Fuld transskription af Transition to an entrepreneur and growing a 7-figure business - James Saward-Anderson

--> 00:02:52.318 And then after that experience decided to start a business. 00:02:52.318 --> 00:02:53.968 So James, welcome to the show. 00:02:55.158 --> 00:02:59.088 Thanks Matt, for having me really excited to be here today. 00:03:00.049 --> 00:03:00.318 Awesome. 00:03:00.318 --> 00:03:02.370 Yeah really great to have you on as well. 00:03:02.353 --> 00:03:07.477 And I'm so glad to bring you on here really to talk about the power of. 00:03:07.877 --> 00:03:13.631 Having a business partner to start a business how to even start a business in general. 00:03:13.698 --> 00:03:17.531 When we're thinking about changing jobs, changing careers, essentially. 00:03:17.549 --> 00:03:17.963 Yeah. 00:03:18.413 --> 00:03:21.623 I talked earlier about this trip to Rome. 00:03:21.623 --> 00:03:34.495 What was it about that trip with your now business partner, max that made you realize that you two would be great business partners and actually make that leap into entrepreneurship? 00:03:34.474 --> 00:03:45.169 I think the, yeah the experience, the run to run and was obviously one of, a lot of training, a lot of dedication and lots of time. 00:03:45.247 --> 00:03:47.106 Met many people who fought. 00:03:47.106 --> 00:03:48.637 We all insane doing that event. 00:03:50.106 --> 00:03:52.447 Many people who he didn't think he'd do it. 00:03:53.016 --> 00:03:55.296 And so all those comments, all those things were. 00:03:55.671 --> 00:03:59.542 Very similar to the idea of starting a business. 00:03:59.550 --> 00:04:09.896 The idea of business as many same characteristics, it's a very long, slow, hard slog many people who don't think it will work and it's difficult. 00:04:10.137 --> 00:04:14.245 So I think the skills we learned from that by no means just not exclusive. 00:04:14.272 --> 00:04:17.627 There's plenty of people who do sports together who don't make good business partners. 00:04:17.627 --> 00:04:19.127 I think it goes beyond just that. 00:04:19.127 --> 00:04:19.877 I think there's a. 00:04:20.346 --> 00:04:23.134 The personality kind of mix, which needs to work. 00:04:23.134 --> 00:04:30.170 I think he has had complimenting as attributes and similar values as this sort of many different areas of things that have to work. 00:04:30.230 --> 00:04:34.389 But yeah, I think not in combination of being friends it was really helpful. 00:04:34.389 --> 00:04:40.916 And I think you have to apply main different criteria before you ultimately. 00:04:41.726 --> 00:04:46.466 Decide to go into business with someone because there's a big commitment for both parties. 00:04:46.521 --> 00:04:51.012 Business partnership is difficult to sustain and it's, it's really important to get right. 00:04:51.524 --> 00:04:56.666 I'm really intrigued about your your current world record holder in kettlebell sports. 00:04:56.937 --> 00:05:01.826 I looked up your record in the Guinness book of records, you've lifted in one hour. 00:05:02.232 --> 00:05:11.622 12,400 kilos in, in doing kettlebell swings, squats alternating 24 kilos and 16 kilos, the world record holder. 00:05:11.612 --> 00:05:25.081 And I think you and your partner, max talk about the relationship between the physical fitness world and the lessons that you've learned from that and translating that into. 00:05:25.107 --> 00:05:27.492 Starting and growing a successful business. 00:05:27.733 --> 00:05:36.230 Tell me a little bit about what have been the biggest lessons learned from the physical fitness world and how you've translated that into starting and growing STG. 00:05:36.240 --> 00:05:41.764 I think the relationship between training and business is really important. 00:05:41.764 --> 00:05:43.713 I think there's definitely particularly a young guy. 00:05:43.713 --> 00:05:46.223 I think the first, every name where she can. 00:05:48.223 --> 00:05:50.834 Test yourself is sports. 00:05:50.831 --> 00:05:56.144 You're too young to really go out and commercially test yourself in other areas and sport. 00:05:56.463 --> 00:06:06.040 Is there a way in which you can in a quiet, safe environment, and obviously as a continuing fallout of that, the idea of physical fitness is really important as well. 00:06:06.040 --> 00:06:09.514 So using your body physical fitness to actually. 00:06:09.517 --> 00:06:12.218 Pushed herself and understand the limits of your potential. 00:06:12.218 --> 00:06:15.788 Now I'm not saying that every single entrepreneur is to be really fit. 00:06:16.028 --> 00:06:16.838 I'm not saying that at all. 00:06:16.838 --> 00:06:25.177 I'm just saying that in the quest to become fitter and you can develop characteristics and skills, which will help you. 00:06:25.353 --> 00:06:26.702 If you are an entrepreneur. 00:06:27.062 --> 00:06:33.350 So I think that's one of the things that we see, I learned I've been in particularly the sports I focused on were around endurance. 00:06:33.350 --> 00:06:37.459 And it was focused on what kind of pushing the body and different kinds of sports. 00:06:37.459 --> 00:06:41.029 So there was kettlebell, Scottsdale was press up events. 00:06:41.029 --> 00:06:46.819 There were obviously endurance-running events and all these events were really helpful in shaping my. 00:06:47.680 --> 00:06:49.360 Values when it comes to business. 00:06:49.360 --> 00:07:05.432 And I think most things are war of attrition and I think that, wherever it's business any other areas of your experience or you want to get some kind of proficiency and it requires repeat it sustained hard work and yeah, last assignment, physical fitness. 00:07:05.432 --> 00:07:08.372 So I think there's a massive bleed out of between the two. 00:07:09.002 --> 00:07:12.571 And I think that if you can of a relative master over your own body and mind. 00:07:13.060 --> 00:07:14.170 I wouldn't say master. 00:07:14.199 --> 00:07:21.122 It's ridiculous to have a mastery, but our relative acknowledgement and understanding of your limits. 00:07:21.601 --> 00:07:23.822 I think it

really helped me with when it comes to business. 00:07:24.161 --> 00:07:24.851 Yeah. 00:07:24.882 --> 00:07:32.516 I'm really interested about how you actually started your business and you know that when you made a decision with your business partner to. 00:07:32.946 --> 00:07:35.706 So I'm going to, we're going to go into business together. 00:07:35.685 --> 00:07:43.115 What was the kind of journey between that decision to actually starting STG your agency now? 00:07:43.124 --> 00:07:49.233 Cause I know that you actually pivoted a few times to to actually work out that was the business that you wanted to do. 00:07:49.233 --> 00:07:53.043 Can you tell me a little bit about that journey and some of the transitions you had. 00:07:54.767 --> 00:07:55.098 Yeah. 00:07:55.098 --> 00:07:58.637 So the original idea was we wanted just to start a business. 00:07:58.637 --> 00:07:59.858 So we didn't have an idea. 00:07:59.858 --> 00:08:01.987 We just had a desire to start a business. 00:08:02.317 --> 00:08:04.658 So that was the main thing we had to design side of the business. 00:08:05.317 --> 00:08:14.017 And in, from that desire, came Social Tree Global So we originally started off as being a reseller in telephony, which didn't really work. 00:08:14.077 --> 00:08:15.997 So we wanted to start a business. 