For Immediate Release

By Shel Holtz

About this podcast   English    United States

In addition to news items and in-depth discussion of trends and issues, you'll hear the Internet Society's Dan York report on technologies of interest to communicators and Singapore-based professor Michael Netzley explore communications in Asia.
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In this April edition of The Hobson & Holtz Report, Neville and Shel talk about… * Starbucks’ response to a racial incident in Philadelphia that went viral and sparked protests * In an effort to reduce “noise pollution,” Ghana wants Muslims to issue the call to prayer via WhatsApp * The line between earned and paid media is blurring and consumers don’t care which is which * There’s a reckoning coming for terms and conditions * Augmented Reality is making huge inroads (except in corporate communications) * Journalists in developing countries are using drones and sensors to cover environmental crimes and pollution In his Tech Report, Dan York reports on what he found when he downloaded his Facebook data, Jordan Peel’s deepfake PSA from Barack Obama, why Chrome’s article recommendation feature could drive huge traffic to publishers, Flickr has been acquired by SmugMug (which plans to revitalize the photo service), and Mozilla has issued a call to storytellers to create content with Augmented and Virtual Reality. Special thanks to Jay Moonah for the opening and closing music. You can find the stories from which FIR content is selected at Shel’s Link Blog. About Neville Hobson Neville Hobson was co-host of The Hobson & Holtz Report for over 10 years. For over 15 years, Neville has been a voice of experience and influence when it comes to speaking about digital technologies, disruptive change in workplaces and marketplaces, relevant trends to pay close attention to, and what it all means for your business. His experiences embrace deep understanding and subject-matter expertise in contemporary business issues that include social, digital and cognitive technologies, connecting that with a career in traditional public relations, marketing communication, employee compensation and benefits communication, and investor relations. Based in the Thames Valley some 30 miles west of London, Neville works either from his home office or from a client’s location; or from wherever he has a good network connection. Links from this week’s episode * Starbucks will close 8,000 US stores May 29 for racial-bias training * Want to Use the Starbucks Bathroom? These Are Your Rights * Ghana asks mosques to turn down the noise and use WhatsApp for call to prayer * GCR2018: Line Between Paid And Earned Is Blurring — And Many Consumers Don’t Care * USC Annenberg Study Provides Insight Into Evolution of Global Communications Industry * The ‘Terms and Conditions’ Reckoning Is Coming * Welcome to Wikipedia for Terms of Service Agreements * 5 Ways Augmented and Virtual Reality are Infiltrating the Enterprise * Google will...
April 16, 2018
This week’s conversations feature PR analytics thought leader Christopher S. Penn on the growing risks posed by “deepfakes,” videos convincingly altered with the help of Artificial Intelligence, and customer service expert Frank Eliason on why Facebook users just aren’t abandoning the social network in droves in the wake of its Cambridge Analytica scandal. Also in this episode: * The Arthur W. Page Society is updating its mission and purpose (and launching a podcast) * An Augmented Reality app (on hold for now due to trademark issues) presents the activist’s view of SeaWorld in Orlando while visitors are touring the park * Millennials are officially the largest generation in the American workforce, but you’d better get to know the post-millennial generation sooner rather than later * Amazon’s Echo delivered a conspiracy theory in response to a question * The Florida Justice Association has introduced a flash news briefing for the Echo * What would Americans give up for a 10% raise? Special thanks to Jay Moonah for the opening and closing music. You can find the stories from which FIR content is selected at Shel’s Link Blog. About our guests Frank Eliason is a renowned customer experience leader who introduces disruptive and transformative strategies to revolutionize businesses. Working for Comcast, he was recognized by BusinessWeek as “the most famous customer service manager in the U.S., possibly in the world.” At Citi he was recognized as one of the most innovative people in banking, not once, but twice by Bank Technology News. He drives the right behaviors at all levels by bringing focus to the customer and their story. Besides working for Comcast, Citi and Vanguard Investments, he has advised many Fortune 500 companies. Prior to joining the team at Brain+Trust, he led U.S. digital for Zeno Group, a Daniel J. Edelman company. He is the author of “@YourService” (Wiley, 2012). Christopher S. Penn is an authority on digital marketing and marketing technology. A recognized thought leader, author, and speaker, he has shaped three key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, and email marketing. Known for his high-octane, here’s how to get it done approach, Penn recently co-founded Brain+Trust Insights, with a mission to light up data and help businesses make better decisions faster. He is a founding member of IBM’s Watson Analytics Predictioneers, co-founder of the groundbreaking PodCamp Conference, and co-host of the “Marketing Over Coffee” marketing podcast. Christopher is a Google Analytics Certified Professional and a Google AdWords Certified Professional. He is the author of over two dozen marketing books including bestsellers such as Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero. He was most recently vide president of Marketing Technology for SHIFT Communications. Christopher is on Twitter at @cspenn. Links from this week’s episode: * Page Society Aims To Broaden Purpose With Brand Revamp * ‘Trademark issue’ puts developer of ‘SeeWorld’ app on notice * More than a third of th...
