Small Biz Life

Small Biz Life
By Kristin & Jeffery Ingram
About this podcast
YOU STARTED A BUSINESS! YOU ARE AMAZING AT WHAT YOU DO. But there is a lot more to running a successful business: accounting, marketing, IT, sales, management. You wear so many hats. Add family, friends, health, home…no wonder you are tired! WE GET IT! We have been small business owners for the past seven years and have worked with small business owners for the last fourteen years. We know the challenges of finding the right solutions and juggling all the responsibilities. We know how hard it is to put YOURSELF on the to-do-list. YOU ARE NOT ALONE. COME JOIN THE COMMUNITY. TOGETHER WE CAN GROW AND THRIVE.
Latest episodes
yesterday
Why is it when Kristin and I talk to business owners about problems with marketing and sales they always seem adverse to the idea of building an audience in any fashion. Many will spend time developing content for platforms and leave the content hidden among the billions of sites on the internet and billions and billions of post in social media. Many owners will: Create content Look at engagement Look at page views Look at followers give up if creating the material does not generate an audience Building an audience takes effort It is marketing. It takes energy, strategy, and persistence. There is NO easy button. However, why spend the time creating valuable content without spending the time to turn that content into a marketing guru for your company. You can build a machine that will generate you a predictable number of leads a month, which will lead to anticipated sales. We should all be looking for more predictable sales. So join Kristin and I as we talk some strategy about building an audience. For complete show notes check out the podcast on SmallBizLife.com NOTE: This post contains affiliate links Links ((((((((((((((((((((((((((( Visit Show notes ))))))))))))))))))))))))) https://www.smallbizlife.com/blog/episode-114-building-an-audience   ((((((((((((((((((((((((((( Mentions links ))))))))))))))))))))))))) How to Build a Loyal Audience Online [Infographic] https://blog.hubspot.com/marketing/build-audience-online What You Think You Know About the Web Is Wrong http://time.com/12933/what-you-think-you-know-about-the-web-is-wrong/ Link Building in 2017 https://ninjaoutreach.com/link-building-2017/   ((((((((((((((((((((((((((( Rate and Review us in iTunes ))))))))))))))))))))))))) https://itunes.apple.com/us/podcast/small-biz-life/id1039595496 Small Biz HQ   ((((((((((((((((((((((((((( Like our Facebook Page ))))))))))))))))))))))))) https://www.facebook.com/smallbizlifepodcast/   ((((((((((((((((((((((((((( Join our Facebook Group ))))))))))))))))))))))))) https://www.facebook.com/groups/SmallBizLife/     ((((((((((((((((((((((((((( Twitter  ))))))))))))))))))))))))) https://twitter.com/JefferyWIngram https://twitter.com/KristinLIngram https://twitter.com/SBLPodcast
Nov. 12, 2017
Small business owners can be funny. We spend so much time trying to find better ways to run our businesses, we overload ourselves and get overwhelmed and avoid getting the basic work done that our business needs. We need to a few strategies when starting that we have to get done and in this episode, we are going to explain one, avatar. Yes, we have talked avatars before Back in Episode 4 - Who is your ideal customer? and we also talked about your avatar in the sales process in Episode 79 - The 4x4x3 Insight Guide for Sales. If you do not believe us, Russel Brunson covered the subjects in Dot Com Secrets and more in his follow up book Expert Secrets. The truth is Avatars, Ideal customers, or Perfect customers are not a secret So Kristin and I decided to do an entire episode talking about why having an avatar is important. NOTE: This post contains affiliate links Links ((((((((((((((((((((((((((( Visit Show notes )))))))))))))))))))))))))   ((((((((((((((((((((((((((( Mentions links ))))))))))))))))))))))))) Episode 4 - Who is your ideal customer? http://www.smallbizlife.com/blog/episode-4-who-is-your-ideal-customer Episode 79 - The 4x4x3 Insight Guide for Sales https://www.smallbizlife.com/blog/episode-79-the-4x4x3-insight-guide-for-sales   ((((((((((((((((((((((((((( Rate and Review us in iTunes ))))))))))))))))))))))))) https://itunes.apple.com/us/podcast/small-biz-life/id1039595496 Small Biz HQ   ((((((((((((((((((((((((((( Like our Facebook Page ))))))))))))))))))))))))) https://www.facebook.com/smallbizlifepodcast/   ((((((((((((((((((((((((((( Join our Facebook Group ))))))))))))))))))))))))) https://www.facebook.com/groups/SmallBizLife/     ((((((((((((((((((((((((((( Twitter  ))))))))))))))))))))))))) https://twitter.com/JefferyWIngram https://twitter.com/KristinLIngram https://twitter.com/SBLPodcast   ((((((((((((((((((((((((((( Affiliate Mentions links ))))))))))))))))))))))))) DocCom Secrets http://amzn.to/2yrOWSj Expert Secrets http://amzn.to/2ADQTNa
