Drive It - Convert It, is the Internet marketing podcast about driving more traffic to your site and converting that traffic once it's there. Drivers include Search Engine Optimization (SEO), Search Engine Marketing (which adds online advertising, vertical search, directories and pay per click - PPC to the mix), podcasting, blogs and blogging, ezines and newsletters, and more. Converters include Landing Page design, website design and analysis, content creation and copywriting, conversion tracking and more. Each episode will focus on a different aspect of increasing traffic to your web site or turning that traffic into leads, prospects, and sales. Tactics and strategies appeal to both the small and medium sized business (SMB).
There seem to be two types of people in this world – those that want to accomplish as much as possible and those that want to do as many things as possible. Web design clients that want to do as … Continue reading →
What’s worse than overcharging for SEO – undercharging for SEO. I just received an email blast from my phone service provider – AT&T. It caught my eye because two of the three calls to action were for SEO. Now I … Continue reading →
I was in the garage and needed to tell my teenager that his laundry needed to be transferred from the washer to the dryer. He was upstairs at the time. I decided the best way to communicate was a text … Continue reading →
We’ve all experienced it. We find a new piece of software, a new website, or now – a new “app” that we just love. It’s simple, innovative, and easy to use. It does exactly what we want – no more, … Continue reading →
It’s hard to keep a good idea down! So we’ve breathed new life into Drive It – Convert It! The Drive It – Convert It! blog was originally hosted at www.bastioninternet.com/blog, and produced a popular podcast series throughout 2006. We’ve … Continue reading →
(Note: This podcast was originally published 1n 2006 under another domain name – bastioninternet.com/blog. In 2010, the blog was later migrated to this site. Some links may be outdated or there may be issues with RSS feeds) Local search tactics … Continue reading →
(Note: This podcast was originally published 1n 2006 under another domain name – bastioninternet.com/blog. In 2010, the blog was later migrated to this site. Some links may be outdated or there may be issues with RSS feeds) Don’t put all … Continue reading →