Skills In Screencasts and Podcasts

By Fred Castaneda

About this podcast   English

This is a FREE companion podcast with your co-hosts, Lon Naylor ("Mr. Learn Camtasia") and Fred Castaneda ("Podcast Reporter") with helpful hints, tips, tutorials, resources and training for New Media professionals. These will deliver resources and information to improve the skills in SCREENCASTING FOR PODCASTERS and PODCASTING FOR SCREENCASTERS. Guest interviews with subject matter experts for both areas will be included, as well.
In this podcast
Nov. 3, 2016
During my hiatus, I wish to present this bit of evergreen information about podcast monetization (from 2014), which provides an interview of Fred Castaneda, and which is conducted by Doug Foresta of the Coachzing Show (although Doug himself is on hiatus at present). Here are the show notes from the interview that was previously conducted by Doug Foresta: The CoachZing Show is a podcast series, available on iTunes(R) and other directories, which delivers interviews with entrepreneurs, coaches, therapists, authors and speakers — to discover tips and techniques for effective content creation and marketing. It is available on iTunes and other directories, and it is a free podcast show. Doug Foresta is the interviewer and host of this podcast show. In this episode, we have a repurposed interview — as it is originally published by The reason why we deliver it in entirety and unedited as the final mp3 file published by CoachZing is that the person being interviewed is Fred Castaneda, who is also the host of The Struggling Entrepreneur podcast and the Podcast Reporter podcast (just 2 of the current active 8 shows). As you will hear in this audio episode, Doug discusses the potential mistakes of content creators in the world of New Media and podcasting. He also discovers some of the strategies for entrepreneurs to make podcasting a successful tool as part of their marketing. They can do this by generating revenue streams by adding podcasting to their marketing. We thank Doug for his interview and we know it will provide value to the aspiring entrepreneurs who deal with content creation. Select this link to listen to the audio episode in a separate window. Copyright (c) 2014, Doug Foresta and and Fred Castaneda of and All rights reserved. The post 0B- Retrospective – Podcast monetization interview appeared first on Skills in Screencasts and Podcasts.
Nov. 3, 2016
Thank you to our listeners. Due to a medical situation, we are taking a break and going on hiatus until further notice. My mother has dementia and is now a victim of the terrible disease of Alzheimers. My 93-year old mother needs care and attention and cannot be left alone for a minute, due to her condition and the danger to which she exposes herself when she is by herself — by things such as falls, possibility of fractured hips or bones, etc. So my job is a full-time caretaker and caregiver until this situation is over. I will return to podcasting just as soon as I can. I thank you for your patience and understanding. And for those of you who have suffered through a similar ordeal, I thank you for your caregiving and for your prayers. Sincerely,, Your host, F. Castaneda Select this link to listen to the audio podcast in another window. Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved. The post 0A- Podcast hiatus due to caretaking a patient with Alzheimers appeared first on Skills in Screencasts and Podcasts.
Sept. 3, 2016
In this episode, Lon Naylor of discusses a process that he uses to create podcast episodes of value from content that he has already created and/or published from his screencasts or videos. Lon is himself a podcaster with his show, But Lon is mainly a screencaster, video content creator, blogger, instructor of PowerPoint video creation, Camtasia Studio mentor — with his membership site of This 20-minute segment of audio of Lon’s discussion was taken from a 50-minute webinar that he delivered. In addition to the content that Lon delivers, he also discussed in detail themes such as: – Audio Ducking – Intros, Outros, bed music, etc. – Bumpers, Endorsements, Testimonials and other audio to include; – Microphones, and – Resources he used and recommended for podcasting tasks. The above topics are covered in his original webinar screencast recording, which are on his membership site. As you will hear in this audio episode, Lon is encouraging the sceencasters and video content creators to leverage the screencast content they have already created and turn it into podcast episodes that deliver value to their audiences. Lon Naylor’s contact information can be found at: Select this link to listen to the audio episode in another window. Copyright (c) 2016, Matrix Solutions Corporation and Logical Drive Marketing, LLC. All rights reserved. The post 61- How to leverage screencasts into podcasts with Lon Naylor appeared first on Skills in Screencasts and Podcasts.
