From Selling To Serving

From Selling To Serving
By Jim Claussen | Executive Social Academy
About this podcast
Helping sales, business development and marketing professionals influence buyers, engage clients and build loyalty in today's digital age of business. This is a concise weekly podcast, with new episodes every Wednesday. We will lead with the why, break it down into concise action steps, and learn together in a listener question and answer bonus.
In this podcast

Jim Claussen

Executive Social Academy

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Latest episodes
Aug. 27, 2014
Helping sales, business development and marketing professional influence buyers, engage clients and build loyalty in the digital age of business.   In episode 9, we dive into a concise step-by-step process of how to set up your domain, set up your blog, set a theme, create an About page, and create your first blog post. We also cover 5 tips to create good blog posts that invite more engagement. As always, we start with the why, share concise action steps and learn together through a listener Q&A. In this week's Q&A, we talk about 5 tips you can use to help you worksocial, day-to-day - how to be purposeful and intentional with your time to focus on your desired business outcomes.   To submit a question for the Listener Q&A, go to: www.executivesocialacademy.com  
July 8, 2014
Helping sales, business development and marketing professional influence buyers, engage clients and build loyalty in the digital age of business. In episode 8, we talk about why you need to blog. We talk about the opportunities to influence buyers and differentiate from competitors - what it means to you as a client facing professional, the business impact, and how to get started in a very intentional and effective manner. We start with the why, share concise action steps and learn together through a listener Q&A. To submit a question for the Listener Q&A, go to: www.executivesocialacademy.com
June 28, 2014
Helping sales, business development and marketing professional influence buyers, engage clients and build loyalty in the digital age of business.   In episode 7, we bring focus on how to accelerate business outcomes from your most important connections with dynamic prospecting and intentional management and engagement of key connections - industry influencers, your best client accounts, active opportunities, key decision makers, new buyers you are pursuing. We start with the why, share concise action steps and learn together through a listener Q&A.   To submit a question for the Listener Q&A, go to: www.executivesocialacademy.com
June 6, 2014
Helping sales, business development and marketing professionals influence buyers, engage clients and build loyalty in the digital age of business. In Episode 6, we focus on listening for signals of unmet needs as a competitive advantage in the marketplace. How to listen for opportunities to help buyers and gain new insights to better position your solutions. We start with the why, share concise action steps and learn together through a listener Q&A. To submit a question for the Listener Q&A, go to: executivesocialacademy.com
May 30, 2014
Helping sales, business development and marketing professionals influence buyers, engage clients and build loyalty in the digital age of business. In Episode 5, we progress the From Selling To Serving Podcast with insights sharing what you know, to help your buyers and clients. We start with the why, share concise action steps and learn together through a listener Q&A. For the show notes, the concise guide action worksheet, links to the recommended books or to submit a question for the Listener Q&A, head on over to: executivesocialacademy.com
May 28, 2014
Helping sales, business development and marketing professionals influence buyers, engage clients and build loyalty in the digital age of business. In this episode, we'll cover how to leverage your enterprise collaboration platform to bring the best of your company to your buyers and clients. We start with the why, share concise action steps and learn together through a listener Q&A. For the complete show notes and concise action guide, or to submit a question for the Listener Q&A, head on over to executivesocialacademy.com. 
May 28, 2014
Helping sales, business development and marketing professional influence buyers, engage clients and build loyalty in the digital age of business.   In this episode, we progress the From Selling To Serving Podcast with insights why you need to expand your platform engagement to Twitter to capture micro-niche news, engage & serve buyers in your focus area, and build an intentional network. We start with the why, share concise action steps and learn together through a listener Q&A.   For the complete show notes and concise action guide, or to submit a question for the Listener Q&A, head on over to www.executivesocialacademy.com.    
May 28, 2014
Helping sales, business development and marketing professional influence buyers, engage clients and build loyalty in the digital age of business.   In Episode 1, we launch the new From Selling To Serving Podcast with overview of the podcast format: starting with the why, sharing concise action steps and a listener Q&A. In this episode we start with the foundation for a seller's social selling and engagement, properly setting up a LinkedIn profile.   For the complete show notes and action guide, head on over to: www.executivesocialacademy.com  
May 28, 2014
Helping sales, business development and marketing professional influence buyers, engage clients and build loyalty in the digital age of business.   In this episode, we progress the From Selling To Serving Podcast with insights on how to begin engaging, serving and influencing through LinkedIn. We start with the why, share concise action steps and learn together through a listener Q&A.   For all the show notes and to get the concise action guide or submit a question for the Listerner Q&A, head on over to www.executivesocialacademy.com.