Fine Point Digital Marketing

By Maureen Jann

About this podcast   English    United States

Covering all the latest topics impacting digital marketing, search engine optimization, and online advertising, these weekly 20-30 minute podcasts feature our experts and their industry guests chatting about the latest headlines, timely topics, and tools you’ll need for success. Hosted by Maureen Jann, industry personality and Director of Marketing at Point It Digital Marketing, she talks shop and digs into timely happenings in digital marketing.
In this podcast
June 8, 2017
PR, an essential part of the digital marketing mix can provide a major earned media boost to your owned content and brand. But, for those of you investing in PR - how do you show the ROI on your efforts? Cosette Jarrett, PR expert, writer, & outreach specialist shares how public relations experts can value coverage, quantify their contributions and maximize impact by working closely with their SEO team. We also survey the social media landscape, looking at Snapchat’s efforts to master advertising, beating the Facebook algorithm, and the death of organic social. We also celebrate the birthday of the GIF on its 30th. (Producer note: That’s GIF. As in Jif peanut butter. Think differently? Leave us a comment, or let us know your thoughts @point_it!)   EXPERTS: Cosette Jarrett, Senior Marketing Outreach Specialist at Clearlink Bio: Cosette is a writer, content creator, social media and outreach strategist specializing in the digital lifestyle and personal tech. She has worked in digital marketing and PR for 6 years, holding in-house, agency, and nonprofit roles. She’s currently working with some of the nations top brands as a Sr. Marketing Outreach Strategist for Clearlink. She’s also a connoisseur of cats, fitness, red wine, and the outdoors, spending her time hiking, biking, and snowboarding in Utah.   HOST: Maureen Jann, Director of Marketing, Point It Digital Marketing Bio: Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner.  Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency. PRODUCER: Tim Mohler, Sr. Marketing Manager, Point It Digital Marketing Bio: Tim Mohler is a multichannel marketer with experience building campaigns for travel, CPG, food, beverage, and technology companies reaching both B2B and B2C customers. He’s passionate about building marketing experiences & partnerships that are relevant to a brand’s message, exciting for the customer, and most importantly deliver measurable results. At Point It, he develops digital, social and content campaigns as well as managing PointIt.com on a day to day basis. MARKETING ASSISTANT: Ryleigh Hazen, Marketing Intern, Point It Digital Marketing Bio: Ryleigh Hazen is a fresh new marketer who is focused on delighting her customer. Previously a successful sales professional and childcare specialist, Ryleigh is putting those skills to use as a Marketing Intern at Point It. The future holds a fast-paced and challenging career in marketing to let her use her thoughtful communication skills, interest in public relations and growing knowledge about advertising. She is in her senior year as a Communication Major with a focus in public relations and advertising and a minor in political science at Pacific Lutheran University. When not in the office Ryleigh enjoys devouring books, trying new recipes and spending time with her family.   RESOURCES: More from Cosette Jarrett: Stay up to date on Cosette’s latest writing across the web or by connecting with her on Twitter and LinkedIn! Micro Lesson: SEO & Content Marketing: Two Sides of a Coin Point Paper: A Guide to Strategic Link Building Point It’s Latest: Maximizing Digital Marketing Budgets Webinar  Article: The GIF Turns 30: How an Ancient Format Changed the Internet Article: Marketers Are Using Instagram More Than Snapchat Right Now: Here's Why. Article: The Facebook Algorithm Demystified: How to Optimize for News Feed Exposure   FORMAT: Mp3 LENGTH: 34 minutes    
June 1, 2017
