ABOUT THIS PODCAST 🔗
Welcome to Embracing Marketing Mistakes, the world’s leading irreverent podcast for senior marketers who are tired of the polished corporate b*llshit.
Join Chris Norton and Will Ockenden, founders of the award-winning Prohibition PR, as they sit down with industry leaders to dissect the career-ending f*ck-ups they’d rather forget. The show moves past any pretty vanity metrics to uncover the brutal, honest truths behind marketing disasters, from £30,000 SEO black holes and completely failed companies, to social media crises that went globally viral for all the wrong reasons.
We don't just celebrate the f*ck-ups; we extract the tactical blueprints you need to avoid them yourself. If you are a business owner, or a CMO looking for a competitive advantage that only comes from real-world experience, this is your weekly masterclass in resilience and strategy.
- Listen for: Raw stories from top brands, ex-McKinsey strategists, and industry disruptors.
- Learn from: The errors that cost thousands and the recoveries that saved careers.
- Get ahead by: Turning other people's nasty disasters into your unfair market advantage.
If you have a story to tell and would like to appear on the show, tell us your biggest marketing mistake and drop us a line.
Update frequency:
semiweekly
Average audio length:
38 minutes
Guest interviews
Has sponsors
Video podcast
English
United Kingdom
202 episodes
since June 16, 2023
episodic
LATEST EPISODE 🔗
What happens when you pour your heart into a TEDx talk, expect it to skyrocket, and… nothing? We are joined with Niraj Kapoor back in episode 95, and dive into a brutally honest story of resilience, reinvention, and why failure isn’t fatal. Our guest shares how he went from a thriving career in Lon…
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Search past episodes of Embracing Marketing Mistakes.
PREVIOUS EPISODES 🔗
Britt Klontz started her career as an SEO agency intern, got a Mashable journalist to cover an infographic by following the journalist's own pitching guide, and now runs Vada Communications as a solo digital PR consultant. In this episode of Embracing Marketing Mistakes, Britt explains why so …
We had Mark Terry-Lush back in episode 94 started his career in the glory days of magazines when Vogue was the size of a phone book and PR was full of big personalities. He worked with some of the most iconic names in the industry and learned how to tell and sell a story. But after 30 years, he rea…
A 20-year agency founder built his reputation turning Pizza Express back into a cult favourite, then years later made the mistake he now calls his biggest regret. Gerry Hopkinson, founder of Unity and now a cultural strategist, joins Embracing Marketing Mistakes to explain how he sold his agency, w…
Social media can feel like the best networking tool in the world, until it throws you a curveball. We were joined by Asif Choudry back in episode 96. We talk about the early days of Twitter when it felt like a friendly space for real conversations, and how one superhero-themed event turned into a l…
We revisit Andy Lambert back in episode 93 to unpack the influencer marketing moment that changed how he thinks about influence in B2B. Andy explains how his team approached creators like a media buy, treating the partnership as a quick transaction and expecting one post to shift perception and dri…
A VP of Marketing running two brands at once shares what's working in AI search visibility right now, and admits to one of the messiest direct mail campaigns a B2B marketer has confessed to on this show. Val Riley, VP of Marketing and Strategy at Unbounce and Insightly CRM, joins Embracing Mar…
Kevin Chesters reveals the painful truth behind what he calls the worst advert ever made in British history. This is a forensic breakdown of ego, bad process and the lessons every marketer needs to hear.Back in episode 102 of Embracing Marketing Mistakes, Kevin walks us through the infamous Big Che…
Influencer spend hit $32.55 billion in 2025, and most brands still can't prove it works. In this Prohibition PR webinar, Chris Norton and Will Ockenden break down why influencer marketing keeps losing boardroom arguments, the mistake that turned a Brit Awards influencer activation into a creat…
Back in episode 99 with Sarah Waddington, we dive into the story of a well-intentioned tweet about a Biff and Chip book image, posted during the height of the Me-Too era. What was meant to be a harmless comment, shared in the midst of the chaos of parenting, quickly spiraled into misreporting by UK…
Disclaimer: The podcast and artwork embedded on this page are from Prohibition PR, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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