Ponderings from the Perch: a Modern Marketing Podcast for the Modern Entrepreneur

Ponderings from the Perch: a Modern Marketing Podcast for the Modern Entrepreneur
By Priscilla McKinney
About this podcast
Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, a boutique marketing firm specializing in "better than your average bear" branding design and campaigns. As a marketing agency owner and serial entrepreneur topics range from marketing best practices, branding, sales funnels, podcasting, social media, platform building and media advertising buys to the reality of running a business, managing creatives, company culture, and other marketing oddities.
In this podcast

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Latest episodes
Feb. 2, 2018
  Want to know what makes a blog successful? Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Kyle Drenon, Director of Marketing at Murney Associates in Springfield, MO. After attending Mozcon 4 years ago, he details his slightly-Jerry Maguire story about how he came back to his job ready to take his company's marketing a new direction.  Find out what happened next to bring this man, this myth, this Springfield, MO lifestyle guru to leading a small but mighty team making real estate fun again. “Our strategy on content creation is to sell more than just a house; we’re selling a community, too.” From this concept came a fresh batch of blogs people actually want to read. “We felt like we were uniquely qualified to speak about that because we’re in those communities every day. It was a natural fit to start writing a lifestyle blog about Springfield and the surrounding areas.” In this podcast they tackle not only strategy and tips for good content, but they also talk about the process needed to keep a team inspired and organized. They also discuss: Repurposing content Creative brainstorming SEO vs. PPC Types of content pieces Social distribution strategies  Killing your babies (how to let a piece go that just isn't working out) Reviewing your stats Why Kyle loves wearing a robe Check out this most excellent article they reference: 26 Things Only People who Lived in Springfield in the 90s Will Remember In parting, we leave you with this:  “How’d we come up with the robe? Was some guy just like, ‘Hey, I’ve got an idea! Why don’t we make a coat out of a towel? You can have a little belt that goes around. You could dunk the belt in the toilet! Have a toilet belt.’” -Jim Gaffigan Love our show? Don't forget to give us a great review on iTunes! 
Jan. 5, 2018
Are you desperate to know what kind of fruit you are? Need to know who is your celebrity style icon?  First, join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Josh Haynam of Interact, a quiz software company. In this episode we ask: When was the last time you took a fun quiz? When was the last time you took a meaningful quiz? And, for the purposes of this show, When was the last time someone took a quiz and it turned into a sale for your business? Yup, Josh is the founder of Interact where their software helps businesses and non-profits create quizzes to not only boost brands, but generate leads.  But "Why?" you ask. Why do businesses need to create quizzes for lead generation success? Well, according to an IBM study, email marketing has an ROI of 43x, meaning that for every $1 spent on email marketing you’ll earn $43 back. Email is also the way businesses SECURE their ownership of direct access to their potential customer base. So, growing your business email list is incredibly important and quizzes are one of the best ways to generate new subscribers. In this episode Priscilla and Josh answer some tough questions for marketers like:  How do you attain a average conversion rate of 50% or higher? How can interactive quizzes create personalized workflows to drive sales?  How can quizzes spark genuine conversation to increase social media reach?  How can quizzes integrate into my automated marketing dashboard?  Josh reveals the ease with which anyone can choose an already created quiz and they discuss the strategy involved in creating your own custom quiz. Specifically, Priscilla discusses how she uses her completely custom quiz, WHAT KIND OF THOUGHT LEADER ARE YOU? to help her audience understand what kind of blogging or content creation will align best with their thought leadership style.  Lead generation quizzes can help move a business marketing plan and it can go far beyond deciding what vegetable or Star Wars character you are. Believe us, this is just the beginning. Try Interact for yourself.  Love our show? Don't forget to give us a great review on iTunes! 