00:08:16.028 --> 00:08:19.177 Didn't matter what end we just wanted to start something. 00:08:19.387 --> 00:08:20.708 So I think now is a big thing. 00:08:20.778 --> 00:08:25.189 Initially it was understanding that the main driver was starting a business. 00:08:25.204 --> 00:08:25.850 It wasn't necessary. 00:08:25.850 --> 00:08:30.230 This is the idea we weren't wedded to a singular idea, which I think is really helpful. 00:08:31.310 --> 00:08:37.100 So with that kind of knowledge, we just we're very agnostic as to what we actually do. 00:08:37.551 --> 00:08:40.671 So that allowed us to be much more flexible, malleable with ideas. 00:08:40.791 --> 00:08:43.370 And I think sometimes you can get to. 00:08:44.105 --> 00:09:00.605 When it, to your ideas and some of the biggest values or things I've learned is that having a concept based approach to life in terms of thinking about things as concepts, rather than having a sticky idea can be very useful. 00:09:00.600 --> 00:09:02.220 The concept of entrepreneurship. 00:09:02.639 --> 00:09:04.923 Is really interesting. 00:09:05.253 --> 00:09:16.202 Your idea might not work, but if you want to be an entrepreneur, it doesn't really matter what the idea is because yeah, the art of entrepreneurship, the skill, the practice of entrepreneurship, it's like being a blacksmith. 00:09:16.253 --> 00:09:17.633 It's like being the carpenter. 00:09:17.993 --> 00:09:20.332 You love starting businesses. 00:09:20.692 --> 00:09:26.187 It doesn't matter what business is, but the process of starting your business and running it is what engages me. 00:09:26.727 --> 00:09:28.288 So I can start business in anything. 00:09:28.447 --> 00:09:29.998 It must be, it could be an army setting. 00:09:30.567 --> 00:09:32.097 Yeah, whatever you name it. 00:09:32.097 --> 00:09:40.227 There's certain thing, computers, setting phones or setting watches, whatever it is, the art of entrepreneurship is why I enjoy it. 00:09:40.488 --> 00:09:41.548 It's a skill of that. 00:09:41.548 --> 00:09:45.268 And I feel like that's what a lot of people miss is. 00:09:45.418 --> 00:09:49.785 People want to, people want to they look at the outcome of think that's what I want to be. 00:09:49.785 --> 00:09:52.278 So I want to be a I wanna run a. 00:09:52.879 --> 00:09:55.068 E-commerce e-commerce store. 00:09:55.609 --> 00:09:55.668 Yeah. 00:09:56.239 --> 00:09:58.551 Without understanding that probably won't work. 00:09:58.581 --> 00:10:02.301 The idea you initially set out to start probably wouldn't be the idea you ended up being. 00:10:02.721 --> 00:10:06.779 So if you fall in love with the idea, then you're going to feel like you're going to be in a world of pain. 00:10:06.809 --> 00:10:12.149 It doesn't work once you fall in love with the concept and you fall in love with the practice and art ones for ownership. 00:10:12.549 --> 00:10:17.980 Then that idea might fail, but you'll still be motivated to continue because you love the hustle. 00:10:18.009 --> 00:10:22.360 So to speak, you'd love the entrepreneurship process. 00:10:22.509 --> 00:10:31.727 I think that's one of the, the main things we had early on, which was really quite helpful in the early days to really understand our motivation. 00:10:32.077 --> 00:10:32.868 when we had nothing. 00:10:33.682 --> 00:10:34.013 Yeah. 00:10:33.993 --> 00:10:38.363 Where do you think you got this confidence that things were going to work out? 00:10:38.363 --> 00:10:44.274 Cause obviously you shifted from telephony products into starting quite successful social media agency. 00:10:44.573 --> 00:10:46.644 Like how did you know. 00:10:46.635 --> 00:11:00.869 That was going to work and that you were re you, you became resilient enough to actually keep going and make it happen, make it a successful, like where did that inner confidence come from, that you kept at it? 00:11:01.191 --> 00:11:03.630 There's also a luck element to this. 00:11:03.681 --> 00:11:14.750 we were lucky enough that within nine or 10 months, we've managed to start earning an income, a very small income, but if it carried on for another three or four months and no income, we would have failed. 00:11:15.360 --> 00:11:19.921 There is a massive amount of luck in anything, but the thing is you can't change. 00:11:19.980 --> 00:11:20.519 You can. 00:11:21.610 --> 00:11:28.840 It's almost a psychology of lucky in that the more opportunities you present to yourself, you're more open to the more lucky you can become. 00:11:28.840 --> 00:11:37.537 What you can control is your work ethic and your mindset who you connect with, your attitude, all these things you can control. 00:11:38.211 --> 00:11:41.932

You can't control your luck but you can control the amount of opportunities you get to play. 00:11:41.932 --> 00:11:42.802 And it's like a lottery. 00:11:42.831 --> 00:11:44.152 Now you say unlimited lottery. 00:11:44.152 --> 00:11:47.001 The more times you played, the more times you might get rewarded. 00:11:47.001 --> 00:11:59.121 So my motivation came from the fact that we were relatively lucky that within eight or nine months, we managed to find something and start to make us money, but it could have gone either way in the early days, for sure. 00:11:59.601 --> 00:12:06.094 But I suppose the inherent motivation during that eight months to making absolutely nothing, it was about eight or nine months of zero income. 00:12:06.619 --> 00:12:12.017 Is there a literally no money was the, yeah, it was a dream of being self-employed. 00:12:12.072 --> 00:12:17.102 It was a massive ambition is a massive thing for us to become entrepreneurs. 00:12:17.133 --> 00:12:18.153 That was for me. 00:12:18.153 --> 00:12:25.712 Anyway, the burning motivation from day one, when I was in uni, when I was working, only thing I wanted to do was be an entrepreneur. 00:12:25.802 --> 00:12:28.982 Now there was no other job I wanted to do. 00:12:28.982 --> 00:12:30.513 I wanted to become. 00:12:30.527 --> 00:12:40.606 I, I practitioner of entrepreneurship as if you were learned in carpentry, when it's understand how it's been an entrepreneur, and that was my craft and that's what I wanting to do. 00:12:40.597 --> 00:12:49.142 That's what carried me through there's lots of wantrepreneurs people who liked to read about entrepreneurship and they like to listen to entrepreneurs. 00:12:49.142 --> 00:12:51.062 They like to dabble in things. 00:12:51.121 --> 00:12:52.172 That's fine. 00:12:52.201 --> 00:12:53.131 There's no problems in that. 00:12:53.131 --> 00:12:54.601 And I think everyone's going to have. 00:12:54.942 --> 00:12:56.951 A degree, the way the world's going. 00:12:56.951 --> 00:13:13.961 I think we're all going to be in the future, doing some degree of side hustle so I think everyone's going to have to some appreciation of what entrepreneurship is, but I think if you want to become a fully fledged entrepreneur, you have to have a desire. 00:13:13.981 --> 00:13:14.511 Love. 00:13:14.927 --> 00:13:19.386 I'll do it because that's what ultimately you did before, because the numbers come meaningless. 00:13:19.408 --> 00:13:20.493 You have success with people. 00:13:20.493 --> 00:13:22.503 If you just keep doing business, no matter what they do. 00:13:22.503 --> 00:13:24.572 So I think that's what it is really. 00:13:24.572 --> 00:13:31.437 It's their motivation comes from the love combined with not speaking of luck and our parents, time. 00:13:31.715 --> 00:13:32.115 Yeah. 00:13:32.115 --> 00:13:38.533 And I'm still curious about, what made you decide on social media agency? 