Enjoy sessions from past events like Code/Media and the renowned Code Conference, along with other interviews hosted by Re/code journalists. Featured episodes include candid conversations with comedian Chelsea Handler, entrepreneur and "Shark Tank" star Mark Cuban, Snapchat CEO Evan Spiegel, former Twitter CEO Dick Costolo and presidential candidate Hillary Clinton.
Uber Chief Brand Officer Bozoma Saint John talks with Recode’s Kara Swisher and Johana Bhuiyan about what her newly created job entails. Hired by now-ousted CEO Travis Kalanick, Saint John said the company’s culture is strong and healthy, even as it continues to wrestle with a parade of public mistakes and scandals. Uber's brand today, she says, is that of a utility, but it’s missing “love” — an emotional connection between the user and the product. She also talks about the importance of hiring more women and people of color, and why Uber’s diversity problems are not unique.
Sweetgreen co-CEO Jonathan Neman and Glossier CEO Emily Weiss talk with Recode’s Dan Frommer and Racked’s Cheryl Wischhover about how they use digital channels to market food and beauty products, respectively. Weiss says Glossier’s No. 1 outlet is the blog Into the Gloss, and argues that it’s a two-way conversation, rather than a one-way publishing outlet. Neman says Sweetgreen is a “product company, not a restaurant company,” because tech enables a completely different way of thinking about who its customers are and how its stores should be designed. They agree that creating a sense of community and experience for customers is not a choice — to survive, it’s a requirement.
Lumi CEO Jesse Genet talks about how an ordinary cardboard box gets made — and how those boxes are taking on a new life in e-commerce. For companies that no longer operate physical stores, packaging has become the “modern storefront,” Genet says, and what a box looks like and what is printed on it has a huge impact on the customer’s experience.
Theory founder Andrew Rosen and Reformation CEO Yael Aflalo talk with Recode’s Jason Del Rey about the future of direct-to-consumer fashion. Rosen says one of his roles at Theory is actively working to make sure that consumers’ needs come before its brand’s vision, even if that means outsourcing some roles to partners like Amazon and Stitch Fix. They also discuss the value of opening physical stores for digital-first retailers like Reformation; Aflalo says that new customers who come through retail seem to be more valuable than those the company finds online.
Snarkitecture partner Benjamin Porto and Allbirds co-founder Joey Zwillinger talk with Recode’s Edmund Lee about designing architecture and shoes for Silicon Valley, respectively. Brick-and-mortar spaces continue to be important as storytelling vehicles for brands, they say, even as the numbers point to e-commerce growing and retail shrinking. Physical stores are actually thriving, Zwillinger says, because Amazon’s speediness has forced them to up their standards and unique offerings.
Williams-Sonoma CEO Laura Alber talks with Recode's Jason Del Rey and Kara Swisher about how the retailer is going beyond the retail store. Alber says most purchases are made on an emotional basis, so it's still vital for retailers to connect with their customers, whether that means making better predictions about what people want to buy or flipping the script and sending an adviser to visit customers' homes. Alber also talks about how WIlliams-Sonoma-owned Pottery Barn is working with Google on an augmented reality experience for decorating one's house.
Boxed CEO Chieh Huang talks about competing with warehouse clubs like Costco and Sam's Club, offering customers the ability to buy in bulk without needing to drive to a physical location. He touches on changes in what consumers value, how Boxed treats its warehouse employees and how certain products are taxed.
Blue Apron CEO Matt Salzberg talks with Recode's Jason Del Rey about how the meal-delivery company is changing now that it's publicly traded and how it is reacting to Amazon's purchase of Whole Foods. Over the past five years, Blue Apron has sought to grow as fast as possible and is now moving to think about broadening its offerings to customers with new types of products. It plans to do more a la carte sales of kitchen and pantry items, but Salzberg says he has no plans to compete head to head with mass-market grocers like Whole Foods. Plus: After a rocky IPO, why should Blue Apron remain independent?
Rachel Roy's eponymous founder and Dia&Co CEO Nadia Boujarwah talk with Recode's Edmund Lee and Racked's Tiffany Yannetta about designing and selling clothes for plus-sized women, an addressable market of 100 million. To reach modern consumers, they match their companies' clothes with social media tastemakers who have big followings and a unique point of view. Plus-size consumers were among the first to make the jump to the internet, Roy and Boujarwah say, because they weren't served well by most brick-and-mortar stores.
Nike Direct President Heidi O'Neill talks with Recode's Jason Del Rey about how the sports apparel company is working to connect with consumers digitally. Nike products can be found both in stores and across the web, but the company has created a membership program for people who go to its website and apps directly, rewarding them with personalized shopping recommendations and first dibs on new products. In return, Nike gets clearer data about what its customers will want in the future.