UDSKRIFT 🔗
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Hey, work with geek freaks.
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I am Frank, and today I am here with
Monica Brady from Golden Trailer Awards.
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Thank you for joining us, Monica.
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Thank you for having me. Great.
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the Golden Trailer Awards.
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Can you tell us a little bit about those?
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Well, it's,
what some people would call the Oscars
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for motion picture
previews, the Oscars for trailers.
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And as the Wall Street
Journal dubbed as the Academy Awards
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for the short attention span.
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Because our show is very fast,
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but we honor the best of the best
in movie marketing.
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But we started out just awarding trailers,
but over the last 24 years,
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that has grown to include
all the new forms of marketing,
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from experiential to, trailer bites,
which are your online Insta Snapchats,
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all that kind of stuff are also included
in the overall show.
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But on the night of our award show,
we just do 12 of those categories.
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So Why did you feel like
we needed a trailer award show?
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Well, I got out of
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film school, I went to NYU, film school,
got out of film school.
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I had enough, wanted to shoot a feature
film, and my sister
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and I, we had enough money to cobble
together a trailer, or so we thought.
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You know, we're just kids, so we just,
like, oh, we could shoot a trailer
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and we had no idea who cut trailers.
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We knew their cut outside of the system,
but we didn't know who cut them.
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And it's, you know, 24 years ago.
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So it's pre Google.
So there's no real searching.
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and my sister said well there's got to be
an award show for them.
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So we went looking for an award show
to find who puts these trailers together
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because that credited
at the end of the trailer.
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They're not credited
at the end of the film.
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They weren't credited anywhere.
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And so it's really out of a need
for us to find them.
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And so we went for this
looking for an award show.
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There wasn't one.
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So I said, let's, start one.
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We'll send out a bunch of applications,
and that's how we'll find these editors.
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And then the trailer Awards
was birthed from that.
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And even in 1999, you know,
people were like, oh, the world doesn't
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need one more award show, but we're for
our show is fun.
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And they said,
but the world does need fun,
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and it's the best part
of going to the movies.
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And quite frankly,
it's the best award show
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because it's for movies
that we all want to go see.
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You know, it's a for every type of movie,
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but it's, it's that's the feedback
we always hear.
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It's like, I want to
I want to see everything now. So
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that's how it came about.
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I think that's really important
that the moment you just read the story,
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I think that's very important.
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The part you just said there
where, there for movies
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that we want to see because I feel like
especially for the younger audiences now,
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they feel like maybe the Oscars
or other work
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shows are starting to tailor towards
Oscar movies, and less
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so the movies they actually go
and watch trailers might not be that way.
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Yeah.
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So like, for example, our best of show
this year went to Deadpool
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and Wolverine, which is a great,
you know, teaser trailer.
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And it's coming out in July of this year.
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I don't know when this will air,
but it's coming out in July of this year,
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and our show is always forward looking,
which is very important.
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The Oscars looks back.
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It's a fine show for what it does,
but the Oscars looks back to ours, looks
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forward which trailers are always cut
so far in advance of the movies?
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And then you have all these sorts of
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like little teasers and behind the scenes
stuff that come out as well.
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And for fans, we can access everything
any time of day from any,
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you know, device.
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And it's so important
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to keep that content out there to,
you know, keep the the audience
Load full transcript
satiated.
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And, I just think in this day and age
with all the great content
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that's coming at us, it's
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the trailer makes it so easy for us
to support what we do want to watch,
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what we may want to watch, and what
we definitely don't want to watch.
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So I think the trailer is
one of the most important
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marketing components of any movie.
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And a lot of the, the, the content that,
you know, we're heading into the summer
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season, some are started,
some are started a week ago.
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And that historically has been
the biggest, time to go to the movies.
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You know, people think
it's like the Oscar season. It's not.
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It's you. Sure?
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The audience is now
it's for the summer, quite frankly.
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To be honest,
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when I was a kid, I went to the movies
because it's so hot in the city.
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That was where the air conditioning was.
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So, you know,
that was based out of a need to.
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But they're the huge tentpole movie.
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So this summer
we have Deadpool. Wolverine.
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We have brought Kingdom
of the planet of the apes,
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and we have a whole bunch of, you know,
big tentpole movies and people need I,
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I'm a purist on that.
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I love going to movies in theaters.
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I'll go by myself because then I'm
with a group and I see them with a group,
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and it's actually super fun
to go to a big movie
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that has a lot of trailers
running before it.
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To watch that with an audience,
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because you see their reaction
in real time and it's honest.
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It's not any like,
you know, those shout at the, well,
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I'm from New York, so I don't know that
they'll shout at the screen,
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like, you know, every movie executive
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should go watch a movie in New York
and see the reaction.
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It's I'm sure that, you know,
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they'll send their people out to do that,
but it's quite eye opening.
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You know, there's no holds barred on that.
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So, yeah, in the moviegoing experience,
that's the one part where talking is
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okay, essentially.
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So I remember very well,
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like you leaned over to your friend like,
oh, I can't wait for this.
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Or, you know, you're
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almost discussing it as you're gearing up
for whatever movie you came in for.
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Yes, that's exactly what's happening.
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And you're you're actually saying things
out loud to other people can hear you.
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You're engaging
but not engaging with with others.
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You know, it's and laughing together.
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That's engagement.
And I think that's that's kind of missing.
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I know after the
the years of the lockdowns and,
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and then the strikes and stuff
like that, it's been kind of a glut.
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The world started coming
back to the theater after, Maverick.
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And then last year
we had Barbie and Oppenheimer,
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and there's been some great movies
to go back and see.
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but it's just always exciting
looking ahead to what they have next.
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So yeah.
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I have so many questions
on on the state of today,
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but I want to go back
to those original roots.
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When you were starting out that first
award show, I know it had to be hard.
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And now you guys had to get creative.
Can you explain how that went?
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Oh my gosh, so creative.
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First of all, you know, it's
also there's no like mailing list.
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Hey, you know,
this is an early award show.
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We are new.
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We're,
so the industry is based in California,
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as you know, and but there's also insular.
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You know, New York is the next, London's
next after that.
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But to communicate
to all these people was was difficult.
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And I don't actually know
how the word got out.
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We did, you know, campaign.
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But it's not like there
wasn't really social media at that time.
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but we really knew we had a show.
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Also, they're coming in on VHS tapes.
So this is 1990.
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I'm telling you, it was way different.
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Broadband is not
around,
so you can't send things like we do now.
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we knew we had a show, went the, company
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out of New York City called Geronimo,
entered a trailer called The Matrix,
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and it was a revolutionary trailer,
revolutionary time
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and, you know, it was,
what was it, the Star Wars episode?
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episode one trailer was out that,
you know,
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I would talk
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the preaching to the choir here,
but when you say episode one,
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people think whatever year
they were born into the Star Wars series.
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No, it's not.
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So episode one, which was a great trailer.
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Okay, so even the people came out from,
you know, they were nominated
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and they actually said they're like,
we were nominated.
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We were up against the matrix.
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We knew we were going to lose,
but we had to see what all this was
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about that,
that they knew they were going to lose.
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But the The Matrix trailer, so Revolution.
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so those early years were quite difficult
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because there's, you know, it's.
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It was just it was.
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Putting on a show.
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We ran it off of two avenues,
which was unheard of because it's
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avatar weren't set up to do that.
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We, you know, had to rent the avatar
because each machine was like
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$100,000 each.
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We had to rent them and run the show.
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And, even the guy from avatar
who came from down from Boston,
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he was like,
I wouldn't have done the machines.
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You know?
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And but everybody showed up and it.
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Was it was a good time.
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And it was it's more fun.
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We're very people focused.
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We're it's
trailers are cut for the audience.
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Trailers are to make people go see a movie
or make them want to go see a movie.
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so it's comforting.
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And so our show is very forward
facing towards an audience.
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And it's not B2B
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like what you could say, you know,
the
Academy Awards would be War B to be.
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They're all preaching to the choir
there. Hello.
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Yeah. Great job. But this is really you.
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A trailer can make or break you, you know,
and then the moviegoing world
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and then now it's even crazier
because sharing and all that
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kind of stuff, it really
it tanks the power of the trailer
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with, you know, today's modern technology.
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But it was hard, but it was worth it.
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It's so fun.
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and we we love the show and it
that makes it all much easier.
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As you know, you doing your show
think about you love it.
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And then so when you come up against
a wall, you figure out a way around it.
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You're going to dig down
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below, you know, punch a hole through it,
you're going to get through it
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just because it's it's something that
you really believe in and you really love.
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So yeah. So it was it's funny.
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It's funny
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that you bring up the B2B stuff now
because, we're at the second year now.
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I've noticed upfronts have become sort of,
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I think they're becoming more and more
popular amongst just the audience.
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So it's almost like the upfront trailers,
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which were not necessarily meant
for the audience to see.
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Now we're catching them.
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And so there's, you know,
have to blend together a little bit.
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Well, that's it's a fine line between
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where you're, it's an audience member
and where it's, well, with it
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upfront would be a client, you know,
so it's, it's the world have blurred.
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So it's they're cutting
and all that content can get out too.
