Ponderings from the Perch: a Modern Marketing Podcast for the Modern Entrepreneur

By Priscilla McKinney

About this podcast   English    United States

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, a boutique marketing firm specializing in "better than your average bear" branding design and campaigns. As a marketing agency owner and serial entrepreneur topics range from marketing best practices, branding, sales funnels, podcasting, social media, platform building and media advertising buys to the reality of running a business, managing creatives, company culture, and other marketing oddities.
April 6, 2018
What happens when you put two thought leaders in the same room? In this episode of Ponderings from the Perch, Priscilla McKinney, Momma Bird and CEO of Little Bird Marketing, and Dan Leadbetter explore the different roles of thought leaders. After getting asked the same question at numerous speaking engagements, Priscilla honed in on the topic of thought leadership. Whether they acknowledge it or not, Priscilla explains, “Companies are built around thought leadership.” Identifying and amplifying your thought leadership style can give your brand the advantage in your industry. At this point, you might be asking, “But how do I know what my thought leadership style is?” Don’t fret! Our “What Kind of Thought Leader Are You?” quiz will tell you that very thing. In this episode, Priscilla (the Radical) and Dan (the Visionary) compare their leadership styles after taking the quiz. In addition to thought leadership, Priscilla and Dan dive into the topic of content marketing. They discuss: How to develop unique content for your brand 3 common “Content Traps” Priscilla’s #1 rule of content marketing So are you a Visionary, Radical, Inspiration, or Revolutionary? Find out your thought leadership style by taking the quiz! Don’t forget to head over to iTunes and leave a review with your results.
March 16, 2018
Join a fun-filled podcast with design wiz Simon Dunn, from Keen As Mustard Marketing, as he and Priscilla discuss holistic marketing strategy methods, data visualization, and the importance of industry networking. Simon, with Keen as Mustard, has been finding new ways for agencies to understand research and insights for the past ten years, with an indisputable understanding of the complexities of the field. “You don’t just do a new brand, or launch a new website, sit back and wait for the work to come in. It’s all about actually doing all of those things, joining them up, having a plan - segmentations - targeting. It’s a whole joined-up web of stuff that you’re doing - and you do need to be doing all of them. And for quite a long time!” In addition to providing marketing research PR and media relations, Keen as Mustard also helped develop Viz-Fest, an annual 4-day webinar full of market research insights. While the discussion is rife with extremely serious industry discussion, Simon and Priscilla find time to reminisce about Simon’s classiness, laugh about rebranding difficulties, and share a moment of sadness about Priscilla’s missed opportunity for Scotch eggs. While you’re enjoying the episode, be sure to connect with Simon on LinkedIn, register for Viz-Fest, and give Ponderings from the Perch a swell review on iTunes!
March 2, 2018
Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Kathrin O'Sullivan, organizational development consultant, facilitator, executive coach, and extraordinary public speaker. O'Sullivan is a twelve-year veteran of Google, where she most recently served as Leadership Development Manager, and has studied with some of the most distinguished thought leaders in her field.   Priscilla and Kathrin discuss the complexities of effecting change through coaching in an organization, and how it can often resemble the efforts of steering a giant boat. O'Sullivan brings a fresh and progressive viewpoint to the topic of how individuals and teams relate to their work.  "From a company perspective, it’s like, ‘How can we help people become more productive in their work?’ And you do this by helping people - or, at least it’s my personal philosophy - enjoy their work more. The more they enjoy their work, the more they will collaborate, and the better the results will be." They also discuss: How to navigate complexity The importance of cultures that stimulate creativity The rise of short-term teams How to approach coaching for first-timers This episode is positively bursting with thought-leadership insights, and is an excellent starting point for anyone wanting to escape the waldeinsamkeit of job dissatisfaction.  Be certain to follow Kathrin on LinkedIn, check out her website and read her blog for even more wisdom.  Love our show? Don't forget to give us a great review on iTunes! 