Dec. 22, 2017
Priscilla and the gang (not to be confused with Kool and the Gang) bring to you the Little Bird Marketing second annual Holiday Spirit Variety Show: Spectacular! Spectacular!  Get your cup of cocoa, sit back in front of a roaring fire (either in the fireplace, or the YouTube looped video if you are a millennial) and soak in the entertainment, interviews, original music and general nonsense as you break through your deepest desire to know the "peeps" more intimately (except for Ryan).  Do you love us yet? All we want for Christmas is a 5-star iTunes rating from...you! Because we love you, here are all of the links to help you through the maze of wonderment and autoharp grandeur:  Priscilla:Into Great Silence: https://www.youtube.com/watch?v=pK1FGpd03IgOzark: https://www.youtube.com/watch?v=5hAXVqrljbsS-Town: https://stownpodcast.org/Hillbilly Elegy by J.D. Vance: https://www.amazon.com/Hillbilly-Elegy-Memoir-Family-Culture/dp/0062300547Men Explain Things to Me by Rebecca Solnit: https://www.amazon.com/Men-Explain-Things-Rebecca-Solnit/dp/1608464660Return to Love by Marianne Williamson: https://www.amazon.com/Return-Love-Reflections-Principles-Miracles/dp/0060927488Ready Player One by Ernest Cline: https://www.amazon.com/Ready-Player-One-Ernest-Cline/dp/0307887448 Brad:Stranger Things Season 2: https://www.youtube.com/watch?v=vgS2L7WPIO4Dark: https://www.youtube.com/watch?v=zy0b9e40tK8 Kahlief:The Futur.: https://www.thefutur.com/category/podcasts/ Emma:The Perfect Christmas Present: https://www.youtube.com/watch?v=UBT6G0BPUpkPlease promise us you will watch this! Leighton:Root Division: https://rootdivision.bandcamp.comPlantasia: https://www.amazon.com/Mother-Earths-Plantasia-MORT-GARSON/dp/B00VKZVLWA Priscilla (part two):"Exactly What You Wish For" 2015 Toys R Us Commercial: http://www.military.com/video/family-and-spouse/deployment/exactly-what-you-wish-for/4653796142001(WARNING: I even cried just reviewing it to post here.)The Last Jedi Trailer: https://www.youtube.com/watch?v=Q0CbN8sfihYA Head Full of Dreams by Coldplay: https://www.amazon.com/Head-Full-Dreams-Coldplay/dp/B017JGRJH4/Up and Up by Coldplay: https://www.youtube.com/watch?v=BPNTC7uZYrIGifs for Content Marketers: https://blog.hubspot.com/marketing/writing-gifs-content-marketers Stranger Things/All I Want for Christmas mas
Dec. 8, 2017
  Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Matt Hayman, founder at Review Minder where he develops and executes on-line strategies to improve companies' online presence and clout.  Matt understands not only the intricacies of this ever changing digital landscape, but he is also able to translate his knowledge into practical tips with true business benefit.  Business owners are being inundated with tactics, multiple channels, a never ending string of review sites and in general there are lots of fads and shiny options available. In the face of this complexity, the importance of online reviews can get lost. Too much confusion surrounds how companies can use them as a powerful part of their marketing mix. Companies looking to improve their visibility on the web are wise to listen in on this casual and informative conversation. They tackle relevant questions like: How you you effectively grow positive reviews online and improve your company’s reputation?  What should companies to to manage negative reviews and how can they be an opportunity? Why are online reviews so important?  What motivates people to leave positive and negative reviews? How can small businesses owners take negative reviews as constructive criticism?  How do companies scale a process to ask for positive reviews from clients? How important are Google reviews vs. Yelp and other platforms? What are the dangers of "perfect", 5-star reviews? Don't miss their fun and funny discussion on some of these favorite and hilarious online reviews. We'd say they are parodies, but they've happened in real-time on real products, so enjoy! Click here or copy and paste this link: https://www.amazon.co.uk/BIC-Her-Medium-Ballpoint-Pen/dp/B004FTGJUW/ref=cm_cr_arp_d_product_top?ie=UTF8. The customer questions and answers are also hilarious. Check out some of his great blogs on Matt Hayman's LinkedIn page to continue this great conversation.  And of course, don't forget to give our podcast show a great review on iTunes! We'd appreciate your feedback! In fact, that might be all we want for Christmas!
