This Week in Digital Marketing

This Week in Digital Marketing
By Tod Maffin
About this podcast
In this weekly podcast, Tod Maffin interviews top marketing leaders about how YOU are messing everything up. Short, insightful, and actionable.
Latest episodes
Dec. 11, 2015
Facebook ad rates are steeply climbing. I'll explain why and how to buffer yourself against it. If you're doing ANY Facebook advertising, there's a good chance you're missing incoming comments. I'll show you how to fix it. The half-life of a tweet has fallen dramatically in the last few months. I'll explain how you should change your content strategy as a result. Today, Rogers Media announced proudly it would use Facebook Messenger to handle incoming customer service complaints. I will tell you why this is a NON-story. I'll give you a full walkthrough of the tool we use to manage our clients' Facebook ads — using multivariate sets, we often cut ad rates in half.
Nov. 20, 2015
Facebook drops oCPM, a walk-through of RescueTime (, Facebook's new "At Work" platform, engagement and reach is dropping, and how to prevent getting $8 clicks on social advertising.
Nov. 13, 2015
Nov. 6, 2015
Oct. 30, 2015
— How we got post engagements for less than a penny each on a client's Facebook Page— New data showing how much stronger Facebook is getting at click buys— My special Browser Folder system for keeping up to date on the latest news— The super-helpful tool I use to get information about people I meet with (CharlieApp)— How to get people to tell you how to improve your web site — at no cost to you (Peek from UserTesting)— Twitter's new "Brand Hub" analytics portal— Facebook making it easy to create video slideshows for your brand— Using Tradable Bits' new Personality Quiz to target people's interests better
Oct. 24, 2015
This week: How I got one million views on Facebook — without spending a penny. Plus: Twitter's new Polls and Publish functions, some interesting stats about paid vs organic posts on Facebook, and more.
Oct. 16, 2015
This week, we cover changes to Facebook's messaging, how Instagram is outpacing other engagement channels, new Twitter conversion-lift options, and two great new tools.
Oct. 15, 2015
Hi everyone — I've changed the focus of this podcast. Instead of long-form interviews, I'll now be doing a 30-minute weekly show covering the latest in digital marketing, social media, and more.  This week: Video- Twitter bolsters video advertising- Facebook’s new cost-per-view- YouTube’s improved thumbnails Facebook- The new “Dislike” button (sort of)- Changes to meta-data coming- Verified Pages- Lead ads expand Pinterest: Buyable pins expand Instagram: Engagement falling LinkedIn: Class Action Q&A and This Week’s Winner
Dec. 16, 2014
You've taken the plunge. Gone from taking side projects on to hanging out your shingle as a real marketing agency. Problem is, you're not getting any business. In this episode, Mitch Joel (President of Twit Image Agency) will tell you what you're probably doing wrong and how to fix it.
Dec. 3, 2014
Your boss told you to do some "social listening." So you set up some Google Alerts. And you get a few hits. But miss most of them — especially the most important of them all: unbranded mentions. Business intelligence expert Cam Steed from Smashed Abacus tells you what you're doing wrong in this episode. About Cam Steed:Cam has worked in and around social media for more than six years. Initially starting in the Agency world, he moved over to the social media monitoring company Sysomos, where he founded their in-house reporting service (working with clients like Google, Apple and Coke). In 2014, he left Sysomos to start his own social media business intelligence agency, where he helps clients manage their online brand reputation, strategy and social listening.