Agents helping agents build and run great insurance agencies. We address the pain points of agents, discuss and provide solutions, and include valuable social media and digital elements in each episode.
In this podcast, we are speaking with Sara Jansma, the digital strategist from Korsgaden International. Insurance is in her blood as most of her family runs award-winning insurance agencies! Sara is author and speaker Troy Korsgaden’s niece and very passionate about her career. Do you have any idea what a digital strategist does? Did you ever think you might need a digital strategist for your insurance business or any business for that matter? What is your marketing plan, and what type of people do you have working on it? We had an interesting conversation with Sara about a subject we all struggle with: Creating a digital marketing plan to grow your insurance agency. Today, you have no choice but to add this to your overall marketing plan. Listen in as Sara talks about the type of people we could hire for this job, as well as everything involved in the job. In the end, it’s not that hard to make it part of your marketing plan, and now is the best time to do it. Get ready for the New Year in a powerful way! Sara has provided our listeners with a free copy of one of Troy Korsgaden’s books. Specialization: The Master Key to Agency Transformation. Download the Specialization: The Master Key to Agency Transformation. Sara’s Book Choice: Essentialism George McKeown
Joy Hawkins is an SEO expert who is a part of Google’s Top Contributor program and MapMaker Regional Leads program. She regularly contributes to many online communities in the Local SEO world, including the Google My Business forum (Top Contributor), the Local Search Forum (Top Contributor), and the Local University Forum (Moderator). She is also a contributor to the Moz Local Search Ranking Factors survey, a columnist for Search Engine Land, and speaker at marketing conferences including SMX and Local U. Joy currently works as a product consultant at Imprezzio Marketing in Toronto. During the Social Heroes seminars, these are some of the things that come up most often and business owners want to hear about. How to get a higher search ranking Reviews, Reviews, Reviews Links on other websites back to your web page Update Google My Business Is it worth paying a company that promises to put you on the first page of Google? Research is key Should we pay for AdWords? Some great reasons to use AdWords and what specifically to do Here are some valuable links that Joy has provided for us that she discussed during her interview: Google’s advice for SMBs on who to work with for SEO. How to avoid Yelp’s filter. How to respond to negative reviews. Where to register for Best of the Best Insurance. Book Joy recommends: Cyber Fraud: The Web of Lies: US Marine Risks Life in Prison To Expose a Cybercrime That Consumers Know Nothing About
Creating a Marketing Program That’s Right for You. Our guest, Mike Broadwell joins us to discuss The Breakthrough Methodology. This methodology is about building a solid foundation in your marketing program, which doesn't rely on copying others but working from your own individual strength and experience. Some of the important aspects Mike talks about in this podcast are: Reframing your marketing program as powerfully and effectively communicating what you do. Communication is key to getting better results. First, there is some work you need to do on yourself. Creating your client avatar is the foundation of his marketing program and the first step in crafting effective communication. Mike explains why a holistic, context-based approach is so much more solid and effective in the long run than the "quick fix" or "magic pill" approach. This applies not only to our own marketing program but to breaking customers and clients out of this mentality as much as possible. For more information, also listen to Episode 6 which is all about identifying your Ideal Client: Check out Mike’s website to get a free marketing review. Favorite Quote “Most people are subjective toward themselves and objective toward all others, frightfully objective sometimes--but the task is precisely to be objective toward oneself and subjective toward all others.” - Søren Kierkegaard Book Suggestions from Mike: A Whole New Mind by Daniel Pink Joy Inc. by Richard Sheradon Download the Breakthrough Factory Value Shifter Process
Erin Bradley is a mortgage consultant in Colorado, who's spent the past 10 years building a Tribe of amazing entrepreneurs to better serve her network. It's her mission in life to be a resource to her clients long beyond the loan closing. On October 2nd, her first book, "Pursuing Freedom" was released. If you're a business owner who's ever struggled with sales and self-promotion, Erin's book will provide you a strategy to communicate your value in a way that feels authentic, and fun! Listen in as we hear about Erin’s sales system and how the referrals just come rolling in. Click here to download the 1st chapter of Pursuing Freedom And click the image below to purchase your copy today! Erin's Additional Book Recommendations:
Our guest on this podcast is Bill Cates, CSP, CPAE. Bill Cates, CSP, CPAE, is widely recognized as the financial services foremost expert in how to build a thriving referral-based business. His books, Get More Referrals Now! and Don’t Keep Me a Secret! have revolutionized the way financial professionals are acquiring more and better clients through referrals. And his latest book, Beyond Referrals, is a groundbreaking next step in client acquisition strategies. Bill is the president of Referral Coach International and the creator of The Referral Advantage Program™ and The Referral Champions System™. Bill Cates’ client-acquisition system has been featured in such publications as Success Magazine, Entrepreneur Magazine, Selling Power, the Huffington Post and The Wall Street Journal. Bill has spoken at the prestigious Million Dollar Round Table 6 times, including the main platform in the US, Korea, Malaysia, Australia, and India. Thousands of financial professionals are using Bill’s Referral Advantage Marketing System™ to build their businesses with quality referrals and personal introductions. Bill’s seminars are high energy and high content. Bill is the kind of speaker who prefers to talk with his audience instead of talking to them. Therefore, you can expect a highly interactive session. You can also expect to receive powerful and practical strategies that will have an immediate impact on your business. In this podcast, you will: Learn about Engaged Introductions and how it differs from just getting referrals. Listen to Bill talk about the fine line between looking successful and coming across as too busy for referrals. How do you think Social Media can play into this? This was a great discussion and we took lots of notes for use in our agency. You don’t want to miss these tips! Hear about using COIs and Target lists. Find out how involved should staff be in the referral process? Hear what type of social presence do you have and how has it enhanced your business. Find out the answer to this! In your book, you go over a ton of ideas for getting referrals. If you could narrow it down to the top 3, what would it be? Get in touch with Bill at www.ReferralCoach.com Bill’s Books:
Starting a business from the ground up can be one of the most stressful, time-consuming and gut-wrenching challenges that one can endure. With 85% of business owners failing before year five, many entrepreneurs who chase their dreams end up emotionally and financially bankrupt in the process.
A great interview with Troy Korsgaden, a 32 year insurance agent, and the author of several books including Success & Sanity. Success & Sanity is unlike the other books Troy has written, in that he really talks about his journey, and the journey of others searching for success, yet to what end. His other books are guides on running great insurance agencies. Troy and other successful agents will be touring the nation giving a fantastic seminar: Agent Live. Look at their schedule to see when they will be in a city near you: http://www.korsgaden.com/agentlive2016/ You can find Troy’s other books, coaching ideas and a numerous amount of videos at his website: www.korsgaden.com
Listen in as Renee, Angela, Mike and Nadeem have a candid conversation about goal setting. What is the difference between goal setting and New Year’s Resolution(s)? SMART goals (most commonly defined as Specific, Measurable, Achievable, Realistic, and Timebound) Some great questions to ask yourself when setting goals: Tracking goals, how do you do it? How do you develop your goals? With staff? By yourself? Don’t forget the great book by Brian Tracy: Goals http://amzn.to/1mEpeTX