April 9, 2018
Sharon McIntosh, host of the EE Voice podcast and a veteran internal communications executive now consulting with companies on communicating change, joins FIR host Shel Holtz to talk about the mistake companies make when they assume their mission and their purpose are the same things. Also in this episode: * Reddit redesigned its website and some of the most outspoken users on the web were basically fine with it. * Families are the biggest users and advocates for smart speakers, so where is all the voice-based content marketing? * Google employees petitioned CEO Sundar Pichai to drop a project the company is working on for the Pentagon. * Google employees have also banded together to form a group that is proposing changes to the company’s internal cyberbullying rules. * Facebook’s Augmented Reality tool takes the experience to a whole new level. * People are lying on their social media profiles just to confound advertising algorithms. * One worker stole another worker’s lunch. The whole thing went viral. Special thanks to Jay Moonah for the opening and closing music. You can find the stories from which FIR content is selected at Shel’s Link Blog. About our guest Sharon McIntosh is president of And Then Communications. With more than two decades of communications experience, she has a passion for creating and executing new ideas to drive employee engagement at companies both large and small. Most recently she served as PepsiCo’s vice president of Global Internal Communications, overseeing the company’s efforts to connect with its more than 274,000 employees worldwide. She and her team launched a number of innovative employee initiatives, including the company’s first social media training (SMART U), a social tool to share internal news externally and PepsiCo’s award-winning employee ambassador program. She and her team also developed a communications strategy to support the company’s first comprehensive, global and multi-year transformation initiative. Before joining PepsiCo in 2004, Sharon spent seven years at Sears. Among her greatest contributions there, she launched a marketing strategy for life events, ran user experience for the company’s e-commerce site and introduced the company’s first intranet. Prior to Sears, she worked at Waste Management, publishing more than 14 annual reports for various business units, managing shareholder meetings, drafting senior executive speeches and handling media relations. Sharon graduated with a B.A. in journalism from Marquette University and an M.A. from DePaul University. She lives in Norwalk, CT. Links from this week’s episode * Reddit Wanted a Sleek, Easy-To-Use Site. Many Users Didn’t. * 3 Insights From Reddit’s First Major Redesign * Parents and Families Are the Biggest Supporters of Voice * Gartner Report: Employees Confident in Economy but Less Motivated at Work * Google employees petition CEO to drop out of Pentagon AI project * Google employees organize to fight cyberbullying at work *
April 2, 2018
With Shel away with a family matter, Dan York stepped in to host this week’s episode, with Gini Dietrich contributing a segment on crisis communications. Topics included: * Snapchat launches a “Pokemon Go”-style augmented reality Easter Egg Hunt * Facebook makes some changes to improve user privacy (also here and here) * Also EFF on opting of Facebook platform sharing – and Mozilla’s Facebook Container Extension. * On the need for more transparency in social media * Doc Searls weighs in on all the tracking of media websites – and the impending GDPR * Plus two opinions about the GDPR in Wired and the New York Times * Why “POSSE” is important * Is it time for a RSS revival? * Mozilla’s 20th anniversary – and an effective use of a Twitter Moment * SpaceX just got approval to launch 4,000+ satellites to provide Internet access * Gini Dietrich talked about crisis communications and the latest news out of Michigan State (also here and here) * LinkedIn allows video in your company page newsfeed * Print isn’t dead yet – people are launching small, indy food magazines * New DNS tools from CloudFlare * Something to read: Collaboration and the creation of a new journalism commons Special thanks to Jay Moonah for the opening and closing music.
