Small Data Forum Podcast

By Thomas Stoeckle (strategic business development, LexisNexis BIS; co-chair Measurement Commission, Institute for PR)

About this podcast   English    United States

How do you make Big Data less intimidating, more actionable and thus more valuable, in particular for marketing and communications professionals? That is the question at the heart of the Small Data Forum, an initiative by LexisNexis Business Insight Solutions to listen, learn, share and educate ourselves and others who grapple with the challenges of the information avalanche. Industry thought-leaders Neville Hobson, Sam Knowles and host Thomas Stoeckle discuss current industry themes and news topics in the wider context of data and society.
Thomas Stoeckle leads strategic business development at LexisNexis Business Insight Solutions (BIS).
A marketing communications researcher and business leader with 25 years+ experience, he believes passionately in story-telling through robust data evidence and compelling visualization.
Originally from Germany, Thomas has been living and working in London for more than 16 years, working with clients all over the globe. In a fast-changing world, he enjoys nothing more than working with partners and clients finding and building better solutions for their communications challenges.
Forever a digital Neanderthal among digital natives, he is keenly aware that today's challenges demand fluency in the three languages of business, technology, and of course humans.
Thomas is also co-chair of the Institute for Public Relations Measurement Commission.
For nearly 30 years, Neville Hobson has been a voice of experience and influence about digital technologies and human behaviours, disruptive change in workplaces and marketplaces, and relevant trends to pay close attention to.
He helps organizations leverage his business and communication experiences, knowledge and subject-matter expertise that embraces social, digital and cognitive technologies. He helps clients understand the rise of artificial intelligence and its impact in workplaces and marketplaces; digital communication and engagement strategy and development; and how to leverage social media for stakeholder nurturing and development.
Neville is a pioneering podcaster, co-presenting the communication industry's first and most enduring podcast, "For Immediate Release: The Hobson and Holtz Report," from 2005-2015.
Sam Knowles is Founder & MD of Insight Agents, a corporate and brand storytelling business. He has almost 30 years' experience helping organisations communicate better, clearer, simpler.
Data and statistics are the foundation of the stories Sam helps companies to build; evidence-based, data-driven, insight-rich narrative. But only the foundation, before the tools and techniques of story take over.
With a PhD in experimental psychology, Sam has just written an intensely-practical guide to his craft called "Narrative By Numbers: How To Tell Stories With Data And Statistics". It will be published in early 2018.
17 episodes · since Jun, 2016
April 2, 2018
The SmallDataForum convened in late March, and as for our big story, we had several candidates and angles on the same theme of the use and abuse of data. Sam is now a newly published author of a book about how to tell powerful and purposeful stories with data, Narrative by Numbers. A very timely (and equally timeless) topic and title. A recently published study in Science about the velocity and spread of true and false news online caught our attention. Tina McCorkindale, CEO of the Institute for Public Relations, did a great analysis with key takeaways for communicators. Continue reading -> https://www.smalldataforum.com/
Feb. 14, 2018
Yet again, the Three SDF Podcasteers Neville Hobson, Sam Knowles and Thomas Stoeckle tackle a range of related themes, from trust in society to clarity in corporate messages, global attitudes towards news, and Silicon Valley's growing number of critical voices. The 2018 Edelman Trust Barometer finds China and the US poles apart, with the US in last place, experiencing its largest drop in the survey's history, and China on top with the strongest gains among all 28 surveyed countries. Now in its 18th year, the Barometer makes for an excellent chronicle of perceptions of trust around the world - and a time series that warrants more deep dive analyses, to glean insights, learn, and perhaps to lead to better informed decision-making. Continue reading -> https://www.smalldataforum.com/
Jan. 8, 2018