Nov. 5, 2017
The human brain is funny. It will do many things to protect us. The worse thing it does is lie to us on our behalf. And to be honest Kristin and I see this a lot when business owners share content or try and sell online.  We tell ourselves we are launching; however, we are really just checking off a to-do list item.  Sharing on Facebook and saying we are done is a failed launch! Even if we get a few people into our sales process and make a few sales and most people will not do even that. They will complain that they tried to do it and the people just did not want it. The Truth is we just lied to ourselves, we spent so much time creating something of beauty for the world, we spent no time trying on the marketing and sales process. We wished for success and did set ourselves up for failure. Start planning for your success Join Kristin and I as we talk about some actionable steps you can take now to improve your next launch. and talk about some of the tools we use to try and improve our odds of success. Stop letting your fear of failure ensure it happens, listen to the show now and learn about: For Complete Shownotes go to SmallBizLife.com NOTE: This post contains affiliate links Links ((((((((((((((((((((((((((( Visit Show notes ))))))))))))))))))))))))) https://www.smallbizlife.com/blog/episode-112-tips-for-a-successful-launch   ((((((((((((((((((((((((((( Mentions links ))))))))))))))))))))))))) 7 key elements to a perfect product launch: https://marketingland.com/7-key-elements-perfect-product-launch-134634 6 elements of a successful product launch: https://labs.openviewpartners.com/successful-product-launch/#.WfdN7mhSxhE Episode 47 - Trolls, haters, and critics https://www.smallbizlife.com/blog/episode-47-trolls-haters-and-critics   ((((((((((((((((((((((((((( Rate and Review us in iTunes ))))))))))))))))))))))))) https://itunes.apple.com/us/podcast/small-biz-life/id1039595496 Small Biz HQ   ((((((((((((((((((((((((((( Like our Facebook Page ))))))))))))))))))))))))) https://www.facebook.com/smallbizlifepodcast/   ((((((((((((((((((((((((((( Join our Facebook Group ))))))))))))))))))))))))) https://www.facebook.com/groups/SmallBizLife/     ((((((((((((((((((((((((((( Twitter  ))))))))))))))))))))))))) https://twitter.com/JefferyWIngram https://twitter.com/KristinLIngram https://twitter.com/SBLPodcast   ((((((((((((((((((((((((((( Affiliate Mentions links ))))))))))))))))))))))))) Evergreen Social Media Sharing at Recurpost https://recurpost.com/?source=smallbizlife ThriveThemes link https://thrivethemes.com/affiliates/ref.php?id=3007_1_3_4 Email, Website, Digital Product E-commerce site at Kajabi https://app.newkajabi.com/r/9PKwusgU
Oct. 29, 2017
I have been working on web applications for over a decade. It is an ever-changing environment that can be confusing for a person that has created apps and websites for a living. So, I am not surprised for a second that many entrepreneurs are confused by the technical side of their website.   Most website owners fail to understand that there is that SEO optimization is about much more than Keyword strategies.  Search engines like google want their users to not only find the best articles on a search. They want them to have a great experience on the site they are going to. Mobile friendly and website speed are essential parts of this experience. So, join Kristin and I as we talk about the complete picture of Website Optimization.  And the simple SBL WordPress Optimization Checklist to get started with the easiest problems to fix. NOTE: This post contains affiliate links Links ((((((((((((((((((((((((((( Visit Show notes ))))))))))))))))))))))))) https://www.smallbizlife.com/blog/episode-111-the-missing-key-to-better-search-rankings   ((((((((((((((((((((((((((( Mentions links ))))))))))))))))))))))))) SBL WordPress Optimization Checklist  https://www.smallbizlife.com/bonus   ((((((((((((((((((((((((((( Rate and Review us in iTunes ))))))))))))))))))))))))) https://itunes.apple.com/us/podcast/small-biz-life/id1039595496 Small Biz HQ  ((((((((((((((((((((((((((( Like our Facebook Page ))))))))))))))))))))))))) https://www.facebook.com/smallbizlifepodcast/ ((((((((((((((((((((((((((( Join our Facebook Group ))))))))))))))))))))))))) https://www.facebook.com/groups/SmallBizLife/ ((((((((((((((((((((((((((( Twitter  ))))))))))))))))))))))))) https://twitter.com/JefferyWIngram https://twitter.com/KristinLIngram https://twitter.com/SBLPodcast
