Digital Minute – the latest digital marketing news and analysis

Digital Minute – the latest digital marketing news and analysis
By Stickyeyes
About this podcast
From big announcements and algorithm changes through to emerging trends and tips, our bite-sized bulletins will keep you regularly up to date on the biggest developments in digital marketing. With every update, the experts from Stickyeyes will use their experience in SEO, PPC, content marketing, social media and PR to explain the impact that the big changes have on you and your brand.

Find out more at http://www.stickyeyes.com/video

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Google has announced that the latest edition of its Chrome internet browser is going to include ad blocking automatically – although only certain types of ads will be affected. Chromes ad blocker will automatically start blocking ads that it, along with the Coalition for Better Ads group, considers annoying or intrusive. The announcement will naturally have many publishers concerned, whilst advertisers will also be prompted to rethink their approach to digital advertising, but Google argues that by forcing publishers to adhere to better ad standards, it will improve the online user experience and reduce the motivation from users to install third party ad blockers.
Feb. 6, 2018
Google took the step of ‘reintroducing’ its featured snippets last week, as it announced a couple of big changes to the way in which answers are displayed in Google search results. With rich snippets playing a big role in projects such as voice search, Google is developing them to provide more detailed and more customisable answers. The new features will provide more information in the search result and, in cases where there may be more than one answer to a query, will allow users to refine their answer without leaving the Google search result.
Jan. 23, 2018
As Google looks to clear up YouTube’s image after yet another brand reputation crisis, it has introduced new rules to the way in which content creators can monetize their videos and channels. But in the wake of the Logan Paul scandal, Google’s proposed changes have caused concern amongst high profile content creators, who will lose out from the new policy, and from brands who are now facing fewer advertising opportunities and potentially higher costs in order to reach audiences on YouTube. The strict new guidelines will, Google hopes, restore some confidence in the platform amongst advertisers, and Digital Minute looks at just what is changing, and what the likely impact will be.
Jan. 9, 2018
Google gave digital marketers something of an early Christmas present, releasing the first documented guidelines on how it will be assessing and ranking the quality of answers for voice search queries. The guidelines, which will be followed by Google’s “search quality raters” highlight how Google will be assessing the suitability of an answer for a voice query, and how they will be judging factors such as information relevance, quality, length, grammar and elocution. Whilst the guidelines are relatively basic for now, they represent the first official statement from Google as to what it is looking for from publishers and brands as it develops its library of voice search answers.
Dec. 12, 2017
Google has announced that search snippets are getting longer, with snippets now growing to as much as 230 characters, depending on the search query. Google will dynamically increase the search snippet depending on the search result to from the current maximum of 160 characters, to as much as 230 characters. The change is designed to try and answer the user query within the search results – something that is good for users, but potentially a problem to website owners, who could see traffic from organic search decline. Read more on the blog at https://www.stickyeyes.com/2017/12/12/google-extends-snippets-in-big-changes-to-search-results/
Nov. 28, 2017
Google will start penalising websites that use Accelerated Mobile Pages (AMP) as teaser pages, where only a small portion of the content is served to users via an AMP page. From 1 February, Google will penalise any AMP page where the content on that page does not contain the same level of information as the equivalent desktop page. When AMP technology was introduced two years ago, the goal was always to give searches access to full-length content at lightning fast speeds. Some publishers have taken it upon themselves to use AMPs as teasers— presenting a snippet of content before directing users to click through to the original page. Needless to say, making a user click through twice to access the content they want to see is slowing down the experience rather than speeding it up.
Nov. 14, 2017
Google and Salesforce have strengthened their ties in the last week, and it promises to open up some valuable data for marketers using the Salesforce platform. As part of the partnership, Google data and Salesforce CRM data will now integrate, meaning that marketers using Salesforce can start to see Google data against their own data, allowing them to determine what a sales prospect may be searching for online, what pages they are visiting and other pieces of key Google insight. The news follows Google’s enhanced partnership with Marketo, as the search engine looks to close the loop between search marketing and marketing automation.
Oct. 31, 2017
Facebook has been caught testing a new version of its News Feed, and brands are getting understandably worried. The new feed, spotted in six ‘test’ markets, appears to remove branded page content from the main news feed, and hide it away on a secondary “explore” feed – making it easier for users to avoid content from brands and publishers that haven’t paid for promoted posts. So what is Facebook doing with the feed, and should brands be worried? Sian Hall takes a look in Digital Minute.
Oct. 17, 2017
Snapchat is rolling out its latest feature, context cards, as it looks to increase its ecommerce functionality and broaden its appeal to advertisers. Context cards allow users to access additional content within the app that provides with more details on the issue, help them book a ticket or Uber to an event, or book a table at a restaurant. The concept is powered by what Snapchat describes as “trusted content partners” at the moment, but expect it to be opened to other brands in the near future.
Oct. 4, 2017
YouTube has announced a number of new features as it attempts to attract advertisers to the platform – and to overcome a difficult period for its advertising services. Speaking at Advertising Week New York, YouTube’s Tara Walpert Levy, announced a series of new tools and features that it believes will make it easier for brands to reach more targeted audiences, and deliver more personalised content to those audiences. The features include tools that will make it easier to measure the impact of advertising, both online and offline, and features that will automatically “piece together” content elements to find the most appropriate ad for that user.