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So it has to always, always be,
you know, your best foot forward because
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who knows
what's somebody could be filming it
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and then it gets out on line that way
all exciting.
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But you always have to put that
best foot forward.
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Oh yeah.
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The early days I'm
sure you didn't have very many categories.
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Now you have many categories.
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What goes into expanding the categories?
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Well, that's a very good question.
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And you're the only person who's asked
that.
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And I appreciate it because it
we had started out with 23.
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Some of them the dark and stormy night.
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So a great
a concept was hard to get across.
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some great ones that we started out with
that are still in the show
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of the Golden Fleece, which your audience
will appreciate is for a great trailer
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for a not so great movie.
We've all seen them. We know them.
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Oh yeah.
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and then Trashiest trailer,
which is a trailer that uses an excessive
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amount of camp
or gore or sex to sell a film.
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And we all know them and we all love them.
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I think Roger Corman was the
who was the father of that whole genre.
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but so over the years, it was that
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if something hit critical mass,
then it would break up.
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So like, for example, documentary
used to be just best documentary,
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but then it was so many entries
and then there was such a difference
232
00:11:04,800 --> 00:11:05,680
between a documentary
233
00:11:05,680 --> 00:11:09,440
that was a subject and a documentary
that was a biopic about a person.
234
00:11:09,560 --> 00:11:10,520
They're very different.
235
00:11:10,520 --> 00:11:11,360
So they would break.
236
00:11:11,360 --> 00:11:14,840
Another great example, horror
thriller used to be, one category.
237
00:11:14,840 --> 00:11:19,240
And then there are very, very different
horror trailers versus a thriller there.
238
00:11:19,400 --> 00:11:22,400
So let's say hit a critical mass,
we would break them apart.
239
00:11:22,520 --> 00:11:25,520
and then streaming,
240
00:11:25,520 --> 00:11:29,480
you know, came along
and the people who made the TV shows
241
00:11:30,080 --> 00:11:32,680
wanted trailers
just like the feature films.
242
00:11:32,680 --> 00:11:36,800
So whole divisions in trailer houses
broke off just to cut streaming.
243
00:11:36,800 --> 00:11:38,640
And so that became a whole category.
244
00:11:38,640 --> 00:11:41,400
And actually this year, what a great.
245
00:11:41,400 --> 00:11:46,400
I still am impressed with the question
the t the series have put reach
246
00:11:46,400 --> 00:11:50,200
critical mass where their TV spots
will break off from their trailers.
247
00:11:50,480 --> 00:11:54,080
So right now we have just series
and trailers, but next year
248
00:11:54,080 --> 00:11:58,040
there will be a whole subcategories
with
TV spots for the series. So.
249
00:11:58,040 --> 00:11:59,680
And those break apart.
250
00:11:59,680 --> 00:12:02,000
They was broke apart
many years ago for video.
251
00:12:02,000 --> 00:12:05,720
for theatrical releases versus TV spots,
252
00:12:06,080 --> 00:12:09,880
for, for trailers
and then and then sometimes it comes from
253
00:12:10,280 --> 00:12:14,400
just the audience like,
I think it was 2006 maybe.
254
00:12:14,400 --> 00:12:15,680
Yeah, 2006.
255
00:12:15,680 --> 00:12:19,680
Somebody said from the video game world
says, we cut our trailers
256
00:12:19,680 --> 00:12:20,960
just like your trailers.
257
00:12:20,960 --> 00:12:24,520
And they sent us an example,
and I wish I had the title.
258
00:12:24,520 --> 00:12:27,520
Oh, I should
I should have anticipated this, but.
259
00:12:27,640 --> 00:12:30,680
Six probably Halo Through Your Gears
of War, which are both fantastic trailers.
260
00:12:32,320 --> 00:12:33,560
And they said, yeah.
261
00:12:33,560 --> 00:12:35,120
So they were like, they are.
262
00:12:35,120 --> 00:12:38,480
And we and then, people
within the trailer industry
263
00:12:38,480 --> 00:12:42,240
for feature films,
they cut trailers from video games.
264
00:12:42,240 --> 00:12:44,200
So it became a category.
And it's been with us
265
00:12:44,200 --> 00:12:48,560
for a very long time,
and I love that you know, all of those.
266
00:12:48,560 --> 00:12:50,800
But you're impressive. Very impressive.
267
00:12:50,800 --> 00:12:53,080
Well, I appreciate that.
268
00:12:53,080 --> 00:12:57,600
Oh. Well, 2006 and then like with 1999,
I actually had a conversation with that.
269
00:12:57,680 --> 00:12:59,880
Her name was Jenny Stevens,
and she used to do
270
00:12:59,880 --> 00:13:03,240
the marketing for Fox back in the days
in the late 90s, early 2000.
271
00:13:03,560 --> 00:13:07,320
And they kind of made her in charge
of the geek stuff because nobody else
272
00:13:07,320 --> 00:13:08,600
wanted to care about it.
273
00:13:08,600 --> 00:13:12,200
And so she was in charge of episode one
and doing the marketing for that.
274
00:13:12,200 --> 00:13:12,560
Yeah.
275
00:13:12,560 --> 00:13:14,440
And so she was
276
00:13:14,440 --> 00:13:17,600
hungry for she did X-Files before that,
and she went to after the episode one.
277
00:13:17,840 --> 00:13:20,840
And so now thinking
back to that conversation and how like
278
00:13:21,040 --> 00:13:25,200
the excitement that they won an award for
that trailer is just more marketing feel.
279
00:13:25,200 --> 00:13:26,800
They could
then take what was marketing and
280
00:13:26,800 --> 00:13:29,960
and turn it into new marketing
with like the award winning trailer now.
281
00:13:30,280 --> 00:13:32,400
So it's. Directly.
282
00:13:32,400 --> 00:13:32,960
Yeah.
283
00:13:32,960 --> 00:13:38,280
No, it's that it's such an impressive,
field.
284
00:13:38,680 --> 00:13:43,520
The the men and the women who are in
they are so smart, so talented.
285
00:13:43,520 --> 00:13:44,440
And you just.
286
00:13:44,440 --> 00:13:45,240
And here's the thing.
287
00:13:45,240 --> 00:13:48,920
Every year
I think this year is the penultimate.
288
00:13:49,000 --> 00:13:51,880
Next year
you can't top it. And every year it does.
289
00:13:51,880 --> 00:13:55,120
And I'm just so impressed
with the creative human spirit.
290
00:13:55,120 --> 00:13:57,600
It's so awe inspiring.
291
00:13:57,600 --> 00:13:59,600
it looks like
292
00:13:59,600 --> 00:14:02,840
you just think you've reached it and
you're like, nobody, nobody could top it.
293
00:14:02,840 --> 00:14:05,360
And they do.
And I'm just so impressed with with them.
294
00:14:05,360 --> 00:14:06,040
And that's why
295
00:14:06,040 --> 00:14:10,080
another reason I love the show so much,
just because it just puts a spotlight
296
00:14:10,080 --> 00:14:11,360
on them. So talented.
297
00:14:12,480 --> 00:14:14,160
I started back in those days too.
298
00:14:14,160 --> 00:14:16,280
I know obviously
we're watching it on our phones now.
299
00:14:16,280 --> 00:14:20,520
There's far more trailers
I feel, but as of the actual structure
300
00:14:20,520 --> 00:14:23,720
and what they're showing us,
how has trailers changed
301
00:14:23,720 --> 00:14:26,720
from 99 to 2024?
302
00:14:26,720 --> 00:14:27,600
Another great question.
303
00:14:27,600 --> 00:14:29,960
they've gotten shorter.
304
00:14:29,960 --> 00:14:32,640
really? Yes.
305
00:14:32,640 --> 00:14:35,720
Well, if you go back
to like the watched trailers from the 70s,
306
00:14:35,760 --> 00:14:40,200
like seven minutes long and you're like,
oh my God, nobody today can watch them.
307
00:14:40,360 --> 00:14:42,600
and so today they're shorter.
308
00:14:42,600 --> 00:14:45,640
So when we started in 1999,
they all pretty much clocked in around
309
00:14:45,640 --> 00:14:46,800
two minutes and 30s.
310
00:14:46,800 --> 00:14:49,720
Now they clock in around
two minutes and two minutes.
311
00:14:49,720 --> 00:14:54,120
It would feel,
like a lot to the next generation's.
312
00:14:54,120 --> 00:14:55,480
But they're beautiful.
313
00:14:55,480 --> 00:14:59,600
I think all pieces of art and then they
you nowadays
314
00:14:59,600 --> 00:15:03,920
you use more recognizable music
is much more prevalent.
315
00:15:03,920 --> 00:15:07,960
and it might be a licensing thing,
it might be easier to get the licenses,
316
00:15:07,960 --> 00:15:10,920
but back in the day, it would be all like,
you know, stock music.
317
00:15:10,920 --> 00:15:15,120
And but now, because auditory recall
is one of the most powerful
318
00:15:15,120 --> 00:15:16,880
things that they can use. So,
319
00:15:18,360 --> 00:15:19,760
a great example is like the
320
00:15:19,760 --> 00:15:23,800
Requiem for a dream
trailer, is used in Lord of the rings.
321
00:15:23,800 --> 00:15:28,240
And it's it, it's
what brings the audience back.
