 --> 00:26:05.612 Cool, okay, we got to speed through the last ones, because now we're. 00:26:05.785 --> 00:26:06.891 Yeah, we're kind of over time. 00:26:06.891 --> 00:26:18.845 Um number four do tests that put you out of your comfort zone and be truly seen, which I think kind of like speaks to the things we've already talked about. 00:26:18.845 --> 00:26:26.174 Like it's like if you're avoiding doing something that might be just the thing you need to be doing to, like, accelerate your business now. 00:26:26.997 --> 00:26:27.297 Yeah. 00:26:28.357 --> 00:26:50.635 You know what I mean Agreed, yeah, or even, like we talked about last week, um, you know, if you're so hardcore on this one particular way of doing it but things aren't really happening for you, but you know this other way works, but you're just resisting doing it for whatever reason, do it, yeah, right, and it might push you out of your comfort zone. 00:26:50.635 --> 00:26:51.441 A little bit. 00:26:54.092 --> 00:26:57.564 Either do it or actually find an alternate means to get the same result. 00:26:57.564 --> 00:26:58.347 Right Like. 00:26:58.347 --> 00:27:00.218 Yeah, there's a lot of like okay well. 00:27:00.218 --> 00:27:00.538 I'm just not. 00:27:00.538 --> 00:27:01.605 I'm going to set this boundary. 00:27:01.605 --> 00:27:04.484 I'm not willing to do this thing in my business. 00:27:04.484 --> 00:27:09.458 That's perfectly fine If you find like another route. 00:27:09.478 --> 00:27:10.584 There's lots of ways to get downtown right. 00:27:10.605 --> 00:27:22.500 Yeah, you can take the train, take the bus, you can walk right but, like, there's a lot of this, um, I want to get downtown, everybody else is taking the bus, but I refuse to take the bus. 00:27:22.500 --> 00:27:37.684 And you're just standing there on the sidewalk not moving, like, if you're going to, um, ignore one of the fundamental parts of business and marketing, you need to find some other means to do it, or just accept the fact that you're not going to develop your, your business, Right, and here's a big one. 00:27:37.684 --> 00:27:49.684 Being seen, like, doing video content, showing your face online is a fundamental piece of social media marketing, and there's a lot of people who refuse to do that. 00:27:49.684 --> 00:27:54.159 Um, but then, like, try to do all the other stuff. 00:27:54.159 --> 00:27:56.085 Like, still have the Instagram account, which is an extremely visual platform. 00:27:56.085 --> 00:28:01.438 Um, you know, still try to make sales, but they're not putting. 00:28:01.438 --> 00:28:03.864 You know, they've created this whole, but they're not filling it in with something else. 00:28:03.884 --> 00:28:10.065 Yeah, right, um, there are ways to market your services and never show your face and never have to do

video content. 00:28:10.065 --> 00:28:12.604 Um, but if you're sitting there and you're saying, what are they, ryan? 00:28:12.604 --> 00:28:20.184 Well, you're probably one of those people who is not yet doing video content and hasn't figured out how to attract clients without it, right? 00:28:20.184 --> 00:28:21.403 And there's a lot of examples of that. 00:28:21.403 --> 00:28:27.984 For example, we talked earlier about rapidly responding to inquiries about your services. 00:28:27.984 --> 00:28:31.740 Yeah, uh, if you're, if you're like no. 00:28:31.759 --> 00:28:33.085 I can't do that hard limit. 00:28:33.085 --> 00:28:37.059 You know I'll never respond to DMs in less than 24 hours. 00:28:37.059 --> 00:28:37.520 Cool. 00:28:37.520 --> 00:28:44.782 What is your alternate means of not blowing the leads that are presenting them themselves to you? 00:28:44.782 --> 00:28:48.376 Um, you know, is it hiring a set, or is it? 00:28:48.376 --> 00:28:52.688 You know, is it hiring a set, or is it hiring a set, or is it something you know? 00:28:52.688 --> 00:28:56.854 An auto responder that sends people to a video sales letter like what is it yeah, or is? 00:28:56.933 --> 00:28:57.335 it nothing. 00:28:57.335 --> 00:29:00.940 Yeah, cool, I love it. 00:29:00.940 --> 00:29:06.275 Um, and then last one is be okay with failing. 00:29:06.275 --> 00:29:14.849 Yeah, try stuff, you know, if you do, go out of your comfort zone, try it and see if it works, and if it doesn't, then that's okay. 00:29:14.849 --> 00:29:21.938 If you're not willing to fail, then you're probably not moving forward, right? 00:29:21.938 --> 00:29:29.117 So I think we just stay in, stuck in like analysis, paralysis, procrastination, um, waiting. 00:29:29.117 --> 00:29:36.893 So you gotta fail, you gotta use that muscle. 