June 12, 2016
Hello BoomerCasters,   I hope you’ve enjoyed the free BoomerCast course to this point.    (Have you seen the free video version of this free BoomerCasting course?) If you got information that was worthwhile and better still, if you got inspiration to take action  then it’s been worth your time.   What’s your feelings on this? What about the technical side of things? Are you concerned about that?   The tech side of BoomerCasting will take care of itself for you. That will just happen over time. For some it’ll all be done by tomorrow morning. Other’s will take longer. Doesn’t matter.    It’s not important compared to the big picture.   What will you do with it? Whose lives will you impact?   You may think this is just hyperbole and I’m grandstanding unrealistic expectations your way.    Believe me, I’m one of you. Been there, experienced that myself too many times.   You’re over 50, you’ve seen enough hollow claims in your life already.    But here’s the truth: your actions will inspire others, some where, some how and  when you least expect it.   A couple of very quick stories …   I was at the beach one day, my phone rings, I look at the number and it’s an international call … I’ve got no idea what the country code is?  I answer and all I hear is honk, honk, beep, beep. Hello … is that Mr Julian? … you are my teacher Mr Julian   The honks and beeps I was hearing were the sounds of cars and motorcycles. The call was coming from the streets of Calcutta in India (now called Koltata). It was a 21 year old student named Annan Aman who was passionate about magic but he had little money to spend on any magic. The free videos I had put on Youtube had given him the direction he needed, enough to get his magic career kick started.   Remember I was just some 50 year old bloke, at home, at my kitchen table, in Australia, posting uncool videos on Youtube. I wasn’t anybody.   Then I get a Facebook message from a guy named Kancho Jim in the UK. I’ll read it verbatim - and I’ve got Jim’s permission to share this - Your tutorials helped save my life. I suffered depression and your magic was my cure.    To cut a long story short Jim hovered way too close to the edge of suicide. Jim is now leading a happy enough life and we are in contact every few weeks.   Remember I’m just an average bloke putting thoughts and knowledge onto the internet using simple technology that is available to everyone.  I don’t have any more qualifications than that.   I got an email from Alison Mass in the USA. She’s got a  daughter Annelise, who  suffers from a cognitive condition and after listening to my Kids Entertainer podcast and watching my videos, Annelise’s  school and social life began to improve.   and I’m thinking, have you got the right Julian??   I’ve built a relationship with this family now and continue to work with them  and now little 10 year old Annelise is in the Americas Got Talent auditions and having a ball.   I’ve got plenty more of these stories.   The point of these examples is that if I had succumbed to the stories in my own head  that I wasn’t good enough    or worthy enough to do this - and believe me those are very real things that existed in my head - then none of these wonderful connections would have been made.   And here’s the truth as well. There are people out there who can’t stand what I do. They say I am just delivering the same information packaged and said in a different way   and that is exactly the point.    Thank you to my small number of detractors for pointing that out.   No one can say something the way you can say something. Whatever it is that floats your boat, even if its been said hundreds of times before, the way you say it, the way you interpret it,  the way your life experience impacts it,  makes anything you say … original.   and it makes the way you say it resonate with certain people. You will attract certain people and not others. You don’t want the others. When your people find you they will thank you and say where have you been. I’ve been waiting for you.   I’m not saying all this happens immediately by magic, but it does happen. i’ve lived it.  This is a wonderful reality of our time. There are 7 billion on our planet and for the first time in history it’s pretty easy to find people and connect with people in real time.   Like I’ve said so many times in this free course, it’s still the online Wild West out there and the land grabs and the gold claims and oil strikes are still up for grabs.   What I’ve been able to share with you so far is real world guidance that will save you lots of wasted money and time.    So this is where I’m going to say goodbye to some of you. You’ll have got what you want, an education into BoomerCasting and that’s all you need. Thanks for hearing me out. That you’ve even got to this point makes me very happy indeed.   For those of you who are feeling excited about where you can take this …   I want to introduce you to the next step    let me tell you about this somewhat mythical place, BoomerCasterville I keep mentioning.   BoomerCasterville is the full blown training academy and online community for over 50s who want to learn how to podcast for pleasure and learning and self development  as opposed to the podcasting for business and profit enterprises that exist already.   It’s a private membership site where you get your own password and log in details. Once in there you are presented with a wealth of step by step videos  that take you by the hand to set up your own BoomerCast.   Everything we’ve discussed in this free course is in there but on steroids …the planning, the naming, the artwork, the media hosting, the microphones, the software, the community building …. everything is in clear easy to understand explanations. It’s like having me there looking over your shoulder saying click this, click that.   I have created these videos so they don’t leave out any steps. Unlike so many training courses that frustrate the heck out of me, I don’t assume you have a base level of knowledge already. I’ve got more than you probably need. If you don’t need a video, you can just skip it. If you don’t understand something, you just email me and I’ll create a video for you and add it to the course.   Boomercasterville has it’s own private faceBook group where you meet up with other passionate individuals like yourself. You share ideas, knowledge and talents. Members who are arty farty help out those who are challenged with the graphic artwork stuff  and members who are good with words help out with a bit of writing here and there.   It’s called BoomerCasterville because it is a community.  It’s a community of over 50s with some spark.  It’s a community of over 50s who want to make a mark.  It’s a community of over 50s who care and share.   If you’re a person with ideas always buzzing around your head Boomercasterville is for you.   If you are a person who has always wanted to write a book but has never gotten around to it BoomerCasterville is for you.   If you are a person with passion but no one to share it with then this is for you.   If you are a person who simply wants to leave a legacy of your knowledge and your thoughts and stories for your family then BoomerCasterville is definitely for you.   Boomercasterville is a paid membership site. You can find out everything in detail at freeboomercastcourse.com   My name is my reputation. Google julian mather and hunt around and see the value I give  and the respect I treat everyone with  but I know I will never be the perfect fit with everyone.   That’s why I have a 60 day no questions asked guarantee and let me spell this out for you   If you don’t like what you see,  if you think it doesn’t live up  to what I have said in these past 12 episodes,  if your situation happens to change if you go, nope I’m bored with this now  just email me and I will quietly,  no questions asked,  discreetly and respectfully  put the money back in your account. That’s how I roll   There are 2 things I must point out here   The price will be going up. Boomercasterville is currently the lowest it will ever be. With new members come new ideas. We grow and reshape according to your feedback.    Boomercasterville is thriving with the citizens making it better by the day. When the town limits start getting crowded though, just like in real estate, the prices will go up.   The good news for you is that  if you get in at the current price you will never pay more.  As BoomerCasterville grows and expands, you will be grandfathered to your original fee.  Your support in BoomerCasting and your willingness to invest in yourself are appreciated and acknowledged in this lifetime freeze on ay price rises.   Of course there is always the no questions asked 60 day guarantee that covers everything anyway so all the risk is mine, not yours.   So there you go. I’d love to be BoomerCasting alongside you. Every new member teaches me something. Every new member learns more than they bargained for.   This is a journey, and to start it, all you need to do is go to www.freeboomercastcourse.com and follow the instructions there. It’s all explained.   I’m looking forward to meeting you soon.