March 26, 2018
Note from Sallie: Shel has been called away by a family emergency and asked me to post this for him. That means the show notes are going to be a bit irregular. Meantime, I’m sure he’d appreciate your good wishes, but he may not be able to respond to them. Run List * Media Intelligence Minute from Carma * Twitter penalizes identical comment posted from multiple accounts. This is especially problematic for brands, and for scheduling tools like HootSuite and GaggleAmp. via the HootSuite Blog and the Twitter Developer Blog. * Facebook: Still a terrible example of crisis communication * Igloo Software spot * Facebook, privacy, and scandal: stormy with a high chance of regulation. Nevill thinks nothing will change at Facebook unless advertisers desert them in droves. * Jason Calacannis offers $100,000 seed money if your team can build a “Facebook-killer.” * Social Chorus spot * 28% of U.S. adults have stopped using a brand because of something negative they learned about in the news. * Speaking of CSR, Coca-Cola partners with the Blockchain Trust Accelerator to fight forced labor with smart contracts. Shel is enthusiastic about blockchain’s potential to create an immutable record of truth. * Dan York’s Tech Report: the 101st  meeting of the Internet Engineering Task Force, TLS 1.3, Messaging Layer Security, and more Facebook. * Blockchain and voting Special thanks to Jay Moonah for the opening and closing music. You can find the stories from which FIR content is selected at Shel’s Link Blog. Neville Hobson was co-host of The Hobson & Holtz Report for over 10 years. For over 15 years, Neville has been a voice of experience and influence when it comes to speaking about digital technologies, disruptive change in workplaces and marketplaces, relevant trends to pay close attention to, and what it all means for your business. His experiences embrace deep understanding and subject-matter expertise in contemporary business issues that include social, digital and cognitive technologies, connecting that with a career in traditional public relations, marketing communication, employee compensation and benefits communication, and investor relations. Based in the Thames Valley some 30 miles west of London, Neville works either from his home office or from a client’s location; or from wherever he has a good network connection. Links * Sheryl Sandberg: Facebook spoke too slowly about Cambridge Analytica » * Facebook to audit ap...