00:29:38.942 --> 00:29:52.496 Yeah, you know, I think something that keeps a lot of people stuck and distances them from their goals more than they realize is just this insatiable desire for certainty. 00:29:52.496 --> 00:29:55.645 And there is especially running a business. 00:29:55.645 --> 00:29:57.150 There's very little certainty. 00:29:57.150 --> 00:30:02.060 You know it's very rare that you're gonna see the top of the staircase when you're taking the first step Right. 00:30:02.060 --> 00:30:08.792 It's very rare that you're gonna put a little bit of money into ads and know with 100% certainty that you're gonna see a return on investment. 00:30:09.292 --> 00:30:09.894 Yeah, exactly. 00:30:10.681 --> 00:30:17.087 It's very rare that you know it's like okay, I'm gonna do this masterclass and I know three people are gonna buy my. 00:30:17.087 --> 00:30:17.829 I take a program. 00:30:17.829 --> 00:30:20.438 At the end of it like there's no guarantees, right. 00:30:20.818 --> 00:30:22.143 No, no, you need to be okay with that. 00:30:22.565 --> 00:30:23.366 You need to be okay with that. 00:30:24.180 --> 00:30:26.124 But on the flip side, you know, you could like. 00:30:26.124

--> 00:30:34.164 The day that I recorded that reel that went viral and now has like 3.2 million views, I had no idea that was gonna happen. 00:30:34.164 --> 00:30:38.481 I just recorded that like any other day and then look what happens. 00:30:38.481 --> 00:30:44.093 So like if you never try, if you never like put yourself out there, then you're never gonna know. 00:30:46.744 --> 00:30:47.707 Yeah, yeah, exactly. 00:30:50.243 --> 00:30:52.192 But it's also being strategic too. 00:30:52.192 --> 00:30:57.548 You don't want to just be like throwing spaghetti at the wall Is that the cliche saying that everybody says? 00:30:57.548 --> 00:30:58.450 Like you know? 00:30:58.450 --> 00:31:03.160 You don't want to be just like sprain and praying that something is gonna work. 00:31:03.160 --> 00:31:14.053 You want to have a strategy, but you also need to be able to be willing to just, like you know, implement something for a bit with and sometimes you're not gonna have the certainty. 00:31:14.894 --> 00:31:15.054 Yeah. 00:31:15.074 --> 00:31:15.775 You're not gonna know. 00:31:16.756 --> 00:31:16.955 Yeah. 00:31:17.299 --> 00:31:19.605 But you're not gonna know if you don't do it either. 00:31:19.605 --> 00:31:22.092 So what's better? 00:31:22.092 --> 00:31:32.855 And we've talked about this so much, because I remember having a conversation about what's that, michael Jordan one where it's like you miss 100% of the shots you don't take. 00:31:34.161 --> 00:31:36.384 Yeah, exactly, I mean. 00:31:36.384 --> 00:31:38.205 And let's go back to the ads example, right? 00:31:38.205 --> 00:31:44.713 The only way to guarantee a zero ROI, a zero return on investment for your ad spend, is to have no ad spend. 00:31:45.315 --> 00:31:45.454 Yeah. 00:31:47.883 --> 00:31:48.765 And that's the only guarantee. 00:31:48.765 --> 00:31:56.424 The only guarantee in business is if you don't take the action, you're not gonna get the result, right, yeah, if you do take the action, you may or may not get the result. 00:31:56.424 --> 00:31:57.386 So where's the better odds? 00:31:58.088 --> 00:31:58.509 Exactly. 00:31:59.290 --> 00:31:59.491 Yeah. 00:32:00.160 --> 00:32:00.340 Exactly. 00:32:00.340 --> 00:32:03.546 All right, I think that's a good point to end on. 00:32:04.381 --> 00:32:05.144 Yeah, there you go. 00:32:06.259 --> 00:32:12.092 Yeah, so I don't have the list anymore, but I deleted it. 00:32:12.092 --> 00:32:17.788 Okay, so we can't summarize it, so you're just gonna have to go back and listen to this all again. 00:32:18.741 --> 00:32:20.882 Yeah, Pretty. 00:32:20.882 --> 00:32:23.820 Oh yeah, I didn't think about summarizing it Literally. 00:32:23.820 --> 00:32:32.249 Ladies and gentlemen in the audience, we had a shared note that was hosted on my account and, like as soon as we hit number five, I deleted it. 00:32:32.249 --> 00:32:33.231 I was like I'm moving on. 00:32:33.732 --> 00:32:35.458 Yeah, and this episode is done. 00:32:35.458 --> 00:32:36.160 Yeah, it's over. 00:32:36.520 --> 00:32:39.152 I forgot to summarize the five, but yeah. 00:32:40.979 --> 00:32:42.826 All right yeah that's it. 00:32:42.826 --> 00:32:44.546 Well, hopefully they were taking notes. 00:32:45.401 --> 00:32:51.746 So, yeah, go back and just listen to it again and we'll all be good in the hood, good All right, all right, that's it. 00:32:51.746 --> 00:32:54.189 Go out and do stuff, make sales, have fun. 00:32:54.750 --> 00:32:54.990 Yeah. 00:32:55.510 --> 00:32:57.212 Thank you, okay, bye everyone.