322
00:15:28,240 --> 00:15:29,240
They're like, oh,
that song.
323
00:15:29,240 --> 00:15:32,240
And then if it sticks in their head,
they've hit gold.
324
00:15:32,240 --> 00:15:33,600
The paydirt there.
325
00:15:33,600 --> 00:15:36,640
If you're humming a song of a trailer
that you see
326
00:15:36,640 --> 00:15:39,960
in the theater or on your TV,
wherever you saw it, that's paydirt.
327
00:15:40,080 --> 00:15:43,720
That's exactly what they want
is it's it's that stickiness that stays
328
00:15:43,920 --> 00:15:47,480
so they've got shorter,
more recognizable music.
329
00:15:47,520 --> 00:15:49,960
they take more chances, as you say.
330
00:15:49,960 --> 00:15:52,720
There's more of them. So they can,
331
00:15:52,720 --> 00:15:55,200
so if 1999 is the prep
332
00:15:55,200 --> 00:15:58,200
for the premiere place that you would see
333
00:15:58,480 --> 00:16:01,720
a trailer was in the theater,
they're only going to cut like one.
334
00:16:02,120 --> 00:16:03,200
Yeah. And that's going to play.
335
00:16:03,200 --> 00:16:04,200
But now they can
336
00:16:04,200 --> 00:16:07,840
since you can see it on all different,
you know, platforms and you could targeted
337
00:16:07,960 --> 00:16:10,960
but cut for different groupings,
you know, the cut for different,
338
00:16:11,000 --> 00:16:14,360
you know, age brackets, you know,
demographics, all sorts of demographics.
339
00:16:14,360 --> 00:16:17,000
They can slice and dice it.
So there'll be more of them.
340
00:16:17,000 --> 00:16:20,240
and then what else are other things
that have changed?
341
00:16:20,320 --> 00:16:23,040
I think the length is the biggest one.
342
00:16:23,040 --> 00:16:26,040
So and also what you already said
is the way
343
00:16:26,040 --> 00:16:29,040
we receive them has completely changed.
344
00:16:29,360 --> 00:16:32,080
if we can get them anywhere,
anytime, we'll watch them anywhere,
345
00:16:32,080 --> 00:16:33,680
anytime waiting in. Yeah.
346
00:16:33,680 --> 00:16:35,480
I will keep doing New York things
I really like.
347
00:16:35,480 --> 00:16:36,440
What about California? Nobody.
348
00:16:36,440 --> 00:16:38,600
Just like waiting for the bus.
349
00:16:38,600 --> 00:16:40,800
Like you want to wait for the subway?
350
00:16:40,800 --> 00:16:43,640
Yeah,
you can download and watch a trailer. So.
351
00:16:43,640 --> 00:16:45,640
Yeah, that's. Yeah.
352
00:16:45,640 --> 00:16:49,280
The fact that audio is so important,
it reminds me of the first Suicide
353
00:16:49,280 --> 00:16:50,560
Squad trailer that came out.
354
00:16:50,560 --> 00:16:52,360
The movie did what it did.
355
00:16:52,360 --> 00:16:53,840
I'm not going to say talk bad about it,
356
00:16:53,840 --> 00:16:58,040
but the trailer had Bohemian Rhapsody
in it, and it goes back to the classic of,
357
00:16:58,040 --> 00:17:01,640
you know, visuals give you information
and the audio gives you the emotions.
358
00:17:01,640 --> 00:17:05,480
And right away I was like,
oh man, Queen, this is great.
359
00:17:05,760
--> 00:17:08,760
And I was invested, the I don't know
360
00:17:08,760 --> 00:17:11,760
if that trailer would be as memorable
if it wasn't for its music, you know.
361
00:17:12,080 --> 00:17:14,120
Yeah. No, that's a that's exactly it.
362
00:17:14,120 --> 00:17:15,080
And it is memorable.
363
00:17:15,080 --> 00:17:19,480
And you, you know, you could go back
and watch it now just to get that emotion.
364
00:17:20,480 --> 00:17:23,480
The movie is neither here nor there
in that scenario.
365
00:17:23,720 --> 00:17:26,480
But the trailer like it's a good movie.
366
00:17:26,480 --> 00:17:30,240
I, I just went back last week
to watch the Logan trailer
367
00:17:30,240 --> 00:17:33,680
with, Johnny Cash covering
Nine Inch Nails and
368
00:17:34,720 --> 00:17:35,960
that I cried again.
369
00:17:35,960 --> 00:17:37,240
I mean, I saw it,
370
00:17:37,240 --> 00:17:40,360
and then I watched the second time
just because that that emotion was there
371
00:17:40,360 --> 00:17:43,600
and I was like, you just it's
it is like going to a museum.
372
00:17:43,760 --> 00:17:45,440
It's like watching art.
373
00:17:45,440 --> 00:17:49,320
I know we sound super nerdy saying that I
don't care, I don't care, it's the truth.
374
00:17:49,600 --> 00:17:52,000
And I don't care that I cry
at the trailer.
375
00:17:52,000 --> 00:17:53,080
It's yeah.
376
00:17:53,080 --> 00:17:54,800
But you can go back for that emotion
377
00:17:54,800 --> 00:17:58,200
and that that they can do that
in two minutes for us.
378
00:17:58,200 --> 00:18:01,600
And I think that's
why people yeah, call trailers to us.
379
00:18:01,680 --> 00:18:03,960
It's why we like to go watch them with
why they, we pull them to.
380
00:18:03,960 --> 00:18:07,400
It's the only form of advertising
that people pull towards them.
381
00:18:07,400 --> 00:18:10,520
And I think it's
because we get that emotional hit. You
382
00:18:11,560 --> 00:18:13,080
miss trailer is being shorter now.
383
00:18:13,080 --> 00:18:16,720
Do you think that's they have to,
you know, split it up in so many ways?
384
00:18:16,720 --> 00:18:19,880
Is it harder and harder now to not reveal
the mystery, the story that's actually
385
00:18:19,880 --> 00:18:22,880
in the product?
386
00:18:23,320 --> 00:18:25,560
I think.
387
00:18:25,560 --> 00:18:30,040
I think it's I think it's easier to keep
that mystery with the shorter time frame.
388
00:18:30,240 --> 00:18:36,080
I think that, the, the gentleman
who cut the matrix trailer, Phil decor,
389
00:18:36,080 --> 00:18:40,280
this is his saying that he said to me
a long time ago because, you know,
390
00:18:40,360 --> 00:18:41,960
in the industry,
they hear that all the time
391
00:18:41,960 --> 00:18:44,960
that, you know, oh,
the trailer gave it all away.
392
00:18:45,040 --> 00:18:47,600
And Phil said this, he said,
393
00:18:47,600 --> 00:18:50,800
if I give all the movie away
394
00:18:50,800 --> 00:18:54,440
in two minutes in 30s,
there wasn't much
there to begin with.
395
00:18:54,800 --> 00:18:56,360
And I was like, touché.
396
00:18:56,360 --> 00:18:57,560
I couldn't say it better myself.
397
00:18:57,560 --> 00:18:59,920
So I repeat his quote
because because that is true.
398
00:18:59,920 --> 00:19:04,280
But with the shorter time frames, you can
keep the mystery a little bit more.
399
00:19:04,360 --> 00:19:05,760
I think it's harder with comedies
400
00:19:05,760 --> 00:19:08,880
because they do pack
a lot of jokes in there, but I love them.
401
00:19:08,880 --> 00:19:09,320
I really,
402
00:19:11,240 --> 00:19:14,360
and also the what's funny is like,
sometimes the timing
403
00:19:14,840 --> 00:19:19,560
in the trailer is just we,
we watch them so much
404
00:19:19,640 --> 00:19:23,280
that we just expect that timing
from the trailer to be in the movie.
405
00:19:23,280 --> 00:19:28,280
And this was not a comedy, but,
Jared, there's this there's a scene in it
406
00:19:28,280 --> 00:19:31,520
where they're talking on a hillside and,
and then there's
407
00:19:31,520 --> 00:19:34,840
a beautiful beat that's cut really well
in the trailer where he.
408
00:19:34,840 --> 00:19:37,560
I can't do the Marines. It's hoo hoo rah.
409
00:19:37,560 --> 00:19:37,880
Whatever.
410
00:19:37,880 --> 00:19:40,880
They answer each other
so they know the Marines.
411
00:19:41,480 --> 00:19:44,320
and then in the trailer, it's
cut beautifully.
412
00:19:44,320 --> 00:19:47,320
But in the the movie, they actually leave
413
00:19:47,440 --> 00:19:50,600
like two extra beats in it,
and it just doesn't work as well.
414
00:19:50,600 --> 00:19:55,040
Since we were so spoiled with the trailer,
I was like both the longform editor, the
415
00:19:55,240 --> 00:19:58,400
the editor of the film should go back
and recut that, like like.
416
00:19:58,400 --> 00:20:01,160
The trailer editor. But kudos.
417
00:20:01,160 --> 00:20:02,440
So we get to.
418
00:20:02,440 --> 00:20:05,720
Those 70s trailers, though, like,
Westworld is one of my favorite old movies
419
00:20:05,720 --> 00:20:06,120
and stuff like that.