June 12, 2016
Hello BoomerCasters,   And I do say BoomerCasters, because you are different to podcasters. (By the way, have you seen the free video version of this free BoomerCasting course?) Is a BoomerCast just a podcast with a different name? On the surface, yes. But in reality, BoomerCasters have a much better chance of beating a very sobering podcast statistic.   — 90% of podcasts never make it past episode 7    Most BoomerCasters will make it past episode 7.   The majority of podcasters go into podcasting for commercial reasons. Podcasting is a way to reach a new audience of people that you can eventually sell something to.    Most podcasters create their podcast as part of a larger business plan, as is taught to you by most podcasting courses - and I will say rightly so, and it is the responsibility of these courses to give their students the best chance of realising their online commercial ambitions.   But what happens is that 90% of podcasts see very small growth in listenership  and small numbers are simply not part of their business plan so they abandon podcasting  and try other forms of reaching customers online.   BoomerCasting is different. Very different.   BoomerCasting is there for you to grow personally, for your psychological well being, for you to be able to care and share with your over 50 cohort.    Of course you want to grow your audience. The difference is the speed at which you do this, the volumes you achieve are vastly different to 90% of podcasters.   There is no doubt you can make your BoomerCast soar and go onto bigger and better things if you like.    At this point in traditional how to podcast courses you would be faced with an array of next steps. All of them coming at a cost of your time or your money or both. This is where the Pandora’s Box opens up. Once you open this it never closes. There’s always one more thing. one more piece of software, one more course. I know. I speak from first hand experience.   I too could offer you those same resources right now, but I won’t. Because this is where the WORK side of things kicks in.   I’ll make them available to you at any stage if that’s your want but right now they are a distraction from the joy of expressing yourself through BoomerCasting.   I reckon, again from my experience, that the best, no cost way, to organically build an audience and a community of interested people is on Facebook.   If you’re not on Facebook, you should be, because that’s where you’ll find a lot of your listeners.    It’s free; always a good reason.    If you are philosophically opposed to Facebook; I urge you to give it another look. Don’t throw the baby out with the bath water. Facebook is simply a tool like any other. If used with discretion it works in your favour. A credit card used with discretion is useful. A credit card used foolishly is damaging. TV used with discretion is useful. So too Facebook.   The process is simple and you can apply 15 minutes a day to this and get results.   You go on Facebook and use the search box to find out whatever groups of people are associated with your topic. It’s just a bit of detective work. Simply you find out where the other people are hanging out. Then you join them there, you see what they are talking about and you join in,  giving useful and insightful help where you can. You do this for a few weeks.    You then start to tell people of your new BoomerCast in a very gentle way. Start by saying you’re starting up, and you’d really appreciate everyone’s input. Who would they like to hear? What topics do they want to know more about? Has anyone got any stories to contribute? Gently start to build a little bit of buzz. You’ll likely find a small group of people who are interacting with you. Take note of who they are. Keep giving help where you can and just be friendly and interested in what others are doing.   While this is going on you create your own Facebook group. This is free to do  and it means you can have your own online clubhouse where like minded people meet.    All of this I’m telling you now is explained in easy to follow detail in BoomerCasterville  so don’t worry about the how this is done, just take note of what is being done.   Listen to this bit, it’s important. You now tell your small core of interested people that you have created this special interest group where they can talk more about this mutually interesting topic. You tell them how to join the group, which again, is just a click of a button.    Right now is a good time. Now is a good time to launch your BoomerCast. You have a group of people interested and ready for it. Strike while the iron is hot.   You build rapport with these people in this group and get them interested and engaged. This will likely only take a week or two or three. Then you ask them to start telling other people about this new group you have started. This is so much more effective than you going onto the original group and saying, ‘hey look what I’ve got and it’s really good’. Much better if someone else posts  hey look what Simone has started. I joined and it’s really good.   Now gently once the word is out there you can start making some noise about your BoomerCast   What I have just described I have done twice. We have now have Facebook groups with over 2000 interested people. This is how you community build: gently, humbly and always trying to leave people better off than when you met them.   Don’t make the mistake of going into groups, who have never heard of you, and start yelling hey look what I’ve got, it’s amazing!    It would be the same as if you had your favourite local cafe that you frequented, the sort of place that you recognised other regulars and the counter staff knew you well enough to know your regular coffee order and you were standing there enjoying the atmosphere, and some stranger walks in, stands on a table and starts yelling, Hey everyone, listen to me, I’ve got the latest and the greatest thing for you. You would likely turn your back on the person rudely storming and shouting and turn to a regular customer, make eye contact, and roll your eyes in shared disbelief.   Don’t have people turn their backs on you on the Facebook groups. The same manners we are use in the real world work exactly the same online.   You can of course build an audience for your BoomerCast offline, in the everyday world, by speaking at clubs, telling your friends, approaching your local newspaper. Simply spread the word.   In the next free BoomerCaster lesson you’ll discover all about the BoomerCasterville community, what it can do for you and if you think it’s a fit, then how to get involved.   and as always  If I can do it, you can do it  
June 12, 2016
Hello BoomerCasters   We are going to talk about some commonly asked questions. These come up as sticking points that hinder BoomerCasters getting started on this fun and rewarding journey. The answers as you will discover are really simple. Please please please don’t let these molehills become mountains. (By the way, have you seen the free video version of this free BoomerCasting course?) These are the questions in dot point:   How long should my Boomercast be?   Should my BoomerCast be weekly or daily or fortnightly or what?   How many episodes should I have before I launch?   Once I start will I be locked into something I can’t stop?   How do I get guests to want to come on if I haven’t even started BoomerCasting yet? I mean nobody knows of me right?   and   Am I good enough to BoomerCast?       All of these have easy answers. And to be clear I asked each of these questions to myself when I started. Each and every one is a valid question that needs answering.   How long should my BoomerCast be?   I listen to podcasts that are 10 mins long and they are bang bang bang dropping little knowledge bombs on me and I love that. Then I listen to others that sometimes go for 90 minutes but they are really deep and thoughtful and meaningful discussions and I love those too. I love the 10 minute ones when I’m doing daily tasks like watering the garden and ironing my shirts. I love the longer ones when I’m on long drives in the car or on long cycle rides.   Some I listen to are 15 minutes long one week and then 60 minutes long the next week. My own that I produce are generally 30-50 minutes long.   All the podcasts that I like share one thing in common: they don’t have any filler and fluff. Once I start hearing presenters rambling on and starting to like hearing the sound of their own voices and not thinking about me, the listener, then I switch off, quite literally.   I think I’m a fairly average listener and my experience is a common one.   The answer to how long your BoomerCast should be is:  just long enough to say what needs to be said.   As a guide to get started, aim for 20 minutes. That’s neither too short or too long. You’ll quickly find where your average length sits. Once you get more established and comfortable you can lengthen or shorten your episodes, or as we mentioned, you can have long and short as your content dictates.   Remember this is not commercial television where you have strict time slots you must comply with. BoomerCasting is the wild west of digital communication. It’s a place of very few rules at the moment. You truly are pioneering. Enjoy that freedom. Play around with it. Mix it up a little. There are no consequences. Nothing is written in stone.   If you find that you are going long a lot, you may was to break your topics down into part 1 and part 2 and have them run as 2 parters, over 2 weeks. There is complete flexibility here.   How often do you schedule your podcast?   There are daily shows, some podcasts have multiple episodes in one day. By and large the bulk run weekly. Some come out erratically with months passing in between episodes. I wouldn’t recommend this.   My suggestion is that you run weekly. This lets people become used to expecting to receive your new episode on a day of the week, on a regular basis. We have been trained into this with television. A new episode each week. Why buck the system unless you have a good reason to do so.    Remember that by using your media host you can schedule episodes to be published on  an advance schedule of your choosing. This means you could record 10 episodes at once, upload them all and set it to release the episodes one a week for the next 10 weeks and walk away from it. I’ve done this before when I’ve gone on holiday.   