UDSKRIFT 🔗
WEBVTT
00:00:00.400 --> 00:00:06.000
This is the Good Neighbor Podcast, the place where local businesses and neighbors come together.
00:00:06.240 --> 00:00:09.919
Here's your host, Sebastian Johnson.
00:00:12.800 --> 00:00:15.279
Welcome to the Good Neighbor Podcast Live.
00:00:15.439 --> 00:00:22.079
Are you looking for a personal trainer who can help you improve your fitness, nutrition, and overall wellness with a plan built around you?
00:00:22.320 --> 00:00:24.480
Well, one might be closer than you think.
00:00:24.640 --> 00:00:27.519
Today I have the pleasure of introducing your good neighbor, Dr.
00:00:27.600 --> 00:00:31.199
Phil Nicolao, owner of Philadelphia Personal Trainers.
00:00:31.359 --> 00:00:32.399
Phil, how's it going?
00:00:32.719 --> 00:00:33.280
Very well.
00:00:33.359 --> 00:00:34.079
How about yourself?
00:00:34.320 --> 00:00:35.359
Oh, it's wonderful.
00:00:35.520 --> 00:00:37.840
Um, we're excited to learn all about you and your business.
00:00:38.000 --> 00:00:39.920
Phil, please tell us about what you do.
00:00:40.320 --> 00:00:40.640
Sure.
00:00:40.719 --> 00:00:43.600
I keep people kind of really in a nutshell.
00:00:43.759 --> 00:00:47.439
I am remote, I am in home, and I am at the gym.
00:00:47.679 --> 00:01:10.799
Uh I help people discover what can happen through consistent exercise, keeping things simple through dietary changes, uh, a lack of a lot of good things can happen in our life when they start to apply the simplest things, the smallest changes, and it's just they're it's remarkable what can happen with the body when you just keep things simple and consistent.
00:01:11.040 --> 00:01:12.239
So that's a big thing.
00:01:12.400 --> 00:01:13.920
Consistency huge.
00:01:14.400 --> 00:01:15.439
It's everything, yeah.
00:01:15.519 --> 00:01:17.040
Consistency is everything.
00:01:17.200 --> 00:01:19.840
How did you get started uh in this industry?
00:01:20.079 --> 00:01:21.680
I'll make a long story short.
00:01:21.920 --> 00:01:28.079
My initial career was information technology as a help desk analyst for Eramark, actually.
00:01:28.560 --> 00:01:35.439
Um what triggered this whole thing was when I had a scary uh doctor's appointment.
00:01:35.680 --> 00:01:37.519
Late teen mid to late teens.
00:01:37.599 --> 00:01:44.400
He says, You're going the wrong way, you're in bad shape, you better do something about this because you're gonna have heart disease and you're gonna die young.
00:01:45.040 --> 00:01:45.599
Made changes.
00:01:45.840 --> 00:01:48.959
That propelled me to find a trainer of my own.
00:01:49.200 --> 00:01:52.239
Uh, taught me a lot, and that's when I made the career change.
00:01:52.480 --> 00:01:55.680
Late 19, 20 years old, right about in that time frame.
00:01:55.920 --> 00:01:58.319
I started doing this and I never looked back.
00:01:58.879 --> 00:01:59.760
Wow, yeah.
00:01:59.920 --> 00:02:03.760
Sometimes it just takes a simple moment like that to make the doors open.
00:02:04.000 --> 00:02:04.719
Very scary.
00:02:04.799 --> 00:02:05.040
Yes.
00:02:05.120 --> 00:02:14.240
When you're so young, you remember thinking I'm getting fat, I was just having fun, and like, wow, my clothes don't fit, my heart's taking a hit, my blood pressure's all over the place at 20 and 19.
00:02:14.319 --> 00:02:15.360
It's kind of young for that.
00:02:15.439 --> 00:02:18.080
So it's yeah, awfully young, yeah.
00:02:18.719 --> 00:02:23.759
Yeah, so well, it's good that you're trying to deter people from following that path.
00:02:23.919 --> 00:02:25.039
Um, not good.
00:02:25.199 --> 00:02:25.759
No, yeah.
00:02:25.840 --> 00:02:29.520
What would you say some of the myths or misconceptions in your industry are?
00:02:30.400 --> 00:02:33.039
Uh, a couple things, I could do this for an hour with you.
00:02:33.120 --> 00:02:42.159
A couple of things that come to come to mind is keep thing uh fitness doesn't have to be complicated, has to be consistent and keep it simple.
00:02:42.719 --> 00:02:49.919
Eat well, exercise, get good sleep, manage stress, just be consistent with all that.
00:02:50.400 --> 00:02:55.919
And one myth uh really drives me crazy after nearly 30 years of doing this is spark reduction.
00:02:56.560 --> 00:02:59.759
You cannot do crunches and have that develop a six pack.
00:03:00.080 --> 00:03:06.719
You have to control the nutrition, which at times is more important than workout to get that lean physique.
00:03:07.520 --> 00:03:09.120
Yeah, yeah, yeah, yeah.
00:03:09.439 --> 00:03:16.800
Well, and I can't blame the clients because they're just they're fed this information on social media, they don't know not to believe it.
00:03:16.879 --> 00:03:20.560
I hear this all the time, and I had to dispel it to say, listen, this is the truth.
00:03:20.800 --> 00:03:22.400
And almost seriously doing this.
00:03:22.479 --> 00:03:26.400
I can tell you, this is what the science says, this is what TikTok says.
00:03:26.800 --> 00:03:28.800
So one of those things, you know?
