Edge of the Web is a weekly SEO podcast discussing all things within SEO, Social Media, Content Marketing and Digital Marketing. Hosts Erin Sparks, Douglas Karr, and Tom Brodbeck discuss the latest news and trends in the SEO industry as well as interviews with some of the top names in Digital Marketing. Visit our website at http://www.edgeofthewebradio.com/ to see all of our past shows and videos.
Carla Johnson is a well-known keynote speaker, author and Chief Experience Officer at Type A Communications. She helps companies tell better stories in order to build stronger brand awareness, better customer engagement, and increase revenue. She is a consultant to the Content Marketing Institute and has worked with brands like American Express, Dell, and Motorola. More recently, Carla co-authored the book Experiences: The 7th Era of Marketing with Robert Rose which teaches marketers how to develop, manage, and lead the creation of valuable experiences for their organization. We wanted to have Carla on this week's show to talk about branding - and more specifically innovative branding. She has worked with some of the world's biggest brands and has some great insight into how to keep that innovative culture in your company. If you enjoyed our conversation with Carla, be sure to check out her presentation at Content Marketing World in a few weeks. If you haven't bought your tickets for the event yet, use Carla's discount code to save $100. Use code SPKR100 at checkout.
You've heard Erin mention on the show before that agency behind Edge of the Web (Site Strategics) is an agile digital marketing agency but what does that mean and why did we decide to become agile? When Site Strategics wanted to become an agile digital marketing agency earlier this year, we reached out to this week's guest Muhammad Yasin, the director of marketing at PERQ. He and his team shifted to agile marketing a couple years before and our team picked his brain about some of the lessons he learned in the process of this shift. So this week, having realized we've never dedicated a show to the topic, we decided to bring Muhammad on the show with our COO Jason Fletcher to talk about agile marketing and why both of our organizations work in this manner. To learn more about PERQ, we had the co-founders of the company on our show a couple years ago. Listen to that show here: http://edgeofthewebradio.com/seo-podcast/show-68-perq-consumer-incentives/
Finding that perfect digital marketing agency or consultant can be a difficult task for a business. Many great businesses have been burned in the past by a bad agency while the good agencies and consultants struggle to get work. John Doherty saw this issue and decided to do something about it. So, in 2013 he launched Credo. Credo looks to match businesses with reputable and vetted consultants and agencies. Every consultant or agency is vetted by John and then he helps that business find the right consultant or agency to fit their needs and budget. John has spent several years in digital marketing, previously working as a consultant with Distilled. He has worked with small-VC backed start-ups to large hotel chains with multiple brands. John is a great resource in the SEO and digital marketing industry, so we are certainly excited to bring him on this episode of Edge of the Web.
Have you noticed an increase of videos that are showing up in your Facebook feed? Well, this certainly is a trend we are seeing and one we predicted. But with this increase in videos, it is getting harder and harder to get your video noticed. So this week, we wanted to talk with David Feinman, CEO of Viral Ideas, a video marketing agency out of Philadelphia. David gained national recognition for creating The Zombie Run that went viral across the country - getting featured by CNN and Wired. David shares with us some great tips on how to get your video noticed and keep them watching throughout the whole video. All this and more, today on the EDGE!
What is programmatic advertising? It has become a common practice in digital marketing agencies, but the term might be new to most people. Programmatic Advertising is the process of targeting specific users with your ad - which can be a more efficient spend of advertising dollars. The IAB is estimating that by 2018, programmatic advertising will be over 80% of a company's marketing spend - so it is definitely a market digital marketers need to be aware of. So we wanted to bring on Priya Kapoor of Point It. They have a great programmatic team at Point It and Priya is one of their Programmatic Campaign Managers. She has been in digital marketing for only a couple years and has caught on very quickly! This show we also have a very exciting announcement to make! Edge of the Web just received the "Best Podcast/Audio Series" award for 2017 from the Content Marketing Institute and Content Marketing Awards! We are very honored to have received the award and we're excited to meet everyone at the Content Marketing World in September.
Paul Klebanov has been building multi-million dollar websites since he was 14 years old and by the time he was 27, he had made $3.1 Million from the e-commerce website - and then lost it all. In this episode, we'll talk to Paul about how he built a successful e-commerce website and what he learned from his downfall. Plus, he is a speaker for SEMrush and has regular speaking gigs, webinars, interviews on a regular basis. We talk with Paul about the latest news out of SEMrush and what we can expect from the tool in the future. And if you didn't know, SEMrush is one of the best tools a digital marketer can have in their tool bag - we will go over some of the best features of the tool and how you can use it to do research on your competitors! !