Having a weekly program that you become responsible for can create a feeling of  being locked into a schedule and all of a su  dden you feel pressured and it doesn’t become fun anymore. This has happened to me. I have an answer for you and I wish I had known this from day one.   When you launch your very first episode you will say these words, ‘Welcome to episode one of series one of the Wacky Dacky insert your name BoomerCast.’   So right from the get go, start talking about running in series, just like there are series of Seinfeld and series of MASH. You get to decide how many are in a series of your BoomerCasts and what’s more, you don’t have to tell anyone how many there are. In fact you don’t have to even know how many there are.    In your planning you might have a mozza of content and energy and you might be pumping these out and  lets say on episode 15 you are getting little behind, well, you can simply say in your episode ‘I hope you’ve enjoyed the first 14 episodes. This episode 15 is the end of series one. awww. I’ll be taking a short break for a while I’ll be looking forward to speaking with you in the return with Series 2.’   Using this technique of always talking about series you are never committed to new episodes should you run out of content or energy or life just gets in the way … unless you specifically outline an advance schedule. Even if you do, even if you miss a few weeks, you know what, the world will keep turning. If your content is good and relevant to your audience they’ll come back for more.   What’s the smallest number you can run in a series?   Again there are no rules, but my gut feeling is probably 6 at a time. No reason why you couldn’t do that. As long as you let your audience know in episode 6 what is happening, they’ll stick by you.   How many episodes should I have before I launch?   I haven’t seen any hard data on this but the feeling out there is 3. Have 3 episodes ready to go so when you publish your first episode on your media host you actually publish 3 at the same time, so you upload and publish the first one, then the next, then the third.   Why so?   Because if people like your first one they’ll want to get another straight away. We are becoming a society of binge consumers. You know how it’s common to watch a series on Netflix in one big long weekend binge. If you say that’s not me, I don’t do that, this is a good time to remember an earlier point from this free BoomerCasting course:  you are not your ideal listener. You do not make programs for yourself, you make them for other people.   Then you might well think, if that’s the case, why not launch with 10 episodes? Good point, but here’s what happens. That creates another phenomenon that’s documented in online listening called overwhelm.    Having 10 episodes make people always feel like like they are behind and they have to play catch up if you are releasing new episodes. People always feel like they might be missing out on the most up-to-date stuff in your latest episodes.   So 3 is a good number. 3 is not hard to do. 3 also lets you get a feel for creating your episodes. 3 lets you feel comfortable in front of your microphone. My recommendation is to have 3 in the can, when you are ready to say hello world, here I am.     How do I get guests to want to come on if I haven’t even started BoomerCasting yet?   So you may well be thinking I want to do an interview based show  and get these more experienced people to come on and I can just ask them questions. Great plan. It’s a great way to create content. But how do I get people on when this is just an idea in my head. There’s nothing they can go and listen to and see who I am. They’ll think I’m just a crank.   I , myself, have thought and angst-ed over everything I just said.   So there’s no secret to this. You just ask. There’s a way to ask and way not to ask. I’ll share with you what I have discovered.   But first write this down and pin it to your wall.   It’s amazing what you don’t get when you don’t ask.   If you don’t ask, you can guarantee you’ll get zero responses.   My experience has been that I get about a 50% response rate when I just hit people cold. This 50% become my seed people and you just build on this, one by one.    My response rate used to be about 10% until I worked out what I was doing wrong. I would send an email that was huge.    It was full of all this information about why my podcast or website or whatever was going to big and full of stats and figures backing up my claims.    Somewhere in all of that, was me saying they would benefit from being a guest on my podcast. I was explaining myself and ultimately wasting a lot of their time. No wonder I got few responses.   This is what I do now.   I send an email that says in the subject line: Interview request    I then say,    Hi, I’ve got an audience who are really interested in what you say and I’ve got a pad full of questions they want to ask you. Interested? Got 30 mins sometime within the next 2-4 weeks?   Let me know if we can take this a step further?   Julian   This simple email gets me a one in two response from people who have no idea who I am.   It doesn’t waste their time, it plays to their ego and it doesn’t require a great deal of thought on their part. All I’ve asked of them is: can we take this a step further. All they have to is respond and say ok, give me more info.   Now you have started a conversation with them, now you can give the details. All you have to say now is that you’re starting a Boomercast and if they could give you 20-30 minutes of their time this would help a growing number of people improve themselves. It’ll be easy and fun.    I conclude by saying that acorns grow into mighty oaks. Straight up, I’m just at the acorn stage but I see things through to completion. I’d love it if you could give me a break and I’ll pass on your generosity to someone else in the future.   I just speak in a tone of human to human. If they say no, nothing lost. I just email back with thank you.   You know why I think this works? Because I truly believe that most people are nice people and if you ask in a nice way, they don’t mind helping you out.   Just remember   It’s amazing what you don’t get when you don’t ask.   It’s surprising how this builds so quickly. Once you get your first, and you will, you use their name to add credibility, then you have 2 and on it goes.   All of this brings up feelings inside of us.    Who am I to do this? I have no credibility, no qualifications.    Been there and felt that.    Now I could give you a good pep talk here and rub some inspirational cream into the wound.   But here is the reality and I really think this is more potent and valuable for you.     If you succumb to this story that you are not good enough to do this - and again I get it, that is very real and understandable emotion- then here is an even more real fact.    While you are dithering, someone else with no more, no less qualifications or credibility than you will come along and do it.   Whether it is Youtube videos or podcasts or BoomerCasts or writing blogs, this is the online Wild West, a wonderful time in history, an opportunity that is being taken by very average people just like me.   For all the reasons already outlined in this free BoomerCasting course if you don’t take this opportunity someone else will just come and grab it from under your very nose. Not ‘might’ grab it but will grab it.   If you want to do this, if you feel a sense of excitement inside to do this, then you are the right person to do this.   A quick review on what we’ve just learned.   A BoomerCast can be 5 mins or 90 minutes, just say what needs to be said and nothing more.   A BoomerCast be weekly or daily or fortnightly or whatever-ly. Aim to make it regular but don’t stress if it’s not.   Aim to launch with 3 episodes.   Take the pressure of yourself by talking about your BoomerCasts in series 1, series 2 etc   Write short, not long, introductory emails to potential guests   You are the prefect person to BoomerCast?   In the next free BoomerCaster lesson you will learn a simple way to grow an audience of interested listeners.   Remember:  If I can do it, you can do it.  
June 12, 2016
Hello BoomerCasters   We’ve already covered a lot of ground in the previous episodes of this free BoomerCasting course. It would be really useful to you to pause for a moment and condense everything down into  what it takes on a regular basis to put out your BoomerCast to the world, whether that’s daily, weekly, monthly or whenever the urge strikes you. (Oh, but wait. Have you seen the free video version of this free BoomerCasting course?) So in this episode we go over the 6 simple steps to regular BoomerCasting and attach some realistic time frames to everything. The knowledge needed and skills required to put out a regular BoomerCast are amazingly few.   Again this is such an exciting time in history that this is available to all of us. You are living in the wild west of the digital age. What we’re doing here is just saddling up the opportunity wagons and staking our claims.   The process has become very user friendly because you don’t have to understand the technology, you only need to know which button to push. Same as driving your car. You don’t need to know nor do you really care how the engine works, you just need to know where the ignition is and how to move the gearshift from P to D and R ,if you want to go backwards. If you can drive a car then you can BoomerCast with the added bonus that you never crash or need new tyres while BoomerCasting.   The steps we’ll look at in more detail later on are   Record Add an intro and outro Export Upload to media host and tag your files Schedule your episodes Publish     The first step is logical: you have to record your words. This all happens in real time so it’s pretty easy to plan out the time for this. If I am doing a 30 minute record I allow about 40 minutes.I find it  takes me 5 to 10 minutes to get myself sorted before the record. I fluff around doing things like making sure my recording levels are right. Even though once you have set these up initially, and you shouldn’t have to change them, I still check mine with a quick test before every episode. I’d rather spend a few minutes doing this than have to re-record an entire 30 minutes.   