March 19, 2018
Serena Ehrlich, director of social and evolving media for BusinessWire, talks about what news organizations might do next now that Facebook’s algorithm has all but ended the sharing of their content in users’ News Feeds. Also in this episode: * Companies are increasing the size of their communication staffs in an effort to protect their reputations * The link between reputation and market value is getting stronger * YouTube will link from conspiracy theory videos to Wikipedia articles * Fake news spreads farther on Twitter than true stories * Companies are disclosing the CEO-employee pay ratios, and for some, it’s not pretty * GE isn’t paying executive bonuses this year * Employee surveys continue to be a great way to measure employee engagement (even at Facebook) * Marketers can learn a thing or two from the students at Marjory Douglas Stoneman High School * Is it already time to write Vero’s obit? * Mixed and Augmented Reality make inroads in the enterprise Special thanks to Jay Moonah for the opening and closing music. You can find the stories from which FIR content is selected at Shel’s Link Blog. About this week’s guest Serena Ehrlich, Director of Social and Evolving Media, provides guidance for internal and external content creation and distribution services, ranging from PR programming to mobile marketing to social media updates. Throughout her career, Ehrlich has worked to provide guidance on investor relations, public relations and overall consumer behavior relations trends. Before rejoining Business Wire in 2013, Ehrlich designed and implemented successful local, national and international social, influencer, mobile and traditional marketing campaigns for brands including Kraft, Kohls, Avon, Mattel, Mogreet and more. A ’91 graduate of Brandeis University with a B.A. in History, Ehrlich was named one of the 2013 Top 25 Women in Mobile to Watch by Mobile Marketer. Links from This Week’s Episode: * Seeking reputation “safety nets,” many companies are expanding corpcomms teams * Link Between Corporate Reputation & Market Value Strengthens: Study * YouTube will add Wikipedia links debunking conspiracy theory videos * On Twitter, the lure of fake news is stronger than the truth * Companies Are Disclosing How Much Less They Pay Workers Than Executives * GE’s top executives won’t get bonuses after company’s awful year * Employee Surveys Are Still One of the Best Ways to Measure Engagement * Will apps step up to fill Facebook’s news gap? Don’t count on it. * Facebook is talking with news outlets about creating daily videos for Facebook Watch * What marketers can learn from Parkland students’ powe...
March 12, 2018
On episode #128 of the “For Immediate Release” podcast, Kathy Klotz-Guest joins host Shel Holtz to discuss an emerging trend of brands using poetry to convey messages. Kathy — a standup comedian in addition to her day job using strategy, improv, and humor to help organizations create share-worthy experiences — sees some huge potential extensions of the approach taken by brands like Coca-Cola, Microsoft, and A+E Network. Also in this episode: * A wonderful VR experience from Barneys and the Martha Graham Dance Company * Marketers disenchanted with Facebook are finding success on Instagram and Pinterest * There is even a move toward embracing Spotify as a social network where brands can reach individuals (does your company have its own playlist yet?) * More companies are producing branded podcasts * Twitter without retweets? It might be worth considering * A listener shares his views on the PR disasters that are having very real consequences for the NFL * United Airlines thought it would be a good idea to replace performance bonuses with a lottery * Whether you get a job may depend on how AI interprets your facial expressions * Pew Research is out with its 2018 Social Media Usage survey results * Dan York’s Tech Report covers WordPress’s dominance on the web, Snapchat’s addition of @mentions, Reddit’s efforts to tighten its relationship with publishers, Facebook’s Augmented Reality market, and Bose’s plans to create AR glasses Special thanks to Jay Moonah for the opening and closing music. You can find the stories from which FIR content is selected at Shel’s Link Blog. About this week’s guest Kathy Klotz-Guest, MA, MBA, is a business storyteller, creative facilitator, and speaker. Founder of Keeping it Human, it’s her mission to help organizations turn jargon-monoxide into compelling stories and uncover bold ideas for marketing. A podcaster and comic improviser who launched her one-woman show in 2015, she is also the author of “Stop Boring Me! How to Create Kick-Ass Marketing Content, Products, and Ideas Through the Power of Improv.” Her work has been featured in Convince and Convert, SNCR.org, Business of Story, MarketingProfs, Ragan.com, PR Daily, Pragmatic Marketing, and CustomerThink. Her 7- year-old is still her favorite audience! Links from This Episode: * VR headsets pass 1 million shipments for the first time in a single quarter * Standalone VR headset shipments to top 1.5 million in 2018 as Oculus, HTC and Lenovo prepare to enter the market * Barneys Wants to Tell a Memorable Story With VR, Fashion, and Dance * Barneys Partners With The Martha Graham Dance Company For An Unprecedented Virtual Reality Experience * Forget Facebook? Why Marketers Are Embracing Pinterest and Instagram * What’s the Next Social Network? Think Music * Twitter may eventually let anyone become verified
