Your boss told you to do some "social listening." So you set up some Google Alerts. And you get a few hits. But miss most of them — especially the most important of them all: unbranded mentions. Business intelligence expert Cam Steed from Smashed Abacus tells you what you're doing wrong in this episode.
About Cam Steed:Cam has worked in and around social media for more than six years. Initially starting in the Agency world, he moved over to the social media monitoring company Sysomos, where he founded their in-house reporting service (working with clients like Google, Apple and Coke). In 2014, he left Sysomos to start his own social media business intelligence agency, where he helps clients manage their online brand reputation, strategy and social listening.