Having an in-house agency can make you rich. When IBM went in-house with their content marketing team, their senior content marketing lead Aviv Canaani said they saved over $1 million per year. At the Digiday Content Marketing Summit, held in Vail, Colorado, he has a clear answer when it comes to choosing between an ad agency or an in-house content marketing team. “Screw it, just go in-house. Once you create an in-house team, you’ll never look back."
At the Digiday Content Marketing Summit held in Vail, Colorado, Merriam-Webster's chief digital officer Lisa Schneider talks about how the dictionary brand modernized its online approach to produce real-time online content and regain relevance.
In January 2016, Reebok decided to put their editorial, PR and social media team together and call it "the newsroom." Since over one year of its formation, the newsroom ran many successful ad campaigns. At the Digiday Content Marketing Summit held in Vail, Colorado, the global head of editorial from Reebok’s Newsroom Blair Hammond revealed how the campaign was a big risk in real time marketing.
Since the launch of their app, Clique Media Group, also known as CMG, is doubling down on collecting data to make its customers' experience personalized and intuitive. Here is CMG's chief brand officer Sally Mueller's session from the Digiday Retail Summit, held last month in Napa, California, where she spoke on how content becomes viable commerce.
We recently wrapped up the Digiday Retail Summit in Napa Valley, California. Here is a session with Sarah Carlson, VP of design and innovation at Athleta on the sustainability factor and its evolution in the retail industry.
Programmatic advertising is a growing, and it's taking large parts of ad budgets. However, marketers are still facing some major challenges that they’re trying to solve, namely ad fraud and brand safety. Ana Villegas, Dell’s marketing director of North America commercial business, said programmatic has big benefits. Villegas joined us at the Digiday Programmatic Marketing Summit held in Scottsdale, Arizona to discuss how Dell navigates through ad fraud and other programmatic snafus.
IBM digital analyst Scott Zales and [email protected] planning director Veronica Luik discuss how IBM’s algorithms can empower programmatic buying, why automation won’t take away jobs from the sector and instead provide focus to teams to work on strategy.
As the industry catches up to the evolution of technology and marketers adapt to programmatic, they have some things to keep in mind. Gary Milner, Lenovo’s director of global digital marketing, shared some insights on what marketers should consider, especially warning against using too many DSPs, at the Digiday Programmatic Marketing Summit in Scottsdale, Arizona.
As video grows bigger in the publishing and platform landscape, many are trying to figure out a monetization strategy for platforms. At the Digiday Video Anywhere Summit, Digiday editor-in-chief Brian Morrissey talked to Defy Media's CEO Matt Diamond about how to make platforms profitable.
As video grows bigger in the publishing and platform landscape, many are trying to plus commerce into video to eke out revenue. At the Digiday Video Anywhere Summit, senior reporter Sahil Patel talked to president of PopSugar, David Grant and founder and CEO of Mindbodygreen, Jason Wachob to discuss commerce strategies through video.
At the recent Digiday Video Anywhere Summit held in New Orleans, Louisiana, Digiday editor-in-chief spoke to Jaymee Mesler from The Player's Tribune on how the company set foot in a distinguished sport content space, and how they are ramping up on the video content.
L’Oréal Paris has heavily relied on celebrities in its marketing strategy. But recently, it’s added influencers to the mix to connect with consumers in the digital world and reinforce the message of the brand through diversity, a cause with which many brands are now aligning themselves. At the Digiday Brand Summit in Berlin, Adrien Koskas, L’Oréal Paris UK’s general manager, talked about the role influencers play in brand amplification and how L’Oréal works with them to reach out to women across age groups, regions and races to reinforce its brand message, “Because you’re worth it.”
In an industry that lacks transparency, getting hold of the right data to inform ad strategies and partnerships can be a challenge. In this episode from our programmatic summit held in Wicklow, Ireland, The Telegraph’s programmatic director Paul de la Nougerede talks about how the company is trying to build its programmatic ad operations while addressing this challenge.