March 5, 2018
Josh Bernoff joined host Shel Holtz for a conversation about how brands are addressing gun sales and the NRA in the wake of the February 14 mass shooting at Marjory Stoneman Douglas High School in Parkland, Florida. Later in the episode, Sean Williams and Shel had a chat about just how much HR communications will embrace the “post-text world” concept. Other topics on this week’s show include news about enterprise messaging apps, the surprise shutdown of a media company its leaders attributed to the latest Facebook algorithm change, a couple examples of backlash to design changes that ultimately amounted to little, the sudden surge of interest in social networking app Vero, how voice search could put hundreds of brands in peril, and the introduction of an AI-powered chatbot to a banner ad. Dan York’s Tech report looks at automatic captions and chat reply in YouTube Live broadcasts, Facebook’s latest move affecting publishers, the Gutenberg plugin compatibility database, and Dan’s own take on Vero. Special thanks to Jay Moonah for the opening and closing music. You can find the stories from which FIR content is selected at Shel’s Link Blog. About this week’s guests  Bernoff is Chief Troublemaker at WOBS, LLC, blogging daily at Without Bullshit, describing the BS that surrounds us and how we can cut through it with clear, powerful writing. He is the author of “Writing Without Bullshit” from HarperBusiness, which will be released on September 13. Before striking out on his own, Josh spent 20 years at Forrester Research, ultimately as Senior Vice President for Idea Development, developing ideas and analyzing consumers, technology, media, social, and mobile. He c0-authored three books while at Forrester: “Groundswell,” “Empowered,” and “The Mobile Mind Shift.” Sean Williams is Vice President and Practice Lead, Education and Internal Communications, at True Digital Communications. Before joining True Digital, Sean was the owner of Communication AMMO, Inc. Williams has held executive communication posts at National City Bank, KeyCorp and The Goodyear Tire & Rubber Company. He also provides managerial communication training through Face2Face Communication, which he acquired from Joe Williams Communications in 2015. Earlier in his career, Williams was senior consultant for Williams, where he expanded the strategic planning, research, and consulting practices, and led and refined the Face2Face program with companies including First Energy Corp., KeyCorp, the Federal Reserve Bank of Cleveland, Merck, Millennium Pharmaceuticals, Prudential and Lucent, training literally thousands of managers in the innovative and highly rated program. He also is an adjunct professor of Public Relations at Kent State University, and has created graduate classes in PR Measurement/ROI and social media measurement for Kent and another university. Links from this week’s show: * Google’s Slack alternative is available starting today * Microsoft’s Slack competitor might get a free version soon * LittleThings shuts down, a casualty of Facebook news feed change * After 2 Years,
Feb. 26, 2018
Neville Hobson joins host Shel Holtz for the February installment of “The Hobson & Holtz Report.” Topics include how KFC in the UK handled a chicken shortage that shut down half the operation’s restaurants, whether the way people are using their smart audio devices presents few opportunities for marketers, why companies need to start communicating with employees about their Artificial Intelligence plans, new criteria for evaluating making Fortune’s list of the best companies to work for, and a legal ruling that embedded tweets could violate intellectual property rights. Neville and Shel discuss comments from listeners Sheri Rosen, Tom Murphy, and Sallie Goetsch. Dan York’s Tech Report covers Mozilla Talk, the latest JetPack release, and Om Malik’s observations about Facebook from his podcast. Be sure to listen to Neville’s Small Data Forum Podcast. Catch his Carma webinar, “Big Data, Small Data: Making the Most of the Data Available,” with Jen Phillips. Special thanks to Jay Moonah for the opening and closing music. You can find the stories from which FIR content is selected at Shel’s Link Blog. Neville Hobson was co-host of The