Robert Rose, founder of the Content Advisory & Content Marketing Institute’s Chief Strategy Advisor joins us to help you tell your stories better, drawing insights from Red Bull & Heineken and showing you how to turn your content marketing into a cross-funnel business model that doesn’t just build an audience but both monetizes that audience and turns owned content into dollars. We also dive into the news, from Google’s latest link testing, the repercussions of human-sounding AI assistants, and how (or if) your brand should be integrated into branded content.   EXPERT: Robert Rose, Chief Strategy Advisor for The Content Advisory (The education & consulting group with the Content Marketing Institute) Bio: For more than 20 years, Robert has been helping marketers to tell their story more effectively, working with more than 500 companies, including 15 of the Fortune 100 in the last 5 years. He’s provided marketing advice and counsel for global brands such as Capital One, Dell, Hewlett Packard, Microsoft, Thomson Reuters, Abbott Laboratories, The Bill & Melinda Gates Foundation and UPS. He’s written two books, including Experiences: The Seventh Era of Marketing and Managing Content Marketing which spent two weeks as a top ten marketing book on Amazon.com. Robert is also a featured speaker at technology and marketing events around the world, co-host of the podcast PNR’s This Old Marketing, with tens of thousands of listeners across 100 countries, and a Research Fellow with Coburn Ventures, a community of investment experts discussing and innovating current trends in technology. HOST: Maureen Jann, Director of Marketing, Point It Digital Marketing Bio: Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner.  Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency. PRODUCER: Tim Mohler, Sr. Marketing Manager, Point It Digital Marketing Bio: Tim Mohler is a multichannel marketer with experience building campaigns for travel, CPG, food, beverage, and technology companies reaching both B2B and B2C customers. He’s passionate about building marketing experiences & partnerships that are relevant to a brand’s message, exciting for the customer, and most importantly deliver measurable results. At Point It, he develops digital, social and content campaigns as well as managing PointIt.com on a day to day basis. RESOURCES: More on Content Marketing: Learn more with Point It's Microlessons!  More from Robert Rose: Learn more about our guest! Register for Content Marketing World: Join us! Heineken's Content Marketing: Worlds Apart (#OpenYourWorld) Heineken's Content Marketing: Cities of the World: Bossa Nova Red Bull Content Marketing: Is Red Bull a beverage or media company? Article: Google is testing 11 variations of black links in search results Article: The Surprising Repercussions of Making AI Assistants Sound Human Article: It’s Time to Take the Brand Out of Branded Content Article: This Week in Content Marketing: Is Native Advertising’s Fail on Brands or Publishers?   FORMAT: Mp3 LENGTH: 36 minutes  
May 25, 2017
This week we look at the upcoming Janes of Digital event at SMX in Seattle and the value of building inclusive marketing & tech teams. How can developing a staff that is diverse in terms of not only gender & race but experience level, personality and background improve both your corporate culture, products, & customer experience? We dig in with Frances Donegan-Ryan, SEM Pro with Bing Ads & Co-creator of Janes of Digital along with Maddie Cary, Director of Paid Search here at Point It. The fascinating news that Google has developed an AI that is building, testing & evolving other AI systems for image and speech recognition kicks off a discussion on how underlying assumptions implicit in the design of AI's can impact your brand. We also consider what is going awry when machine learning gets out of sync with customer's expectations at Uber & dig into Google Attribution, which allows marketers to move from last click attribution to customize weights according to their business models.   EXPERTS: Frances Donegan-Ryan, The Bing Concierge, Co-creator of Janes of Digital, and SEM Pro. Bio: With a mission to help businesses of all sizes capitalize on the power of search marketing, Frances’ years of digital experience runs the gamut of SEO, SEM, PPC, social media, content development, UX/UI and website design. She’s worked in big, small and tiny companies, always aiming to help get the right messages to the right customers and the right time. You’ll find her at search conferences and Bing Ads Connect events around the country helping SEM Pros better utilize Microsoft’s global PPC platform to stand out from their competitors.   Maddie Cary, Director of Paid Search, Point It Digital Marketing Bio: Maddie Cary is the Director of Paid Search at Point It Digital Marketing in Seattle. Her role involves overseeing and developing an amazing team of PPC account managers, while also running the global SEM program for Point It’s largest client. In 2015, she won the US Search Award for “Young Search Professional”, as well as was acknowledged as a “Rising Star in PPC” by both SearchEngineLand & PPC Hero. You can find her speaking & learning at great conferences like SMX, HeroConf, & PubCon, or writing posts for the Wordstream blog. Outside of PPC, her biggest loves are her family, friends, and her idol, Queen Beyoncé. HOST: Maureen Jann, Director of Marketing, Point It Digital Marketing Bio: Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner.  Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency. PRODUCER: Tim Mohler, Sr. Marketing Manager, Point It Digital Marketing Bio: Tim Mohler is a multichannel marketer with experience building campaigns for travel, CPG, food, beverage, and technology companies reaching both B2B and B2C customers. He’s passionate about building marketing experiences & partnerships that are relevant to a brand’s message, exciting for the customer, and most importantly deliver measurable results. At Point It, he develops digital, social and content campaigns as well as managing PointIt.com on a day to day basis.   RESOURCES:   Micro Lessons: Learn all about attribution models in just 15 minutes! Point It Blog: More expertise from Maddie Cary Bing Ads Blog: More expertise from Frances Donegan-Ryan Join Us: Register for Janes of Digital event Learn More: About Janes of Digital   Article: Google’s New AI Is Better at Creating AI Than the Company’s Engineers Article: Uber Starts Charging What It Thinks You’re Willing to Pay Article: How Google Plans to Kill ‘Last Click Attribution’   FORMAT: Mp3 LENGTH: 49 minutes
May 18, 2017
As a marketer, you know experimentation is essential to building longterm success. So, how can you build a culture that makes room for experimentation, tolerates the inevitable failures, and continuously learns? We break open one of our own experiments developing an interactive, personalized whitepaper alternative. We’re joined by Jesse Fowl, Managing Director for Solomon Solution who partnered with us on the project. We also dive into optimizing lead conversion, the complications of marketing attribution, SpaceX, Google, and satellite broadband as well as Facebook ads’ integration of offline conversion data.   EXPERTS: Jesse Fowl, Managing Director at Solomon Solution Bio: Jesse Fowl is a demand generation expert who turns proven revenue generating strategies into reality. He’s the Managing Director at gosolomon.com, a Demand Gen agency that has worked with Universities, Luxury Hospitality Brands, and leading Healthcare Providers. He’s also a Partner at Prota Ventures, a venture-building early stage investment firm. HOST: Maureen Jann, Director of Marketing, Point It Digital Marketing Bio: Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner.  Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency. PRODUCER: Tim Mohler, Sr. Marketing Manager, Point It Digital Marketing Bio: Tim Mohler is a multichannel marketer with experience building campaigns for travel, CPG, food, beverage, and technology companies reaching both B2B and B2C customers. He’s passionate about building marketing experiences & partnerships that are relevant to a brand’s message, exciting for the customer, and most importantly deliver measurable results. At Point It, he develops digital, social and content campaigns as well as managing PointIt.com on a day to day basis.     RESOURCES: The Latest from Point It: Point It blog  Keep Learning: Digital Marketing Micro-Lessons Solomon Solution: GoSolomon.com Interactive Example: Ready For the Holidays Campaign Article: Cable lobby conducts survey, finds that Americans want net neutrality Article: SpaceX to launch broadband satellites in 2018 Article: Facebook Lead Ads just got a whole lot more useful with offline conversion data
May 11, 2017
This week we consider how investing in your technical skills brings career benefits for general marketers and the value of practical idealism at the office and at home. We also dive into LinkedIn's matched audiences, our take on Amazon's Echo Look (a voice-controlled camera for fashion tips), how "Ready Player One" reflects real life, and the latest on the Net Neutrality debate.      EXPERT: Mike Arnesen, Founder and CEO of Upbuild Bio: Mike Arnesen is a massive optimization geek based in Portland, Oregon. He's also the Founder and CEO of UpBuild, an SEO and analytics agency on a mission to change everything about how great technical marketing gets done. For a taste of what Mike's up to right now, visit his NOW page. Mike has been working in the SEO space for over a decade, but actually started out as a history major who reluctantly took a job at MySpace in the late 2000s. In between answering support emails, Mike discovered two incredible things: WordPress and SEO. The rest is history.  