00:13:38.534 --> 00:13:43.667 I've read, you guys certainly max has had a passion for social media for awhile. 00:13:43.647 --> 00:13:47.740 Was there like an element of, I'm passionate about this skill? 00:13:47.759 --> 00:13:55.825 And so let's try this as a business or were you looking for, hot trending businesses and just going for something that might be on a growth spurt. 00:13:57.565 --> 00:14:02.325 I think social media cadence for us because we were using social media a lot for prospecting. 00:14:02.625 --> 00:14:05.235 So that's why social media came to our site. 00:14:05.235 --> 00:14:14.264 It was more of a case of we were doing social media anyway, and he saw that there was this, there was demand for social media, which hadn't been satisfied. 00:14:14.705 --> 00:14:17.225 So that's where I think the main spark came from. 00:14:17.225 --> 00:14:20.375 It came from, hang on, mean people aren't doing this, so we should probably do this. 00:14:20.375 --> 00:14:25.054 So we actually started generating a lot of demand, a lot of leads from doing this stuff. 00:14:25.043 --> 00:14:26.476 Yeah, that's how initially. 00:14:27.147 --> 00:14:27.777 Came to be. 00:14:27.777 --> 00:14:32.063 We started doing social media and realizing, Oh, Hey man, this stuff, this really works. 00:14:32.514 --> 00:14:36.264 People are using LinkedIn and not using Twitter. 00:14:36.354 --> 00:14:37.464 And it was mainly LinkedIn. 00:14:37.524 --> 00:14:40.014 And then from that, we doubled down on that process. 00:14:40.014 --> 00:14:42.264 So yeah, through doing LinkedIn. 00:14:42.844 --> 00:14:43.323 Early on. 00:14:43.323 --> 00:14:54.272 We realized, Hey, the ma maybe the money isn't in selling telephony but selling our services, generating demand, we, the problem wasn't the problem wasn't demand. 00:14:54.511 --> 00:14:55.861 It was the product. 00:14:55.861 --> 00:14:57.451 So we just solved the demand. 00:14:57.542 --> 00:14:58.081 That's what we did. 00:14:59.317 --> 00:14:59.677 Yeah. 00:14:59.677 --> 00:15:05.828 So it was a case of you just started, you started a business and then you developed skills. 00:15:05.893 --> 00:15:13.767 Some of them were your previous experience and then you built on that and develop skills in LinkedIn, and then you realized, ah, okay. 00:15:13.767 --> 00:15:17.254 They're not a lot of people are doing this let's we're good. 00:15:17.764 --> 00:15:19.833 So it was a kind of recognition of. 00:15:20.308 --> 00:15:23.275 We are good at this with with D works. 00:15:23.342 --> 00:15:29.205 And also there is not many other people doing it, and that was the spark of creating that entire businesses. 00:15:29.914 --> 00:15:30.634 Yeah, sure. 00:15:30.695 --> 00:15:32.345 This is that's exactly 00:15:32.345 --> 00:15:32.615 right. 00:15:32.664 --> 00:15:49.614 Now I was reading about some of your values in your business and some of the values that define a social tree global, that resiliency and adventure, and and actually they guide every step of your company. 00:15:49.913 --> 00:15:58.249 Tell me, how did you decide to

focus on those values and how has that helped your business and also personal lives too? 00:15:58.385 --> 00:16:06.796 So the idea of resiliency for me now he's about to use is when you get more as idiot, you don't get better app. 00:16:07.336 --> 00:16:09.466 Carrying your burdens, you get stronger. 00:16:09.706 --> 00:16:11.176 So you get stronger. 00:16:11.196 --> 00:16:12.546 You still carry that burden. 00:16:12.586 --> 00:16:17.096 There was any agency isn't discarding a bird, and it's being able to carry your burdens. 00:16:17.517 --> 00:16:20.456 You develop the strength, the carrier burns. 00:16:20.456 --> 00:16:21.927 You never lose your burdens. 00:16:22.317 --> 00:16:23.716 You never forget the bad things. 00:16:23.726 --> 00:16:24.567 What happens to you? 00:16:24.927 --> 00:16:29.307 You carry them through your life and you don't your problems. 00:16:29.307 --> 00:16:30.116 Don't get. 00:16:30.956 --> 00:16:32.486 Yeah, they don't diminish. 00:16:32.606 --> 00:16:35.456 You just get stronger in delivery and dealing with your problems. 00:16:35.456 --> 00:16:39.677 And I think that's one of the big analogies I think it was intercedes it's is incredibly it's framed around. 00:16:39.677 --> 00:16:51.999 And I think that one of the issues is you can become resilient through practice, but ultimately resiliency in its base form is something which is. 00:16:52.928 --> 00:16:56.379 I would need going to be as strong as the support network around you as well. 00:16:56.405 --> 00:17:16.261 Becoming resilient means that you have the necessary apparatus to actually cope with difficult things going on so I think resiliency is a difficult concept to kind of master, but in terms of our own business, resiliency is, just by putting one foot forward every single day and doing the basics every day, amounted to a massive change. 00:17:16.261 --> 00:17:20.646 And I think there's any urgency is that, it's been hours to do the small daily things every single day. 00:17:20.707 --> 00:17:23.646 And you think this hasn't changed, but over time you, you have changed. 00:17:23.646 --> 00:17:34.267 And what are we other than just the state of now anyway, because people always think about life in terms of key benchmarks in terms of, I can't wait to get this. 00:17:34.747 --> 00:17:35.886 I can't wait to get that. 00:17:35.886 --> 00:17:39.096 I can't wait to get this thing, but ultimately, most of your life. 00:17:39.646 --> 00:17:41.237 It's just the mundane. 00:17:41.237 --> 00:17:42.076 It's waking up. 00:17:42.076 --> 00:17:43.067 It's going outside. 00:17:43.067 --> 00:17:45.856 It's talking to people, it's eating food. 00:17:45.856 --> 00:17:46.876 It's going to the toilet. 00:17:46.876 --> 00:17:47.567 It's sleeping. 00:17:47.807 --> 00:17:50.326 That is existence all the time. 00:17:51.017 --> 00:17:54.977 And the outlying moments you think about in life. 00:17:55.007 --> 00:18:01.037 Like the big moments, they are just little saw the flags in the path of your life. 00:18:01.096 --> 00:18:04.487 The majority of it like 99.9% of your life. 00:18:04.957 --> 00:18:06.126 It's just existing. 00:18:06.517 --> 00:18:20.328 So you have to find that some measure of comfort in your existence because that step, gonna whatever you do, wherever you become a millionaire, wherever you become impoverished, a weld accomplished athlete, most of your life is just living. 00:18:20.733 --> 00:18:22.894 It's not what you think. 00:18:23.223 --> 00:18:28.773 All these are the key moments, bit of common, a champion that lasts what, like five minutes then you're living again. 00:18:28.773 --> 00:18:38.008 So I think Vassar is the idea of resiliency is in our understanding, the process is really important is that it isn't in fact everything that we, I always had an ambition. 00:18:38.057 --> 00:18:39.387 that getting to Rome would be this. 00:18:40.167 --> 00:18:41.817 Amazing euphoric thing. 00:18:41.877 --> 00:18:44.338 And it wasn't really, it was great to get to Rome. 00:18:44.759 --> 00:18:48.749 What I learned was the process of getting to Rome was the magic. 00:18:48.749 --> 00:18:50.429 That was the essence of everything. 00:18:50.429 --> 00:18:51.419 It was the steps. 00:18:51.419 --> 00:18:52.919 It was the day-to-day grind. 