We are back! After a few weeks off for a summer break, we are back at it and excited to bring you our next series of shows! If you have any questions or topics you would like us to discuss, please reach out to us! What is Native Advertising and how can I use it to help promote my content? Well, who better else to talk to us about native advertising than Chad Pollitt, Partner & VP of Audience of the Native Advertising Institute. Chad has been creating online campaigns for over 15 years for some of the world's most recognisable brands and has been named a member of the Forbes Top 100 list. He is also the author of "The Native Advertising Manifesto", "The Content Promotion Manifesto", and "51 Things Your Mother Taught You About Inbound Marketing." Chad is located locally, so we were glad to welcome him to our studio for this week's show!
Eight years ago, he was broke, in the middle of a divorce, had hundreds oof thousands of dollars in debt, and just lost his home. He then started a blog, wrote content, and has millions of visitors to his blog every year. That man is Jeff Bullas of JeffBullas.com and today we are going to talk to him about his story and why he started JeffBullas.com. Plus, he has a new eBook out called 101+ Tips and Tactics to Grow Your Web Traffic and we discuss some of the tips he has in the eBook. He also has a Udemy course called 7 Key Steps to Blogging Mastery.
"Five years from now, the world is a dark and terrible place. Our lives and our experiences are managed by robots, machines, and artificial intelligence which are owned and operated by international conglomerates." Those words were spoken recently by today's featured guest Jono Alderson at the Friends of Search 2017 conference a few months ago. Jono Alderson is the Principal Consultant for Distilled and he has spent the last two years researching and reading every press release, studying every merger and acquisition, analyzing every movement being made by some of these global companies like Amazon, Apple, Microsoft, Alphabet, Facebook, Uber, and more. This week we discuss with Jono why he thinks this future is a possibility and discuss how we can as marketers protect our jobs and improve our skill set for this new machine learning/AI world. All this and more, today on THE EDGE!
It was nearly one year to the day when we last talked to Nicholas Chimonas, head of Technical SEO at Page One Power, on Edge of the Web. Last May, we had Nicholas Chimonas on the show to talk about the 2016 Link Building Survey he conducts for Moz. This time on the show, however, we wanted to talk to Nicholas to talk about link building and the changes he's seen happen in the past year. And the 2017 Link Building Survey is out and if you are in the marketing industry, you are able to fill out this survey! Plus, we break down the latest updates from Google, Facebook, and recap this year's Google I/O. All this week on Edge of the Web Radio!
How do you create the content your audience wants? The likes, the comments, the shares....the lack of likes, comments, shares, sentiment, the amount of total brand conversation - these are all data points in your focus group of how your audience is perceiving your brand. On this show, we are talking to Stacey Jaffe, the Vice President of Digital Content and Channels for Teach for America, who had just spoken at the Digital Now conference in Orlando, Florida. Stacey and her team are creating content for Teach for America by staying true to their "north star". Find out more about this and more, today on the Edge!
Casie Gillette, the Senior Director of Digital Marketing at KoMarketing, leads digital marketing strategies for their clients and plays an integral part of the leadership team. With over 10 years of industry experience, Casie regularly speaks about search and social at some of the top marketing conferences in the country like SMX, SearchLove, PubCon, and HeroConf. Within the last month, she has spoken at two different conferences, SMX West and HeroConf, and we wanted to recap those presentations she gave for this episode!
Ryan Shelly is the founder and CEO of Shelly Media Arts - a growing digital marketing agency based out of Melbourne, Florida. What started out as a side-gig for Ryan while he toured solo became a full-time job after his second child. And the last two years he's seen 10x growth as his agency continues to grow and help their clients. Ryan joined us on the show this week to discuss authenticity and empathy. A lot of businesses and marketers seem to ignore this step when writing their content. Plus, it helps with SEO! Listen to Erin, Tom, and Ryan discuss why this is so important to your marketing today on the EDGE!
Robert Rose, the Chief Strategy Officer for the Content Advisory, joined us on the podcast this week! Robert has worked with more than 500 companies, including 15 of the Fortune 100 and has provided marketing advice for brands like Capital One, Dell, Hewlett-Packard, Microsoft and others. He is also a co-host of the podcast PNR's This Old Marketing - which is consistently ranked as a top marketing podcast with more than one million downloads a year. Robert has written two books, "Experiences: The 7th Era of Marketing" & "Managing Content Marketing", with a third due out later this year called "Killing Marketing." We have been big fans of Robert Rose for quite a while now and we were able to grab an hour of his time to talk a variety of marketing topics including: social media, live video, programmatic advertising, but mainly focusing on content marketing and storytelling for your business. Plus, we learn about his show that appeared on Showtime as well as a play that made a run on Broadway!