Oct. 20, 2017
Curious about how Wonder Twin Powers activate? Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Kristin Luck, Growth Strategist, entrepreneur, Global Strategic Advisor and dynamic powerhouse behind Luck Collective. Kristin is busy traveling the world, serving clients across Asia Pacific, Europe, North America and speaking at multiple marketing research conferences and entrepreneurial events. In this podcast, she pauses to reflect on her journey toward consulting and multiple successes when the stakes have been quite high.  Her firm, Luck Collective, is the go-to in the market research industry for growth hacking. As a consultant, she has a unique perspective from her many years of hands-on work. She founded two companies, help grow and sell three and she has held many jobs along they way. She worked as an analyst, in sales and marketing and product development departments, to name a few. These years of personal experience is the foundation to her tried and true methodologies she shares with her clients to achieve their growth and revenue goals. She proves over and over again that success in business is more than luck - it requires know-how, persistence and an organized application of an effective strategy. Luck, is the icing on the cake! Her passion project, started in 2007, is Women in Research (WIRe). Now with over 5,000 members globally, WIRe is a free to join association facilitating education, entrepreneurship and other career development goals for women in the market research industry through informal networking events around the globe, an educational webinar series, an “Office Hours” online Q&A series and an award winning one-to-one mentoring program.  Follow Kristin Luck on Twitter or connect with Kristin Luck on LinkedIn.     
Sept. 22, 2017
Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Gray MacKenzie, co-founder of Guava Box and DoInbound. Over the last 7 years, Gray has helped businesses grow efficiently by increasing revenue and reducing overhead. They take their combined expertise and tackle the deeper topic of bringing sales and marketing together in a comprehensive revenue strategy. They talk shop as mutual agency owners and discuss inbound in general.  His day to day at Guava Box was helping companies create efficient customer acquisition systems to expand. That work led him to create DoInbound, a project and process management tool built specifically for agencies, in 2013. DoInbound helps agencies grow profit, improve client results, and increase team happiness while leveraging proven processes to reduce the typical chaos and inefficiency of agency life. He shares some of his most applicable lessons about leveraging processes to scale marketing and growth efforts. They created a strategy for growing consistency in how inbound services are delivered, which provides more consistency in the results. Gray talks honestly about some of the early mistakes they made in inbound efforts which led them to creating proper sales and marketing standards.  As both of their agencies are HubSpot agencies, they discuss their journeys to becoming a content and results driven organizations. They highlight the need for agencies to bring sales and marketing into a documented process for planned company growth. For more conversations within the content marketing industry, Gray also hosts Inbound Agency Journey, the DoInbound podcast.  This weekly podcast shares the growth stories of agency owners, tips and tricks shared by actual agency owners. Have more questions? Catch Gray MacKenzie on Twitter.                 
Sept. 8, 2017
Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with her long-time friend, Tony D'Amato, Senior Sponsorship & Experiential Marketing Leader with 3M's auto care business development unit. If you think that's quite a title wait until you hear about his travel schedule!  Serving together on the board of Enlace for more than a decade, they bonded over their shared passion for poverty alleviation and community transformation in El Salvador. They've laughed, they've cried over many years whilst traveling the Pan American Highway.  Tony works in the industrial auto care aftermarket division at 3M driving deeper customer experience with the brand throughout the country and across their entire footprint. He speaks specifically about his experience working with digital and physical influencers and how that is nuanced in his market due based on the generational differences.  As an experienced event marketing expert he leads a team to personally activate at over 75 events per year. On top of the logistics that entails, they additionally activate sponsorship of 3,000 to 4,000 unique car shows per year. With life moving so fast, Tony keeps his team focused on the root of the relational experience at each event knowing that their goal is always to build brand confidence through education.  He offers expertise around these pressing questions:  How can brands drive consumer loyalty through industry influencers?  Just how excited do you get about car wax?  How important are gift baskets? (ok, this is just an inside joke) Who really is a celebrity?  Do you remember when we sent paper invitations? Don't you just love a great balloon arch?  If you're on a plane, look for him. If you miss him catch Tony D'Amato on LinkedIn.