I also have my notes on my computer. Sometimes I am referring to websites relevant to my topic of the day, so I have my internet browser window open, sized down on one side of my screen, and I have my word doc with my notes on the other side and below that I have my recording software like Audacity, open, so I can start and stop the recording easily. So if you were to be looking at my screen you would often see 3 to 4 windows open. That way I’m ready to go. What you don’t want to be doing is wasting your listeners time by shuffling around bits of paper saying now where did I put that.   When you’re ready, you start recording. You might be doing this by yourself or you might have a guest on a Skype call ready to go. Either way you just click the record button and you’ll see your voice is shown on your screen as a series of wiggly lines and as you speak ,these lines dance up and down. This is just a visual representation of your voice and it’s also comforting confirmation that your voice is being recorded.   You get to the end of your talk or interview and you then click the stop recording button and you’ll be prompted to save your recording. Yes. make this a habit. Do this immediately and name it so you can find it easily.   Now it is safely saved you can edit the recording if you like. You can do this immediately or a year later if you like. You can go in an take out any long pauses or stumbles and just tidy it all up a bit.    Editing is easy. It needs to learned of course. Honestly if you can edit a Word document you can edit an audio track on Audacity or whatever audio editing software you are using. In BoomerCasterville we have easy to follow videos that show you exactly what to do. I find editing fun and therapeutic and creative.   Now you will likely want to add an intro and an outro, or what I call top and tail, that’s a common term used in TV, and as I spent about 25 years there the habit has stuck with me.   If you’re still confused to what I’m talking about here you could call them your opening and closing titles, just like on your favourite TV show.   These are very easy to get made up. You can do them yourself just using the free Audacity editing software we learnt about earlier, or you can get them made on online sites like fiverr.com where professional voice over artists offer their services for very cheap rates. This is usually in their down time between gigs. I’ve done this twice and the results are top shelf, and it cost me about $20 a pop which is crazy cheap, and it was all done within about 2 days. You only need to do this once as you use this same intro and outro for every BoomerCast you produce.   Here’s one of them so you know exactly what I’m talking about.   [INSERT KEH top tail]   So you’ve added your top and tail and you’ve checked it and listened to it back and you’re now happy for the world to hear your program.    The next step is called exporting. You already know about this. Remember that we said we put our sound file into a little invisible container and we have to label that container as .mp3? That’s what we do now.    Just so you know whether you are editing sound or video, exporting is the general term used. Think of it like writing a document on your computer then printing it. It’s turning your creative editing into a finished product that someone can do something with.   All it is, is a few clicks. You’ll click export your recording and you’ll be given a few options of file types. Ignore everything else in the list . You of course choose .mp3 and it’ll usually take about 5-10 minutes for your recording to be turned into a mp3 file for you. You’ll have a little progress bar that shows on your screen so you know how long it will take.   I usually save this exported mp3 to my computer desktop so it’s easy to get to.   If you like there are a whole heap of other things that you can do at this stage that are sort of fun to learn and play around with, like adding some music, making your voice sound smoother and a whole lot more fun things if you like. Again, this is all explained for you in easy to follow tutorials in BoomerCasterville.   Now we are going to upload your finished mp3 to your Media Host, which for your sake, I hope is Libsyn. We talked in a previous episode of this free BoomerCast course about how the Media Host works. Briefly you sign into your Libsyn account, click the I want to upload my Boomercast button, you’ll be given options to add some titles and descriptions about the content of this BoomerCast.   To fill in the titles and descriptions takes about 5 minutes and I do this while my file is uploading. How long this takes depends entirely on how long your Boomercast is and how good your internet provider is. I live in Australia which ranks as the 44th slowest internet speed in the world so you know how I say, If I can do it you can do it, it’s true. Even with slow speeds, a 30 to 40 minute BoomerCast episode takes me about 10 or 15 minutes to upload so it’s not too bad.   While it is uploading you can decide whether you want to schedule it for immediate release or for it to go live at a later date. It’s all very easy to do with some drop down boxes and few clicks of your mouse.   The first time you use your Media Host account, again I hope it’s Libsyn, you’ll be asked to choose which directories you want to submit too. By directories they mean services like iTunes and Stitcher, remember we talked about them as being like the online libraries of BoomerCasts.   You only have to do this once, and then every time you upload a new episode of your BoomerCast, all the libraries like iTunes and Stitcher, that you have already selected are automatically notified and updated. This happens usually within a few minutes. You’ll go to your BoomerCast page on iTunes and there you’ll see your new episode. Check it over quickly to see that it’s correct.    Listen to it briefly to make sure you have uploaded the correct file and not accidentally uploaded last week’s episode by mistake. It’s fun to see your BoomerCast grow episode by episode. It’s a good feeling.   And that my BoomerCasting friends is it. So these 6 steps are all it takes   Record Add an intro and outro Export Upload to media host and tag your files Schedule your episodes Publish     Realistically it takes me about 2-3 hours to go from start to finish. That’s to record an episode and walk away knowing it’s all done and dusted. A lot of that time is simply waiting for files to process and upload so I am doing other things in that time. It’s an enjoyable process that’s much more creative than it is technical.   In BoomerCasterville there are dozens of High Definition videos that show you every step. It’s like me being over your shoulder saying click this then click that. If that’s what you need, then it’s waiting for you.   In the next free BoomerCaster lesson we are going to explode some myths about BoomerCasting. This is an exciting episode.   and remember  If I can do it, you can do it  
June 12, 2016
Hello BoomerCasters   When you have recorded your masterpiece, your episodes of your BoomerCast, you have to send them to a big invisible online storage warehouse in the sky called a Media Host. It is from here that your podcast is distributed, again invisibly and somewhat magically, to those people who have decided they want to listen to what you have to say. (By the way, have you seen the free video version of this free BoomerCasting course?) This episode of the free BoomerCasting course looks at   why you need a media host   what to look for in a media host   how much a media host will cost you   and my recommendation for a media host   I’m want you to understand how this all works, so, I’ll be using lots of analogies which is my favourite way of learning.   Your BoomerCast when you have completed it, will simply be a file, just like a WORD document someone might send to you to read. Whether it is a bunch of words written on a page or a bunch of sounds strung together to make a conversation or a bunch of pictures strung together to make a video, it all goes into an eeny teeny tiny machine that changes these sounds or words or pictures as the case may be, into a string of number 1’s and number zeros , so your words or sounds or pictures become a code like 11010001010. This is a digital file. You don’t need to know or worry about how it works. It just does. These long strings of numbers are all put in an imaginary container so you can easily send and transport them. Those containers are labelled so you know what’s in them.    Now you’ve seen these labels before. You know when someone sends you a WORD document that’s attached to an email and it has the letters .doc at the end. That’s the container label for word documents. The reason I tell you all this is that the container we send our BoomerCast file in is labelled .mp3. So when you see a file that ends in .mp3, you’ll know that it is a sound only file. That could be a song or spoken voice. Basically anything you can hear on a radio will be in what’s called the mp3 format. Since we will be dealing exclusively in mp3 files you may as well know what they are.   So the Media Host we choose will specialise in storing and labelling and distributing mp3 files.   There is a lot of confusion about what a media host does and what iTunes does. Some people think they are the same. They’re not. A Media Host sends the mp3 files to online libraries like iTunes.   Another analogy.   Come with me to the supermarket. Let’s go to the frozen foods in the wall of glass doored refrigerators. So those refrigerators are essentially display cases of all the frozen fish and peas and pizzas. You walk along and you  basically window shop.    Have you ever opened the door to pull out frozen veges and there on the other side of the shelf is someone in a big cold weather jacket with gloves and hood, they give you an awkward smile, and they’re stacking the shelves from the back. It’s all sort of hidden until you meet one of these people face to face, just by chance.   Well iTunes is the front side of the fridge, the shoppers side where everything looks nice and inviting and the media host is the guy at the back secretly stacking shelves. He is just part of the big distribution network of trucks that bring all the frozen pizzas from the warehouse to the supermarket loading bay and onto trolleys then onto the shelves.   