420
00:20:06,120 --> 00:20:09,240
If you remember watching those trailers,
there's always it was the same narrator
421
00:20:09,320 --> 00:20:12,800
that was like in a world that would, like,
basically tell you the story.
422
00:20:12,800 --> 00:20:14,280
I don't know why
it's such a good play nowadays,
423
00:20:14,280 --> 00:20:16,720
but they would like
go beat for beat over everything.
424
00:20:16,720 --> 00:20:17,600
Oh, yeah.
425
00:20:17,600 --> 00:20:19,720
That was, Don La Fontaine.
426
00:20:19,720 --> 00:20:23,720
And we have the best voiceover award in
our show is named for Donal Sartain.
427
00:20:23,720 --> 00:20:26,280
He passed away a few years ago,
but I think he, like it.
428
00:20:26,280 --> 00:20:29,400
At the height was like he making $10,000
a second.
429
00:20:29,400 --> 00:20:30,680
I was like 88.
430
00:20:30,680 --> 00:20:33,400
We did a couple
of takes.
Apparently I never got to beat the guy.
431
00:20:33,400 --> 00:20:35,000
I beat his wife,
but I never got to see him.
432
00:20:35,000 --> 00:20:39,320
and but yeah, they would,
they would lay it out because it was it,
433
00:20:39,680 --> 00:20:43,240
I think in the, in the 70s,
I'm sure it was probably a bigger
434
00:20:43,240 --> 00:20:46,920
deal to go to movies,
you know, just get a call up.
435
00:20:47,080 --> 00:20:49,360
It was a calling up.
Wasn't even a newspaper.
436
00:20:49,360 --> 00:20:50,560
I don't even know
if that was the other phone.
437
00:20:50,560 --> 00:20:52,840
The phone might not be there like that.
What is that movie phone?
438
00:20:52,840 --> 00:20:54,960
That's what it is.
It would have been a newspaper, right?
439
00:20:54,960 --> 00:20:57,720
And so they would have gone.
It would have been a bigger deal.
440
00:20:57,720 --> 00:21:02,040
So I think they had one shot at telling
these people the new movie coming out.
441
00:21:02,040 --> 00:21:07,680
And so they had to make it good, but or,
or inundate them with enough information.
442
00:21:07,880 --> 00:21:11,640
But yeah, I don't know,
it was a different form of cutting back
443
00:21:11,640 --> 00:21:15,640
then I much well and, and MTV
changed all that attention
444
00:21:15,640 --> 00:21:19,720
span for the generation
that, you know, comes along next.
445
00:21:19,720 --> 00:21:22,280
It's like with MTV, all that fast cutting
which now,
446
00:21:22,280 --> 00:21:25,280
if you look back at the early days of MTV,
you'd be like, oh, this is slow.
447
00:21:25,600 --> 00:21:27,360
But it was revolutionary.
448
00:21:27,360 --> 00:21:30,400
So and, it was actually a gentleman.
449
00:21:30,400 --> 00:21:33,400
And we're doing a documentary
two of the first 25 years of the show.
450
00:21:33,560 --> 00:21:39,320
It was a gentleman, who cut trailers,
Gary Canoe, and he was in New York,
451
00:21:39,320 --> 00:21:43,520
and he was on the ad side of things,
and he cut trailers like an advertisement.
452
00:21:43,560 --> 00:21:46,760
So he was like this.
453
00:21:46,760 --> 00:21:52,600
They are ads, so let's cut them more like
ad so those, you know, new form
454
00:21:52,600 --> 00:21:56,720
after the 70s and 80s, 80s
was still a little long, I think.
455
00:21:56,720 --> 00:21:59,240
But those 70s ones, man who.
456
00:22:01,720 --> 00:22:04,120
Before we go any further, just a heads up,
my dog might bark.
457
00:22:04,120 --> 00:22:06,400
I'll make sure to edit it out,
but it's so hot outside.
458
00:22:06,400 --> 00:22:08,000
I didn't want them to be outside.
459
00:22:08,000 --> 00:22:11,000
So of course, okay.
460
00:22:11,600 --> 00:22:13,160
I'm at my brother's house.
461
00:22:13,160 --> 00:22:13,560
There we go.
462
00:22:13,560 --> 00:22:15,880
I just graduated yesterday
so there could be children.
463
00:22:15,880 --> 00:22:17,040
That it? Yeah.
464
00:22:17,040 --> 00:22:19,640
I yeah.
465
00:22:19,640 --> 00:22:19,960
okay.
466
00:22:19,960 --> 00:22:22,280
So yeah, we have the shorter expansion.
467
00:22:22,280 --> 00:22:24,120
We have the shorter attention.
468
00:22:24,120 --> 00:22:25,520
Let me write this. You see this again.
469
00:22:25,520 --> 00:22:28,360
We have a shorter attention span
with today's audience
470
00:22:28,360 --> 00:22:30,840
and with things like TikTok and Instagram
and stuff like that.
471
00:22:30,840 --> 00:22:34,880
I feel like there's this attention hacking
that we hear from, like social media
472
00:22:34,880 --> 00:22:38,240
gurus where they know at seven seconds
you need to land this hit.
473
00:22:38,240 --> 00:22:41,840
Do you think that has penetrated
into the movie trailer market yet?
474
00:22:43,640 --> 00:22:44,680
I definitely think that there
475
00:22:44,680 --> 00:22:48,440
there are moments that they have to hit,
and those would be more formulaic.
476
00:22:48,440 --> 00:22:51,440
And I think the audience
feels a more formulaic trailer,
477
00:22:51,560 --> 00:22:55,720
which I love about our show,
is that we get the outside the box really,
478
00:22:56,000 --> 00:22:58,240
you know, great trailers
and those resonate
479
00:22:58,240 --> 00:23:02,040
with audiences all around the world and,
you know, those better.
480
00:23:02,040 --> 00:23:06,000
But if you're watching a trailer,
for lack of a better description,
481
00:23:06,240 --> 00:23:10,280
you feel that, and that
that feels like the paint by numbers.
482
00:23:10,560 --> 00:23:13,200
and there's a place for them. Yeah.
483
00:23:13,200 --> 00:23:15,080
You got to get the audience
watching your film.
484
00:23:15,080 --> 00:23:18,280
That's the the main,
you know, job of the trailers to get them
485
00:23:18,280 --> 00:23:19,160
to watch the film.
486
00:23:19,160 --> 00:23:24,840
And if, if you made a movie
and you can't get the
487
00:23:25,560 --> 00:23:30,960
the better, you know, cut out or whatever
you wrote a formulaic trailer is fine.
488
00:23:31,800 --> 00:23:34,800
and, and you would want to go
with what gets,
489
00:23:35,040 --> 00:23:37,560
you know, as we say,
I say butts in seats.
490
00:23:37,560 --> 00:23:39,040
That's what you. Yeah, right.
491
00:23:39,040 --> 00:23:40,160
You want people watching your movie.
492
00:23:40,160 --> 00:23:43,360
So, there's there's a place for that,
but it's not,
493
00:23:44,160 --> 00:23:47,000
and it's not a bad thing, but,
494
00:23:47,000 --> 00:23:50,000
the trailers, you remember,
the original ones that stand out
495
00:23:50,000 --> 00:23:53,040
with great music, great cutting
and a great beats, you know, it's.
496
00:23:53,040 --> 00:23:54,920
Yeah, it's just the way it is.
497
00:23:54,920 --> 00:23:56,840
Yeah. It's got to be complicated.
498
00:23:56,840 --> 00:23:57,440
We have the judges,
499
00:23:57,440 --> 00:24:01,240
and you have a very big panel
of producers, directors, A-list actors.
500
00:24:01,560 --> 00:24:03,320
How do you choose
your jury for this?
501
00:24:04,760 --> 00:24:05,360
if people in the
502
00:24:05,360 --> 00:24:10,160
industry, people who are experts
in their field, and as our categories
503
00:24:10,160 --> 00:24:14,760
have expanded, we've had to get
a lot more, jury members.
504
00:24:14,760 --> 00:24:17,080
And we divided to the five sections.
505
00:24:17,080 --> 00:24:20,080
So you have your feature film,
you have your TV spot, you have you have.
506
00:24:20,080 --> 00:24:24,400
So they there's, people assigned
to each section to watch it
507
00:24:24,400 --> 00:24:27,400
because it is a lot of content
for them to watch.
508
00:24:27,400 --> 00:24:29,360
And everyone's so busy these days.
509
00:24:29,360 --> 00:24:32,280
but it's usually an expert in the field
in all different types of field.
510
00:24:32,280 --> 00:24:35,480
We didn't want people in the industry
judging on their own stuff, so
511
00:24:35,480 --> 00:24:39,880
it had to be, you know, directors,
producers, music video game people.
512
00:24:39,880 --> 00:24:43,320
oh my God, Tony Hawk was a judge
one year.
513
00:24:43,320 --> 00:24:45,080
I mean, we get people from all over.
514
00:24:45,080 --> 00:24:48,680
He loved it and people from all over,
and they and they oh, we do love,
515
00:24:48,880 --> 00:24:50,600
because everybody loves trailers.