Oct. 22, 2017
Kristin and I always talk to our Facebook group members. The other week the topic of Facebook ads came up. We talked about small business owners about their experience and/ or problems with Facebook ads. What are the 3 top reasons your Facebook ads do not meet your expectations? No expectations No objective for the Ad Do not understand how to target an audience   NOTE: This post contains affiliate links Links ((((((((((((((((((((((((((( Visit Show notes ))))))))))))))))))))))))) https://www.smallbizlife.com/blog/episode-110-top-3-reason-your-facebook-ads-do-not-meet-your-expectations   ((((((((((((((((((((((((((( Mentions links ))))))))))))))))))))))))) Episode 4 Who is your ideal customer https://smallbizlife.mykajabi.com/blog/episode-4-who-is-your-ideal-customer Facebook Blueprints https://www.facebook.com/blueprint     ((((((((((((((((((((((((((( Rate and Review us in iTunes ))))))))))))))))))))))))) https://itunes.apple.com/us/podcast/small-biz-life/id1039595496 Small Biz HQ   ((((((((((((((((((((((((((( Like our Facebook Page ))))))))))))))))))))))))) https://www.facebook.com/smallbizlifepodcast/   ((((((((((((((((((((((((((( Join our Facebook Group ))))))))))))))))))))))))) https://www.facebook.com/groups/SmallBizLife/     ((((((((((((((((((((((((((( Twitter  ))))))))))))))))))))))))) https://twitter.com/JefferyWIngram https://twitter.com/KristinLIngram https://twitter.com/SBLPodcast   ((((((((((((((((((((((((((( Affiliate Mentions links )))))))))))))))))))))))))      
Oct. 15, 2017
Kristin and I have been working with each other in small business since 2005. We have seen lots of good and bad times since we started working together. We have learned the most important truth about working with your spouse.  A family business is no place for a weak marriage The truth is maintaining a great marriage is work. No matter how much you love each other. Between survival, family, and friends many marriages strain. In 2015 16.9 divorces happened per 1,000 married women according to researchers at Bowling Green State University.  That is over 1.1 Million woman in 2015 alone and that was a good year. You risk going from husband and wife to business partners. However, all is not lost. There have been many family businesses that have stood the test of time. They have not only survived the marriage, they have not gone out of business. And to be honest, even if your spouse is not officially part of your small business they often help out the entrepreneur of the family run their business.  The most important thing you can do is learn your 3 Rs Not the 3 Rs of school. The 3 Rs of working with your significant other.  Roles Respect Responsibilities NOTE: This post contains affiliate links Links ((((((((((((((((((((((((((( Visit Show notes ))))))))))))))))))))))))) https://www.smallbizlife.com/blog/episode-109-the-truth-about-working-with-your-significant-other   ((((((((((((((((((((((((((( Mentions links ))))))))))))))))))))))))) DIVORCE RATE IN THE U.S.: GEOGRAPHIC VARIATION, 2015 https://www.bgsu.edu/ncfmr/resources/data/family-profiles/anderson-divorce-rate-us-geo-2015-fp-16-21.html ((((((((((((((((((((((((((( Rate and Review us in iTunes ))))))))))))))))))))))))) https://itunes.apple.com/us/podcast/small-biz-life/id1039595496 Small Biz HQ   ((((((((((((((((((((((((((( Like our Facebook Page ))))))))))))))))))))))))) https://www.facebook.com/smallbizlifepodcast/   ((((((((((((((((((((((((((( Join our Facebook Group ))))))))))))))))))))))))) https://www.facebook.com/groups/SmallBizLife/     ((((((((((((((((((((((((((( Twitter  ))))))))))))))))))))))))) https://twitter.com/JefferyWIngram https://twitter.com/KristinLIngram https://twitter.com/SBLPodcast
Oct. 8, 2017
