FOMOFanz Change Your F.O.M.O. Mindset

FOMOFanz Change Your F.O.M.O. Mindset
By Brian Fanzo @iSocialFanz: Millennial Keynote Speaker & Digital Entrepreneur Storyteller
About this podcast
FOMOfanz is simplifying the complex and translating the geek speak to cure your fear of missing out. Hosted by Brian Fanzo, Founder of iSocialFanz, global millennial keynote speaker, and change evangelist.

The goal of FOMOfanz is to turn your fear of missing out on the joy of missing out by keeping you up to date with the latest trends as well providing actionable insights around social media marketing, live streaming, digital storytelling, social business collaboration as well as the millennial mindset. The speed of digital transformation and technology change combined with the fact that 50% of the workforce will be millennials by 2020, requires that all leaders shrink the distance between the customers and the decision makers. By listening to this show each week you’ll be able to understand what your customers and employees are doing today while being prepared for the change of tomorrow.
In this podcast

FOMO

Brian Fanzo @iSocialFanz

Marketing

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Latest episodes
Feb. 15, 2018
I'm on the board of 5 startups as a strategic advisor which I love doing but as a speaker most of the events I attend and brands I work with are industry, enterprise or larger association.  This past week one of the startups I advice, Fledge Connect, placed in the top 50 for the Startup Grind competition allowing them to go to the global event in Redwood Ca to pitch VC's, have a booth and participate in the event.   Although I had heard of Startup Grind, this was my first time attending one of their events and this global one is a big one with over 7k startups and 2 full days of speakers.   When arriving at events I always try to have done research prior on previous years while also seeing how they try to set themselves a part and the first sign I saw at Startup Grind set the vibe for the entire event and inspired this podcast episode.  The sign said simply "Our Values" Help Others - before yourself Give First - don't take Make Friends - not contacts  Many events preach community and collaboration but seldom is it something built into the culture of company, the event and all of the attendees.   I was so inspired I decided to breakdown a few key things that stood out to me!   Derek Anderson is the real deal and lives his values!  Startup Bootcamp advice for pitching was intense  What I noticed after watching 50 startups give 1 minute pitches VC's opinion of marketing and its value or lack of value for startups Vulnerability was a theme on stage and amongst startups  Everyone there was there because they wanted to help, give and make friends and we can all learn from that! Check out www.StartupGrind.com as they have 350+ locations around the globe.  I wasn't paid to be there or paid to create this show but I left the event so inspired I had to share it with you guys only hours after getting home from a red-eye.  I hope you enjoy! 
Feb. 5, 2018
When most hear about selling online they either think about the overused term “social selling” or they think about the infomercial style selling where brands push webinars, online courses and free downloads in consumers faces to get them on their email list so they can hammer them with email upsells and limited space available marketing crap. I do believe in the power of social selling and know many people who do it well but the reason the other time of online selling works is because consumers have put up with it while realizing some of it might be valuable but most won’t.  Well in 2018 the digital attention of consumers has shifted away from these tactics and consumers are looking at new ways to gain new experiences and connect with stories and marketing that they feel is important. The Secret to Great Digital Storytelling! Relatability!  Why is most business done on the golf course at the hair salon or wherever else you are other than your actual physical work location.  It’s because you become relatable and people connect with you at a much deeper level than what you do or what you’re selling.  Sadly even though most of us understand this, when we move to digital and want to find similar results online we are only willing to talk about our work and want to appear perfect and have control of everything.  Not only does that not work but it shouldn’t be a surprise because it doesn’t work offline either. On this episode I pull from some examples I found last week while speaking at three unique events: Training Learning & Development Conference, Gi Sports Paintball Distributor Day and US Sailing Leadership Forum.  All 3 events hired me, an outsider, to come in and give a keynote on the importance of digital storytelling and embracing change to grow with the digital native consumers.   Although I wasn’t an expert in their industry or sport I was able to find examples and scenarios that they could understand and all 3 events went amazingly well and it’s because I was able to be relatable.   After listening to this episode I want you to ask yourself, what works for selling my product or service or business offline and how can I take who I am and what sells offline and include that in my digital story online.   “3 out of 4 Millennials would choose to spend their money on an experience rather than buying something desirable.” Via Eventbrite: The Experience Movement: Research Report To create a great experience online and tell your story in a way that connects with those outside your close circle or business community you must be vulnerable, you must find ways to tell your story and ultimately your success will be determined by your ability to be relatable!
