Startups For the Rest of Us

By Mike Taber and Rob Walling

About this podcast   English    United States

The podcast that helps developers be awesome at launching software products.
May 22, 2018
In this episode of Startups For The Rest Of Us, Rob and Mike answer marketing and growth questions as well as give advice on starting a new venture.        Related StoriesEpisode 390 | SaaS Pricing, Sponsoring Events, Subscription Boxes and More Listener QuestionsEpisode 386 | Balancing Feature Development with Marketing, the Cost of Technical Debt, and More Listener QuestionsEpisode 392 | 10 Key Takeaways from MicroConf 2018 
May 15, 2018
In this episode of Startups For The Rest Of Us Rob and Mike talk about their 10 key takeaways from MicroConf         
May 8, 2018
In this episode of Startups For The Rest Of Us, Rob and Mike talk about the 5 stages of your sales funnel and tools you can use at each stage. This episode is based off of a Ignite Visibility article, the guys give their takes on the points made in the article as well as add additional tool options.        Related StoriesEpisode 390 | SaaS Pricing, Sponsoring Events, Subscription Boxes and More Listener QuestionsEpisode 389 | Pro Tips for Attending ConferencesEpisode 388 | GDPR, Why You Should Strive For High Prices, and More Listener Questions 
May 1, 2018
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions. The topics in this episode include GDPR, SaaS pricing, sponsoring events as a marketing strategy and subscription box companies.        Related StoriesEpisode 388 | GDPR, Why You Should Strive For High Prices, and More Listener QuestionsEpisode 386 | Balancing Feature Development with Marketing, the Cost of Technical Debt, and More Listener QuestionsEpisode 385 | GDPR, Preparing to be Acquired, Technical Debt, and More Listener Questions 
April 24, 2018
In this episode of Startups For The Rest Of Us, Rob and Mike share tips for attending conferences. They discuss things to do before, during, and after conference in order to get the most out of the event.        Related StoriesEpisode 388 | GDPR, Why You Should Strive For High Prices, and More Listener QuestionsEpisode 387 | Before You Run Any Facebook Ads, Listen to ThisEpisode 386 | Balancing Feature Development with Marketing, the Cost of Technical Debt, and More Listener Questions 
April 17, 2018
In this episode of Startups For The Rest Of Us, Rob and Mike continue their discussion on GDPR and get additional insight from a listener. They also talk about why to strive for higher price points.        Related StoriesEpisode 385 | GDPR, Preparing to be Acquired, Technical Debt, and More Listener QuestionsEpisode 382 | Fixing Onboarding, Marketing a Low LTV Product, and More Listener QuestionsEpisode 379 | There and Back Again, a Founders Tale of Services to Product to Services 
April 10, 2018
In this episode of Startups For The Rest Of Us, Mike interviews Mojca Mars, a Facebook Ads expert, about what things you need to do before you even begin running Facebook ads. Some of the topics discussed include lead magnets, custom audiences, email sequences and more.        Related StoriesEpisode 386 | Balancing Feature Development with Marketing, the Cost of Technical Debt, and More Listener QuestionsEpisode 385 | GDPR, Preparing to be Acquired, Technical Debt, and More Listener QuestionsEpisode 384 | Bluetick Marketing Plan Teardown 
April 3, 2018
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions. The topics include balancing development and marketing, overcoming hesitations about partnering, and the costs of technical debt.        Related StoriesEpisode 385 | GDPR, Preparing to be Acquired, Technical Debt, and More Listener QuestionsEpisode 384 | Bluetick Marketing Plan TeardownEpisode 381 | SaaS Marketing from Square One 
March 27, 2018
In this episode of Startups For The Rest Of Us, Rob and Mike talk about GDPR, preparing to be acquired, and technical debt. With the regulations of GDPR coming into effect, the guys discuss how it will affect small business and what you should do. Also an in depth discussion on things to have in order before you get acquired.        Related StoriesEpisode 384 | Bluetick Marketing Plan TeardownEpisode 383 | Considering Monetizing SaaS with Ads, Should a WP Plugin Company Consider SaaS, and More Listener QuestionsEpisode 382 | Fixing Onboarding, Marketing a Low LTV Product, and More Listener Questions 
March 20, 2018 · transcript
In this episode of Startups For The Rest Of Us, Rob and Mike talk about the Bluetick marketing plan. Mike breaks down his plan in three categories, one-time, ongoing, and long-term. The two go back and forth on the most effective strategies for each category.        Related StoriesEpisode 381 | SaaS Marketing from Square OneEpisode 380 | Allocating Your Marketing Budget, Minimum SaaS Documentation and More Listener QuestionsEpisode 383 | Considering Monetizing SaaS with Ads, Should a WP Plugin Company Consider SaaS, and More Listener Questions 
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