Small businesses are formed for many reasons. We started ours because we loved our hobby of teaching, inspiring, and entertaining people. There are many reasons to start a small biz. You might want to work for yourself or make some more money. However, we live in a changing world. We cannot afford to lose track of the trends in small business or we risk losing the business we love. So we need to understand, where small business if going. What is the biggest change coming to small biz? There are many changes that will continue to happen with Small Business. Record numbers will be starting up and failing every year. However, the biggest change is that the older definitions will start disappearing. Local business versus international business and online business versus offline business will merge into business. It really has been changing with the invention of the online business and people growing more connected to the internet via their mobile devices. The great thing is the growth of this technology provides great opportunities to those willing to keep changing. These opportunities will create a huge challenge for small biz We will no longer be able to hide from competition. They will invade our communities and try and lure away our customers. So, we need to adapt and move our business into this space before someone else occupies it. Join Kristin and me as we look at this vital topic in this weeks episode of the Small Biz Life podcast.  Also, check these articles referenced in the episode "Small Business in 2020: Dramatic Shifts Predicted", "10 Businesses That Will Boom in 2020", and "Why Small Businesses Should Prepare For 2020"   NOTE: This post contains affiliate links Links ((((((((((((((((((((((((((( Visit Show notes ))))))))))))))))))))))))) https://www.smallbizlife.com/blog/episode-108-small-biz-2-0   ((((((((((((((((((((((((((( Mentions links ))))))))))))))))))))))))) https://money.usnews.com/money/careers/articles/2012/09/10/10-businesses-that-will-boom-in-2020 http://www.businessnewsdaily.com/305-small-business-trend-shifts-predicted.html https://www.digitalistmag.com/cio-knowledge/2017/09/25/why-small-businesses-should-prepare-for-2020-05359724   ((((((((((((((((((((((((((( Rate and Review us in iTunes ))))))))))))))))))))))))) https://itunes.apple.com/us/podcast/small-biz-life/id1039595496 ((((((((((((((((((((((((((( Like our Facebook Page ))))))))))))))))))))))))) https://www.facebook.com/smallbizlifepodcast/ ((((((((((((((((((((((((((( Join our Facebook Group ))))))))))))))))))))))))) https://www.facebook.com/groups/SmallBizLife/ ((((((((((((((((((((((((((( Twitter  ))))))))))))))))))))))))) https://twitter.com/JefferyWIngram https://twitter.com/KristinLIngram https://twitter.com/SBLPodcast
Oct. 1, 2017
Have you ever had that day where you work for hours, and check off dozens of items off your to-do list and feel like you have achieved nothing? I have. I have had so many days I started to look at this years ago when I worked at UPS. I started to find that we have a way of creating busy work for ourselves. We create so much of it, we start to use systems to create track it. And private industry has responded with those applications. The task management apps and website.  Listen to the show on iTunes, Stitcher, YouTube, Google Play Music, iHeart Radio, or with the player below.  Task Management software can be great It can make you get more work done. I am a big believer in getting more done in less time. However, It appears the systems can become a burden. I have worked with many large businesses and government agencies that would start creating more and more applications to track the work that then left the workers in a bind. If you spend more time tracking yourself, then you have less time to complete the work you were hired to get completed. For more check out the show notes on SmallbizLife.com NOTE: This post contains affiliate links Links ((((((((((((((((((((((((((( Visit Show notes ))))))))))))))))))))))))) https://www.smallbizlife.com/blog/episode-107-selecting-task-management-software-that-works-for-you   ((((((((((((((((((((((((((( Mentions links ))))))))))))))))))))))))) Episode 106 – 3 major mistakes getting tasks done, and how you can start fixing it now https://www.smallbizlife.com/blog/episode-106-the-3-major-mistakes-we-make-with-task-how-you-can-start-fixing-it-now Google task https://mail.google.com/tasks/canvas Trello https://trello.com/signup Asana https://asana.com/   ((((((((((((((((((((((((((( Rate and Review us in iTunes ))))))))))))))))))))))))) https://itunes.apple.com/us/podcast/small-biz-life/id1039595496 Small Biz HQ   ((((((((((((((((((((((((((( Like our Facebook Page ))))))))))))))))))))))))) https://www.facebook.com/smallbizlifepodcast/   ((((((((((((((((((((((((((( Join our Facebook Group ))))))))))))))))))))))))) https://www.facebook.com/groups/SmallBizLife/   ((((((((((((((((((((((((((( Twitter  ))))))))))))))))))))))))) https://twitter.com/JefferyWIngram https://twitter.com/KristinLIngram https://twitter.com/SBLPodcast ((((((((((((((((((((((((((( Affiliate Mentions links ))))))))))))))))))))))))) G Suite https://goo.gl/CvtM7b Nozbe https://nozbe.com/?a=sblJefferyWIngram
