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ABOUT THIS PODCAST 🔗

Update frequency:
biweekly
Average audio length:
22 minutes
Guest interviews
English
United States
164 episodes
since March 8, 2021
episodic

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Clients hire the bigger agency expecting more speed and more resources. Then their project waits its turn in a queue behind everyone else's. Jonathan Cogan has seen it from both sides. He spent more than two decades in healthcare marketing, in both independent and network agencies, before star…

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PREVIOUS EPISODES

By the time your ideal client asks for a proposal, how much of their decision has already been made? Probably more than most agency owners realize. CMOs are paying attention long before they formally enter the market for an agency. They're looking for signs that a potential partner understands…
There's one thing that consistently saved me from finding out in December that a client had already checked out.  It didn't work perfectly every year, but the years I ran it, I saw the risk coming instead of getting blindsided by it. In this solo episode, I'm talking about that habit…
Referrals feel great until they stop. And when they do, most agency owners realize they never actually built a pipeline, they built a network and hoped it would behave like one. Jasma Moody spends her days inside the pipeline of Copper, listening to sales calls, digging through customer data, and f…
There's a version of the "we need to talk about scope" conversation that plays out in almost every agency, and it usually gets treated as a project management and profitability problem.  Talia Palermo doesn't see it that way. She compares it to going in for what you think is a s…
You're doing a piece of client work you've done a hundred times. You open a tool, and it does in minutes what used to take an afternoon. And instead of relief, there's a stomach drop: if it can do that, what am I still charging for? Here's the real risk. Your clients are having …
Most agency owners have felt the sting of being ghosted after a great sales call, the kind where the conversation goes well, real interest seems to be there, a proposal goes out, and then nothing comes back. It happens often enough that it gets treated as simply the cost of doing business, somethin…
You already know that search doesn't look the way it used to.  Buyers are no longer finding agencies through one clean path from Google search to website visit to inquiry.  They may discover you through an AI-generated answer, a Reddit thread, a local Facebook group, a directory, a review, a L…
There's a moment Joe Teo describes in this episode that will feel familiar to a lot of agency owners: revenue flattening, a growth channel that stopped working and no plan B. For Joe, the CEO and co-founder of HeyOrca, that moment forced a question most marketers never think to ask: what if yo…
Ten years of running an agency, and everything was still in her head. Natasha Golinsky, founder of On Purpose Projects, a custom web and e-commerce development agency, didn't plan her exit from the day-to-day. A stage two breast cancer diagnosis gave her six weeks to hand over a business she&a…
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