516
00:24:50,600 --> 00:24:53,160
It's like one person out of thousands.
517
00:24:53,160 --> 00:24:55,080
I bet they're like, who doesn't like who?
518
00:24:55,080 --> 00:24:57,000
Like, where do you come from? Yeah.
519
00:24:58,040 --> 00:25:00,560
And the conversation quickly ends
after I start talking.
520
00:25:00,560 --> 00:25:02,600
Then I'm like, yeah, go that way.
521
00:25:02,600 --> 00:25:06,600
But it's it's, it's a, it's a fun process
and it's kind of like,
522
00:25:06,600 --> 00:25:08,400
who's in the zeitgeisty to now,
523
00:25:08,400 --> 00:25:12,080
you know, and, and we just reach out
and people like to do.
524
00:25:12,560 --> 00:25:14,800
It's also great
if you're a director producer.
525
00:25:14,800 --> 00:25:18,920
It's also a great experience
to get exposed to, lots of different,
526
00:25:19,000 --> 00:25:19,840
you know, cutters.
527
00:25:19,840 --> 00:25:23,080
And then, I don't know if I'm allowed
to say it was years ago now.
528
00:25:23,080 --> 00:25:27,680
So, Oh,
Tom Cruise's producer was one of our
529
00:25:27,680 --> 00:25:31,560
our jury members one year, and she,
called us up with a list
530
00:25:31,560 --> 00:25:35,080
of 100 trailers, and she's like,
who cut because it's anonymous.
531
00:25:35,200 --> 00:25:38,920
So afterwards,
those were she Dan did a list
532
00:25:39,320 --> 00:25:42,520
of, you know, trailers
that she wanted to know who cut them.
533
00:25:42,520 --> 00:25:44,160
So it was like that.
534
00:25:44,160 --> 00:25:47,000
That's it's a great exposure to that.
535
00:25:47,000 --> 00:25:48,680
That is. Yeah. You almost.
536
00:25:48,680 --> 00:25:49,000
Yeah.
537
00:25:49,000 --> 00:25:51,200
That's that's
how them it's like school marketing.
538
00:25:51,200 --> 00:25:52,200
Yeah. Yeah. Yeah.
539
00:25:52,200 --> 00:25:55,000
You so okay.
540
00:25:55,000 --> 00:25:55,760
Do they give you
541
00:25:55,760 --> 00:25:58,080
or is it just voting
or do they actually give you a reason
542
00:25:58,080 --> 00:26:00,520
why they voted for any of these particular
categories?
543
00:26:00,520 --> 00:26:05,600
It's numerical 1 to 10
and you can go out to a percentage.
544
00:26:05,600 --> 00:26:07,880
and that you can abstain.
545
00:26:07,880 --> 00:26:10,640
If you have a conflict of interest
you can abstain.
546
00:26:10,640 --> 00:26:14,600
It's very it's interesting
because it is short form content.
547
00:26:14,600 --> 00:26:14,960
Right.
548
00:26:14,960 --> 00:26:18,680
And so we were one of the early,
early programs, you know,
549
00:26:19,160 --> 00:26:21,440
people
often lapsing was like a film festival.
550
00:26:21,440 --> 00:26:25,600
We're not a film festival
or an award show, but, where people,
551
00:26:26,040 --> 00:26:27,680
you know, broadband was large enough
552
00:26:27,680 --> 00:26:31,640
that they could upload their content
into an online system.
553
00:26:31,880 --> 00:26:32,400
No, no.
554
00:26:32,400 --> 00:26:36,160
Now, that seems very, you know,
commonplace, but you know, as I said,
555
00:26:36,160 --> 00:26:41,120
we started out doing VHS tapes,
then we moved on to CDs and DVDs and made.
556
00:26:41,240 --> 00:26:43,640
And we have to send these things
around the world to.
557
00:26:43,640 --> 00:26:48,040
And then, but then,
you know, technology caught up to us
558
00:26:48,040 --> 00:26:53,240
and they could upload, their content
and put it in the category.
559
00:26:53,480 --> 00:26:56,120
They felt it, you know, was suited for.
560
00:26:56,120 --> 00:26:59,360
And because not only
you could have a movie
561
00:26:59,360 --> 00:27:03,440
that is not necessarily a comedy,
but cut it as a comedy, like,
562
00:27:03,440 --> 00:27:07,560
what's the Jason Bateman one
where he was in the spelling spelling guy?
563
00:27:07,560 --> 00:27:08,760
Oh, it's such a great trailer.
564
00:27:08,760 --> 00:27:10,800
There's a couple of Mark Woolen
Associates.
565
00:27:10,800 --> 00:27:12,800
Oh, I think of it.
566
00:27:12,800 --> 00:27:14,840
It's it's a couple of years old now.
567
00:27:14,840 --> 00:27:16,640
Yeah, but the trailer is so funny.
568
00:27:16,640 --> 00:27:18,880
But if you watch the movie, it's
very tragic.
569
00:27:18,880 --> 00:27:19,640
You feel very sorry
570
00:27:19,640 --> 00:27:23,840
for the Jason Bateman character, but,
you know, he's known as for comedy.
571
00:27:23,840 --> 00:27:26,760
So I think the trailer hears it
and you're not disappointed.
572
00:27:26,760 --> 00:27:29,720
It's great trailer, great, great movie,
but a very different movie
573
00:27:29,720 --> 00:27:32,600
than the trailer.
makes it feel,
574
00:27:34,120 --> 00:27:36,640
we were on something like.
575
00:27:36,640 --> 00:27:37,120
Yeah.
576
00:27:37,120 --> 00:27:37,480
Oh, yeah.
577
00:27:37,480 --> 00:27:41,280
So they they can they can, the.
578
00:27:41,360 --> 00:27:42,560
Sorry.
579
00:27:42,560 --> 00:27:43,240
I'll see you again.
580
00:27:43,240 --> 00:27:46,400
Our online vote adjudication system has,
581
00:27:46,400 --> 00:27:49,600
you know, kept up with the times
and we can upload as many.
582
00:27:50,120 --> 00:27:51,880
You can enter as many trailers
as you want,
583
00:27:51,880 --> 00:27:55,040
and we can send it out
all around the world to a jury pool
584
00:27:55,040 --> 00:27:58,240
all around the world at the
with the click of a button.
585
00:27:58,240 --> 00:28:01,640
So very happy for technology
every day of my life.
586
00:28:02,000 --> 00:28:03,720
Yeah. Well. Okay.
587
00:28:03,720 --> 00:28:07,680
So then in passing, have you noticed that
maybe, directors favor
588
00:28:07,680 --> 00:28:11,520
comedies or actors favor ensemble movies?
589
00:28:11,760 --> 00:28:14,760
Have you noticed any trends
amongst your jury on what they favor?
590
00:28:16,480 --> 00:28:18,440
Not really, because it is anonymous.
591
00:28:18,440 --> 00:28:21,600
We don't really go back
and scrutinize any of of that, but,
592
00:28:22,400 --> 00:28:25,800
you know, if if I were a, data person,
it would be interesting.
593
00:28:25,800 --> 00:28:26,960
But we do it.
594
00:28:26,960 --> 00:28:29,720
We tell them it's it's anonymous
and that they wouldn't be.
595
00:28:29,720 --> 00:28:32,560
So we don't look into any of that
because that would break that.
596
00:28:32,560 --> 00:28:36,040
and,
and and in I can't say that word and then.
597
00:28:36,200 --> 00:28:37,120
Yeah, I'm not even.
598
00:28:37,120 --> 00:28:38,760
I'm not even to try it either, actually.
599
00:28:38,760 --> 00:28:41,920
Yeah. They break our NDA. There we go.
600
00:28:43,160 --> 00:28:45,440
And it's a hard word to say.
601
00:28:45,440 --> 00:28:47,680
Yeah. Well you just didn't see. Yeah.
602
00:28:47,680 --> 00:28:50,720
I think it'd be interesting to see if
like, say directors really favor like, oh,
603
00:28:50,960 --> 00:28:53,240
they like the big cinematic movies
or something like that
604
00:28:53,240 --> 00:28:55,160
because it's
something that they might know better
605
00:28:55,160 --> 00:28:57,560
than just trying to get a bunch of actors
to laugh on set, not just.
606
00:28:57,560 --> 00:28:58,640
But you know what I'm saying?
607
00:28:58,640 --> 00:29:00,720
I wonder if there's some, some, trends
there.
608
00:29:00,720 --> 00:29:01,720
It'd be pretty interesting movie.
609
00:29:01,720 --> 00:29:03,920
Interesting. Yeah, yeah.
610
00:29:03,920 --> 00:29:06,680
with the, you know, 24 years ahead of you,
611
00:29:06,680 --> 00:29:09,720
you have so much, 24 years behind you
and so much ahead of you.
612
00:29:09,960 --> 00:29:13,160
How are you, planning for the future
for the guys?
613
00:29:15,200 --> 00:29:17,120
well,
614
00:29:17,120 --> 00:29:20,200
we're we cut a couple categories
615
00:29:20,200 --> 00:29:23,760
out of this show this year for the live
show.
616
00:29:23,760 --> 00:29:29,480
Says everybody's attention span is getting
shorter, and it's not a bad thing.