Sept. 24, 2017
Stop floundering creating task Have you ever been told that if you work hard you will succeed? I was. I believed it. For years whenever I had an issue I just started to work more. Work more hours! Push! Push!  I kept moving. I would do great for a while and then I would burn out. Sometimes I would kill it and prosper, but to be honest most of the time I seemed to go nowhere. It was frustrating. However, I just kept doing it. I would also get very focused on the work. I was told if I just work smarter. all my problems would go away. I just needed to focus on the type of work I was doing. However, that failed to make my life better, or my business larger. I also went through a period, where I cut out all the work that I didn't like, that was the worse mistake. I lost touch with so much that was important to my business because I did not want to do work I did not like. I would store up all that crappy work until I was forced to do it. I managed to 10x the work I hated. This is a 10x you never want, please trust me. How to fix it? It all started with a great piece of advice from Brendon Burchard. I figured out what I needed to look like to live the life I love. It freed me from a trap I was in. I was trapped spending so much time, trying to find new hacks, apps, and techniques to improve my time management. I missed the root problem. I needed to get over myself. The first part of troubleshooting is finding the problem. If you get stuck in a GTD hell. You need to identify, what you are screwing up.  From my work with clients and myself, it appears most people's task management issues is because of one of these mistakes: You Focus on the work You focus on our immediate feelings How hard we are working What we should focus on for better task management We should focus on the result the output of task How the task moves us forward in our life our goals Think about your next task before you start This Week in the Small Biz Life Podcast Kristin and I look at these mistakes and go into much more detail about how we should look at our task management. If you have not, I would also check out episode 104 – How to get it all done. Also read "Getting Things Done: The Art of Stress-Free Productivity" by David Allen.  NOTE: This post contains affiliate links Links ((((((((((((((((((((((((((( Visit Show notes ))))))))))))))))))))))))) https://www.smallbizlife.com/blog/episode-106-the-3-major-mistakes-we-make-with-task-how-you-can-start-fixing-it-now   ((((((((((((((((((((((((((( Mentions links ))))))))))))))))))))))))) episode 104 – How to get it all done https://www.smallbizlife.com/blog/episode-104-how-to-get-it-all-done   ((((((((((((((((((((((((((( Rate and Review us in iTunes ))))))))))))))))))))))))) https://itunes.apple.com/us/podcast/small-biz-life/id1039595496 Small Biz HQ   ((((((((((((((((((((((((((( Like our Facebook Page ))))))))))))))))))))))))) https://www.facebook.com/smallbizlifepodcast/   ((((((((((((((((((((((((((( Join our Facebook Group ))))))))))))))))))))))))) https://www.facebook.com/groups/SmallBizLife/     ((((((((((((((((((((((((((( Twitter  ))))))))))))))))))))))))) https://twitter.com/JefferyWIngram https://twitter.com/KristinLIngram https://twitter.com/SBLPodcast   ((((((((((((((((((((((((((( Affiliate Mentions links )))))))))))))))))))))))))   Getting Things Done: The Art of Stress-Free Productivity by David Allen http://amzn.to/2wNmfTi  
Sept. 17, 2017