Jan. 26, 2018
The concept of influencer marketing isn’t new but how brands can leverage influencers and what works for collaborating with an influencer has drastically changed over the last 18 months. It doesn’t matter if you’re a small business or an enterprise there are people that use your product or service that influence others through their actions, their words or simply their trust in that person. The hard part is finding the right influencer then mapping out what success looks like for you the brand and how you’ll measure that success. On episode 61 of FOMOFanz, I share the mindset changes and critical steps required for brands to be successful with influencer marketing all the way from finding the right influencer to managing influencer expectations to ultimately creating a partnership built on trust with influencers that have unique communities that create different types of content. I’ve had the luxury of first being identified as in influencer in 2014 by IBM, then working with brands like Applebees, Cox Business, SAP and the Superbowl to build influencer marketing and I believe even in my short time in this space so much has changed and the value and plan for influencer marketing in 2016 wouldn’t work in 2018. I’d love for you to listen to this episode as I share a bit about my experience but more importantly break down each of the below critical aspects that done correctly will lead to a successful influencer marketing partnership both moving the business needle and establishing a long-term relationship with the influencer and their community! Define what success looks like and how to measure that. Micro-Influencer why they work for brands of all sizes Hiring the right people to source & how to properly outreach to influencer Managing expectations and partnering with the influencer to reach a shared goal. Content collaboration is far more than an influencer takeover or influencer creating content on their own channel. Field of dreams marketing is broken, you must engage with the community where the community is and be active in building trust with the community alongside the influencer Making the partnership beneficial for the influencer doesn’t require it being a paid relationship but it does require the brand to understand what matters to the influencer Sponsor or Speaker Requests: [email protected]
Jan. 12, 2018
Facebook is now focused on facilitate the most meaningful interactions between PEOPLE, rather than the previous mandate of helping people find the most meaningful content...  Full press release here. Why this shift? Mark Zuckerberg stated that: “If what we’re here to do is help people build relationships, then we need to adjust.” So what does this mean for your business, what impact will this have on content creation and social media marketing as a whole?  I believe this will have a massive impact and a positive one once people understand the shift and are open to a new focused strategy on using social media especially Facebook to facilitate conversations, inspire and motivate their community and most importantly become relatable through leveraging initiatives such as employee advocacy and influencer marketing.   I've been preaching for many years that "Community is the future of business" and I believe Facebook with these changes will start empowering those brands that invest in community rather than those that gamify the system by sharing viral videos that simply attract spectat
Jan. 4, 2018
The idea of what an entrepreneur is the value of entrepreneurship has drastically transformed over the last many years.  No matter which way you turn you are flooded with online courses teaching you how to get rich quick and the pontification of entrepreneurs that upon reaching great success want to highlight their rags to riches “memories.” But few talk about their failures while they are failing, their struggles as they are struggling or the crazy rollercoaster ride that is entrepreneurship in 2018.  I decided to change up the conversation around entrepreneurship on my most recent episode of FOMOFanz, as I worked 9 years for an enterprise company and 2 years as a startup before becoming an entrepreneur 5 years ago and it’s no doubt been the hardest thing I’ve ever done.  In 2016 I wrote: The Key To Entrepreneurship Is What You Don’t Know & Entrepreneurship Taught Me I Suck At These 10 Things but little did I know at the time that 2017 would be the hardest year for me.   Do you ever feel like you lost your way as an entrepreneur? Do you question if you hit rock bottom? Are you pivoting your business because it seems like everyone else is doing it a different way and finding success? Do you find yourself celebrating others success while secretly wondering what you are doing wrong as an entrepreneur? Do you question if entrepreneurship is right for you monthly, while weekly celebrating the fact you work for yourself and love what you do? Well, you aren’t alone and on this episode, I shared my thoughts on all of these topics while getting personal about what I’ve learned this past year and why I’m 100% confident that I’m going to crush 2018.   Entrepreneurship isn’t for everyone and in 2018 the ability to consume, create, watch and learn often times can be overwhelming while at the same time if you have the right mindset and surround yourself with the right people turns out to be one hell of a journey. Please have a listen and share this episode with anyone who is an entrepreneur or thinking about diving into entrepreneurship as the rags to riches stories are far and few between and sadly many jump into being an entrepreneur with all the wrong reasons and false expectations. ons and false expectations.