00:18:53.308 --> 00:18:55.318 The process in itself was the answer. 00:18:55.318 --> 00:18:56.969 It wasn't the gold. 00:18:57.209 --> 00:19:14.145 And I think resiliency is the admission that life is essentially a recurring exercise in.in day to day habits and it's up to you, what habits you form, but the cumulative has habits can either help your life or make your life a lot sadder. 00:19:14.145 --> 00:19:20.057 So the first idea of resiliency is understanding that the grind is everything and you should enjoy the grind. 00:19:20.057 --> 00:19:24.586 If you don't enjoy that, then you really are doing the wrong thing and cause that's most of your life. 00:19:24.586 --> 00:19:31.669 And the second one, obviously adventure is precisely the idea that, The sense of adventure is so important. 00:19:31.669 --> 00:19:34.249 The sense of adventure means something playful. 00:19:34.249 --> 00:19:35.538 It's something unknown. 00:19:36.183 --> 00:19:37.473 It's being experimental. 00:19:37.874 --> 00:19:39.743 It's going out beyond the comfort zone. 00:19:39.743 --> 00:19:41.193 And I think that's really important. 00:19:41.193 --> 00:19:43.084 And you have to have a sense of adventure in the world. 00:19:43.084 --> 00:19:44.554 You have to try things. 00:19:44.554 --> 00:19:51.094 And obviously this year we've had lock down and it's been really hard to do that, but you can have your own sense of adventure by doing something online. 00:19:51.094 --> 00:19:51.153 Yeah. 00:19:51.143 --> 00:19:52.123 If we digital, yeah. 00:19:52.123 --> 00:19:53.462 You can have a digital event too. 00:19:53.472 --> 00:19:54.563 You can try things on LinkedIn. 00:19:54.593 --> 00:19:55.883 You can try some new

content. 00:19:56.272 --> 00:20:04.942 The spirit of adventure runs through our veins, regardless of whether we are fixed in terms of geography or not, because we always try new things. 00:20:04.942 --> 00:20:07.762 And our idea of business says the sense of. 00:20:07.972 --> 00:20:10.853 All the adventure, the sense of we're going to try some new things. 00:20:10.853 --> 00:20:12.262 We're not afraid to fail. 00:20:12.682 --> 00:20:18.251 We're not afraid to do, things wrong sometimes because they are resilient and we have a sense of adventure. 00:20:18.491 --> 00:20:24.001 And I think those two things together really distill the essence of our business 00:20:24.151 --> 00:20:26.161 I know I'm actually curious about. 00:20:26.425 --> 00:20:35.557 If you didn't take this trip to Rome, do you think you would have started your business or would you have started it like so soon? 00:20:35.547 --> 00:20:41.481 Was that the real kind of inspiration that the gave you the belief that, Hey we have the resilience for this. 00:20:41.481 --> 00:20:46.398 We've worked out this step-by-step, we're doing it step by step and we've and we made it work. 00:20:46.398 --> 00:20:47.358 It was a tough challenge. 00:20:47.358 --> 00:20:48.078 We did it together. 00:20:48.078 --> 00:20:48.858 We can do this. 00:20:48.943 --> 00:20:50.054 We can make a business. 00:20:50.083 --> 00:20:57.103 Was that physical challenge like that a metaphor that changed that actually changed your belief and. 00:20:58.153 --> 00:21:04.181 If it was, would you encourage other people that aren't sure of themselves to take on a similar challenge? 00:21:05.790 --> 00:21:08.881 I say we did want to change to our business before it runs around. 00:21:09.090 --> 00:21:10.891 It was always talking about starting a business. 00:21:10.891 --> 00:21:12.631 So we did myself business for that. 00:21:13.201 --> 00:21:13.921 I would say that. 00:21:13.901 --> 00:21:29.086 The idea of other people, again, super break, Kathy, what you want from life, because particularly now with the weld and lockdowns and remote working, and a big part of why people want you to start business was the idea of freedom. 00:21:29.136 --> 00:21:33.826 I can work when I want now with technology that kind of is becoming reality. 00:21:33.826 --> 00:21:40.088 So I think people should be very careful about excuse me wanting to be an entrepreneur. 00:21:40.358 --> 00:21:42.334 I think you feel it's Oh, it's just something I should do. 00:21:42.334 --> 00:21:44.913 But what you need to think need to dig deeper than that. 00:21:44.921 --> 00:21:48.892 Because entrepreneurship is a, is, like I said, it's a school where it's a practice that discipline. 00:21:48.892 --> 00:21:52.132 So the art of entrepreneurship is become a black sphere. 00:21:52.142 --> 00:21:56.291 So you might like to Midcoast salts, but you may not necessarily want to make the sword. 00:21:56.471 --> 00:22:01.776 So you might not, you might look at the business, but you may hate this. 00:22:02.540 --> 00:22:03.980 Process of building a business. 00:22:04.401 --> 00:22:12.702 The process of forging a sword involves a lot of skill, effort, failure, discipline, growing a business is incredibly hard. 00:22:12.702 --> 00:22:15.313 It's a life consuming thing. 00:22:15.313 --> 00:22:16.873 You have no holidays. 00:22:17.413 --> 00:22:22.843 You had no, really any other folks assigned the business is consumed your whole life. 00:22:23.593 --> 00:22:25.782 And it doesn't matter if you're married. 00:22:25.813 --> 00:22:30.823 If you engage, if you're going to have children, if you have family, whatever it is, your business is going to consume. 00:22:31.528 --> 00:22:33.928 A sizable chunk of your conscious day. 00:22:34.377 --> 00:22:40.528 So when you go on this path to grab business, now this is obviously if you want to grab a lot business. 00:22:40.528 --> 00:22:54.969 So I'd say if you're looking to grow a business, a million pound business or above many account business, like a large business, and you're not most businesses in the UK are the average revenue business is half a million, but most businesses are micro businesses. 00:22:54.999 --> 00:22:58.358 90, I think 92% of all businesses are market businesses. 00:22:58.959 --> 00:23:02.949 And they do revenues off of the thing, a hundreds of 300,000 pounds. 00:23:02.919 --> 00:23:05.791 And there's the whole army of people who are self-employed contractors. 00:23:05.791 --> 00:23:09.932 So again, this is the question like you want to be an entrepreneur, but let's decode what that means. 00:23:10.461 --> 00:23:11.571 Do you want to work for yourself? 00:23:11.842 --> 00:23:12.382 Great. 00:23:12.471 --> 00:23:13.582 Do you want some freedom? 00:23:13.642 --> 00:23:14.362 Amazing. 00:23:14.751 --> 00:23:17.451 Or you could be a contractor and have the entrepreneurship. 00:23:17.481 --> 00:23:19.311 You have your income, you have your new business. 00:23:19.311 --> 00:23:21.352 You have this contracted limited company. 00:23:21.592 --> 00:23:22.251 Get your money. 00:23:22.491 --> 00:23:22.912 Go home. 00:23:23.152 --> 00:23:25.011 No, I want to start the fullness business. 00:23:25.011 --> 00:23:25.971 I want to grow a business. 00:23:25.971 --> 00:23:41.855 I want to get to 7 million pounds on a set of business and find very different kettle of fish that, that super full business that's hiring staff that scaling a business that's that's, maybe the company as corporation tax, that's all the residual for the business ownership. 00:23:41.855 --> 00:23:45.185 We'll run very different things, very different goals, very different objectives. 00:23:45.246 --> 00:23:48.516 Again, it's a wide spectrum, this all of entrepreneurship, but I feel like. 00:23:48.501 --> 00:23:57.964 We don't really sang on saying to be an entrepreneur is not good enough because I know like you, that it doesn't help anyone. 00:23:58.565 --> 00:24:01.300 I think that's the answer to your