617
00:29:29,480 --> 00:29:31,160
It's just it it is.
618
00:29:31,160 --> 00:29:34,440
It is the way we all are
because of, you know, our
619
00:29:34,440 --> 00:29:37,760
our phones and our our computers
and all that kind of stuff.
620
00:29:38,120 --> 00:29:40,360
So we've made our show shorter.
621
00:29:40,360 --> 00:29:43,360
It really clocks in at 80 minutes now.
622
00:29:43,600 --> 00:29:46,840
And so, but we're going to do
623
00:29:46,840 --> 00:29:49,880
a bigger push to online to go global.
624
00:29:49,880 --> 00:29:53,240
Because in the early days
our show as I said, is always geared for,
625
00:29:53,600 --> 00:29:57,440
you know, a TV audience,
an audience audience, and, much more
626
00:29:57,440 --> 00:30:01,360
so than, say, the Oscars
or the Golden Globes is that's just like
627
00:30:01,360 --> 00:30:05,440
watching a bunch of fancy
people and dresses, you know, in suits.
628
00:30:05,800 --> 00:30:09,560
It's not very interesting if you, but ours
is because of the clips of the trailers.
629
00:30:09,560 --> 00:30:10,360
And then the winner is.
630
00:30:10,360 --> 00:30:13,200
And then you can root
for your favorite one.
631
00:30:13,200 --> 00:30:16,200
so we made it a bit shorter.
632
00:30:16,240 --> 00:30:20,320
we will keep our eye on
anything that needs to expand,
633
00:30:20,480 --> 00:30:25,480
like that because, you know, show
some of my favorite categories
634
00:30:25,480 --> 00:30:29,400
are the experiential
where like, for example,
635
00:30:29,400 --> 00:30:33,320
zombie strippers,
they took over a club in Las Vegas
636
00:30:33,320 --> 00:30:36,920
and all these people and these hidden
cameras everywhere, or, or
637
00:30:36,920 --> 00:30:41,640
the one for the ring where they took over
and made a fake TV sales place.
638
00:30:41,640 --> 00:30:45,040
And then there was a one of the TV shows,
and that stuff is brilliant.
639
00:30:45,040 --> 00:30:48,080
And so, you know, keep our eye out for
what is
640
00:30:48,080 --> 00:30:51,080
fresh and new, changes in the years
ahead.
641
00:30:51,320 --> 00:30:53,000
So we'll go for a global audience.
642
00:30:53,000 --> 00:30:56,040
So we will, you know, be
seen around the world.
643
00:30:56,040 --> 00:30:59,040
that's, you know,
just to get great content
644
00:30:59,360 --> 00:31:01,880
out there to be seen a bigger audience.
645
00:31:01,880 --> 00:31:02,760
That's what we're going for it.
646
00:31:02,760 --> 00:31:04,640
But in the early days,
we thought it was a television audience.
647
00:31:04,640 --> 00:31:06,640
And now we've kind of out.
648
00:31:06,640 --> 00:31:09,920
You outlived the usefulness of television
because
649
00:31:10,520 --> 00:31:13,600
not many people watch linear TV, you know?
650
00:31:13,600 --> 00:31:15,840
And so online is is the way to go.
651
00:31:15,840 --> 00:31:18,720
And our packages are, you know, geared.
652
00:31:18,720 --> 00:31:21,720
So if you wanted to just watch, you know,
653
00:31:21,800 --> 00:31:25,280
the thrillers, you can just
watch Best thriller and and then be done.
654
00:31:25,280 --> 00:31:28,040
You don't have to watch,
you know, if horrors not your thing,
655
00:31:28,040 --> 00:31:29,680
then you don't have to watch it.
656
00:31:29,680 --> 00:31:34,640
So you can pick and choose
the way you see, you know, the package.
657
00:31:34,680 --> 00:31:37,400
So that's pretty modern way.
658
00:31:37,400 --> 00:31:39,280
Yeah, that's where the trailers
audience is going to.
659
00:31:39,280 --> 00:31:41,560
They're not watching linear TV,
watching their trailers that way either.
660
00:31:41,560 --> 00:31:43,880
So it makes sense to make a shift.
661
00:31:43,880 --> 00:31:47,760
Yeah, it's I don't they don't know
what's going to happen to linear TV.
662
00:31:47,760 --> 00:31:49,280
It's very, very strange.
663
00:31:49,280 --> 00:31:51,080
Not my problem when.
664
00:31:51,080 --> 00:31:53,480
I'm listening to vinyl records again.
So you never know.
665
00:31:53,480 --> 00:31:55,080
It might just come back, you know.
666
00:31:55,080 --> 00:31:57,440
Oh, I. Love the sound of vinyl. The.
667
00:31:57,440 --> 00:31:59,000
Yeah, yeah, it's. You never know.
668
00:31:59,000 --> 00:31:59,400
Yeah.
669
00:31:59,400 --> 00:32:01,400
I was just telling a friend of mine
that it's like
670
00:32:01,400 --> 00:32:03,440
there's something about knowing
it was captured in the room.
671
00:32:03,440 --> 00:32:06,920
And like, that day,
you know, if you get a a 77 Donahoe
672
00:32:06,920 --> 00:32:09,920
or something like that, it's
actually that, that record, you know.
673
00:32:10,120 --> 00:32:10,600
Yeah.
674
00:32:10,600 --> 00:32:12,560
But I love the way your brain works.
675
00:32:12,560 --> 00:32:14,200
That's beautiful. Yeah.
676
00:32:14,200 --> 00:32:14,960
That's what it is.
677
00:32:14,960 --> 00:32:17,960
It's a captured moment in time. Yeah.
678
00:32:18,040 --> 00:32:19,480
so, you know. Yeah.
679
00:32:19,480 --> 00:32:20,440
You're aiming for the future.
680
00:32:20,440 --> 00:32:22,920
We also have the
the rise of vertical videos.
681
00:32:22,920 --> 00:32:24,400
Do you see that affecting trailers a lot?
682
00:32:24,400 --> 00:32:27,440
Because as somebody who shares
clips online, I'm
683
00:32:27,440 --> 00:32:30,440
constantly having to go from vertical
to horizontal and back and forth.
684
00:32:30,720 --> 00:32:32,480
What do you think about that.
685
00:32:32,480 --> 00:32:35,000
Well,
so we see that in the trailer bytes.
686
00:32:35,000 --> 00:32:37,320
We see that the aspect ratio.
687
00:32:37,320 -->
00:32:39,760
And then a lot of times
they seem to just squared off.
688
00:32:39,760 --> 00:32:40,680
So they're they're safe.
689
00:32:40,680 --> 00:32:45,360
And also the format, I as long as cinema
690
00:32:45,360 --> 00:32:48,440
is this way and I don't see that change.
691
00:32:48,440 --> 00:32:48,800
I'm sorry.
692
00:32:48,800 --> 00:32:52,280
And I'm doing this for, audience
that's only listening as long as the.
693
00:32:52,560 --> 00:32:55,960
Yeah, as long as the aspect
ratio is, is horizontal.
694
00:32:55,960 --> 00:32:56,840
It's cinema.
695
00:32:56,840 --> 00:33:00,920
I, I don't I see that changing you know
for marketing them incorporating that.
696
00:33:00,920 --> 00:33:01,880
So people can share.
697
00:33:01,880 --> 00:33:04,880
But I don't see it taking over.
698
00:33:05,240 --> 00:33:06,000
Yeah.
699
00:33:06,000 --> 00:33:08,400
But you know,
who knows what the future holds.
700
00:33:08,400 --> 00:33:13,520
That would be really weird
to see, vertical cinema.
701
00:33:13,520 --> 00:33:14,680
It go to the theater.
702
00:33:14,680 --> 00:33:16,320
It's we it's been.
703
00:33:16,320 --> 00:33:17,720
Pitched but hasn't landed yet.
704
00:33:17,720 --> 00:33:19,800
Like there's a whole cube
streaming service.
705
00:33:19,800 --> 00:33:22,760
The idea was it was all vertical,
but it just didn't land.
706
00:33:22,760 --> 00:33:25,120
And it's like, okay, good.
We got past somebody trying it.
707
00:33:25,120 --> 00:33:26,920
Somebody put money behind it. That's done.
708
00:33:26,920 --> 00:33:28,600
So a lot of it.
709
00:33:28,600 --> 00:33:30,600
Yeah, a lot of money behind it.
710
00:33:30,600 --> 00:33:32,880
Wow. I was a subscriber. Just because
I'm like, well, I'll give it a shot.
711
00:33:32,880 --> 00:33:35,440
And I was not a subscriber for long.
Good on you.
712
00:33:35,440 --> 00:33:36,920
Yeah, yeah.
713
00:33:36,920 --> 00:33:38,960
And I forget who bought all that content.
714
00:33:38,960 --> 00:33:42,080
One of the streamers did I know? yeah.
715
00:33:42,520 --> 00:33:43,520
Drop out.
716
00:33:43,520 --> 00:33:44,560
Got some of it.
717
00:33:44,560 --> 00:33:46,040
college
718
00:33:46,040 --> 00:33:49,280
came drop out their own streaming
service now, so I think they got a couple.