Hobson & Holtz Report for over 10 years. For over 15 years, Neville has been a voice of experience and influence when it comes to speaking about digital technologies, disruptive change in workplaces and marketplaces, relevant trends to pay close attention to, and what it all means for your business. His experiences embrace deep understanding and subject-matter expertise in contemporary business issues that include social, digital and cognitive technologies, connecting that with a career in traditional public relations, marketing communication, employee compensation and benefits communication, and investor relations. Based in the Thames Valley some 30 miles west of London, Neville works either from his home office or from a client’s location; or from wherever he has a good network connection. Links from this episode: * As deadline nears, only 6% of companies ready for GDPR * In One Tweet, Kylie Jenner Wiped Out $1.3 Billion of Snap’s Market Value * KFC says ‘We’re sorry’ for chicken shortage in blunt newspaper campaign * Andrew Bloch calls KFC’s apology “a masterclass in PR crisis management” * What 3,000 voice search queries tell us about the ‘Voice Search Revolution’ * Will Alexa be the savior of the copywriting industry? * Brands are struggling to keep up with the gender and inclusivity conversation, study suggests * CMOs Eschew Politically Charged Issues, Mostly * SocialChorus’s FutureComms 2018 conference info *
Feb. 19, 2018
This week’s conversations feature Peter Himler on companies using founders and entrepreneurs as spokespersons, Donna Papacosta on the Oxford Comma, and David Spark on a study on business video consumption habits. Other stories include… * Google has introduced its own version of Stories * You can still buy a newspaper from a newspaper rack * Twitter’s new feature streams local news video from the scene of breaking news * Facebook is creating a section in Watch to feature breaking news * Comments on Twitter or YouTube could get you banned from Twitch * Facebook is making it easier for businesses to help during a crisis * Deloitte is out with its mobile consumer survey and we’re all using smartphones for pretty much everything * Replying to customer reviews improves your overall ratings * Unilver is tackling the social media swamp with threats and blockchain Special thanks to Jay Moonah for the opening and closing music. You can find the stories from which FIR content is selected at Shel’s Link Blog. About this week’s guests Peter Himler formed Flatiron Communications LLC in 2005 after leading the media relations teams at Edelman, and WPP’s Burson-Marsteller, Cohn & Wolfe and Hill and Knowlton. He left the big agency world to help emerging and established companies and organizations better capitalize on the latest communications technologies and digital/social media strategies. In addition to running Flatiron, Peter has written since 2011 for Forbes.com on the intersection of media, technology and marketing. He also founded and edits the “Adventures in Consumer Technology” publication for Medium.com, which has 36,000 followers. He is solidly engaged in the social graph mostly with Twitter, Facebook, Instagram, RebelMouse and LinkedIn as his favored channels. Peter serves as president of the Publicity Club of New York, is active with the New York Tech Meetup, and sits on the executive board of the Communications and Media Studies Program at Tufts University. Donna Papacosta, principal of Toronto-based Trafalgar Communications, is a writer, speaker, podcaster and consultant, helping clients communicate better with employees, customers and prospects. In 2005 Donna started producing the Trafcom News Podcast, one of the first business podcasts in Canada. She is author of The Podcast Scripting Book and co-author of The Business of Podcasting. In addition to communications and podcast consulting, Donna leads workshops on social media topics, and teaches Digital Communications Strategy/Social Media at the University of Toronto School of Continuing Studies. An active member of the International Association of Business Communicators (IABC), Donna is a dual U.S.-Canadian citizen, and holds a Masters degree in Public Administration from New York University and a Certificate in Magazine Journalism from Ryerson University. David Spark is a veteran tech journalist and founder the brand journalism firm Spark Media Solutions. Spark has worked with brands such as IBM, Microsoft, HP, and Indycar Racing. He’s reported on the tech scene for more than 18 years in more than 40 media outlets, and is the author of “THREE FEET FROM SEVEN FIGURES: One-on-One Engagement Techniques to Qualify More Leads at Trade Shows” available at ThreeFeetBook.com.   Links from this week’s episode: * AMP Stories: The new Accelerated Mobile Pages format from Google *

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