question is around about my. 00:24:02.681 --> 00:24:03.790 Yeah, so interesting. 00:24:03.820 --> 00:24:12.430 I A lot of people that are listening to the show that, thinking about career change and they've had this itch of our, everyone starting a business. 00:24:12.430 --> 00:24:14.230 Now, maybe I can do that. 00:24:14.224 --> 00:24:15.557 It will give me freedom. 00:24:15.580 --> 00:24:17.471 I'll maybe I could be a millionaire. 00:24:17.480 --> 00:24:22.162 But what you've just highlighted there is, it comes back to your value of resiliency. 00:24:22.882 --> 00:24:30.823 You really have to, It's painful at some points and you really have to work, and it's not a walk in apart by any means. 00:24:30.883 --> 00:24:36.942 And you need to mentally be prepared for that and know that you're going to enjoy the process. 00:24:36.942 --> 00:24:53.821 Like you want to be an entrepreneur and you, because you love the, you actually love the concept of entrepreneurship and actually grinding away and creating something versus just the dream of, I want to make a million dollars or I want to make I want to build a huge company or whatever. 00:24:54.721 --> 00:24:57.122 I think a lot of people focus so much on the golden. 00:24:57.132 --> 00:24:58.471 They forget about the process. 00:24:58.682 --> 00:25:02.228 And that's why I dunno, I don't know what the stats are in terms of. 00:25:02.296 --> 00:25:07.125 Business FA business startups failing, but it's, I think it's pretty high in the UK. 00:25:07.108 --> 00:25:10.887 Certainly in the U S something like 60%, but does that bat right? 00:25:10.887 --> 00:25:11.428 I'm most sure. 00:25:12.137 --> 00:25:12.678 Yeah. 00:25:12.857 --> 00:25:13.817 And I think you're right. 00:25:13.847 --> 00:25:15.857 Besides the process, again, it's everything. 00:25:15.907 --> 00:25:16.458 It doesn't matter. 00:25:16.457 --> 00:25:18.208 It doesn't matter if you make. 00:25:18.593 --> 00:25:24.682 X amount money because there's entrepreneurs who I still work at, even when they're mini and multimillionaire. 00:25:24.674 --> 00:25:28.346 So that's a myth you're never going to find. 00:25:28.376 --> 00:25:30.987 You're never going to find enough money to be satisfied. 00:25:31.346 --> 00:25:33.747 I, because there's always going to be. 00:25:34.241 --> 00:25:36.852 A lifestyle, which will meet your income. 00:25:37.061 --> 00:25:49.895 So if if you wanna make a million pounds, okay, so you get a nice house, get a car, you get the Knight's area, designer clothes, then you're living a life in which you have to make money and you need more in it, 10 million pounds. 00:25:49.895 --> 00:25:57.807 And to get 10 million pounds, you're hanging around people who have yachts, and then you go I need to get, I need to get a superyacht and I need to be a billionaire. 00:25:58.511 --> 00:26:04.301 So be very careful about Ghana park, because there's never enough money in terms of a human ingredients, limitless. 00:26:04.311 --> 00:26:06.872 That's the first thing the second is yes, absolutely. 00:26:06.892 --> 00:26:15.253 Do after that, the process, because that's all we have, there's no, if you think there is a finish line, there's not, I'm afraid and you can take it as a. 00:26:16.844 --> 00:26:25.612 As a negative or positive, but this is it the existence when you have now in gray cup every day, we think ourselves, we go to the toilet, eat food that day. 00:26:25.672 --> 00:26:28.731 I don't think people talk about the mundane about life. 00:26:28.761 --> 00:26:29.571 That is life. 00:26:30.231 --> 00:26:38.750 So if you think about the big marquee moments, the social media doesn't help because you get this feed of people posting their marquee moments, which is fine. 00:26:39.184 --> 00:26:41.246 Great your style posting your success. 00:26:41.246 --> 00:26:55.950 But the reality is if you don't know that person a better happier and all, they might be really unhappy and you might be really happy and you don't know you because you think you're not, you should be doing something else, but maybe you shouldn't, you know it because ultimately the process is what matters. 00:26:56.000 --> 00:26:59.356 I was going to ask what's your goal in your business now. 00:26:59.386 --> 00:27:09.106 I You've got, I think 10, 10 team members can staff and like revenue wise, are you in the kind of seven figures now almost, or over. 00:27:10.426 --> 00:27:21.136 Yeah, so we want to, I call it, this is the greats of 5 million pounds, so many pounds now, and anyone to get to 5 million pounds is a next big step for us. 00:27:21.136 --> 00:27:36.271 So we have the, a team of seems to be 11 staff and you have a really great team and the revenue for us, you can insert into the figure, the most important thing I said before, waking up and having a team around you, having a good ethos, having a good culture. 00:27:37.362 --> 00:27:46.541 At mission, the money, the revenue is always going to change when he gets a five-minute, it'd be 10 minutes and relative John's view, that's still quite small business. 00:27:46.811 --> 00:27:47.112 Okay. 00:27:47.122 --> 00:27:52.896 I'm not saying, most people think about business as Mark Zuckerberg, Facebook I've Silicon Valley. 00:27:52.896 --> 00:27:53.676 I will look at me. 00:27:54.156 --> 00:27:55.207 That's not going to happen. 00:27:55.747 --> 00:28:01.356 I think most people are going to go in them to get to 200,000 pound business. 00:28:01.896 --> 00:28:02.977 I think you can get there. 00:28:02.977 --> 00:28:03.906 I think half a million. 00:28:03.906 --> 00:28:04.656 I think, you know what? 00:28:04.656 --> 00:28:05.436 You could probably do it. 00:28:05.826 --> 00:28:09.787 Half million is I think the cutoff point, I think half million, then you're going to need a bit of luck. 00:28:09.787 --> 00:28:16.717 You're gonna need a product it's going to need to really read, understand, and then you're gonna need to level up the Gulf between half a million and a

million, I think is a big Gulf. 00:28:16.717 --> 00:28:21.997 I think that's where the cough is between I can black this half million, 2 million pounds. 00:28:22.007 --> 00:28:24.396 You can't black, a million pound revenue per year. 00:28:24.846 --> 00:28:25.987 So that's the big jump. 00:28:26.436 --> 00:28:35.227 But yeah, our goal is to, I think, to get to 5 million pound revenue by 2025, 25, five six, and the team. 00:28:35.461 --> 00:28:36.332 And it's not just me. 00:28:36.332 --> 00:28:37.682 It's not just the rest of the team. 00:28:38.162 --> 00:28:45.960 And we want to, grow a great agency and the team you have now, I want them to be, to be part of that growth and speed, part of the leadership team and go from there. 00:28:45.960 --> 00:28:58.710 But as you said, going full circle, this conversation, a lot of this is the process is enjoying the process and trying to fall in love with it every day, because that's all we have and that's all we're gonna ever have. 00:28:59.160 --> 00:28:59.670 And. 00:29:00.154 --> 00:29:04.729 Unless someone tells me otherwise, or we've got, this is short timeline. 00:29:04.713 --> 00:29:05.538 So enjoy it. 00:29:05.897 --> 00:29:07.188 Enjoy the grind. 