719
00:33:49,320 --> 00:33:51,200
I think Game changer came from that,
something like that.
720
00:33:51,200 --> 00:33:53,840
So College Humor became drop out.
721
00:33:53,840 --> 00:33:55,600
That's I love that.
722
00:33:55,600 --> 00:33:56,400
Yeah.
723
00:33:56,400 --> 00:33:58,480
That's
I know right. It's good company names.
724
00:33:58,480 --> 00:33:59,000
Perfect.
725
00:34:00,240 --> 00:34:01,640
looking back at your
726
00:34:01,640 --> 00:34:06,320
illustrious career
and this amazing GTA, can you bring back
727
00:34:06,320 --> 00:34:09,320
some of the most memorable moments
from the past?
728
00:34:10,880 --> 00:34:11,440
Okay.
729
00:34:11,440 --> 00:34:16,840
well,
it's it's so interesting
because it it goes.
730
00:34:17,280 --> 00:34:19,920
The show started out in New York
and went back and forth
731
00:34:19,920 --> 00:34:22,360
between the two different coasts.
732
00:34:22,360 --> 00:34:26,960
and that was how the industry is based
in Los Angeles.
733
00:34:27,120 --> 00:34:31,360
And so we had we after the ninth year,
we had to,
734
00:34:32,320 --> 00:34:36,640
we were like, we're permanently there
permanently where the show is going to be.
735
00:34:36,640 --> 00:34:40,440
But then, you know, the pandemic hit
and we ended up doing a show from,
736
00:34:40,440 --> 00:34:43,560
Greenville, Tennessee, because Los Angeles
and New York were shut down
737
00:34:43,560 --> 00:34:46,400
and we'd already had paused for a year
and a half.
738
00:34:46,400 --> 00:34:48,800
And we're like, well,
we had to do something.
739
00:34:48,800 --> 00:34:51,240
We didn't go, you know, what would happen?
740
00:34:51,240 --> 00:34:55,640
And so we did a live show with Lee
and Morgan, who's from Tennessee.
741
00:34:55,640 --> 00:34:57,640
And it was, you know,
there were people in the audience.
742
00:34:57,640 --> 00:34:58,880
It was just different.
743
00:34:58,880 --> 00:35:01,280
And and Leanne's career took off.
744
00:35:01,280 --> 00:35:02,200
So that was cool.
745
00:35:02,200 --> 00:35:04,720
just memorable
because there's so many fun ones.
746
00:35:04,720 --> 00:35:07,400
And we're doing a documentary.
So some of them do come out like,
747
00:35:10,520 --> 00:35:12,200
I'm just trying to think.
748
00:35:12,200 --> 00:35:14,760
About the golden Airstream
at the Sundance.
749
00:35:14,760 --> 00:35:19,160
Oh my gosh, those
those were fun and scary days, too,
750
00:35:19,160 --> 00:35:22,560
because our brother did, we did the found
751
00:35:22,560 --> 00:35:25,920
a trailer in the middle of Ohio.
752
00:35:25,920 --> 00:35:27,080
I think it was.
753
00:35:27,080 --> 00:35:29,680
And the guy didn't
want to sell him the trailer.
754
00:35:29,680 --> 00:35:31,960
So there was an abandoned trailer
755
00:35:31,960 --> 00:35:35,720
for sale in the guy
who already had a little tiny for sale
756
00:35:35,720 --> 00:35:39,800
sign in it, and Matt goes up and knocks
on the guy's door and says,
757
00:35:39,960 --> 00:35:42,200
you know, I'm
looking for an Airstream trailer.
758
00:35:42,200 --> 00:35:43,640
Do you want to sell me this one?
759
00:35:43,640 --> 00:35:44,960
And the guy's like, no.
760
00:35:44,960 --> 00:35:47,480
And clearly it says for sale.
761
00:35:47,480 --> 00:35:52,400
And so, you know, Matt is like
walking away, our brother's walking away.
762
00:35:52,400 --> 00:35:56,240
And the guy goes, what was Elvis's
favorite movie?
763
00:35:56,640 --> 00:35:58,760
And that, you know, Little Nowhere.
764
00:35:58,760 --> 00:36:01,760
And that's like,
turns around and answers them because
765
00:36:01,760 --> 00:36:04,760
Elvis fan, he's like,
I think he said, the trouble with girls.
766
00:36:04,920 --> 00:36:06,720
And the guy goes, why?
767
00:36:06,720 --> 00:36:10,680
And that's like, because,
because it's the first movie Elvis
768
00:36:10,760 --> 00:36:12,080
got to really act in.
769
00:36:12,080 --> 00:36:14,840
And the guy goes,
all right, I'll sell you the trailer.
770
00:36:14,840 --> 00:36:17,920
So it turns out,
apparently the original trailer
771
00:36:17,920 --> 00:36:21,120
that is, is now somewhere here
in Southern California
772
00:36:21,400 --> 00:36:25,640
was Elvis's trailer
in, what a for one of his movies.
773
00:36:25,640 --> 00:36:29,080
This is trailer on set in one of the
movies, and the guy was very protective.
774
00:36:29,640 --> 00:36:30,760
It was a wreck.
775
00:36:30,760 --> 00:36:33,680
It was ready to be gutted. And so.
776
00:36:33,680 --> 00:36:34,320
But the guy wouldn't.
777
00:36:34,320 --> 00:36:36,240
The funny thing is,
the guy wouldn't sell it to him, to Matt.
778
00:36:36,240 --> 00:36:38,120
Answer for this Elvis movie.
779
00:36:38,120 --> 00:36:42,080
Thank God I had seen one, you know, and,
so they sold him the trailer
780
00:36:42,320 --> 00:36:45,760
and then Matt gutted it,
and turned it into a movie theater.
781
00:36:45,760 --> 00:36:50,160
So a very large screen TV in it and made
it look like a movie theater had 13 seats.
782
00:36:50,520 --> 00:36:53,960
And we pulled it around
to the festivals because
783
00:36:55,000 --> 00:36:57,040
my sister has A.D.D.
784
00:36:57,040 --> 00:36:59,320
Evelyn, who could be here with you guys
today?
785
00:36:59,320 --> 00:37:00,640
she has A.D.D.
786
00:37:00,640 --> 00:37:02,840
as we all kind of do.
787
00:37:02,840 --> 00:37:06,320
And, she said
it was looking at a book from Sundance,
788
00:37:06,800 --> 00:37:09,240
and she's like, I can't read it.
789
00:37:09,240 --> 00:37:11,320
You know, they're always like,
two paragraphs about their film.
790
00:37:11,320 --> 00:37:13,160
So, like, I can't read any of these.
791
00:37:13,160 --> 00:37:15,760
If they had a place where I could go
watch all the trailers,
792
00:37:15,760 --> 00:37:17,480
I know what I'd want to go see.
793
00:37:17,480 --> 00:37:22,640
So then experiential marketing,
she's like, I'm bringing a trailer.
794
00:37:22,720 --> 00:37:23,560
So the next year
795
00:37:23,560 --> 00:37:27,440
she when we she hadn't even really started
the the gta's at that time.
796
00:37:27,440 --> 00:37:31,040
So she brought the trailer out
to Sundance.
797
00:37:31,400 --> 00:37:34,040
And so there we are,
traveling from New York to Sundance,
798
00:37:34,040 --> 00:37:36,040
get up into the mountains
and the you know,
799
00:37:36,040 --> 00:37:38,280
there's no way on the back of the trailer,
we us.
800
00:37:38,280 --> 00:37:40,400
It's going all over. The highway.
801
00:37:40,400 --> 00:37:42,680
There are a lot of close
calls. You get to Sundance.
802
00:37:42,680 --> 00:37:47,120
It's like you have to dig out
snow
patches to to get it in there.
803
00:37:47,120 --> 00:37:51,560
But those early days were so fun
because, you know, just different
804
00:37:51,560 --> 00:37:54,920
filmmakers would come
and bring their trailer to show,
805
00:37:55,040 --> 00:37:59,200
in our trailer, bring people to come
see it to get financing
806
00:37:59,360 --> 00:38:00,680
or just for people to watch it.
807
00:38:00,680 --> 00:38:02,800
So, you know, there was a lot of fun
things that happened.
808
00:38:02,800 --> 00:38:06,520
And, and because of that and,
and now it's funny.
809
00:38:06,520 --> 00:38:11,040
So that's like 2000, 2001 last year at,
810
00:38:12,320 --> 00:38:13,280
the Cannes Film Festival.
811
00:38:13,280 --> 00:38:17,840
So this past one, it may a couple weeks
ago, Porsche did the same thing like,
812
00:38:17,840 --> 00:38:20,320
but made it a tractor trailer
and made it a movie theater.
813
00:38:20,320 --> 00:38:21,720
We're like, come on.
814
00:38:21,720 --> 00:38:25,520
Yeah, it's Porsche though,
so it's like super high and you're like,
815
00:38:25,520 --> 00:38:28,840
yeah, but back in the
that the scrappy days that were
816
00:38:28,880 --> 00:38:31,480
that was real
and fun and people would just bring like,
817
00:38:31,480 --> 00:38:34,480
you know, a few beers
or hot cocoa or whatever,
818
00:38:34,480 --> 00:38:36,360
just sit in the trailer
and watch people's trailers.
