SFNaim - The nth Guides

By Curtis McHale

About this podcast   English    United States

The nth Guides simplifies technical subjects for Designers and artsy subjects for Developers.
In this podcast
April 20, 2018
Today I’m talking about a set of emails from Mario. Mario emailed me and said: I started my business (development shop) last year and hired two developers to help me with the projects, I want to grow my business. Lately I’m getting trouble to get more leads (and projects) and now most of my revenue get spend on salaries and not much get left for me. Sometimes it frustrate me that I do have a business; but now I have less time for me (and my family) and less money that if I be an employee. So I asked him three questions: How are you specialized What types of projects do you excel at? What does your marketing look like? I should have also asked him: What type of project do you love the most What type of project is the most profitable for your business? Unfortunately like many freelancer’s Mario says he’s not specialized, he’s just taking whatever project comes his way. He has some projects that’s he’s best at, but has no marketing, he’s mostly getting referrals by talking to developers at user groups. Today I’m going to talk about: Don’t be embarrassed most freelancers are where you are with little marketing Go over the resources below on building your niche expertise Resources Step by Step Guide to Specialization My Review of Badass Your Brand Philip Morgan’s email positioning crash course The Consulting Pipeline Podcast Sara Dunn didn’t just “fall” into her niche My Series on Finding Your Niche My Book Finding and Marketing To Your Niche
April 13, 2018
The problem that a lot of businesses have is that they always want to assume that everything is going to go aces all day. That they’ll be maximally productive all the time. Oh and don’t forget the unicorn tears that they drink at their fancy desk in the glass cube that happens to be dog friendly. The rest of us live in the real world. Today I’m going to talk about my real world and how I’m working to have alternate options with all my work. Listen to the show to hear all about my alternate plans.
April 6, 2018
I’ve known Adam around WordPress for a few years but when we met at WooConf, I was very intrigued with his story. He is a cofounder of FooPlugins and ran that as his only job for 4 years. Most people would say he was living the dream, but then he went out and took a job at Sitelock. Today we talk about balance. How he got to FooPlugins and why he took a job again. Finding Adam @wpmodder adamwwarner.com wpdistrict.sitelock.com
March 30, 2018
Today I’m going to keep going on the theme of being more “me” and tell you a bunch about the rest of the things I enjoy and do. The links to my other “places” online are below if you’re interested in following up with me in many places. I can see why you would be, I am very good looking. 😛 Strava Personal YouTube for gear and drawing It’s Quality Gear Get Your Family Outside
March 23, 2018
To achieve an extraordinary result you must choose what matters most and give it all the time it demands. This requires getting extremely out of balance in relation to all other work issues, with only infrequent counterbalancing to address them. – The One Thing Tom and his social media sabbatical Say no to the hustle because you’ve got kids and they need you Say no to the iffy clients and centre in on what you’re best at What are you going to say no to this week?
March 16, 2018
Your bland. Heck I’ve been bland. I’ve been watering down my content even when I’ve said that I won’t water it down anymore. Today I’m going to talk about how you stop watering down your content and why you should wear yourself out there where your customers can see it.
March 9, 2018
Some questions about your business: What is your favourite thing to do and sell? What part of your work gets you jumping out of bed with energy? What thing in your industry do you hate? What do you hate about how you currently work? What is the most profitable thing you do and sell? Who are your favourite past clients? Why? The things that set you apart
March 2, 2018
It’s been a tough week. My dog of 12 years was put down on Monday. I’ve had all manner of technology problems. My wife has been out with work a bunch and I’ve had to be there for three grieving kids. Today I’m going to talk more about mental health and how to make sure that you keep on top of your sanity in the midst of the crap that life can throw at you.
Feb. 23, 2018
When people assess an experience, they tend to forget or ignore its length — a phenomenon called “duration neglect.” Instead, they seem to rate the experience based on two key moments: (1) the best or worst moment, known as the “peak”; and (2) the ending. Psychologists call it the “peak-end rule.” – The Power of Moments This idea can help you salvage a “failed” project in the client mind by killing it at the end. I’ve done it, and I’m sure I’ll have to do it again. But the power in this book will be just a bit bigger. What moments in your client’s journey can you recognize?
Feb. 16, 2018
No audio available for this episode
We are overloaded with daily opportunities to learn. It starts early, from the time we read our morning newspapers, it ends late, after we’ve watched the late night news before bedtime, and we’re hit all day in between with digital feeds and streaming news reports. Then there are the magazines, books, people, seminars, and training sessions that we seek out as a way of concentrating our focus on specific topics of information. But at the end of our continuous daily cycles of learning, do we really have that much useful and valuable information at our disposal? – Paid to Think

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