Dec. 18, 2017
On FOMOFanz I have the luxury of talking about the future emerging technology Digital transformation the latest thing in digital marketing each week so on this episode I decided to focus on trans and why I think some of those trends are good and some of them are going to lead to really bad branded podcasts. The trends I discuss on this episode range from the idea that technology won't work to fix bad rules, for example, the Steelers versus patriots Game with the bad overturned call to how I think the explosion of audio will lead most brands to launch a podcast in 2018 and kill that same podcast in 2018. I'm always excited about the future but as you'll hear throughout this podcast I believe it's up to us the empowered consumer to celebrate those brands doing it right rather than what we usually focus on which is the mistakes and failures brands make when it comes to jumping on trends. Links: Livestream Universe Blog Mentioned on the show: Livestreaming & Digital Media, 91 Predictions for 2018  
Dec. 15, 2017
The world we live in today is no doubt full of change infused with innovation and new technologies but for many, this is overwhelming or leads to repetitive failures across their business organization. I believe technology isn't scary, change is often presented in the wrong way and go about implementing our version of success in a way the puts too much emphasis on the technology and not enough on the people, the mindset or the need to create a scalable process. On this episode, I break down my four T’s for successful change and the order of the T’s is most important. I believe 2018 Will be the year that businesses who are doing great things and value the great employees and the customer experience we'll shine especially those built on the foundation of trust, training, transparency, and technology. Link to SMACtalk podcast episode I mentioned on the show: https://itunes.apple.com/us/podcast/social-media-mobility-analytics-cloud-tech-show-smactalk/id953547333?mt=2# Link to #Podcast Chat mentioned on the show: https://twitter.com/HashtagsPod Enjoyed this episode? Watch Live: As always you can listen to the show on any of the podcast apps and make sure to follow the host Brian Fanzo better known as @iSocialFanz on both Facebook Live & Periscope so you can watch the shows LIVE each week.
Dec. 1, 2017
HAPPY BIRTHDAY FOMOFanz, one year ago this week we launched the show and season 1 completed with 55 episodes with over 200k downloads and 75k+ live video viewers.  On this episode, I preview season 2 of the show and what I’ve learned over this last year hosting FOMOFanz while also answering the following questions and sharing a couple of my bold predictions of 2018. How do you stand out from the noise as an early adopter of technology? What mindset is needed to embrace FOMO in 2018? Why is podcasting your most successful lead generation type of content? What did you learn in the first year of the FOMOFanz podcast? Do you believe in the fail first mentality? What are your 3 biggest failures that others can learn from? What books do you gift to others the most? As always you can listen to the show on any of the podcast apps and make sure to follow the host Brian Fanzo better known as @iSocialFanz on both Facebook Live & Periscope so you can watch the shows LIVE each week. If you liked this episode I’d love it if you took 60 seconds and left an iTunes review as every review helps my goal of curing everyone's fear of missing out turning that fear into joy. WHO IS BRIAN FANZO THE MILLENNIAL KEYNOTE SPEAKER: In 2016, Brian keynoted in 10 countries at more than 50 events highlighting his passion for change, collaboration, and community — dubbed the 3 C’s which are the elements and foundation of his first book A Millennial Mindset due out Spring 2018.
