ABOUT THIS PODCAST 🔗
The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Your host Brandon White has over two decades in marketing from building his first company on solely organic SEO to working in marketing at America Online in the early days of the Internet. Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.
Hosts:
Update frequency:
semiweekly
Average audio length:
17 minutes
Guest interviews
Has sponsors
English
United States
91 episodes
since Nov. 6, 2022
episodic
LATEST EPISODE 🔗
The Pratfall Effect, what it is, the brands that used vulnerability as a strategy, what the research says, and 3 marketing moves you can use to put this marketing psychology principle to work immediately.
STUDY CITATIONS
Aronson, E., Willerman, B., & Floyd, J. (1966). The effect of a pratfall o…
PREVIOUS EPISODES 🔗
We're looking at Bonne Maman, the French jam brand that became the #1 premium preserve in the United States without running a single national ad campaign. We'll break down the packaging strategy that did it, the insight behind it, how they deployed it across 50-plus years and eventually t…
The real difference between SEO and GEO, why ranking #1 on Google doesn't guarantee you'll show up in a single AI answer, what the research says about the gap between these 2 disciplines, and 5 steps to make sure your brand is visible in both.
STUDY CITATIONS
Aggarwal, P., Murahari, V., R…
This is your marketing news for the week of May 28th, 2026. This week we have three big marketing stories.
OpenAI shipped a wave of upgrades to ChatGPT ads and the trajectory tells you exactly where they're headed. Google dropped another core update and sites started feeling it over the weeken…
This is your marketing news for the week of May 21, 2026. This week we have three big marketing stories.
Google just held I/O and Marketing Live back to back and the way ads show up inside AI Mode is about to look completely different.
Then, the Google search box. Google just redesigned the Google …
The Transparency Effect, what the Transparency effect is, the brands that have built entire pricing and culture strategies around it, what the research from Harvard and MIT says, and 3 marketing moves you can put into play immediately.
STUDY CITATIONS
Buell, R. W., & Norton, M. I. (2011). The …
This is your marketing news for the week of May 13, 2026. This week we have three big marketing stories.
ChatGPT just changed how product ads work on its platform.
Google killed a search feature that's been live since 2019.
And a study by Ahrefs tracking nearly 6,000 web pages just contradic…
We’re breaking down Comfrt’s marketing strategy, the weighted hoodie brand that went from zero to over $1 billion in sales run rate in just a few years, with no outside investors, no retail stores, and no celebrity endorsements.
We break down how they positioned their product to stand out why that…
This is your marketing news for the week of May 6 2026. This week we have three marketing big stories for you.Everything most of us believe about the state of search just got updated by hard data.
Bing posted a number this week that changes how you think about your media plan.
The biggest search …
We're explaining the P-R-O-M-P-T framework, the six-component system for writing AI prompts that get you usable output for your marketing on the first try.
We walk through each component of the prompt framework with a short marketing example so you can hear exactly how it works and start usin…
Disclaimer: The podcast and artwork embedded on this page are from Brandon White, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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