Feb. 16, 2018
In this episode, Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing chats with Fritz Grutzner, founder and President of Brandgarten. As a brand strategy consultant with 30 years of brand-building experience for Fortune 500s and non-profits in the U.S. and abroad, he shares his insights about how emotion drives behavior. His superpower involves identifying emotional insights and drivers of brand choice, helping organizations discover their most compelling, authentic brand story and teaching them to tell it in a consistent way. While Brandgarten is primarily a strategy firm they do a lot of in-depth marketing research, because their strategies depend on having deep human insights. Fritz pontificates on his perspective about brand building and delivering actionable insights from the research. In the end, their team works with client to:  understand the latest brain research and how to deal with the 95% of our cognitive activity that is really subconscious. help brands tell memorable stories instead of focusing on brand facts. help marketers understand the core emotions and total volatility of consumer loyalty. integrate empathy into brand stories for bigger impact. use current methodologies to tap into consumer's unfiltered thoughts. You'll enjoy some of Fritz's personal stories including his work with Johnson & Johnson baby products. If you enjoyed this interview, you'll enjoy Fritz's recommendation of Nobel Prize winner, Daniel Kahneman's book entitled Thinking Fast and Slow.  Find Fritz on LinkedIn, and check out their amazing case studies about their work with company greats including Delta, Rogaine, Organic Valley, Band-Aid, Acuvue, and more! And of course, if you loved this episode and want to hear more don't forget to give our podcast show a great review on iTunes! 
Feb. 2, 2018
  Want to know what makes a blog successful? Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Kyle Drenon, Director of Marketing at Murney Associates in Springfield, MO. After attending Mozcon 4 years ago, he details his slightly-Jerry Maguire story about how he came back to his job ready to take his company's marketing a new direction.  Find out what happened next to bring this man, this myth, this Springfield, MO lifestyle guru to leading a small but mighty team making real estate fun again. “Our strategy on content creation is to sell more than just a house; we’re selling a community, too.” From this concept came a fresh batch of blogs people actually want to read. “We felt like we were uniquely qualified to speak about that because we’re in those communities every day. It was a natural fit to start writing a lifestyle blog about Springfield and the surrounding areas.” In this podcast they tackle not only strategy and tips for good content, but they also talk about the process needed to keep a team inspired and organized. They also discuss: Repurposing content Creative brainstorming SEO vs. PPC Types of content pieces Social distribution strategies  Killing your babies (how to let a piece go that just isn't working out) Reviewing your stats Why Kyle loves wearing a robe Check out this most excellent article they reference: 26 Things Only People who Lived in Springfield in the 90s Will Remember In parting, we leave you with this:  “How’d we come up with the robe? Was some guy just like, ‘Hey, I’ve got an idea! Why don’t we make a coat out of a towel? You can have a little belt that goes around. You could dunk the belt in the toilet! Have a toilet belt.’” -Jim Gaffigan Love our show? Don't forget to give us a great review on iTunes! 
Jan. 5, 2018
Are you desperate to know what kind of fruit you are? Need to know who is your celebrity style icon?  First, join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Josh Haynam of Interact, a quiz software company. In this episode we ask: When was the last time you took a fun quiz? When was the last time you took a meaningful quiz? And, for the purposes of this show, When was the last time someone took a quiz and it turned into a sale for your business? Yup, Josh is the founder of Interact where their software helps businesses and non-profits create quizzes to not only boost brands, but generate leads.  But "Why?" you ask. Why do businesses need to create quizzes for lead generation success? Well, according to an IBM study, email marketing has an ROI of 43x, meaning that for every $1 spent on email marketing you’ll earn $43 back. Email is also the way businesses SECURE their ownership of direct access to their potential customer base. So, growing your business email list is incredibly important and quizzes are one of the best ways to generate new subscribers. In this episode Priscilla and Josh answer some tough questions for marketers like:  How do you attain a average conversion rate of 50% or higher? How can interactive quizzes create personalized workflows to drive sales?  How can quizzes spark genuine conversation to increase social media reach?  How can quizzes integrate into my automated marketing dashboard?  Josh reveals the ease with which anyone can choose an already created quiz and they discuss the strategy involved in creating your own custom quiz. Specifically, Priscilla discusses how she uses her completely custom quiz, WHAT KIND OF THOUGHT LEADER ARE YOU? to help her audience understand what kind of blogging or content creation will align best with their thought leadership style.  Lead generation quizzes can help move a business marketing plan and it can go far beyond deciding what vegetable or Star Wars character you are. Believe us, this is just the beginning. Try Interact for yourself.  Love our show? Don't forget to give us a great review on iTunes! 