Aug. 25, 2017
Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Peter Levitan of Saatchi & Saatchi fame. Priscilla and Peter have been friends for years and love to catch up on all things marketing - especially when it comes to change in the agency world.  Far beyond his global marketing agency fame, Peter also ran his own Portland agency and raised over $15 million for his two internet start-up companies. Not too shabby for a Ponderings from the Perch podcast guest, right?  If you're a marketing agency owner, you won't want to miss this guy and his insight. Even if you are not an agency owner, but an entrepreneur, you'll appreciate his approach to helping companies codify what they are good at, how to understand how to consistently deliver and understand the benchmarks that should be watched for measures of success.  Peter continues to consult with forward-thinking brands and agencies. He has even distilled his more than 2 decades of creating winning presentation strategies into a comprehensive ‘how to’ book that is focused on helping agencies win more pitches. You can check out the first chapter of  for free here, or if you really enjoy winning, just buy the book, The Levitan Pitch. Buy This Book. Win More Pitches.   
July 28, 2017
Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Robyn Crane, Money & Business Growth Expert known for hosting the TV show, The Financial G-Spot, Radio Show, Let’s Talk Money and as a 4-Time #1 Best Selling Author. Robyn's a self-starter and totally authentic entrepreneur introduced to Priscilla through a mutual friend. Their straight-forward approach to sales and marketing is refreshing.  They talk about the nonsense involved when people refer to as an "overnight success". Robyn also talks candidly about her experience and total commitment to her dream business and dream life. With a shift in mindset, she chartered her course to becoming an in-demand speaker and is open about her business ups and downs. Through thsi journey she discovered her passion is sharing her IMPLEMENTATION-based, not INFORMATION-based processes for financial freedom.  This impressive guest has shared her blueprint for financial and relationship success on ABC, The Motley Fool, and Fox Business News. Ready to borrow positive belief in from your community of support and take action toward your next big deal? Robyn is on a mission to empower committed and passionate women business owners to make more money and help more people, so they can have a bigger impact on the world. Through her seminars and FEMM Mentorship™ program (Female Empowered Money Makers). Check her out on her website, and get her free book called Make More Money; Help More People. 
July 14, 2017
Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Paul Kortman, Digital Marketer, SEO expert and lead nomad of the Kortman family. He and his wife take Priscilla's favorite motto of "carve out the life you want to live" very seriously. He weaves expert marketing advice in with tails from the road on this episode.   As a self-proclaimed certified nerd he originally worked at an agency where he couldn't keep his mouth shut, saying they were doing SEO and PPC wrong. Ultimately, he built a successful internal digital advertising department within that agency and happily trained someone to take his place.  Now he is the owner of Connex Social, a Digital Marketing agency specializing in increasing conversions and increasing quality traffic. Day in and day out, Paul accomplishes business objectives through solid strategy and on time tactics every time. He's living the freelancer dream and continues to work remotely while his family is totally engaged in this location-independent lifestyle. He and is wife paved the way for families who want this freelance and roaming life while maintaining a healthy focus kids and family connectivity.  Paul gives us a bit of the behind-the-scenes look at how he has morphed his company over time. He tells the story of productizing their business and building the new machination of their brand at Connex Digital Marketing. In the end, he is an entrepreneur and gives insight about the nuts and bolt of what actually works in PPC and SEO. He doesn't leave us without sharing a few actionable marketing and Facebook advertising tips, and mentions some of his favorite tools for getting business done remotely.  You can read more about this semi-nomadic life their fun and adventurous blog Nomad Together. As travel hackers of sorts, they offer their insights and experience with mastermind groups as well. Check out their podcast here.  It doesn't matter where you are in the world, you'll reach Paul Kortman here.