This Week in Digital Marketing

By Tod Maffin

About this podcast   English    United States

Every Friday, I’ll keep you up to date on the most recent developments in social media, digital marketing, and online advertising.
May 18, 2018
Don't forget, podcast listeners, you can also join us live when we do this show (Fridays 12pm PT). Details are at http://ThisWeek.News Here's what's on today's agenda: FACEBOOK • How to create posts that do not allow comments • Creating “secret” videos • Three big Ad Manager changes coming • How to avoid Facebook ad denials • Stickers can now be used on desktop brand posts • “Inactive Employees” in Business Manager INSTAGRAM • How to avoid being shadowbanned • New: People can share your brand’s post as a Story TWITTER • Considering negative signals in algo (for the first time) • Those horrible API changes delayed until August SNAPCHAT • Unskippable ads roll out for the first time • Ad prices dropping like a rock TOOL OF THE WEEK • Epicbeat content discovery app
May 11, 2018
Here's what we're covering on today's This Week in Digital Marketing: Facebook — What day/time is strongest for engagement? — Facebook quietly drops PPE (pay-per-engagement) — New video insights now available — Significant upgrades to Facebook Live — The “Redditization” of Facebook continues — Ad approval problems ahead for healthcare brands? Instagram — Music clips coming to Stories? — The new “Slider” sticker has amazing marketing potential — Upgrades to handling IG messages (only on mobile) The Snapchat Deathwatch Continues Don't forget, podcast listeners, you can also join us live when we do this show (Fridays 12pm PT). Details are at http://ThisWeek.News
May 4, 2018
Don't forget, podcast listeners, you can also join us live when we do this show (Fridays 12pm PT). Details are at http://ThisWeek.News On this episdoe: Twitter: Change your password. NOW. Facebook • New Analytics App! • New tools for Group admins • View ads placed by your competitors • “Call Business” added to Lead ads • Brands can now create Messenger AR experiences Instagram • Direct payment right in the Instagram App • App-sharing to Stories • Brands can now create special filters • New Explore feed coming • Roundup of features currently in testing Snapchat: • Cuts publisher payments • Not looking good against WhatsApp’s “Status” posts RevealBot: Adds better Boost Post options
April 27, 2018
Our lead story today: Instagram Stories algorithm revealed! I'll walk you through the secrets to getting more views on your Stories. Also: — Facebook sees no drop in usage after scandal — Facebook still launches PR campaign in TV ads — Yahoo! sells Flickr — FB refresh link-metadata now easier — New Gmail is out — Facebook polling marketers about boosted posts — Tod’s Pick of the Week: Woobox (for contests) Don't forget, podcast listeners, you can also join us live when we do this show (Fridays 12pm PT). Details are at http://ThisWeek.News
April 23, 2018
Don't forget, podcast listeners, you can also join us live when we do this show (Fridays 12pm PT). Details are at http://ThisWeek.News Top Story: Search kicks social out of top-referral source Facebook — Facebook considering adding “downvoting” — Is Reddit the new golden child? — Facebook Lives (for not-live shows) — Page-tagging disabled for third-party tools — Is FB sharing your private messages?! — AR drawing tool added to Stories Google: New in-stream mobile video ads Snapchat: CTAs added to SC custom lenses Pinterest: Cover images introduced
April 13, 2018
Don't forget, podcast listeners, you can also join us live when we do this show (Fridays 12pm PT). Details are at http://ThisWeek.News On this week's episode of This Week in Digital Marketing: The Cambridge Analytica fallout continues — how it affects marketers • Agencies: No more keeping/sharing custom audiences • Kiss those grey accounts goodbye • FB to reveal ad performance (publicly!) on political ads • Reverse phone-lookup gone • Instagram analytics on non-owned accounts drastically cut And the other channels are changing too • Third-party Twitter apps to get nerfed on June 19 • YouTube shuts down download sites/apps More Facebook Marketing News • Will you be able to pay Facebook to remove ads? • Stories — About to become the default post type?! • New Analytic dashboard • Undo Send coming to Messenger • Lousy video ad optimization rolls out • Rights Manager launches to a (very) small group Snapchat: Video Chat, and a little fun at FB’s expense
April 6, 2018
Hi, you beautiful podcast bastards. 😊 I'm out of town again, and this particular hotel has terrible wifi, so there won't be a This Week in Digital Marketing, since it's done live. Back next week!
March 30, 2018
On this week's episode: The Cambridge Analytica fallout — and how it affects your brands and ads: — What exactly happened? — Big Ad Manager changes coming — Kiss “partner categories” goodbye — All Messenger bots paused — Reach estimates going away (!!) — Firefox strikes with “Facebook Container” More Facebook — Yes, your Page’s engagement is down. No, it’s not you. — Major bug preventing Pages app working — Strange Facebook bot replying with generic messages — “Likely to purchase” ad option coming Other Channels — Snapchat adds a Connected Apps section — ...and fires even more people — Twitter launches new “Timestamps” feature for video ads and posts Site of the Week: — Lynda.com business training (and how to get it for free! — for real, no affiliate codes or anything like that) Don't forget, podcast listeners, you can also join us live when we do this show (Fridays 12pm PT). Details are at http://ThisWeek.News
March 23, 2018
Don't forget, podcast listeners, you can also join us live when we do this show (Fridays 12pm PT). Details are at http://ThisWeek.News. REVIEW: Mevo Livestreaming Camera Instagram • Algorithm backs off a little — good news for marketers • Shopping tags rolling out and Stories to get feed-post resharing • Hashtags and live @mentions in bio • QR codes coming? Facebook • Awesome upgrade: Custom Audiences now in Boost workflow • Marketers’ app data will be deleted after three months (!) • Meet Facebook’s next ‘copy-and-kill’ target YouTube • Offering nearly-free video ad production for businesses Other Channels • Super-smart location-based targeting coming to Snapchat • Add-ons coming to LinkedIn videos • Interesting podcast data re: purchasing behaviour
March 16, 2018
Don't forget, podcast listeners, you can also join us live when we do this show (Fridays 12pm PT). Details are at http://ThisWeek.News. Here's the lineup for this week's show: Important new Pew data on Social Media usage Facebook • Time-spent is dropping like a rock (!) • More music now legally available to use — organically • How to get your Facebook show added to “Watch” • What’s with this Animated Text? • Don’t fall for this potentially dangerous scam Instagram • Moving back to Chronological timeline?! • Clever Macy’s influencer campaign • Testing “Focus” photography Twitter • Teasing at more subscription-based ad products • Verification badge coming to everyone Snapchat • Here we go again. Another celebrity pissed off at Snapchat • Will Apple buy Snapchat? Hootsuite to embark on a buying spree App of the Week: Parcel (track all your inbound shipments easily) Tool of the Week: Photolemur (instantly improve images you have)

Podcasts like "This Week in Digital Marketing"   ·   View all

By Mark Phillips is a strategic communication leader who helps executives improve their public relations, marketing, and corporate communications. He interviews PR experts who share tips, tricks, lessons, tactics, and strategy to drive powerful communication programs. Learn secrets to effective media relations, community engagement, crisis and disaster response, internal employee communication, sales, fundraising, development, research, assessment, and evaluation.
By Douglas Burdett interviews best-selling authors for the smartest thinking on social media, digital marketing, sales, B2B marketing, content marketing, inbound marketing and more.
By Veracity
Disclaimer: The podcast and artwork embedded on this page are from Tod Maffin, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.