This Old New Business with Jeff Korhan | Listen Notes


This Old NEW Business with Jeff Korhan Is a weekly podcast show featuring SALES and MARKETING Experts sharing how businesses are successfully taking old practices for building profits, and making them new again - by adapting to a DIGITAL, SOCIAL, and GLOBAL world. You get inspirational stories and productivity tips to accelerate your business and personal growth.
United States
74 episodes
since Jul, 2014


Marketing Systems: How Guiding the Customer Journey with Content Works

· transcript
John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine, and also the founder of the Duct Tape Marketing Consultant Network. Think of Marketing as Value (Like a Product) Instead of thinking of marketing as something you do for or with your prospective buyer, consider it to be value that is baked into your products and services. Marketing content is the voice that conveys your core message to ideal customers. It guides their experience with your business, holding their attention and earning trust along the way. And that content inspired journey continues long after a purchase is made. Show Notes  For detailed show notes and relevant links to additional resources, go to Marketing Systems: How Guiding the Customer Journey with Content Works
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