The media host warehouses your mp3 files and when a shop front like iTunes says they need a copy of your BoomerCast, quicker than you can blink, the Media Host provides that mp3 file.   Does that make sense? I hope so cause here’s one small proviso … I’ve been referring to iTunes as the storefront. When you want to get a song from iTunes you pay your 99 cents.    But here’s the thing … almost all podcasts are free so I want you to think of iTunes - and there others like Stitcher - I want you to think of them as libraries. People go in, search through the titles all nicely arranged in categories, just like a library, and then they, in a sense, borrow your BoomerCast episode, and it’s all for free.   In a moment I’m going to make this really simple and recommend the media host for you, based on my own experience, but first I‘ll answer one common question.    Why can’t I just host my mp3 files on my own website?   You can but it’s not recommended. For one you are forgoing all the benefits of a media host and two, if all of a sudden you became really popular and a thousand people tried to listen to your podcast at one time you can easily crash the service that hosts your website. This has happened many times and you get shut down and people are very angry at you.   So when you sign up with a media host, you get your login name, and a password, and you have your own dashboard where you can control all the settings as you like. By the way, if you get the free video version of this course you’ll see exactly what it all looks like.   There you will have an upload button, that lets you select your mp3 file on your computer and upload it to their server (think of a server as one one gigantic storage cupboard in the sky).   Then there are sections where you can name your BoomerCast episodes, write some short and long descriptions of what the content is all about, and you can add your 1400 x1400 pixel artwork you have made. This is referred to as ‘tagging’ your files.   Once you are happy with everything, you click the publish button, and within a few seconds your BoomerCast has automatically been sent out to all the podcast libraries like iTunes and Stitcher.    The actual mp3 file still stays on the server with the Media Host until someone on iTunes, for example, says I want to listen to this episode then again, quicker than you can blink the Media Host sends your mp3 file to iTunes.    So it’s like a drink machine. You tap on a picture of a can of drink and the drink machine then delivers a can to you down the chute.   You don’t have to publish your BoomerCast immediately. You can schedule it to be released at any time in the future that you like. You can upload ten episodes at once if you want and schedule them to go one a week, for the next ten weeks, if that’s what you want.   And if you need to change something in your BoomerCast ,like, something you said is wrong,  you can simply upload a replacement mp3 that you have re-recorded.    Nothing else changes or is disrupted. It’s like you can just open the pizza box in the fridge shelf, take out the bad pizza and slip a new pizza in without anyone knowing anything has happened.   The other great thing about using a Media Host is that you pay a fixed fee. It doesn’t matter if one person downloads your episode or 10,000 people download your episode. You don’t pay anymore. And a good Media Host ,which I’m about to recommend, doesn’t slow down your downloads simply because a lot of people may be wanting them all at once.   So from my own experience of using this Media Host I recommend to you to use Libsyn. That’s short for Liberated Syndication. I’ve been with them for about 3 years now and I’ve never had one problem, one hiccup. Their support service is great, so I hear, though I’ve never had to use it myself.   They have a range of plans that start from $5 a month. Honestly, that’s all you need to get started. That’s $1.25 a week or about 18 cents a day. You just pay month by month. No contracts or start up fees. You can upgrade to a better plan at anytime and you can downgrade your plan at anytime too with no penalties or hidden costs.   You can look around for other Media Hosts like SoundCloud and Blubrry. Just save yourself the time and hassle. Libsyn is what you need.   I will mention one other service that is free. spreaker.com   Certainly go there and check it out. If cost is critical to you, then you need to know about it. With that price tag there are limitations of course. It’s all explained on the site for you. I haven’t used this myself so I’m not going to speak anymore as I know no more than you.   You can find free tutorials on how to use Libsyn on YouTube. If you want easy to follow video tutorials and a community of other BoomerCasters to help you, then you need to head to BoomerCasterville and join up there.   So in review   Your finished BoomerCast episodes are converted into mp3 files   your mp3 files are uploaded to your media host   In your media host dashboard you can add names and descriptions and your images   You publish your BoomerCast episodes immediately or schedule them for automatic release at a later date   Save yourself time and headaches and just go to libsyn.com and get started.       In the next free BoomerCaster lesson you will learn the 6 step BoomerCasting process   and as always  If I can do it, you can do it  
June 12, 2016
Hello BoomerCasters   In this lesson, we’re going to cover the equipment you need for your BoomerCast.   Computer Microphones Software *Have you seen the free video version of this free BoomerCasting course? BoomerCasting is easy to set up. You can do it from your phone if you like. You can do it from your tablet device like an iPad if you want. You can do it from your laptop. I do mine from my desktop computer because I’ve got it all set up here for myself. When I started podcasting I was on a PC computer then I’ve since moved over entirely to Mac. If this confuses you, all this PC and Mac talk, don’t be concerned. It’s just like saying you once drove a Toyota but now you drive a Mazda. The point is that what ever you already have in front of you will more than likely get you up and BoomerCasting so there are no big costs involved in this.   The extra bit of equipment you really need is a microphone. Some of you might be thinking hang on a minute, there’s already a built in microphone in my phone and laptop. You’re right. You’ll likely want something an extra step up from that. It’ll work, that inbuilt microphone, but it has its limitations. The sound quality isn’t that great but that said I gotta tell you when I’m in my car and a phone call comes in on my hands free bluetooth, so it comes through my stereo speakers, my wife’s voice sounds really very nice.   The biggest problem with a built in microphone is that you generally have to hold the phone and all that hand noise and even the smallest movement is amplified and this becomes very distracting. Microphones are very sensitive pieces of equipment and if you try to talk close to them you can get lots of popping sounds simply from the rush of air from your lips. You can hold it further away but it sounds a bit tinny.   That said, if you don’t want to spend any money there is nothing stopping you doing it this way.   I’m guessing you’d probably want something better than that. Here’s the simplest and most cost-effective option:    A Logitech Clearchat headset microphone. Also called the Logitech H390 in some countries. This is is the type of thing you can imagine people in a call centre using. This is a remarkably good sounding microphone that’s easy to use because you just put it on and wherever you look or move, the microphone stays right next to your mouth in the correct position so you don’t go off mic.    What’s off mic?   This is what off mic sounds like. I’m talking into the microphone correctly and now I’m moving my head away a few inches and you’ll hear that the richness of voice and the volume disappears and now I’m coming back on mic and everything is good again.   Logitech is a universally common brand headset + microphone that can be found the world over.    It is also a USB microphone. That means that on the end of the cable that comes out of the bottom of the microphone is a plug and that plug is a USB  plug. A USB plug or socket or connector is the world’s most common computer plug. The joy of a USB microphone is that you plug it in and it just works. Computers these days just know when a device is plugged in and they automatically make all the correct settings for you. You also have the bonus that it’s a set of headphones which you need to use while recording your BoomerCast.    These cost around the US$30 to $50. I highly recommend this combined microphone/headphones for starting out.     If you are using a phone or tablet, they don’t have any USB plugs , they don’t have enough room to squeeze them in, so you’ll need to grab a cheap USB to 3.5mm adaptor for $5 to $10.    All of this covered in detailed videos in the BoomerCasterville training course if you need it.   Next step up in the microphone department is an Audio Technica ATR2100. It’s a great sounding microphone that goes for a bargain price of approximately $50 to $100. It isn’t a headset microphone like the Logitech one. This one goes on a stand on your desk. For the money it is sensationally good.   I’ve done tests on this and it sounds just as good as my $350 Heil PR40 that I use in my BoomerCasts. It’s the one I’m speaking into right now. I only found out about the ATR2100 AFTER I did my setup.    My recommendation is the Logitech Clearchat also called the Logitech H390 in some countries     I’ll tell you this straight up: don’t spend any extra money if you don’t need to. You can always upgrade later and sell your Logitech on eBay.   Now we have physically got your voice going into your computer we have to record it. This is easy. If you are on an iphone or another brand of Smartphone like Samsung then you can simply use their inbuilt voice recorders. You just click on the little icon on your phone’s screen …on iPhone it’s called Voice Memos and it’ll open up with a very simple screen that has a big red record button on it. Tap to start recording , speak into your phone and tap again to stop.    When you stop the recording, a little window pops onto to your phone’s screen that asks if you want to give this recording a name and save it. Really, it’s that simple.    