00:29:07.188 --> 00:29:10.928 If you don't enjoy it, then change because life is so short. 00:29:11.116 --> 00:29:17.766 A lot of people on the show talk about, passion, purpose, and balance, and certainly with purpose. 00:29:17.791 --> 00:29:24.526 I think your mission is to humanize corporate social media, by putting people in their stories at the heart of their message. 00:29:25.306 --> 00:29:28.965 What's the importance of setting a mission. 00:29:29.401 --> 00:29:32.250 In your business or life, I guess as well. 00:29:32.230 --> 00:29:37.810 And at what point did you set yours and what difference did it make when you had that on paper? 00:29:37.896 --> 00:29:41.606 Yeah, I think your mission is really important because it's going to have ups and downs. 00:29:41.606 --> 00:29:43.707 Do you have days where you have terrible days? 00:29:43.747 --> 00:29:49.836 Yeah, I'd have a thesis as a strong framework in which you operate. 00:29:49.836 --> 00:29:54.247 Then when bad things happened to you have no way of calibrating that and going, wow, I am it. 00:29:54.707 --> 00:29:55.606 They didn't want to see them out. 00:29:55.606 --> 00:29:58.636 I'm on the, I'm on the journey to this objective here. 00:29:58.967 --> 00:30:01.037 So I think having a mission is really important. 00:30:01.037 --> 00:30:12.910 It doesn't have to deal with you washy, but yeah, for us, I genuinely believe that social media is completely changing our interpretation of how brands and brands engage. 00:30:13.009 --> 00:30:14.720 We think this is a massive transfer. 00:30:14.714 --> 00:30:27.047 The tension away from monolithic brand entities to the people, which make the brands and yeah, I, that's why I wake up generally believe and I believe social media is a powerful tool, which can be used for bad as we've seen. 00:30:27.106 --> 00:30:28.186 It's well documented. 00:30:28.186 --> 00:30:34.307 You can you have to have an appreciation for mental health considerations, but I also think is a as a tool for great, good. 00:30:34.487 --> 00:30:37.457 I think it has a huge potential for good in the world. 00:30:37.496 --> 00:30:38.823 Yeah it's a mixed bag. 00:30:38.952 --> 00:30:42.093 And that's what I feel passionate about when I'm old and dying. 00:30:42.482 --> 00:30:52.213 I want to look back on my life and say, you know what, when some way in, in helping to bring a aloud transparency to tease companies which were previously not there. 00:30:53.294 --> 00:30:53.894 Yeah. 00:30:53.968 --> 00:31:09.506 And we talked earlier about the importance of actually just enjoying your day and like the people you work with versus, just chasing money, because as you said, like when you get to six figures, seven figures, billion dollar businesses, You keep working. 00:31:09.506 --> 00:31:10.586 Cause you just enjoy it. 00:31:10.586 --> 00:31:13.226 You enjoy like the environment, everything you do in your day. 00:31:13.986 --> 00:31:20.546 You've already started an online Academy with a mission to give, I think 10,000 students did just skills. 00:31:20.556 --> 00:31:22.566 They need to compete in the job market. 00:31:22.955 --> 00:31:27.698 And you're also, I believe leading an initiative this year. 00:31:28.028 --> 00:31:35.750 Where you aim to educate a hundred thousand students from Britain's biggest universities on the usefulness and power of LinkedIn, what is it about. 00:31:36.105 --> 00:31:52.273 Doing these projects like voluntary projects and giving back this contribution aspect that is important for your business, for your culture and also for you, for your whole kind of purpose and drive and what you're doing each day. 00:31:52.334 --> 00:31:52.952 I've always fought. 00:31:52.952 --> 00:31:54.782 Life is there's three phases to life. 00:31:54.813 --> 00:31:57.843 The first phase of life you're getting helps and zero it's 20. 00:31:58.353 --> 00:31:59.282 So you are. 00:31:59.877 --> 00:32:00.147 Yeah. 00:32:00.192 --> 00:32:01.303 You're helpless. 00:32:01.482 --> 00:32:02.262 You need help. 00:32:02.682 --> 00:32:04.423 The second phase is helping yourself. 00:32:04.573 --> 00:32:05.772 I think you need to help yourself. 00:32:05.772 --> 00:32:06.702 You need to be selfish. 00:32:06.762 --> 00:32:12.792 I think you can be too selfless, which means you can't actually help others because you haven't developed your own skills. 00:32:12.792 --> 00:32:14.472 You haven't developed the capacity to help. 00:32:14.472 --> 00:32:24.643 So I think you should be selfish in the twenties and your thirties to some degree, necessarily the forties, because you need to get yourself in a position where you are going to be able to will and maximum change. 00:32:24.948 --> 00:32:28.842 Do you need to have the clouds get out to help others, not

should Marsh in the plane. 00:32:29.172 --> 00:32:32.652 If you had to put the oxygen mask on yourself, you die and your home, your kids die. 00:32:33.281 --> 00:32:38.051 So getting helped helping yourself in the first phase of life is helping others. 00:32:38.051 --> 00:32:48.436 I think that you, as a human, I don't think you can live a healthy and I'm selfish in many ways because I don't think I can be completely happy. 00:32:48.832 --> 00:32:53.152 If I know that I haven't done anything in my short time enough to help others. 00:32:53.222 --> 00:33:06.565 I feel like you can, you can become a very unhappy person pursuing your own self, interested to such a degree that you forget that ultimately. 00:33:07.049 --> 00:33:11.190 The only thing, most important things that are raised well, humans really. 00:33:11.218 --> 00:33:12.311 Like that's all it is. 00:33:12.392 --> 00:33:16.592 Wait, all businesses did it, humans, religious person. 00:33:16.593 --> 00:33:25.396 But the trap from the fact that I selfishly I think that it's important to, now I'm in my thirties, obviously at the moment, these products are quite small. 00:33:25.383 --> 00:33:30.002 But I want to start doing them because when I get to the first phase, which is helping others, I'd like to. 00:33:30.792 --> 00:33:35.075 That they can't a little, my time when I'm older to helping others, because that's what it's all about. 00:33:35.075 --> 00:33:40.265 It's about passing the Weldon in a place, which is slightly better than when you joined it. 00:33:40.335 --> 00:33:42.214 It's given people an opportunity to giving people a shot. 00:33:42.214 --> 00:33:44.134 So I always give people a shot. 00:33:44.134 --> 00:33:44.914 I'll try my best. 00:33:45.010 --> 00:33:48.270 I just curious about how you. 00:33:48.281 --> 00:33:57.041 Live with balance or how you get some kind of balance running such a successful business and having quite a large team now. 00:33:57.041 --> 00:34:04.382 And is, have you been able to restore a level of kind of balance to your life so you can focus on, other things like. 00:34:04.501 --> 00:34:07.711 Your relationships and your health and all that kind of stuff. 00:34:07.694 --> 00:34:16.146 Cause I can imagine when you started your business and like you weren't earning any money and then obviously growing a business, it was just all hands on deck. 00:34:16.476 --> 00:34:17.677 Has that changed? 00:34:17.706 --> 00:34:25.536 And have you been able to set structures or routines to enable you to actually have a life balance? 00:34:25.746 --> 00:34:27.545 Yeah, that's a really good point. 