Nov. 21, 2017
Special cross-over episode....  Episode 95 of SMACtalk was so full of fire I wanted to bring the full episode here to FOMOFanz. My co-host Daniel Newman and I begin the discussion talking about the value of Facebook and how it's changed in its value for businesses but also entrepreneurs spending time on the platform.  The live audience listening on Facebook Live then took the conversation in a much more dynamic direction as we started discussing business value and priorities of entrepreneurs and making sure VALUE is something we all examine on a regular basis!   Hope you'll enjoy this special episode!  “Organic Facebook is now the office water cooler. Nothing more.” This episode started out discussing this claim co-host Daniel Newman made about the trends he’s been seeing lately on Facebook. As Daniel and co-host, Brian Fanzo began to discuss the changing landscape of Facebook and all social media channels for that manner the discussion took an interesting turn invoking a wide range of emotions and comments from the live video audience that you can read about below.  This episode might be a bit of a change of pace from the traditional SMACtalk discussions but the underlying foundation of this discussion can be translated across every aspect of your business today! More of Daniel’s Statement here:  It has truly returned to its roots of being purely a place to BS and talk about politics, family, sports, and news, but compared to the time that many people spend on it, it has almost no business value. Here is an easy way to tell. If you share something on FB that is closely connected to your work, what kind of engagement do you get? Now, share an article about your kids or politics and see what happens. If I share an article about cloud, semiconductors or IoT, I get almost nothing. If I share a picture of my kids I get a day or two of endorphin rising notifications. Over the past couple of months I've spent much less time here, but I've actually become a better customer to Facebook because instead of using it Organically, when I share business related things I put paid behind it so the content reaches a very targeted audience that could potentially consume what I'm trying to share/sell/spread. Furthermore, I've realized that the time I spent here and the "Influence" built here has no correlation to the work I do nor does it for many others. This has since been further proven as I've never been busier with client work when I was spending less time being distracted by a few interesting discussions and a littering of mind-numbing self-serving opining and a sprinkle of self-promotional content that makes me further understand why people don't want to see such content from me. Also, studies have shown it takes 25 minutes to return to work following a distraction. As a partner in multiple businesses, I find this troubling to consider how those constantly being lured in by these distractions are able to produce at even a fraction of their potential. This maps to a conversation about the future of work and compensation that will have to wait for another day. Now, having said that, Facebook is a perfectly great place to have the water cooler talk. It is nice to spend time catching up on world events and having the chance to debate them and do it in volume. However, I seriously doubt many people are able to look at their time spent here critically and come to the conclusion that there is a good return on their investment of time. Facebook is great to reach an audience, but really this is a paid vehicle, not an organic one. If you aren't selling MLM, then most client acquisition won't take place here and you would be better suited to make your connections on LinkedIn or Twitter or a more specialized group setting that has more targeted audiences.  And yes, I realize some people will not agree with me. Some may even lecture me as to why I'm wrong. I'll hear about the many great relationships that have been built here (and those are important too). But I would also suggest that odds are some good things would have happened for those people had they spent the same time on other networks or at risk of sounding crazy, that time spent working.  Okay...I could go on and on, but I'll stop here. And I'll come back to look at some point, but not until I'm done with stuff that makes the hay.  Next look for a barrage of pics of the kids and dog. Because that is what people really want to see here
Nov. 9, 2017
Three years ago when someone mentioned the idea of artificial intelligence most people would assume they were going to start referencing Star Wars, Robocop, Terminator, Space Odyssey and the Jetsons. In 2017 A.I. has taken on an entire new trend as more businesses start to invest in the technology and more references are being made to A.I. with tools and technology we use everyday.   But what is Artificial Intelligence? What tools or technology do I use today that leverages artificial intelligence? What does all this mean for businesses today and how should brands start embracing for a future of digital transformation powered by A.I.? What are some things that will be automated completely by A.I.? (Paperboy?) I answer these questions and more in part 1 of 4 in my “Translate The Geek-Speak” series on the FOMOFanz Podcast.   Some of the things discussed on this episode: History of Artificial Intelligence: 1956 - Dartmouth Professor summer project to study “every aspect of learning” The first definition of AI: "every aspect of learning or any other feature of intelligence can in principle be so precisely described that a machine can be made to simulate it. Examples of brands investing in A.I. in episode: Google Amazon Apple Facebook What is or isn’t A.I.? Not Robots - Robots that are powered by AI have AI computer as the brain. (AI is the brain and Robot is the body) Siri - personalized voice powered by software and data that is A.I. Email Spam Filter is classic type of ANI Nest thermostat as it learns your routine and surroundings and able to read from additional devices ANI systems are what provides us “Targeting Ads” what you search on Amazon shows up as an ad on Facebook 3 Different Categories of AI: Artificial Narrow Intelligence (ANI) Artificial General Intelligence (AGI) Artificial SuperIntelligence (ASI) Watch Live: As always you can listen to the show on any of the podcast apps and make sure to follow the host Brian Fanzo better known [email protected] on both Facebook Live & Periscope so you can watch the shows LIVE each week.