Jeff Sauer, the founder of Jeffalytics, joins us on the podcast this week to talk about his different online courses he provides for digital marketers. Jeff has been focusing on improving the number of qualified digital marketers by providing tangible courses in Google AdWords, Google Analytics, and running a digital agency. He also uses this passion of teaching to help today's college students learn digital marketing, as most colleges don't provide those types of skills. Plus, we find out that Jeff and his wife have been living out of a suitcase for the last two years and living in AirBNB houses. Check out this fun podcast today!
We have a special show for you today! Mark Schaefer, Executive Director of Schaefer Marketing Solutions, has just released his newest book and we were able to grab an hour of his time last week. His new book is called Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age is the first book of that will teach you how to build your own personal brand and become “known.” This book gives step-by-step instructions from some of the most successful people on how they focused their efforts, created a plan, and was able to build that personal brand. Mark Schaefer spent over 15 months writing and interviewing people all over the world for this book to find out how they became known. With this book, Mark even included a Workbook that gives you exercises and other bonus material to get you started in developing your own personal brand. If you are interested in buying this book, please click here!
Amy Bishop is the Director of Digital Marketing & Technology at ZirMed, a financial and clinical performance management tool for healthcare organizations. Amy joined us on the podcast this week to talk about her role with ZirMed and how she focuses her company's marketing towards the long sales cycle. What marketing can/should your company do if you are in a similar industry as healthcare? Find out some great tips and more this week with Amy Bishop! Download our show today or subscribe to our show on iTunes, Google Play, SoundCloud, TuneIn, iHeartRadio, or Stitcher! Sponsor One of the sponsors of Edge of the Web SEMRush - the world's leading competitive intelligence and keyword research tool trusted by over 1 million online marketers every day. If you want to see exactly where your competitors are advertising online, then head over to semrush.com/edgeoftheweb to get your 14-day free trial today!
Frederick Vallaeys is the Cofounder and CEO of Optmyzr - a PPC tool for advertisers and agencies. Frederick worked at Google for 10 years as a Google AdWords Evangelist and was also a member of the team that created the AdWords Editor. He has a passion for simplifying the AdWords space with scripts and automation. We had a great time talking with Frederick and we encourage you to check out their PPC toolset! Also, this last week we met a great group of college students from Ball State's CADMA program (Center for Advancement of Digital Marketing & Analytics). The program aims to provide students with hands-on experience with marketing technology and get experience in working as a digital marketing agency. They are a one-of-a-kind program for colleges and since they were in our backyard, we wanted to get them on the show! Be sure to follow their group on Facebook to keep up with the program!
We have interviewed guests all over the world but rarely do we get to talk to someone locally like we did this week. Kyle Lacy, the new VP of Marketing of Lessonly, joined us in our studio this week. Kyle's career began in Indianapolis having roles with ExactTarget and Salesforce Marketing Cloud before heading off to Boston to work with OpenView, a venture capital firm with over $715M under management focused on expansion-stage software companies. But has moved back to Indianapolis (about three weeks ago!) to take this role with Lessonly. Kyle has spoken at conferences all over the world and is even the author of Twitter for Dummies. In this episode, we talk about getting investment dollars for Indianapolis, what he means by "The Knowledge Divide", and his childhood desire to be a Civil War reenactor. Check out this great episode with Kyle Lacy and we hope to have him on the show again in the near future!
Paddy Moogan, the former florist and law student, is the co-founder of Aira, a digital marketing agency based in the UK. Paddy is a well-known SEO and has been working in SEO since 2004 when he was meant to be studying for a law degree and got bored. He was the VP of Operations at Distilled before leaving in 2015 to start Aira. Paddy is also the author of "The Link Building Book" and has spoken at a number of different conferences including SMX Sydney, MozCon, BrightonSEO, SES, Marketing Festival and SAScon. In this podcast, Paddy wanted to talk with us about the lessons he has learned in running an SEO agency for the last two years. Like I said earlier, he started Aira in 2015 and it has now grown to 12 people! What has he learned and what advice can he give to other agency owners. Plus, we saw a great presentation that Paddy did at last year's BrightonSEO conference called, "Sustainable Content Marketing." We wanted to discuss with him some of the points he made in that presentation and how you can use them to help build a sustainable content marketing plan for your business or clients (plus earn some great links!)