Our Christmas episode was recorded under the auspices of Janus, the god of all things related to time. Now into the month named after him, the SmallDataForum reviews its predictions and looks at the year ahead: Will Europe ‘take back control’, or will commercial pressures curb big tech's enthusiasm? Will 2018 be the breakthrough year for chatbots and DPAs (digital personal assistants), both in business and personal use? How will continuous technological and economic transformations affect connections between people? Continue reading -> https://www.smalldataforum.com/
Dec. 13, 2017
As the Small Data Forum progresses through its early teenage years – our latest podcast is episode 14 already – regular co-hosts Thomas Stoeckle, Neville Hobson, and Sam Knowles are taking the opportunity to look forward by looking back. Patients of our own medicine, you might say, we’re using the year end and what we’ve observed and learned in 2017 to enter the predictive analytics business. We take our inspiration from Janus, the Roman god of beginnings, transitions, and time, after whom January is named... Continue reading -> https://www.smalldataforum.com/
Nov. 5, 2017
"Trust, but verify" is a phrase that was used often by Ronald Reagan. It is more than a little ironic that this is originally a Russian proverb (Doveryai, no proveryai). Trust is also what links the various topics in episode 13 of our podcast. From Chinese citizen scores to alleged irregularities in the UK referendum and the US presidential election, the implications of GDPR and the prospects of blockchain: trust is the glue that should hold together the fabric of such interactions, in private as well as public contexts. Continue reading -> https://www.smalldataforum.com/
Oct. 12, 2017
September was PR Measurement Month, and October is conference season. Not just in UK politics, but also for a number of trade bodies in communications, PR and media monitoring. From AMEC and the PRCA, to FIBEP, ICCO, PRSA – there are plenty of awards and some reflections on where we've come from, where we are, and where we are likely to be going. Fake news remains the centre of attention. Tuesday's New York Times ran the story How Russia Harvested American Rage to Reshape US Politics.  As an issue that affects the democratic process in Western societies, this continues to have the mainstream media in its thrall. It has, as Sam puts it, "upset the liberal apple cart." Continue reading -> https://www.smalldataforum.com/
Sept. 14, 2017
Thomas Stoeckle, Neville Hobson and Sam Knowles in conversation on the history and function of PR, business and Big Data (and the ten Vs of Big Data), SNCR research initiative and survey into fake news, and more.
July 24, 2017
Amid congressional hearings and FBI investigations in the US about whether and how Russia interfered with the US Presidential Elections, discussions continue about the efficacy and ethics of micro-targeting voters. In our latest and 10th edition of the SmallDataForum podcast, Neville, Sam and I reflect on the outcome of the recent general elections in the UK.
June 21, 2017
In the latest episode of the #SmallDataForum podcast, Sam Knowles, Thomas Stoeckle, and  Neville Hobson, subject the latest piece of Big News to their usual scrutiny. There’s lively debate about old vs new media, with the right-wing traditional media (particularly the press) apparently little more than an echo chamber of vitriol, as well as the fleet-footed use of social channels and influencers to target younger voters. The very younger voters who were largely ignored in 2016’s two seismic polls and whom traditional media finds harder and harder to touch.
May 25, 2017
SDF episode 9 discusses the challenges and opportunities of accelerating progress in the areas of machine learning and AI (which for us means augmented, rather than 'just' artificial intelligence). When it comes to permanent change driven by technological advancement, the genie is out of the bottle and it is too late to resist change. We need to get better at understanding it and living with it.  Another key subject are the big social media platforms and their roles as pure technological intermediaries, as opposed to taking on the responsibilities of publishers. This is a complex and controversial field, with a broad range of opinions. Robert Thompson, CEO of News Corp. and former editor of The Times, published a strongly worded editorial in the Times on 10th April where he claimed that "the two most powerful news publishers in human history have created an ecosystem that is dysfunctional and socially destructive". He calls for Authenticated Authenticity – verified provenance, accuracy, reality – as an asset of increasing value.  Our general, rather broad advice is to question everything. More specifically, seek out sources with a proven track record that you can trust, with authors that link to things they state – to allow verification

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