A weekly podcast discussing the business of great software products. Hosted by Ben Orenstein and a rotating panel of fellow developers and entrepreneurs, we delve deep behind the scenes of thoughtbot's SaaS products.
Chad is joined by Mike McKenna, CEO of Shotgunflat, to discuss cultivating a business in the town in which one grew up, working with family, the effect of adding a sales team to a consultancy, and the legislation of craft-brewing.
On FormKeep, Ben implements custom redirects on form submissions and starts a test to remove up-front credit card collection, as well as discusses evaluation of feature requests. On Drip, Derrick walks through the app with new devs, considers on-boarding automation, and continues his refactoring project.
Ben & Derrick reflect on the S3 outage and how it affected their services, and muse on managing user perceptions. Derrick submits a talk to MicroConf on what it means to be "customer driven", and begins a refactoring effort to rework Drip's integration system. On Upcase, Ben integrates a referral widget, and enables subscription pausing, while on FormKeep he fixes a trial plan selection bug.
On FormKeep, Ben runs an A/B test on trial length and adds a short onboarding survey, meanwhile wrapping up team signups and working on a content licensing deal for Upcase. Derrick reports back from his machine learning class, and discusses an issue in quality assurance testing.