Today Mike is considered a thought leader (whatever that is) in SEO and analytics, and he spends his days leading an amazing team of technical marketers at UpBuild, going down technical marketing rabbit holes, speaking at conferences, and contemplating company culture.  HOST: Maureen Jann, Director of Marketing, Point It Digital Marketing Bio: Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner.  Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency. PRODUCER: Tim Mohler, Sr. Marketing Manager, Point It Digital Marketing Bio: Tim Mohler is a multichannel marketer with experience building campaigns for travel, CPG, food, beverage, and technology companies reaching both B2B and B2C customers. He’s passionate about building marketing experiences & partnerships that are relevant to a brand’s message, exciting for the customer, and most importantly deliver measurable results. At Point It, he develops digital, social and content campaigns as well as managing PointIt.com on a day to day basis.   RESOURCES Learn More: Digital Marketing Micro-lessons  Mike's Now Page: Everything Mike's up to right now Article: Federal appeals court declines to rehear Net Neutrality challenge Article: Amazon Echo Look is a voice-controlled camera for fashion tips Article: LinkedIn introduces Matched Audiences Resource: LinkedIn's "The Sophisticated Marketer's Guide" Resource: Wil Wheaton narrates "Ready Player One" on Audible   FORMAT: Mp3 LENGTH: 36 minutes  
May 4, 2017
This week we’re joined by Rand Fishkin, Wizard of Moz explaining what Net Neutrality is and why it’s important both for digital marketers and for each of us as citizens. We then dive into a report from Forrester heralding “The end of advertising as we know it!”, and on to the future of advertising in a post-interruption, post-popup, mobile and voice centered world. We also consider Google’s ‘Project Owl’, a much-needed attempt to improve the credibility of search results and crack down on fake news.   EXPERT: Rand Fishkin, Wizard of Moz Bio: Rand Fishkin goes by the ludicrous title, Wizard of Moz. He’s founder and former CEO of SEO software startup Moz, host of Whiteboard Friday, co-author of a pair of books on SEO, co-founder of Inbound.org, and serves on the board of the presentation software firm, Haiku Deck. Rand’s currently writing a book for Penguin/Random House on the ups and downs of startup culture, due out in 2018. HOST: Maureen Jann, Director of Marketing, Point It Digital Marketing Bio: Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner.  Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency. PRODUCER: Tim Mohler, Sr. Marketing Manager, Point It Digital Marketing Bio: Tim Mohler is a multichannel marketer with experience building campaigns for travel, CPG, food, beverage, and technology companies reaching both B2B and B2C customers. He’s passionate about building marketing experiences & partnerships that are relevant to a brand’s message, exciting for the customer, and most importantly deliver measurable results. At Point It, he develops digital, social and content campaigns as well as managing PointIt.com on a day to day basis.   RESOURCES Stay Up to Date on AdTech: Read more from our experts on the Point It Blog  Whiteboard Friday Video: Why Net Neutrality Matters for SEO and Web Marketing (Rand Fishkin) Moz Blog: Rand's Latest Articles Article: Forrester Sees Advertiser Revolt as Beginning of the End Article: Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic content Article: Verizon net neutrality video vs. the truth says in this terrible video about net neutrality vs. the truth   FORMAT: Mp3 LENGTH: 50 minutes
April 27, 2017
As an advertiser, is your brand safe? Listen in as we bring good humor and healthy debate to some of the toughest issues facing digital marketers today. Our experts share practical ways you can keep your brand safe in an increasingly decentralized and politicized market. And, just to up the ante, we also dive straight into a passionate debate that kicks off an ongoing conversation around net neutrality. Listen in, and join the debate!   EXPERTS: James Haagenson, Programmatic Campaign Manager, Point It Digital Marketing Bio: James Haagenson is a customer-service focused, strategic brand consultant who is focused on the innovative world of programmatic advertising. James started out serving the Seattle software giant in the Microsoft Retail Stores and now he is an Associate Ad Ops Manager on the Programmatic Advertising and Display Team at Point It Digital Marketing.  In his current role, he helps clients get maximum business results by offering digital advertising strategies and executing on them. James has a degree in Music Technology and Composition from Seattle Pacific University and enjoys playing in his band, the Castle Dwellers.   