If you want to add some opening titles like a bit of intro music, you can do that too on your phone for sure.   But is simply easier on something bigger.   Recording your voice and editing some titles in, maybe chopping put a few long pauses or stumbles is best done on a desktop. For that the simplest solution is also FREE.     Use Audacity (it works on PC and Mac) to record your voice, to tidy up any fluffs and major stumbles, or to add any music before, during or after your spoken bit. It is easy to use and there are LOTS of YouTube tutorials about it. It really is a wonderful gift to the planet.    I show you how to use it in clear easy to understand video tutorials in the BoomerCasterville training site or like I said, you can get free YouTube tutorials but it does take a bit of your time sifting through the bad ones to find the good ones.   So what if you want to record an interview with someone who isn’t sitting next to you?   You do it via Skype. Again, it’s wonderfully free.    Skype, in simple terms , is a phone network that uses the internet instead of a mobile phone signal that your cell phone uses. Because it uses the Internet which you are already paying for you can have the service for free.   So here to be able to record these calls easily, you’ll need to invest in an extra bit of software. If you have a Mac, get the eCamm Call Recorder, which goes for $29. If you have a PC, get Pamela, which costs $29 as well.    All you do is put in your credit card details and you are guided through the installation which takes just about 10 minutes. Again, free Youtube videos are available or it’s all laid out for you step by step in BoomerCasterville.   Equipment wise, that’s it. Even if you got everything listed here it’s still - I think - remarkably inexpensive compared to most activities you get into. People who get into scrap booking end up spends hundreds to thousands of dollars on it, woodworkers empty their bank accounts on machinery, joining a club means membership fees and travel costs every time you hop in the car.   Consider too that twenty years ago if you wanted to broadcast your point of view to the world you needed access to a radio station. I think it is so wonderful we can all do this now for a handful of dollars and from our kitchen table.   So in dot point    for microphones   my recommendation for a hassle free start into BoomerCasting is a Logitech Clearchat also called the Logitech H390 in some countries.   Go a step up to the Audio Technica ATR2100 if you like.   To record and edit your BoomerCast on your desktop use the free software called AUDACITY   To record a long distance interview, use Skype for free to connect to the other person,  then record both sides of the conversation with software called Pamela if you are on a PC or eCamm recorder if you are on a Mac.   In the next free BoomerCaster lesson you will find out about   setting up your media host which is the service that stores your finished BoomerCasts and delivers them to people who want to listen … and again …  it’s not hard at all.     and as always  If I can do it, you can do it  
June 12, 2016
Hello BoomerCasters   Yes, although BoomerCasts are a spoken word medium, they still exist in a very visual world. And that is what we are going to tackle in this lesson of the free BoomerCast course. *Have you seen the free video version of this free BoomerCasting course? We’re going to discuss why you need what is called ‘artwork’   the exact sizes for this   where you can get it done   what makes good BoomerCast artwork   Artwork is just a term used to describe the graphic design elements of a project, all the picture bits. It’s been used for years in the advertising industry. In most ads you see there will be two parts, words and pictures. The term used for the words is ‘copy’ so they talk about writing the copy and the term used for the pictures is ‘artwork’. It’s also used in television and movies and you’ll hear it bandied around in the online world when talking about websites and yes, podcasts and now I bring it into the world of BoomerCasts too.   The reason we need to make artwork is just the same reason we need to make a cover design for a book. Without an eye catching cover design your interesting book would look like any book in a law library bookshelf, that is, indistinguishable from the next one.   The good news is that even if you have no graphic design skills  it is    easy to do with free online tools cheap to get some else to do it for you online not all that important compared to the engaging content you’ll have inside your BoomerCast   Let’s tackle that last point first. It can be very tempting to get sucked into endless hours anguishing over the design of your BoomerCast artwork. It is your logo after all.   Here’s the truth. Pretty sucks. Pretty doesn’t work for you in the long run. If you have substance in what you say people will come to you no matter what your packaging looks like. I’ll prove it to you.   Type into the Google search bar drudgereport.com and you will be taken to one of the world’s ugliest out of date websites on the net today.    Look down the right hand column about halfway down the page and you’ll see the visitors to this site. I’m looking at it now and it says today 27 million visitors. In the last year 8, nearly 9 BILLION visitors.   People come to this site because it is valuable. It’s authority comes from that it broke the Monica Lewinsky scandal in the President Clinton administration. It has remained authoritative. Substance and content will always win out over design in the long run.   So this is to say focus on your content first and foremost  and if you can’t get the best design  you want don’t put too much worry into it.   The reason you need a design is because your BoomerCast with be housed, automatically, in an online library of podcasts. You’ve probably heard of it? iTunes is the most well known  and Stitcher is another popular one.   As you’ll learn soon this will all happen automatically and at no cost for you.   What essentially happens is just as you can walk into a library or bookstore and be confronted with thousands of book covers, when you browse the iTunes pages you will confronted with thousands of little square pictures. This is the podcasting equivalent of the book cover. Just like an eye catching book cover will draw your attention, an eye catching BoomerCast artwork will draw your attention too.   Don’t freak out. Eye catching does need to be complex. Eye catching can be simple yet powerful.   There are certain sizes these artworks or, graphics, if you prefer need to be. These sizes are set down by iTunes - as they currently are the biggest podcast library there is. Basically the biggest kid in the playground is making the rules.   If you don’t understand the terminology, don’t worry. All you have to do is give these details to someone who does and they’ll know exactly what to do.   The graphics you need to provide are square. They can be a minimum of 1400 x1400 pixels and a maximum of 2048 x 2048 pixels.   You can do a search for iTunes podcasts and you will see all the existing podcasts lined up side by side into categories, just like a book store has travel sections, cookery sections, so does iTunes.    Look carefully and see which podcasts stand out. To be honest there are so many and it is so busy that it’s hard to tell. Instead, ask yourself what doesn’t stand out and you will see that muted colours with lots of busy design and lots of words tend to blend into the busy-ness of it all.   If you have no design skills at all  a simple solid square of colour with just your title in bold letters would have as much chance of being seen as anything else.   If you want a wonderful, easy to use and free online tool to do it yourself then go to canva.com   They have templates that make it SO SO easy and fun. This is a wonderful tool. You wait till you see what you can do.   If you want someone to do it for you then capitalise on thousands of people trying to get their  names known out in the world by using fiverr.com    As the name implies, thousands of creative type people will do creative tasks for $5. It is truly amazing what people will do for you on this site. I have used it many times.   Keep your face off the artwork. It is tempting for sure. A shot at glory. But unless you have a very well known face already it is going to work against you. The sad truth is we are all not as interesting looking as we secretly like to think.   Another tip is avoid going to Google image search and using an image from there. You may or may not know how you cannot use songs without getting permission and paying a royalty fee. For years now there has been automatic software that can immediately work out if you have been sneaky and not paid for music you are using.  Google is quickly developing it’s software that can tell if you have used an image without paying a royalty to it’s creator. So stay away from taking pictues from Google search.   Here’s great tip for you. Go to pixabay.com and there are stunning high quality images there for free that require you to use no attribution or pay any royalty free, so that means you can just use them. Read the simple terms there that tell you exactly what you can and can’t do. But basically you’re good to use any images from there.   If you want step by step videos on how to create this artwork our BOOMERCASTERVILLE training site has everything ready at your fingertips. We can direct you to some good resources for reasonably priced images.   In the next lesson we’re going nuts and bolts,  we’re looking at the equipment you need for your BoomerCast  and it is surprising how little you need.   and as always  If I can do it, you can do it  
June 11, 2016