Sept. 1, 2016
This episode is a discussion about a blog post from the sites. The author of the blog post is Monica Shah, and the title of the post is:  What To Do When Your Passion Has Become Your Prison — Three Steps to Ignite Your Dreams. In addition to the main themes of this blog post, we also included a couple of cases-in-point of our prior businesses suffered from the situation when the passion became a pain, and almost a prison. Now, the author of this blog brought out 3 steps to ignite your dreams: “1. If you are struggling, then there is something that you just don’t understand. 2. Step into your fear. 3. Make Sure You’ve Got Someone Who is Willing to Take a Stand for You.” [from the blog post by Monica Shah] And, finally, we add our own categories from the last step — that of having a support person or support team. We include our categories of: -1. The coach; -2. The Mentor; and -3. The Mastermind Group. Select this link to listen to the audio episode in another window. Copyright (c) 2016, Monica Shah, blogpost author from (for blogpost content) and Matrix Solutions Corporation (for commentary). The post 60- When Passion becomes a Prison- 3 steps to ignite again appeared first on Skills in Screencasts and Podcasts.
Aug. 16, 2016
We deliver a case study in which we explore the impact to Entrepreneurs, New Media Professionals and Startups when a platform for communication which they have used disappears. The platform is — which the public information described as an “experiment.” However, for 3.9 Million users of this “beta” platform, the impact was a jolt for those who used it extensively for delivering content as podcasters or New Media Professionals. In this episode, we focus on the LESSONS LEARNED — which were inspired by the discussion from Todd Cochrane and Rob Greenlee in the podcast called NEW MEDIA SHOW of 14 August 2016. Some of these lessons learned are: “Own your own dot-com”; Back up and archive ALL your content — from media, to show notes, to web site, to transcripts, to text, to images, to podcasts, etc. Be ready to switch to another platform as an option, should the key one (like disappear; keep current and evaluate other alternative platforms (just in case); YOU, YOUR BRAND, YOUR CONTENT — these are important, and should not be identified with the platform of delivery; “Any shiny new object that appears to be fun can disappear overnight”; Entrepreneurs and New Media professionals must “OWN THEIR OWN DOT.COM” and NOT be dependent on a platform; Avoid dependency on a platform As you can hear in the discussion with Todd Cochrane and Rob Greenlee, there have been many such situations where the platforms have appeared, grown, and then gone. Select this link to listen to this audio episode in another window. Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved. The post 59- New Media professionals should OWN their own dot-com — a case study appeared first on Skills in Screencasts and Podcasts.
Aug. 8, 2016
This is a repurposed episode from  It deals with with suggestions when you are considering podfading your show (i.e., ending your publication of episodes of your podcast show), as well as with some recommendations based on a case-in-point and sample. The example is contained in the audio episode itself around the 11:00 minute mark. We classified podfading into both ABRUPT and PLANNED podfades. We have an example of a PLANNED podcast episode to podfade the show where the 3 recommended criteria are: Advise your audience or listeners that there will be no further episodes published on this show; Make the podfading episode very short and to-the-point (we recommend 2 to 3 minutes max.); Thank your audience for their attention, subscriptions, consumption of your content and where to go for the same–or better–content. The case-in-point we have is a podcast show which was started in 2007 called “WHAT’S NEW ON IBM TV(R)?” — which podfaded in 2009. The last episode was called “Farewell and Thank You.” Select this link to listen to the final episode of this case study of ibmtv, which was called “Final episode- Farewell and Thank You.” Now, has IBM TV survived? Yes, but in a different format and different platform. It also has a YouTube(R) channel, where the theme of IT Solutions from IBM(R) is still the focus. We hope that you keep the integrity of your show with your audience with the courtesy and politeness to your listeners — we feel that you owe them that. And, instead of surprise or leaving a poor taste in the mouth of your listeners, you can depart your show, as well as leave your listeners with a recommended successor so that they can get the content which they like. Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved. Select this link to listen to the audio episode in another window. The post 58- Suggestions for Podfading your podcast show- when it is time appeared first on Skills in Screencasts and Podcasts.
July 18, 2016
In this repurposed episode from, we deliver a discussion and interview with Tom Schwab of about his participation as an Entrepreneur as both an attendee and an exhibitor with a booth at a business show / industry conference. The case in point is Podcast Movement, an event that has just finished its third year. As you will hear in this podcast audio episode, Tom will give us his perspectives of the criteria used to plan for attending or exhibiting at a conference, as well as the value and ROI, with measurable results from his experience. Tom also delivers his perspectives of the conference itself, the serendipity, the excitement and buzz and the networking opportunities of this event. Although we were not able to do a live on-the-floor interview with him in the exhibit hall during the event, he gives us his reasons why he felt that this was a success for him — his business objectives and measured results. If you are interested in Tom’s business offerings and information, he has also invited listeners of this podcast episode to a special page that he created for this podcast at: where you can see what the offers, offerings, deliverables and other free information and materials are for review — as well as the fee offerings that he has for his customers. Tom may also be reached via: twitter:   @TMSchwab email:  [email protected] Select this link to listen to the audio episode in another window. Copyright (c) 2016, Matrix Solutions Corporation and Tom Schwab. All rights reserved. The post 57- Entrepreneur discusses ROI for exhibit at Podcast Movement conference appeared first on Skills in Screencasts and Podcasts.