00:03:29.680 --> 00:03:36.879
Yeah, most people are getting their uh their all their information on TikTok nowadays, and it can be good, but you gotta be careful.
00:03:37.120 --> 00:03:38.240
Yeah, you do, you do.
00:03:38.319 --> 00:03:44.639
There's a lot of things that are contradicting each other, so you have to have someone like you to really check the facts.
00:03:44.879 --> 00:03:48.000
Well, we know like marketing is the heart of every business, right?
00:03:48.159 --> 00:03:51.919
So, who exactly is your target audience and uh how do you attract them?
00:03:52.319 --> 00:03:55.759
Target audience, I say, is seniors, 60 and up.
00:03:56.000 --> 00:04:00.319
I focus on longevity as it being a primary thing that I do.
00:04:00.479 --> 00:04:08.000
I also do stroke rehab, regular rehab, and I do some young people in the mix as well in their 30s, young professionals.
00:04:08.159 --> 00:04:25.360
But mostly the LW who want that accountability that won't they want to
Load full transcript
be around for their grandkids, they want to have don't want to have bone density issues, and then maintain their strength, so they can go be as independent as long as possible to avoid their nursing home, delay that as much as possible.
00:04:25.600 --> 00:04:27.680
That's my primary uh target audience.
00:04:28.000 --> 00:04:29.519
How do you uh track these people?
00:04:30.639 --> 00:04:34.399
Referrals and actually I use a lot of thumbtack, believe it or not.
00:04:34.639 --> 00:04:35.439
Oh, cool.
00:04:35.680 --> 00:04:39.600
That's been huge for me for the past 13 years.
00:04:40.959 --> 00:04:42.720
So well done.
00:04:42.959 --> 00:04:43.439
Thank you.
00:04:43.759 --> 00:04:47.120
Out of curiosity, Phil, have you ever thought about doing your own podcast?
00:04:47.439 --> 00:04:48.399
I have not.
00:04:48.879 --> 00:04:49.439
I never did.
00:04:49.519 --> 00:04:50.879
No, maybe I should.
00:04:51.439 --> 00:04:59.519
Yeah, nowadays with people uh not wanting to read so much, it's a good um, it's a it's just another medium to like have them listen or watch, you know.
00:04:59.839 --> 00:05:02.079
It is, it is definitely people don't read.
00:05:02.160 --> 00:05:09.360
I notice they're just uh they're very eager to get started and they contact me, and it's like uh you know, I'll do I'm not a woman, probably I'm a man.
00:05:09.439 --> 00:05:10.480
Okay, not a good fit.
00:05:10.560 --> 00:05:11.199
Thank you anyway.
00:05:11.360 --> 00:05:13.600
So, yeah, podcasts would be something to consider, sure.
00:05:13.839 --> 00:05:14.639
Yeah, yeah.
00:05:14.800 --> 00:05:19.279
Um out of curiosity, uh uh outside of work, what do you like to do for fun?
00:05:19.600 --> 00:05:21.120
I'm a big hockey fan.
00:05:21.759 --> 00:05:22.079
Nice.
00:05:22.240 --> 00:05:24.160
I'm a devil's fan, unfortunately.
00:05:24.319 --> 00:05:27.439
Um, I do like a heavy metal show a couple times a year.
00:05:27.680 --> 00:05:32.800
Uh, I like museums, I like to travel as well during the summer, at least, with my wife when we can.
00:05:33.040 --> 00:05:33.600
Oh, yeah.
00:05:33.759 --> 00:05:33.920
Okay.
00:05:34.720 --> 00:05:36.560
Or quiet nights at home with the dog.
00:05:36.800 --> 00:05:37.920
So, yeah.
00:05:38.800 --> 00:05:40.480
Sometimes that's all you need, right?
00:05:40.720 --> 00:05:41.759
Absolutely.
00:05:42.000 --> 00:05:47.360
Uh well, uh Phil, please tell our listeners one thing they should remember about your business.
00:05:48.000 --> 00:05:55.279
That it's a no-nonsense approach to results as long as you're willing to follow the guidance based on the science.
00:05:56.560 --> 00:06:02.079
There's no shortcuts, it just takes that consistency uh and that dedication.
00:06:02.240 --> 00:06:10.800
If you have that and you want a no BS approach and a gentle approach, if that's what you're looking for, we're not even gentle, some everyone's different.
00:06:10.959 --> 00:06:13.040
Reach out, I could definitely help you out.
00:06:13.360 --> 00:06:16.800
And now, uh, how can our listeners learn more about your business?
00:06:17.120 --> 00:06:25.439
Go to my website at PhiladelphiaPersonal Trainers.com, or my number is six ten five seven four three five eight seven.
00:06:26.240 --> 00:06:26.879
Excellent.
00:06:27.040 --> 00:06:29.839
Well, Phil, I really I really appreciate you being on the show.
00:06:29.920 --> 00:06:32.240
Uh, we wish you thanks for having me.
00:06:32.399 --> 00:06:34.720
Yeah, we wish you and your business the best moving forward.
00:06:34.959 --> 00:06:35.759
Thank you very much.
00:06:35.920 --> 00:06:37.120
Appreciate the time.
00:06:38.079 --> 00:06:40.720
Thank you for listening to the Good Neighbor Podcast.
00:06:40.800 --> 00:06:47.199
To nominate your favorite local businesses to be featured on the show, go to GNP CenterCity.com.
00:06:47.360 --> 00:06:55.839
That's gnpcentercity.com or call two one five three zero five eight five four three.