00:34:27.545 --> 00:34:29.126 Again, it goes back to the point around button. 00:34:29.255 --> 00:34:33.726 This is my life is not bad because the business is so much part of my life. 00:34:34.045 --> 00:34:36.186 And that's just the way it is. 00:34:36.259 --> 00:34:40.219 We don't earn our, we're not a business which where we and max go home. 00:34:40.219 --> 00:34:41.829 We aren't Lowe's and my neighbor now knows nothing. 00:34:41.838 --> 00:34:45.599 Like our income is parity with some stock. 00:34:46.313 --> 00:34:57.688 Because that's just the way we invest the money and run the business, so it's, yeah, it's not, it's a slog where I need a business we're relatively small. 00:34:57.677 --> 00:35:00.193 And because we, we've be bootstrapping the whole thing. 00:35:00.193 --> 00:35:00.914 So there is bad. 00:35:00.969 --> 00:35:05.077 The thing I'd say that I've got a really good supportive fiance who is, in a relationship. 00:35:05.077 --> 00:35:06.681 I think that's really important to have. 00:35:07.367 --> 00:35:13.905 This again, full circle having contrasting, but complimentary personality traits, I think were really important. 00:35:13.905 --> 00:35:21.503 So I think there's a, with my life and very fortunate to have someone who really understands and appreciates how I work and works with me. 00:35:21.503 --> 00:35:22.583 So yeah, absolutely. 00:35:22.659 --> 00:35:24.309 I would like to some point have. 00:35:24.599 --> 00:35:26.039 Definitely a more about it. 00:35:26.050 --> 00:35:28.809 So I think at the stage of the business, it can't have that. 00:35:28.809 --> 00:35:32.545 It might've been, but yeah, very friends had people around me that support me. 00:35:32.545 --> 00:35:34.704 But at the same time, Yeah. 00:35:34.735 --> 00:35:37.077 People who say, Oh, you don't to support me in the beginning. 00:35:37.067 --> 00:35:44.177 If your idea isn't, if you tell someone an idea and they support you off the bat, then your idea is crazy enough. 00:35:44.177 --> 00:35:48.603 In my opinion, I think people should, your family should say yo ass not go. 00:35:48.623 --> 00:35:49.333 You show me what to do. 00:35:49.333 --> 00:35:49.873 That's great. 00:35:50.083 --> 00:35:51.434 You should want that reaction. 00:35:51.793 --> 00:35:54.403 And you owe it on your family to prove them wrong. 00:35:54.431 --> 00:35:56.965 You don't, you shouldn't assume. 00:35:57.715 --> 00:35:58.855 Support is given. 00:35:59.094 --> 00:36:00.054 And I think that's ridiculous. 00:36:00.094 --> 00:36:02.855 I wouldn't want my family support me jumping off a cliff. 00:36:02.974 --> 00:36:04.054 They'd like us to read about it. 00:36:04.565 --> 00:36:07.175 And mindless support is really bad. 00:36:07.235 --> 00:36:08.074 It's a sycophant. 00:36:08.195 --> 00:36:09.724 There's one that type of energy. 00:36:10.184 --> 00:36:13.835 You want people to kick back us out if you have a good idea, but that's not a, Hey. 00:36:14.429 --> 00:36:19.349 That's not a high as someone who is not someone who is looking out and saying, yo, that's not, I don't think you should stop visit. 00:36:19.650 --> 00:36:20.550 That's perfect. 00:36:21.059 --> 00:36:24.420 You it's your job to turn them around. 00:36:24.420 --> 00:36:28.199 It's your job to work hard enough and to just prove them wrong. 00:36:28.710 --> 00:36:39.030 But don't think they're hater

for putting the idea off because it's stupid and any idea, which is quite frankly stupid and crazy is a good idea. 00:36:39.030 --> 00:36:39.769 That's the idea. 00:36:40.110 --> 00:36:42.099 Those are the ideas that should be really going to change the world. 00:36:42.150 --> 00:36:47.894 I think there's a bit of, people just think that if your family don't support you straight away, then there's some kind of Hayden's. 00:36:48.735 --> 00:36:52.344 But if you idea side a bit, it's on the businesses and having to do crazy things. 00:36:52.376 --> 00:36:53.945 So don't expect that in the other days. 00:36:55.195 --> 00:36:55.856 Yeah. 00:36:55.914 --> 00:36:58.047 It is a crazy thing and like I've. 00:36:58.467 --> 00:37:05.277 I've started businesses myself, and I'm an ex I'm an extroverted person and you are as well. 00:37:05.307 --> 00:37:09.347 And I think your business partner is working in a sales background. 00:37:10.186 --> 00:37:17.914 What like, do you think that this kind of concept of being extrovert, I struggled working on my own. 00:37:17.914 --> 00:37:19.114 I really did like it. 00:37:19.684 --> 00:37:25.355 And I think it's because I was extroverted and I really liked working with the team and bouncing ideas off people. 00:37:26.135 --> 00:37:47.706 Do you think Your partnership and having a business partner was like really helped because because you were extroverted and what do you think has been the biggest gift from having a partnership and in business, like with looking back in all of the years, you've, the last four years, five years, like what's been that biggest gift from having an actual partner. 00:37:49.371 --> 00:37:51.291 I think definitely sharing the burden. 00:37:51.771 --> 00:37:52.101 I think, yeah. 00:37:52.512 --> 00:37:55.342 Having somebody who's doing the business, I think it has a massive thing. 00:37:55.342 --> 00:37:57.713 Like having a business plan is super important to that. 00:37:58.413 --> 00:38:00.362 But also came out to the journey thing. 00:38:00.378 --> 00:38:12.931 We have with this process, the process of working with someone that, I really get on with max, all my best friends and we've always got on and seeing his development and him seeing my development and seeing obviously our lifestyle changes. 00:38:12.931 --> 00:38:14.581 We've got the older mask got married. 00:38:14.632 --> 00:38:15.802 Kids, aren't going to get nice. 00:38:15.856 --> 00:38:22.186 There's a whole sort of, you can see the mirror of the progress through the other person, whereas when you're on your own, you don't really see that as much. 00:38:22.186 --> 00:38:23.862 So I think that's one big thing. 00:38:24.532 --> 00:38:26.072 And I think, yeah, it's having that. 00:38:26.431 --> 00:38:31.108 I think word, I think a moments, a double when they shed. 00:38:31.121 --> 00:38:35.579 Having a, this is all about life is, and I get, I realize it is just about. 00:38:35.998 --> 00:38:42.329 The people around you and we're all