June 10, 2016
This episode is being repurposed and re-syndicated from an earlier interview with Daniel J Lewis of The Audacity to Podcast show, in which we discussed podcaster courtesy in bumpers and interviews — along with tips for improving your audio quality via mp3 encoding. This audio episode content was first published in the show called the Community of Five podcast, and with express permission at the time of the original recording, we deliver this to you. Reason? The problem of courtesy among podcasters has grown quickly, due to the nature of the pressure — a) to get into NEW AND NOTEWORTHY in iTunes(R) (yes, it still persists today, due to the myth started in 2013); b) to see other podcasters as “competition” and try to outdo them in getting the exposure, links, audience awareness, etc. instead of others; or c) to be discourteous due to monetization goals for either download cpm revenue or product promotion, etc. In any case, the reciprocity of giving bumpers, interviews or other types of courteous acts has grown significantly in a tense atmosphere of competition and the race for monetization. Why? Well, it could be that there are so many podcast shows today that being recognized and receiving the links and awareness and exposure seem to be the holy grail for podcasters. So, we have decided to repurpose an earlier episode interview with Daniel J Lewis, host of The Audacity to Podcast, in which we discuss this issue with some caveats to the aspiring or new podcasters, as well as other screencasters who are getting into the podcasting space today. For more information, you can contact Daniel J Lewis at: Select this link to listen to the audio episode in another window. Copyright (c) 2016, Matrix Solutions Corporation. With permission from Daniel J Lewis at the original recording. All rights reserved.         Select this link to listen to the audio episode in another window. The post 56- Podcaster courtesy and tips for audio quality with Daniel J Lewis appeared first on Skills in Screencasts and Podcasts.
May 17, 2016
This is a repurposed audio episode of an interview conducted by Dean Haycox of He discusses with Lon Naylor (of the workflow, tips and resources of this 10-year screencasting veteran who is an authority on both Camtasia Studio(R) and PowerPoint(R). As you will hear in this audio podcast, Lon delivers his workflow and his tips and hints for better screencasts, such as: – “Show the last thing first”; – Keep slides simple: one image, one thought (with few words) per slide; – “Ace the audio”; and – Do not overuse animations. There are a lot of other items mentioned, such as resources. You can get all from the shownotes of episode 12 of (the podcast titled Screencast Academy Podcast or SAP). Select this link to listen to the audio episode in another window. Copyright (c) Dean Haycox of and Lon Naylor of All rights reserved. The post 55- Lon Naylor interviewed by Dean Haycox – screencasting tips appeared first on Skills in Screencasts and Podcasts.
May 10, 2016
In this episode, we interview Dean Haycox, the screencaster who is providing free resources to aspiring and professional screencasters. He is based out of the UK (United Kingdom), but he delivers his message and resources worldwide via his web site. Dean is the owner of — but the name is not totally descriptive, for it is really a blog that provides resources, show notes and the audio episodes of his audio podcast called SCREENCAST ACADEMY with Dean Haycox. As you will hear in this audio interview, we cover Dean’s background — from logistics in the military to his full-time present job as an ambulance personnel. However, he has a passion for both geology and screencasting — and he recently launched his audio podcast on iTunes, with episode 11 as an interview with Matt Pierce of In addition to some recommendations and tutorials, Dean also is making available his free pdf of 50 pages called THE SCREENCASTERS BLUEPRINT (a free 50-page guide to Video Marketing for Small Business Owners that describes How to successfully grow your business with video marketing). Dean’s “magazine” has evolved into a resource site with show notes and audio episodes of his podcast, as well as a library of valuable resources in screencasting. Dean has plans for creating offerings, services, products and membership sites for screencasting — although he stated very strongly that most of his content will be free to his listeners and viewers. He also aspires to be a presenter and participant in upcoming conferences and business shows (both in Europe and the US) that deal with New Media — especially screencasting and podcasting. We are certain that he will fulfill his mission soon of becoming a full-time screencaster and podcaster. If you wish to contact Dean: email:   Dean @  (to avoid spam) or contact page:  _______________________________________________ Select this link to listen to the audio episode in another window. Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved. The post 54- Screencaster delivers free resources – Dean Haycox appeared first on Skills in Screencasts and Podcasts.
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