Matt Mason, Client Manager, Point It Digital Marketing Bio: Matt Mason is a lifelong learner and digital marketing enthusiast.  Matt’s favorite thing about marketing is getting outstanding results for his client and keeping up with the fast-moving current of technology and technique. He is currently a Client Manager at Point It, a digital marketing agency in Seattle.  Matt is focusing on building a deep knowledge about all thing digital and brings a fresh perspective to paid search.  Born and raised in the 636 (Saint Louis), Matt is a lover of good food and music. In his free time, you can find him banging on the drums or crushing rock walls around Seattle.   HOST: Maureen Jann, Director of Marketing, Point It Digital Marketing Bio: Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner.  Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.   PRODUCER: Tim Mohler, Sr. Marketing Manager, Point It Digital Marketing Bio: Tim Mohler is a multichannel marketer with experience building campaigns for travel, CPG, food, beverage, and technology companies reaching both B2B and B2C customers. He’s passionate about building marketing experiences & partnerships that are relevant to a brand’s message, exciting for the customer, and most importantly deliver measurable results. At Point It, he develops digital, social and content campaigns as well as managing PointIt.com on a day to day basis.   RESOURCES Tweetchat: Learn more about the #MarketingNW Tweetchat! Live Webinar: Programmatic Office Hours - Answers to your top questions Resources: Read more from our experts on the Point It Blog Article: FCC Releases a Plan to Rollback Net Neutrality Rules (The Washington Post) Integral Ad Science: Protect your brand: how can you avoid inappropriate online content? Tools: Integral Ad Science   FORMAT: Mp3 LENGTH: 42 minutes
April 24, 2017
In this week's Fine Point, we dig into how you can build a high performing marketing team, the changing freelance landscape, and how to effectively combine specialists with generalists. We're joined by Susan Marshall, a technology veteran and CEO of Torchlite, which extends your marketing department by connecting expert freelance talent, campaigns, and existing marketing technology into one single campaign management platform. We also dig into Coke's latest personalization tactics & Facebook taking analytics in-store.    EXPERTS: Susan Marshall, Founding Partner and CEO of Torchlite Bio: Susan Marshall is a 20-plus year technology veteran who's been deeply involved in the rapid evolution of digital video, audio, mobile, social and data management technologies. Her professional background consists of product management and marketing for some of the most successful tech companies in the world – Apple, Adobe and Salesforce. In 2015, Susan co-founded Torchlite, a software and services solution that helps marketers get more done by connecting expert freelance talent, campaigns, and existing marketing technology into one single campaign management platform.   HOST: Maureen Jann, Director of Marketing, Point It Digital Marketing Bio: Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner.  Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.   PRODUCER: Tim Mohler, Sr. Marketing Manager, Point It Digital Marketing Bio: Tim Mohler is a multichannel marketer with experience building campaigns for travel, CPG, food, beverage, and technology companies reaching both B2B and B2C customers. He’s passionate about building marketing experiences & partnerships that are relevant to a brand’s message, exciting for the customer, and most importantly deliver measurable results. At Point It, he develops digital, social and content campaigns as well as managing PointIt.com on a day to day basis.   RESOURCES Want even more Marketing Strategy? Check out our blog!   Torchlite: Extend your digital marketing team Article: Why Coke is Adding Last Names to 'Share A Coke' Article: Facebook’s renamed analytics tool now tracks Pages, in-store purchases Article: Does Your Marketing Team Have These 9 All-Star Qualities?   FORMAT: Mp3 LENGTH: 33 minutes
April 13, 2017