seeking some kind of meaningful engagement with someone else. 00:38:42.329 --> 00:38:43.378 Now, what is business? 00:38:43.438 --> 00:38:49.065 We're trying to influence other humans, it's online, but so much about this life is about that. 00:38:49.155 --> 00:39:01.916 And I think we are in a position where a lot of the there's a, there is an anxiety moment because I feel like we don't really, or we're forgetting. 00:39:02.817 --> 00:39:11.246 What it means to live a good life and that what you associate with happiness is something which can be attributed very easily. 00:39:11.246 --> 00:39:21.927 So if you want peace and contentment, happiness, that will come very easily to comes through introspection, you can be peaceful and happy in a packed tube. 00:39:22.871 --> 00:39:28.342 All you can be at peace and happy in any situation because happiness is this fitness comes in and comes out. 00:39:28.342 --> 00:39:36.130 And I think another thing I've learned is that, my emotions are happiness and sadness go outside kind of stock market graphics. 00:39:36.521 --> 00:39:38.108 They pass through me for a day. 00:39:38.108 --> 00:39:39.177 It's I feel sad. 00:39:39.177 --> 00:39:39.867 I feel happy about it. 00:39:39.878 --> 00:39:40.407 Hang on it. 00:39:40.411 --> 00:39:41.342 I'm not doing it. 00:39:41.342 --> 00:39:45.362 If this is just, this is some weird external thing I'm happy and I'm sad. 00:39:45.827 --> 00:39:51.766 What are some moments I'm really happy in situations, but I shouldn't be when someone who hungry, sad and middle specialty retail. 00:39:52.597 --> 00:39:53.717 So I've learning now. 00:39:53.746 --> 00:39:55.637 This is not something I have control over. 00:39:55.847 --> 00:39:57.077 If I'm hungry, I'm happy. 00:39:57.137 --> 00:39:57.856 I'm not happy. 00:39:58.217 --> 00:40:05.177 So I think, yeah, the appointment business part is like, the process is so potent because that's all that matters. 00:40:05.177 --> 00:40:07.494 The process, does having a business partner. 00:40:08.480 --> 00:40:11.809 Does it enrich your day or do you wake up going? 00:40:11.809 --> 00:40:18.440 This person is I hate working if they richer day and you enjoy and you both have a good relationship. 00:40:18.980 --> 00:40:20.090 I think it's fantastic. 00:40:20.210 --> 00:40:22.789 And I think statistically, you're more likely to succeed as well. 00:40:22.880 --> 00:40:27.650 I think businesses with a business partner are statistically more likely to succeed and those that don't. 00:40:29.434 --> 00:40:39.364 That's solid advice actually about like really getting on with someone and actually them enriching your day and you enriching their day to make that whole journey much easier. 00:40:39.695 --> 00:40:42.139 Where can people get in touch with you? 00:40:42.139 --> 00:40:44.806 Find out more about social tree global James. 00:40:44.786 --> 00:40:46.981 I think it is the one that James said, Addison. 00:40:46.981 --> 00:40:50.670 I'm always happy to connect and learn. 00:40:51.030 --> 00:40:54.128 And thank you so much, Matt, obviously for, for the vitamin a show. 00:40:54.128 --> 00:40:54.909 It's great. 00:40:54.909 --> 00:41:01.090 It's really enjoyed talking to you and yeah, LinkedIn's a one off you want to follow me on Twitter, dura James, but yeah. 00:41:01.143 --> 00:41:13.047 So I call it like, Someone that's passionate about what they do purposeful and have some kind of a burning desire to just keep going, like really motivated. 00:41:13.103 --> 00:41:14.664 I call that to burn from within. 00:41:14.724 --> 00:41:27.650 And my question I always ask guests is what's the one thing do you think has made the biggest difference for you to burn from within you and your business to, to just really have that drive and burning desire to keep going? 00:41:28.103 --> 00:41:28.523 Good question. 00:41:28.523 --> 00:41:33.228 I think the idea of adventure, I think that's what makes me, and it's this desire of where are we going next? 00:41:33.286 --> 00:41:35.327 This best grind is this path. 00:41:35.686 --> 00:41:38.876 I think it's the adventure, I think is the opportunity there. 00:41:38.876 --> 00:41:44.297 The tension that we're never reached yet, I'll never reach perfection. 00:41:44.356 --> 00:41:45.467 You'll never get there. 00:41:45.827 --> 00:41:47.206 You're never been perfection. 00:41:47.626 --> 00:41:54.137 The eventual never finish, but what matters is the process is the art of pursuing perfection. 00:41:54.166 --> 00:41:56.447 It's the art of pursuing adventure. 00:41:56.449 --> 00:41:58.130 That is the essence of everything. 00:41:58.130 --> 00:42:02.117 So it's almost falling in love with that and appreciating that's all we have. 00:42:02.547 --> 00:42:04.307 That's what keeps me going every single day. 00:42:04.367 --> 00:42:11.898 Waking up with a smile on her face and saying that I'm here again for more of the same, bring you on, and let's see where. 00:42:12.302 --> 00:42:13.083 Last taste me, 00:42:14.132 --> 00:42:15.483 James at Anderson. 00:42:15.512 --> 00:42:16.773 Thank you very much for that. 00:42:16.773 --> 00:42:18.092 It's been an awesome conversation. 00:42:18.092 --> 00:42:19.052 I really appreciate it. 00:42:19.431 --> 00:42:19.762 Wow. 00:42:19.762 --> 00:42:21.952 That was a really interesting perspective. 00:42:22.041 --> 00:42:25.851 And to the life of a, of an entrepreneur. 00:42:25.958 --> 00:42:29.074 An entrepreneur, that's grown a team and A seven figure business. 00:42:29.067 --> 00:42:33.697 To really show, there's a lot of wantrepreneurs out there and that's fine. 00:42:33.684 --> 00:42:39.097 But the reality and the sacrifices and the hard work and the actual process. 00:42:39.123 --> 00:42:40.820 And the grind of. 00:42:41.449 --> 00:42:43.730 Entrepreneurship and making it work. 00:42:43.795 --> 00:42:45.445 Is not to be underestimated. 00:42:45.505 --> 00:42:49.320 That was a big takeaway from that conversation with James. 00:42:49.353 --> 00:42:55.920 And, knowing that he wanted to be an entrepreneur for a very long time and that drive. 00:42:56.340 --> 00:43:00.239 To make things and create things whatever. 00:43:01.018 --> 00:43:02.556 It takes, that. 00:43:02.672 --> 00:43:04.132 That really came through in this interview. 00:43:04.132 --> 00:43:04.612 And I think. 00:43:05.063 --> 00:43:06.262 If you are. 00:43:06.318 --> 00:43:10.938 Looking for a career change right now and want to be an entrepreneur. 00:43:11.809 --> 00:43:13.278 Not a wantrepreneur and entrepreneur. 00:43:13.291 --> 00:43:17.458 Really take note in terms of the sacrifices that you will have to make. 00:43:17.639 --> 00:43:18.509 Is this an a. 00:43:18.583 --> 00:43:21.373 Task list that's given to you each day, like a nine to five. 00:43:21.702 --> 00:43:23.472 You make your own tastic scarp. 00:43:23.472 --> 00:43:25.242 You have to motivate yourself. 00:43:25.228 --> 00:43:29.398 If things aren't working, you're not making any money like James and max didn't. 00:43:29.465 --> 00:43:31.684 From the first nine months of their business. 00:43:31.675 --> 00:43:35.094 You have to have the resilience and determination. 00:43:35.545 --> 00:43:39.144 And self-belief that you will make things work. 00:43:39.445 --> 00:43:40.748 And just. 00:43:41.588 --> 00:43:45.583 Being exposed to stories like James is is good. 00:43:45.635 --> 00:43:48.963 Preparation, I think for embarking on that journey. 00:43:49.173 --> 00:43:53.974 And I would encourage you to reach out to James directly through LinkedIn. 00:43:54.005 --> 00:43:56.463 I'll leave his profile link on the show notes. 00:43:56.447 --> 00:43:58.141 And any other entrepreneur actually. 00:43:58.382 --> 00:44:02.222 By doing informational interviews and really finding out what life is like. 00:44:02.293 --> 00:44:05.760 In their shoes, if you want to be an entrepreneur theory is one thing. 00:44:06.059 --> 00:44:09.960 Living that life and the process of it is a very different ball game. 00:44:10.409 --> 00:44:14.170 And you might absolutely love it and it might be the right. 00:44:14.621 --> 00:44:16.570 Career path for you. 00:44:16.871 --> 00:44:18.940 So hope you enjoyed that episode. 00:44:19.210 --> 00:44:25.451 Any questions, please drop me a line, matt@aburnfromwithin.com with it at double T. 00:44:25.851 --> 00:44:26.871 Don't forget to rate. 00:44:26.909 --> 00:44:34.318 The bone from within podcast@ratethispodcast.com slash burn from then until next time they with passion, purpose, and balance. 00:44:34.708 --> 00:44:34.918 And ben