Before you panic Yes, it is best to be concerned about your data. Between all of our smart devices and services that connect our data over the web. It seems like it is only a matter of time before we have our identity stolen. However, panic is never a plan. We need to understand how the latest breach effects us and what we need to do to protect ourselves better. My biggest concern with the Equifax Breach  Equifax is one of the three credit reporting agencies in the United States. This breach exposes the name, address, birthday, and Social Security number of 143 million people. 209 thousand people had their credit card information lost. And 182 thousand lost documents by Equifax according to www.equifaxsecurity2017.com. The first thing you need to do is go to www.equifaxsecurity2017.com and see if you or your children have been affected. What to do now? Chances are you or someone in your family have been exposed.  Here are the quick steps you need to do if you are part of the 143 million. Ways to protect yourself Check your credit reports for free on www.annualcreditreport.com Place a Fraud Alert or credit freeze on Equifax, Experian, and TransUnion File your tax return ASAP Signup for a service like Credit Karma The market leader is LifeLock Or what we use ID Shield which is like LifeLock with extra SSN protection Or better yet higher a service that will help resolve problems if you are compromised Protect your passwords and track all the sites you have bad or duplicate passwords with LastPass. Always use VPNs when you are not in a secured network. Try NordVPN 24 other reasons to protect yourself Since 2016 there have been 25 major data breaches with at least 900 Million records lost. And out of those numbers, there have been many companies who do not know or did not state how many records have been lost. There could have also been other breaches that have not been publicly released. In these days of an interconnected world, you should consider the best ways to protect yourself and assume that at some point you or a family member will have their identity stolen. Please consider a service like Identity Shield as a way to protect yourself. Equifax  2017 Taringa 2017 Grozio Chirurgija 2017 Erie County Medical Center 2017 Friend Finder Networks 2016 Commission on Elections 2016 Weebly 2016 Taobao 2016 21st Century Oncology 2016 KM.RU 2016 Nival Networks 2016 Verizon Communications 2016 Apple Health Medicaid 2016 University of California, Berkeley 2016 University of Central Florida 2016 Central Coast Credit Union 2016 Cox Communications 2016 Department of Homeland Security 2016 Democratic National Committee 2016 Inuvik hospital 2016 EyeWire 2016 Gyft 2016 Ofcom 2016 Rosen Hotels 2016 TaxSlayer.com 2016 Other Sources Get An Identity Protection PIN (IP PIN) https://www.irs.gov/individuals/understanding-your-cp01a-notice The Equifax Data Breach: What to Do When Information Is Lost or Exposed Best Identity-Theft Protection 2017 NOTE: This post contains affiliate links Links ((((((((((((((((((((((((((( Visit Show notes ))))))))))))))))))))))))) https://www.smallbizlife.com/blog/episode-105-dealing-with-the-equifax-breach   ((((((((((((((((((((((((((( Mentions links ))))))))))))))))))))))))) https://www.irs.gov/identity-theft-fraud-scams/get-an-identity-protection-pin https://www.irs.gov/individuals/understanding-your-cp01a-notice https://www.consumer.ftc.gov/blog/2017/09/equifax-data-breach-what-do https://www.identitytheft.gov/Info-Lost-or-Stolen https://www.tomsguide.com/us/best-identity-theft-protection,review-2083.html https://nordvpn.com/free-trial/ https://en.wikipedia.org/wiki/List_of_data_breaches https://www.equifax.com/personal/?/               http://www.experian.com/ https://www.transunion.com/ https://www.creditkarma.com/auth/logon/ https://www.lifelock.com/ https://www.idshield.com/            ((((((((((((((((((((((((((( Rate and Review us in iTunes ))))))))))))))))))))))))) https://itunes.apple.com/us/podcast/small-biz-life/id1039595496 Small Biz HQ   ((((((((((((((((((((((((((( Like our Facebook Page ))))))))))))))))))))))))) https://www.facebook.com/smallbizlifepodcast/   ((((((((((((((((((((((((((( Join our Facebook Group ))))))))))))))))))))))))) https://www.facebook.com/groups/SmallBizLife/     ((((((((((((((((((((((((((( Twitter  ))))))))))))))))))))))))) https://twitter.com/JefferyWIngram https://twitter.com/KristinLIngram https://twitter.com/SBLPodcast   ((((((((((((((((((((((((((( Affiliate Mentions links ))))))))))))))))))))))))) https://lastpass.com/enterprise_trial.php?esrc=smallbizlife
About Listen Notes
Podcast search engine with 395,934 podcasts and 23,112,810 episodes. Built by a one-person team. Learn more.
If you find Listen Notes useful...
Follow us
Monthly updates via email (past issues)