Dec. 22, 2017
Priscilla and the gang (not to be confused with Kool and the Gang) bring to you the Little Bird Marketing second annual Holiday Spirit Variety Show: Spectacular! Spectacular!  Get your cup of cocoa, sit back in front of a roaring fire (either in the fireplace, or the YouTube looped video if you are a millennial) and soak in the entertainment, interviews, original music and general nonsense as you break through your deepest desire to know the "peeps" more intimately (except for Ryan).  Do you love us yet? All we want for Christmas is a 5-star iTunes rating from...you! Because we love you, here are all of the links to help you through the maze of wonderment and autoharp grandeur:  Priscilla:Into Great Silence: https://www.youtube.com/watch?v=pK1FGpd03IgOzark: https://www.youtube.com/watch?v=5hAXVqrljbsS-Town: https://stownpodcast.org/Hillbilly Elegy by J.D. Vance: https://www.amazon.com/Hillbilly-Elegy-Memoir-Family-Culture/dp/0062300547Men Explain Things to Me by Rebecca Solnit: https://www.amazon.com/Men-Explain-Things-Rebecca-Solnit/dp/1608464660Return to Love by Marianne Williamson: https://www.amazon.com/Return-Love-Reflections-Principles-Miracles/dp/0060927488Ready Player One by Ernest Cline: https://www.amazon.com/Ready-Player-One-Ernest-Cline/dp/0307887448 Brad:Stranger Things Season 2: https://www.youtube.com/watch?v=vgS2L7WPIO4Dark: https://www.youtube.com/watch?v=zy0b9e40tK8 Kahlief:The Futur.: https://www.thefutur.com/category/podcasts/ Emma:The Perfect Christmas Present: https://www.youtube.com/watch?v=UBT6G0BPUpkPlease promise us you will watch this! Leighton:Root Division: https://rootdivision.bandcamp.comPlantasia: https://www.amazon.com/Mother-Earths-Plantasia-MORT-GARSON/dp/B00VKZVLWA Priscilla (part two):"Exactly What You Wish For" 2015 Toys R Us Commercial: http://www.military.com/video/family-and-spouse/deployment/exactly-what-you-wish-for/4653796142001(WARNING: I even cried just reviewing it to post here.)The Last Jedi Trailer: https://www.youtube.com/watch?v=Q0CbN8sfihYA Head Full of Dreams by Coldplay: https://www.amazon.com/Head-Full-Dreams-Coldplay/dp/B017JGRJH4/Up and Up by Coldplay: https://www.youtube.com/watch?v=BPNTC7uZYrIGifs for Content Marketers: https://blog.hubspot.com/marketing/writing-gifs-content-marketers Stranger Things/All I Want for Christmas mas
Dec. 8, 2017
  Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Matt Hayman, founder at Review Minder where he develops and executes on-line strategies to improve companies' online presence and clout.  Matt understands not only the intricacies of this ever changing digital landscape, but he is also able to translate his knowledge into practical tips with true business benefit.  Business owners are being inundated with tactics, multiple channels, a never ending string of review sites and in general there are lots of fads and shiny options available. In the face of this complexity, the importance of online reviews can get lost. Too much confusion surrounds how companies can use them as a powerful part of their marketing mix. Companies looking to improve their visibility on the web are wise to listen in on this casual and informative conversation. They tackle relevant questions like: How you you effectively grow positive reviews online and improve your company’s reputation?  What should companies to to manage negative reviews and how can they be an opportunity? Why are online reviews so important?  What motivates people to leave positive and negative reviews? How can small businesses owners take negative reviews as constructive criticism?  How do companies scale a process to ask for positive reviews from clients? How important are Google reviews vs. Yelp and other platforms? What are the dangers of "perfect", 5-star reviews? Don't miss their fun and funny discussion on some of these favorite and hilarious online reviews. We'd say they are parodies, but they've happened in real-time on real products, so enjoy! Click here or copy and paste this link: https://www.amazon.co.uk/BIC-Her-Medium-Ballpoint-Pen/dp/B004FTGJUW/ref=cm_cr_arp_d_product_top?ie=UTF8. The customer questions and answers are also hilarious. Check out some of his great blogs on Matt Hayman's LinkedIn page to continue this great conversation.  And of course, don't forget to give our podcast show a great review on iTunes! We'd appreciate your feedback! In fact, that might be all we want for Christmas!