Hello Boomercasters   In this episode of the free BoomerCasting course, we are going to discuss finding the perfect name for your BoomerCast and how this will likely never happen - finding the perfect name, that is. We'll talk about how to save yourself from unnecessary angst trying to make it happen and 9 things to avoid when naming your BoomerCast. *Have you seen the free video version of this free BoomerCasting course? If you let it, naming your BoomerCast can be like trying to choose the names of your children, like trying to decide upon the wall and trim colo urs of your new bedroom. You can end up going down the rabbit hole and never see the light of day again … if you let it.   Some podcasts have great names like A Word In Your Ear which daily chooses a word from the dictionary and discusses it’s origins and meaning and usage. It quite literally is ‘a word’ ‘in your ear’ especially as you are likely listening to it with earphones. It’s to the point, clever, easy to spell, easy to say. It’s also rare that all the planets will align so well to create a great name.   Here is another great marketing maxim that is worth knowing and working towards but for us BoomerCasters not important to attain fully.   Don't be easily understood, be impossible to misunderstand.   Do not wrap yourself up in knots over this. I’ve had a few naming successes myself but way more underwhelming ones but not once has the name itself been the reason something of mine failed. It has always been fundamental reasons like it wasn’t any good or no one wanted it, but I was the only one who didn’t know that. Sometimes a name works well in one way, but causes problems in another way. An example of that is my schools program that I ran teaching kids the concept of Philanthrophy. It was called the THUMB program. Thumb was an acronym for  Think of others  Help when you can Use your noggin  Make your school a Better Place   The acronym was lauded by schools as valuable but when it came to marketing and booking almost every teacher teacher, every deputy principal referred to it as the Thumbs Up program or the two thumbs up program and no matter how hard I tried to correct this they always called it that. The program ultimately failed. That was just one of many reasons.   Your BoomerCast name should clearly share your message and your passion. Let’s create an example here.   Let’s say you love sailing and your boat is cleverly called C Tales but you’ve used a capital ‘C’ by itself instead of the word SEA. You’ve got all these sailing stories you want to share so you decide to call your BoomerCast the same name as your boat: C Tales. That’s pretty clever, grand stories from the ocean. The meaning is so clear in your mind.   Here’s what’ll happen.   Every time you try and direct people to your BoomerCast you will have to take ten seconds to explain that it is not SEA but the letter C  so it is capital C then the word tales,  but that’s tales spelled TALES  not tails spelled TAILS   You’ll also want people to find you when they typing searches into Google. Few people are going to type in C Tales when what they are after is stories by sailors.   So sometimes a more prosaic Sailor’s Stories might be better. It might not be as romantic as Spinnaker and Spray or Yachtie’s Yarns  but it is impossible to misunderstand.   So keep in mind that you will want to be easily found online so think about what words an everyday person would type into the Google search bar if they were looking for information on your topic. These ‘search terms’ as they are called are made up of what are keywords. They are what the name implies ‘key’ words as in ‘critical’ words that are directly related to your topic. So thinking about that is worthy when naming your BoomerCast.   But what about Google and Twitter and eBay. These are all names that mean literally nothing but are now on the tip of everyone’s tongue. If you are going into this with a few million dollars to kickstart a promotional blast around the world then you can play the game they are in too. For us, being clearer will pay dividends over trying to be clever.   So though less romantic and tricky and cutesy, names like   Sailing Stories Weekly My Yachting Adventures   are going to be more beneficial to you in the long run.   One thing you can do is run your BoomerCast name past some people who will be likely candidates to become listeners. Maybe you’re in a Facebook group. Just say you’re thinking of starting a BoomerCast. Which name do you like? Which name resonates the most with you? People like being involved in this process.   Whatever you do don’t fall into the trap of having your BoomerCast named by committee. A camel is a horse designed by committee. We all love our family and friends but their opinions don’t matter here. The opinion that matters is your ideal listener.   Remember back in the previous episode of this free BoomerCast course we got to know our ideal listener. Remember one of my fictitious ideal listeners was called Tony. That’s how I and my business partner Ken Kelly came up with the Kids Entertainer podcast. We could have called it Make Em Laugh or the ELF podcast … I’ll tell you what elf means …it’s jargon professional kids entertainers use to describe particularly trying and difficult kids. We call then ELFs that stands for evil little eff’ers .. you get the drift … so as funny as that may be for those in on the inside joke it excludes everyone else. That may work if you are doing a BoomerCast for a closed group, but in general terms ,stay away from humour in your BoomerCast name. Humour is very subjective. What is funny to you is off putting and exclusive to others.   Another thing to stay away from is clever spellings. How many hairdressers have you seen that call themselves things like cuts and clippers but spelled cutz and clipperz or the over used ‘Curl Up and Dye’ and that die spelled DYE. This may work offline in real life but not online. It’s simply confusion.   Stay away too from numbers in your name. I’m battling with this right now. I’m creating a new BoomerCast for over 50’s but if I put the over 50’s in the name , which I want to, I’ll be forever having to clarify that it is the number 50, that’s 5 and zero, not the word fifty f i f t y.   The other consideration that is worth mentioning here is that you may , eventually,  want to have a website to go along with your BoomerCast. In the general world of podcasting for profit this is essential. Not so for us and I’ll explain in another episode of this free BoomerCasting course how you can promote your new BoomerCast without a website.   If you are thinking of websites then you should really be thinking about those keywords that will help you get found easily in searches on Google.   So let’s quickly list those points again for you:     Aim for ‘don't be easily understood, be impossible to misunderstand’  but don’t get hung up trying to achieve it   Let your message and your passion for your topic guide you   Stay away from words that can be spelled multiple ways   Ask for feedback in facebook groups etc   The only opinions that matter are from your ideal listeners   Avoid humour   Avoid cute spellings   Avoid using numbers in your BoomerCast name   consider the keywords used in Google searches that relate to your topic     In the next lesson you’re going to create an image for your BoomerCast.   and remember  If I can do it, you can do it  
June 11, 2016
Ep4. Discovering your ideal BoomerCast listener   Hello again BoomerCasters   We’re going to dispel a big misconception right now that you may or may not be aware of. Certainly from my conversations with others getting into BoomerCasting, I can say they’re not aware of this. We’ll get to this but first let’s go up a bit higher and look at the bigger picture. (By the way, have you seen the free video version of this free BoomerCasting course?) Understanding who your ideal listener is a necessary step in the process of publishing your BoomerCast, the same as painting a mental picture of your ideal reader if you are publishing a book or if you were creating a hair care product you would be foolish to go to market without first understanding intimately who your ideal customer is.   But BoomerCasting is different. BoomerCasting, though technically just like podcasting,  is ideologically different. It is about podcasting for pleasure before the need for profit. So in BoomerCasting , though it’s necessary, we’re not going to spend too much time working out exactly who your ideal listener is.   If you are 100% focused on making a profit from this then you need different information than I can give you here. Straight up, you’re probably better off doing a Google search for podcasting courses and you’ll find some very good ones out there focused on creating an online business.   In online marketing terminology, finding out who your ideal customer is , is  called finding your avatar. You can do entire courses on this alone. You can employ people to do it for you. We are simply  going to borrow a few of the key points because it is worth your spending some time on this.   The first thing you need to understand is that YOU are not your ideal listener. Of course you’ll be talking to interested people.But it’s very easy to get passionate about your topic and think that others must share your passion to your frenzied heights. I’m sure you’ve all had the experience with friends and family who don’t react the way you had hoped when you come home all excited about something new you’ve heard or experienced. It’s like coming back from a holiday and you try to keep that holiday bubble and fizz and excitement going  but after 10 minutes of telling everyone back home how wonderful it was their eyes start to glaze over and you realise your passion is all your own.   Go outside of your own head, and think of a couple of people you know who are interested in your topic. You are going to make a typical listener by creating a composite of a few of them. It’s a starting point and will get you headed in the right direction.   The reason it’s worth painting a visual picture in your mind of your listener is that it helps you speak to them when you are talking into the microphone. You are not just talking to a broad faceless group of people, you are speaking to this one person and what’s more important, you’re trying to help this one person either be happier or live a better life or overcome a problem or get excited about what you are saying.   Because you are speaking to this one imaginary person and not a whole group of people it can help you develop a relationship with your audience because you are speaking with empathy, one on one, just like you would speak to a real person.   Here’s what you do. Number one. You give your imaginary ideal listener a name. Then you write out their story of who they are, what their physical situation is, what their emotional situation is, what their fears and hopes and dreams are. It may sound daunting but it’s pretty easy to do.   