Digital Minute – the latest digital marketing news and analysis

By Stickyeyes

About this podcast   English    United States

From big announcements and algorithm changes through to emerging trends and tips, our bite-sized bulletins will keep you regularly up to date on the biggest developments in digital marketing. With every update, the experts from Stickyeyes will use their experience in SEO, PPC, content marketing, social media and PR to explain the impact that the big changes have on you and your brand.
Find out more at http://www.stickyeyes.com/video
April 17, 2018
Digital Minute is 100 episodes old. Over that time, we've picked up a lot about video marketing, but how can you apply our experience of 100 episodes and apply it you your video marketing strategy?  When you produce 100 episodes of a video series, you inevitably come up against some challenges and some successes along the way. So as we celebrate a century of Digital Minutes, we wanted to share some of our learnings over the course of this series, and how you can apply them to your video marketing strategy. What 100 episodes of Digital Minute has taught us about video marketing.
April 4, 2018
Google has announced that it is rolling out the next stage of its mobile first index, with more sites being moved onto the new ranking algorithm. This rollout is only for sites that “follow the best practices for mobile-first indexing”, but will see those sites ranked in organic search based on how they perform on mobile devices, rather than desktop. Google’s long-awaited mobile first index is now expected to go live later this summer.
March 20, 2018
Social media influencers could face an advertising clampdown after the Advertising Standards Authority announced that it would be launching an investigation into the relationship between them and brands. The ASA wants to investigate whether the average social media user can tell if a post or video is an advert, and to look at some of the loopholes that influencers may be exploiting to mask the fact that their content is a paid-for ad. The regulator is concerned that some publishers are taking advantage of technical flaws in the YouTube system to obscure ad disclosures, and have also raised concerns about the issue of so-called “astro-turfing”, where commercial promotions are disguised as editorial content.
March 6, 2018
Google is updating search results with a new type of featured snippet which is designed for queries that have multiple interpretations. The new snippet is designed to deliver relevant answers to questions that may have more than one user intent, ensuring that each user can get the answer that they are looking for within the snippet. The development is the latest update to Google’s featured snippets project, which is playing a big role in its push to develop voice search.
Feb. 20, 2018
Google has announced that the latest edition of its Chrome internet browser is going to include ad blocking automatically – although only certain types of ads will be affected. Chromes ad blocker will automatically start blocking ads that it, along with the Coalition for Better Ads group, considers annoying or intrusive. The announcement will naturally have many publishers concerned, whilst advertisers will also be prompted to rethink their approach to digital advertising, but Google argues that by forcing publishers to adhere to better ad standards, it will improve the online user experience and reduce the motivation from users to install third party ad blockers.
Feb. 6, 2018
Google took the step of ‘reintroducing’ its featured snippets last week, as it announced a couple of big changes to the way in which answers are displayed in Google search results. With rich snippets playing a big role in projects such as voice search, Google is developing them to provide more detailed and more customisable answers. The new features will provide more information in the search result and, in cases where there may be more than one answer to a query, will allow users to refine their answer without leaving the Google search result.
Jan. 23, 2018
As Google looks to clear up YouTube’s image after yet another brand reputation crisis, it has introduced new rules to the way in which content creators can monetize their videos and channels. But in the wake of the Logan Paul scandal, Google’s proposed changes have caused concern amongst high profile content creators, who will lose out from the new policy, and from brands who are now facing fewer advertising opportunities and potentially higher costs in order to reach audiences on YouTube. The strict new guidelines will, Google hopes, restore some confidence in the platform amongst advertisers, and Digital Minute looks at just what is changing, and what the likely impact will be.
Jan. 9, 2018
Google gave digital marketers something of an early Christmas present, releasing the first documented guidelines on how it will be assessing and ranking the quality of answers for voice search queries. The guidelines, which will be followed by Google’s “search quality raters” highlight how Google will be assessing the suitability of an answer for a voice query, and how they will be judging factors such as information relevance, quality, length, grammar and elocution. Whilst the guidelines are relatively basic for now, they represent the first official statement from Google as to what it is looking for from publishers and brands as it develops its library of voice search answers.
Dec. 12, 2017
Google has announced that search snippets are getting longer, with snippets now growing to as much as 230 characters, depending on the search query. Google will dynamically increase the search snippet depending on the search result to from the current maximum of 160 characters, to as much as 230 characters. The change is designed to try and answer the user query within the search results – something that is good for users, but potentially a problem to website owners, who could see traffic from organic search decline. Read more on the blog at https://www.stickyeyes.com/2017/12/12/google-extends-snippets-in-big-changes-to-search-results/
Nov. 28, 2017
Google will start penalising websites that use Accelerated Mobile Pages (AMP) as teaser pages, where only a small portion of the content is served to users via an AMP page. From 1 February, Google will penalise any AMP page where the content on that page does not contain the same level of information as the equivalent desktop page. When AMP technology was introduced two years ago, the goal was always to give searches access to full-length content at lightning fast speeds. Some publishers have taken it upon themselves to use AMPs as teasers— presenting a snippet of content before directing users to click through to the original page. Needless to say, making a user click through twice to access the content they want to see is slowing down the experience rather than speeding it up.

Podcasts like "Digital Minute – the latest digital marketing news and analysis"   ·   View all

By Engage Video Marketing
By Essential Digital Marketing Podcast
Disclaimer: The podcast and artwork embedded on this page are from Stickyeyes, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.