Oct. 20, 2017
Curious about how Wonder Twin Powers activate? Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Kristin Luck, Growth Strategist, entrepreneur, Global Strategic Advisor and dynamic powerhouse behind Luck Collective. Kristin is busy traveling the world, serving clients across Asia Pacific, Europe, North America and speaking at multiple marketing research conferences and entrepreneurial events. In this podcast, she pauses to reflect on her journey toward consulting and multiple successes when the stakes have been quite high.  Her firm, Luck Collective, is the go-to in the market research industry for growth hacking. As a consultant, she has a unique perspective from her many years of hands-on work. She founded two companies, help grow and sell three and she has held many jobs along they way. She worked as an analyst, in sales and marketing and product development departments, to name a few. These years of personal experience is the foundation to her tried and true methodologies she shares with her clients to achieve their growth and revenue goals. She proves over and over again that success in business is more than luck - it requires know-how, persistence and an organized application of an effective strategy. Luck, is the icing on the cake! Her passion project, started in 2007, is Women in Research (WIRe). Now with over 5,000 members globally, WIRe is a free to join association facilitating education, entrepreneurship and other career development goals for women in the market research industry through informal networking events around the globe, an educational webinar series, an “Office Hours” online Q&A series and an award winning one-to-one mentoring program.  Follow Kristin Luck on Twitter or connect with Kristin Luck on LinkedIn.     
Sept. 22, 2017
Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Gray MacKenzie, co-founder of Guava Box and DoInbound. Over the last 7 years, Gray has helped businesses grow efficiently by increasing revenue and reducing overhead. They take their combined expertise and tackle the deeper topic of bringing sales and marketing together in a comprehensive revenue strategy. They talk shop as mutual agency owners and discuss inbound in general.  His day to day at Guava Box was helping companies create efficient customer acquisition systems to expand. That work led him to create DoInbound, a project and process management tool built specifically for agencies, in 2013. DoInbound helps agencies grow profit, improve client results, and increase team happiness while leveraging proven processes to reduce the typical chaos and inefficiency of agency life. He shares some of his most applicable lessons about leveraging processes to scale marketing and growth efforts. They created a strategy for growing consistency in how inbound services are delivered, which provides more consistency in the results. Gray talks honestly about some of the early mistakes they made in inbound efforts which led them to creating proper sales and marketing standards.  As both of their agencies are HubSpot agencies, they discuss their journeys to becoming a content and results driven organizations. They highlight the need for agencies to bring sales and marketing into a documented process for planned company growth. For more conversations within the content marketing industry, Gray also hosts Inbound Agency Journey, the DoInbound podcast.  This weekly podcast shares the growth stories of agency owners, tips and tricks shared by actual agency owners. Have more questions? Catch Gray MacKenzie on Twitter.                 

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