Cathy McPhillips, VP of Marketing for Content Marketing Institute shares how "A World of Stories" became the theme for the upcoming Content Marketing World. She discusses how a diversity of viewpoints is essential for crafting content marketing that speaks to customers, as well as sharing how bad ideas are critical to the discovery of good ones. We also cover this week's news, from PR debacles, questions about whether Snapchat is just a flash in the pan, who uses it, & whether machine learning will bring advertisers onboard, to boycotts & the ongoing debate around brand safety with Google at its center.   EXPERTS: Cathy McPhillips, Vice President of Marketing for Content Marketing Institute Bio: Cathy is the Senior Marketing Director for the Content Marketing Institute where she oversees marketing efforts for all CMI properties, including CMI’s website, Content Marketing World, Intelligent Content Conference, Chief Content Officer magazine and Content Marketing University. Prior to joining CMI, Cathy led social/community efforts for a national nonprofit, owned her own strategic marketing business focused on media and digital/social marketing for several international restaurant brands, and worked for two agencies in Cleveland. She is on the board of the Orange Effect Foundation and is on the Social Council for Share Our Strength’s No Kid Hungry campaign. Cathy was named to Folio:’s 2014 Top Women in Media, and to {Grow}’s 70 Rising Social Media Stars.   HOST: Maureen Jann, Director of Marketing, Point It Digital Marketing Bio: Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner.  Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.   PRODUCER: Tim Mohler, Sr. Marketing Manager, Point It Digital Marketing Bio: Tim Mohler is a multichannel marketer with experience building campaigns for travel, CPG, food, beverage, and technology companies reaching both B2B and B2C customers. He’s passionate about building marketing experiences & partnerships that are relevant to a brand’s message, exciting for the customer, and most importantly deliver measurable results. At Point It, he develops digital, social and content campaigns as well as managing PointIt.com on a day to day basis.   RESOURCES Want to learn more about Content Marketing? Check out our Micro-lessons! Blog: Joe Pulizzi's article on "Tackling Diversity in the Marketing World" Blog: Joe Pulizzi's followup "Major Changes Come to Content Marketing World 2017" Content Marketing Institute: Awards Signup Register: Join us at Content Marketing World! Article: Will Snapchat’s Data Play Help Fend Off Competition From Facebook and Instagram? Article: Brand Safety After The Google Boycott: Finally A Catalyst For Stronger Content Categorization And Screening?   FORMAT: Mp3 LENGTH: 40 minutes
April 6, 2017
Everyone's talking about machine learning, but how can it help you as a marketer? Mike King from iPullRank joins us to talk about his passion for blending AI with digital marketing. We also get an inside look at his transformation from hip hop artist and entrepreneur to performance marketer. Our host, Maureen Jann also covers the latest news, including YouTube's advertising challenges, LinkedIn jumping into trending news headlines, & Facebook's latest mobile ads venture, Collection.    EXPERTS: Mike King, Managing Director of iPullRank Bio: One of the hardest working, and most unapologetically bold, technical marketer’s in the game, Mike King is single-handedly changing the job description of marketers today as a groundbreaking force in the Digital Marketing world. An artist and a technologist, all rolled into one, King recently founded boutique digital marketing agency, iPullRank in order to allow his creative approach free reign. Self-taught, self-possessed, and famously self-assured, Mike’s potent levels of moxie drives the increasingly multifaceted modes he can operate in to deliver on a cross-discipline strategy.   HOST: Maureen Jann, Director of Marketing, Point It Digital Marketing Bio: Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner.  Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.   PRODUCER: Tim Mohler, Sr. Marketing Manager, Point It Digital Marketing Bio: Tim Mohler is a multichannel marketer with experience building campaigns for travel, CPG, food, beverage, and technology companies reaching both B2B and B2C customers. He’s passionate about building marketing experiences & partnerships that are relevant to a brand’s message, exciting for the customer, and most importantly deliver measurable results. At Point It, he develops digital, social and content campaigns as well as managing PointIt.com on a day to day basis.   RESOURCES Blog: iPullRank blog Blog: Machine Learning on Point It's Blog Twitter: Mike King's feed Mike's Project: https://www.undergroundhiphop.com/ Resource: Apply Machine Learning through Programmatic Advertising Article: J&J and Verizon Join Major Marketers Suspending YouTube Advertising Article: LinkedIn Tries to do Trending in a Non-Disastrous Way Article: Facebook Debuts Collection, Mobile Ads Aid Shopping     FORMAT: Mp3 LENGTH: 40 minutes
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