The easiest example I can give you is a real one. Here’s a truncated version of my ideal listener from one of my podcasts called the Kids Entertainer podcast.   Tony is 45 years old. He’s married with 2 children. Sam is 11 and his little sister Abbey is 8. Tony’s wife is Jen and they’ve lived in their house that they are paying off with 15 years left on the mortgage. Tony works as an electrician as an employee for a mid sized company.   All his friends say that he has a really good way with kids. Tony has identified this himself and once bought a book on balloon modelling and went to the department store and bought a cheap bag of balloons and a balloon pump and all his balloon dogs turned out looking like dogs that had been hit by a car. Tony knows some pretty good games and two magic tricks.   He takes his own children to birthday parties every other month and desperately wants to do a small show for the kids but cannot find the courage to even suggest to other parents this’d be a good idea. Tony searches online for knowledge and training how to start but he’s put off by his complete lack of experience. Tony wishes desperately he had someone to share this frustration with but it’s not something his family understands. That’s Tony. That’s who I speak to on my Kids Entertainer podcast.   Why this helps me with the podcast is I am always thinking of Tony when I interview other professional kids entertainers. What would Tony ask? What would Tony be afraid to ask because he thinks he’s the only person in the room who doesn’t already know?  I become Tony’s advocate and this makes this podcast more relevant and helpful to all the other Tony’s out there.   So spend some time starting to flesh out your ideal listener. Start a running profile on a sheet of paper. It doesn’t have to be completed in one hit. Just don’t go into this blindly and don’t fall into the trap of thinking your ideal listener is just like you.   In the next lesson you’re going to name your BoomerCast.   and remember  If I can do it, you can do it  
June 11, 2016
Hello again BoomerCasters.   In this lesson, you’re going to decide on the topic for your first BoomerCast and you’re going to learn some of the traps that others have fallen into (myself included). (But hold on. Have you seen the free video version of this free BoomerCasting course?) To be honest I’m almost reluctant to even include this as it should be so simple to do   but somehow it turns into being a hurdle for many people.    that you’re passionate about? What is it that your family members threaten you with a slow death if you keep talking about it? What is it you go to sleep thinking about?   That’s essentially your topic.   If it was my wife it would be Hugh Jackman. She can talk for days on him.   But here’s what happens. You start to overthink it and you start to fall into some very basic marketing mistakes. Even though you may just be doing BoomerCasting for pleasure and well being you still need to understand some fundamentals of how the online world works.   The first one is an online maxim: the riches are in the niches   What this means is the narrower your focus, the more you focus on just one specific topic within a topic within a topic, the greater chance you have of succeeding online.   If you’ve got a throbbing headache and you want the pain to stop you go to the pharmacy. There on the counter is a big bottle of pills called Wonder Pills. On the label it says cures back ache, bloated stomach, hay fever, poor eyesight, flagging libido and headaches and the whole bottle is bargain priced.   On the shelf behind it you see a box of tablets that says specially designed for splitting headaches and as the pharmacist reaches for the box, cause that’s the one you want, you see the box next to it has tablets specifically for throbbing headaches and you go no no, I want that one for throbbing headaches because in your own words you have a throbbing headache. You want the tablets specifically to stop throbbing headaches.   Then the pharmacist says but these wonder pills are a quarter of the price  but you don’t want a fix all pill, you want the specialist pill and you’re willing to pay for it.   Same goes for your podcast topic. Stay specific. Don’t try and be the A to Z compendium of your area of interest.   If you are a soccer ball expert, then make the Dreaming of Soccer Balls podcast. Don’t be tempted to start thinking you could get more listeners if you went broader and talked about all sorts of sporting balls: footballs, volley balls, basket balls. Your audience, the die hard soccer ball fanatics are never going to type the words ‘general sporting balls’ into a Google search. They go straight for the Google jugular, they want to talk and read and listen and connect with their tribe, the soccer ball fanatics.   Stay true to yourself and your passion. That way it is never an effort talking about it. You start being unfaithful to your soccer tribe, and your audience will spot your insincerity a mile off just like a pack of wolves can easily pick the lame deer and take it down, your audience will take you down.   This next stumbling block to choosing your BoomerCast topic is an eye opener to a lot of people.   Now this is very important. Please understand this. You do not need to be an expert in your area of interest. You can simply curate information, you can be the person who just brings it all into one place. the only qualification you need is you need to be really really interested in your topic.   I can tell you a story about a man who was passionate about having kids and adults experience the same joy and satisfaction and personal growth he was experiencing from performing easy to do magic tricks. Let’s be clear he wasn’t an expert, nobody in the world of magic knew of him.    What he was, was very nervous about putting his name out there amongst the people with decades more experience than him but what he did have was his passion, oodles of it, and a belief that somewhere, someone would benefit from seeing his simple tricks.   He never invented one trick himself. He simply went to old library books and put together a whole lot of tricks that he enjoyed performing.     He started making simple videos of these tricks and posting them on Youtube. All the odds were stacked against him. There were thousands of magic trick videos already there that were so much trickier than his. Plus he was almost fifty years old and everyone else making videos was under 25. But he made his videos with such enthusiasm that it shone through and the people responded.    What almost never started, because, of a perceived lack of expertise grew quickly  into a popular Youtube channel with 130,000 subscribers and 30 million views.    This guy can tell you stories of people whose lives were changed, some in small ways, some really profoundly just from these silly little videos.   That man is me.   I understand first hand the joy and power of the internet. For most of our lives TV stations, radio stations, magazines, newspapers have all simply curated information. Now the individual, just like you, just like me, can too. As long as you do it with passion and enthusiasm and a desire to put a spark in someone else’s day ,an audience will find you and what’s more, they’ll thank you.   What about if you love trying recipes but don’t create recipes of your own. All you have to do is say ‘look what I found this week … a great recipe for butter chicken … I gave it a test run in my kitchen and I’ll take you through the steps and tell you a couple of small things I changed…   So now you know to narrow your focus down to one area of interest and you know you don’t have to be an expert, you can simply curate information and ideas and stories into one place here’s the next road block.   Don’t procrastinate looking for the perfect topic. Don’t fall into paralysis by over analysis. Why? Because it’s just better to get started and adjust your course as you go. If you do a few episodes and you think you want to change it up a bit, just say you’ll hear some changes next week because I’m learning as I go.   Because nothing is cast in stone.   If a plane takes off from New York headed to London and half an hour into the flight some strong side winds pick up and pushes the plane off course a bit they don’t say sorry folks we’ve gotta turn around and go back, they simply adjust course as they go.   You can change after a few episodes. Just tell your audience. They’re cool with those sort of things.   Here’s the fourth hurdle people face.    You’re all full of energy and enthusiasm, you’ve got your topic in mind and you’ve already mapped out some episodes in your head then you go to Google and type in the topic of your Boomercast and add the word podcast to your search and you find that someone has already started a podcast. You’ve been pipped at the post before you even got out the gate.   It doesn’t matter, in fact, it can be beneficial.   Go into a news agency and look at all the magazine titles. There’s not just one magazine in each section, there’s many. They all exist because they have their own voice, their own flavour, their own style. So do you. You are unique without even trying. That’s how we come out of the mould and pop into the world.   Your BoomerCast will be uniquely you. You don’t want to copy someone. You just want to do and say what feels right for you. Being yourself pays dividends online. I’ve seen this so many times and I’ve lived it myself.   If there are other podcasters out there in your topic area, great. Share ideas with them, communicate and offer their listeners a different perspective and of course you can send your listeners their way to hear their take on things. Working synergistically you will achieve more than you can alone.   Consider these four factors we’ve just covered:   Focus down onto your area of interest, don’t try and be all things to all people or you’ll end up being nothing.   You don’t have to be an expert, you can simply curate information    Don’t procrastinate looking for the perfect topic. Just start and adjust as you go.   If other people are talking on your topic that is a positive, not a negative.   In the next lesson, that’s lesson 4,  lets we’re going to consider who your ideal listener is because understanding this will make your BoomerCast much better.   and as always remember  If I can do it, you can do it