819
00:38:36,360 --> 00:38:39,800
And it was it was organic and it was real.
820
00:38:39,800 --> 00:38:42,440
So those are those moments
I'll always remember.
821
00:38:42,440 --> 00:38:45,800
Getting host
every year is always, fun, challenging.
822
00:38:45,800 --> 00:38:49,000
We've had since you've had Kathy Griffin,
we had Dennis Miller, we've had T.J.
823
00:38:49,000 --> 00:38:51,240
Miller, who was who was fantastic.
824
00:38:51,240 --> 00:38:53,120
We had, you know, Marlon Wayans.
825
00:38:53,120 --> 00:38:56,120
We have so many great trailer,
trailer hosts.
826
00:38:56,240 --> 00:38:58,000
We've had so many great hosts
over the years,
827
00:38:58,000 --> 00:39:01,880
and there's just always an adventure
in getting all of them.
828
00:39:01,880 --> 00:39:07,280
And,
just just getting the show accomplished.
829
00:39:07,400 --> 00:39:10,400
There's always fun,
but it's always it's always work
830
00:39:10,520 --> 00:39:14,480
and but good work, you know, it
should be work involved in all projects.
831
00:39:14,920 --> 00:39:18,440
So but holding that trailer
and thinking about, like, how stuffy
832
00:39:18,480 --> 00:39:19,960
those events, those film festivals can be,
833
00:39:19,960 --> 00:39:21,680
and then you get this little trailer
showing you.
834
00:39:21,680 --> 00:39:24,520
I think that set the vibe
for the entire show going forward.
835
00:39:24,520 --> 00:39:27,520
And that's, I think, why a lot of people
enjoy it, because it's like,
836
00:39:27,560 --> 00:39:30,560
hey, I like the vibe of this crew,
so I want
to be involved, you know?
837
00:39:31,040 --> 00:39:34,040
Yeah, and it is, it's for the people.
838
00:39:34,080 --> 00:39:36,160
It's really every night.
839
00:39:36,160 --> 00:39:38,880
It really belongs to the people.
It's for the people.
840
00:39:38,880 --> 00:39:42,880
And it's about,
you know, our favorite thing movies.
841
00:39:43,160 --> 00:39:45,520
And yeah, what to watch next.
842
00:39:45,520 --> 00:39:46,720
So yeah.
843
00:39:46,720 --> 00:39:49,560
And trailers
is us celebrating the upcoming movie
844
00:39:49,560 --> 00:39:51,280
we get to celebrate, nowadays
845
00:39:51,280 --> 00:39:53,520
they release them every couple months
and we get to talk about them.
846
00:39:53,520 --> 00:39:54,600
It's and it's like guys for a while.
847
00:39:54,600 --> 00:39:56,880
So, why not celebrate the celebration?
848
00:39:56,880 --> 00:39:59,680
That's fun. Exactly, exactly.
849
00:39:59,680 --> 00:40:03,400
And it it it's funny
because that movie that we're going
850
00:40:03,400 --> 00:40:07,040
to shoot after film
school, was based on a book.
851
00:40:07,320 --> 00:40:09,680
And in the book, it's a book called,
852
00:40:09,680 --> 00:40:11,600
She always gets mad when I say,
because eventually somebody.
853
00:40:11,600 --> 00:40:12,960
We haven't made the movie yet, I do.
854
00:40:12,960 --> 00:40:14,800
You're going to ask that question
because you're on things.
855
00:40:14,800 --> 00:40:18,320
I made it,
I we adapted it and it's it's ready to go.
856
00:40:18,320 --> 00:40:19,800
I shot a different feature film.
857
00:40:19,800 --> 00:40:22,280
I shot a low budget horror film.
858
00:40:22,280 --> 00:40:24,440
but in that book,
859
00:40:25,880 --> 00:40:28,520
the main
character is at a drive in theater.
860
00:40:28,520 --> 00:40:32,360
In fact, way back when drive ins
and things, they had to double features
861
00:40:32,360 --> 00:40:34,640
and they ran trailers
just like in Roadhouse.
862
00:40:34,640 --> 00:40:35,960
They ran a trailer Roadhouse.
863
00:40:35,960 --> 00:40:38,880
I would just to the,
in between, in between.
864
00:40:38,880 --> 00:40:41,720
So the trailers ran
in the middle of the film.
865
00:40:41,720 --> 00:40:45,200
Specter in the main character in that book
that started the whole Golden
866
00:40:45,200 --> 00:40:48,200
Trailer Awards, stops
and looks at the trailer.
867
00:40:48,240 --> 00:40:49,760
She's
going to get a snack at the snack van.
868
00:40:49,760 --> 00:40:51,840
He stops
and he looks at the trailers on the screen
869
00:40:51,840 --> 00:40:54,680
and he goes,
I always have to stop for the trailers.
870
00:40:54,680 --> 00:40:58,400
They give me hope that there's something
in the future, and I'm like, it's
871
00:40:58,760 --> 00:41:02,840
so perfect
that that first, that book burst
872
00:41:02,840 --> 00:41:06,560
the Golden Trailer Awards, and the writer
of that book likes that too.
873
00:41:06,560 --> 00:41:10,520
I was like it because it was
it was written in the 70s,
874
00:41:10,520 --> 00:41:11,920
you know, it's just weird.
875
00:41:11,920 --> 00:41:13,960
It's just weird how things work out.
876
00:41:13,960 --> 00:41:15,480
You can't ignore that kind of stuff.
877
00:41:15,480 --> 00:41:19,040
So I mean, that line
to how poignant, like, that's so true.
878
00:41:19,200 --> 00:41:21,320
That's a really
good line. I love that. Yeah,
879
00:41:22,480 --> 00:41:24,560
well,
we'll have to make that movie someday.
880
00:41:24,560 --> 00:41:25,400
We have to make that movie.
881
00:41:25,400 --> 00:41:27,680
And I think you just found a tagline
for it too, so that's perfect.
882
00:41:27,680 --> 00:41:29,120
Yeah.
883
00:41:29,120 --> 00:41:31,520
I'm calling you.
884
00:41:31,520 --> 00:41:33,160
May 29th, 2025.
885
00:41:33,160 --> 00:41:35,360
That's when we have the next. gta's.
886
00:41:35,360 --> 00:41:36,600
But you also have this documentary.
887
00:41:36,600 --> 00:41:38,480
Do we have a date for that yet,
or an idea about.
888
00:41:38,480 --> 00:41:41,920
When that will also be
in the fall of 2025?
889
00:41:42,160 --> 00:41:45,080
and it's, you know, about the the show
890
00:41:45,080 --> 00:41:49,080
is the, the backbone,
but it's how the industry changed.
891
00:41:49,080 --> 00:41:52,880
It's a lot of those questions
that you're asking and just the technology
892
00:41:52,880 --> 00:41:56,200
and the ping pong going back
and forth and, and how all that changed
893
00:41:56,200 --> 00:41:59,240
and, you know, the advent of broadband
and all that kind of stuff.
894
00:41:59,240 --> 00:42:03,200
It's not the advent of broadband
didn't really take off till 2001, 2002.
895
00:42:03,480 --> 00:42:05,240
And that changed the whole,
896
00:42:05,240 --> 00:42:08,760
you know, landscape for for trailers,
for movies, for everything.
897
00:42:09,120 --> 00:42:10,120
And, you know,
898
00:42:10,120 --> 00:42:13,360
we're incorporating all of that,
but the, the, the how we'll get there.
899
00:42:13,640 --> 00:42:16,640
The roadmap
will be the history of the show,
900
00:42:16,880 --> 00:42:18,320
but it's really about the industry.
901
00:42:18,320 --> 00:42:19,440
So we're very excited about that.
902
00:42:19,440 --> 00:42:22,040
That'll be the fall of 2025.
903
00:42:22,040 --> 00:42:25,520
And you're coming to the premiere
and you're coming to the show next year.
904
00:42:26,040 --> 00:42:27,120
I honestly, I can't wait.
905
00:42:27,120 --> 00:42:28,880
This this movie already
sounds like this document.
906
00:42:28,880 --> 00:42:31,000
I already want to watch it.
So I'm very excited for that.
907
00:42:31,000 --> 00:42:34,120
We'll have to have you
and we'll bring Evelyn on if she wants to,
908
00:42:34,320 --> 00:42:36,480
to discuss the movie
when it's about ready to come out to.
909
00:42:37,640 --> 00:42:38,560
We would love that.
910
00:42:38,560 --> 00:42:41,000
We would be very grateful.
911
00:42:41,000 --> 00:42:42,800
Monica, I really appreciate
you hanging out with me today.
912
00:42:42,800 --> 00:42:44,240
That was great.
913
00:42:44,240 --> 00:42:46,640
I this is so adorable. back.
914
00:42:46,640 --> 00:42:49,520
Any time I get to hear.
915
00:42:49,520 --> 00:42:51,680
All right, everybody,
thank you so much for joining us again.
916
00:42:51,680 --> 00:42:54,080
All the links in the description,
make sure you follow everything up
917
00:42:54,080 --> 00:42:55,960
and I will see you next time. My.