PPCPodcast

PPCPodcast
By AdStage
About this podcast
AdStage is connecting paid marketers to the data they need to analyze, automate, and report on their ad campaigns.

Website: https://www.adstage.io

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Latest episodes
Feb. 16, 2018
This week on The PPC Show, Paul Wicker and JD Prater break down the top nine headlines in ad tech and digital advertising for the week of Feb 12-16th. Tune in as they cover the latest on Chrome ad filtering, Google AMP for email, and Facebook downvote button.
Feb. 13, 2018
Welcome to episode #73 of the PPC Show, where we interview the best and brightest in paid search and social media advertising. This week we're joined by Jon Quinton, founder of Overdrive Digital. In this episode, Jon talks about making the move the freelancer to start his own digital agency in the UK. Stay tuned to learn: - How he's transitioning from freelancer to small agency - How he's defining workflows so he can take on more staff - Checklists for account onboarding and set up (defining UTM structures, ad account access, GA access etc etc) - And his fictional scenarios built in to give some real-life examples of how to proceed for new account managers
Feb. 5, 2018
Welcome to episode #72 of the PPC Show, where we interview the best and brightest in paid search and social media advertising. This week we're joined by Gianluca Binelli, founder of Booster Box Digital. In this episode, Gianluca joins us to talk about the rise of technical marketers. Stay tuned to learn: - How he got started working at Google - Why he decided to learn how to write scripts and Python - Three products he built to solve and scale client issues using code (Zuul, Caligola, Cherry Picker, Pincer Move)
Feb. 2, 2018
This week on The PPC Show, Paul Wicker and JD Prater break down the top nine headlines in ad tech and digital advertising for the week of Jan 29 - Feb 2th. Tune in as they cover the latest on Facebook's News Feed, Google AdWords muting remarketing ads, and Instagram Stories carousel ads.
Jan. 30, 2018
Welcome to episode #71 of the PPC Show, where we interview the best and brightest in paid search and social media advertising. This week we're joined by Frances Donegan-Ryan, Bing Ads Global Community Engagement. In this episode, Frances joins us to talk about: - The importance of diversity, equality, and inclusion in the digital marketing industry, - What Janes of Digital is all about - How you can get involved Janes of Digital is a "stylish event, a platform for women who work in search and digital and a place where all are welcome – this includes men. If you’re the kind of person who likes to talk to others about search and digital in a respectful, safe space, then you’re the kind of person we want to see at Janes of Digital. We’ll host a panel discussion on a topic of interest to women in digital, invite your questions and input and turn you loose with nibbles and cocktails for the kind of fierce networking you hunger for."
Jan. 26, 2018
Hey everyone, I’m Paul Wicker and I’m JD Prater. Today is Jan 26th 2018 and these are your top 9 PPC Headlines from this week.
Jan. 22, 2018
Welcome to the #70 episode of the PPC Show, where we interview the best and brightest in paid search and social media advertising. This week we're joined by Tim Halloran, Head of Social Advertising at Zato Marketing. In this episode, Tim reflects on the nine biggest Facebook updates from 2017. Stay tuned to learn more about: - The impact of Russian ads on the Facebook News Feed and subsequent algorithm changes - Power Editor & Ads Manager merging - Collection Ads - Facebook Analytics - Facebook Offline Conversions - and more!
Jan. 15, 2018
Welcome to the #69 episode of the PPC Show, where we interview the best and brightest in paid search and social media advertising. This week we're kicking off 2018 with our guest Matt Macchia, CEO at AdFury. In this episode, Matt breaks down the latest PPC trends with a few predictions of what paid marketers should keep an eye on in 2018. Stay tuned as we discuss: - Google AdWords creates a lead fen form ad similar to Facebook and LinkedIn - AI & NLP used in chatbots - Voice search makes an appearance in the search query report or network report - Year of Mobile strategy with new ad types
Jan. 13, 2018
Hey everyone, I’m Paul Wicker and I’m JD Prater. Today is Jan 12th 2018 and these are your top 9 PPC Headlines from this week.
Dec. 18, 2017
Welcome to episode #68 of the PPC Show where we interview the best and brightest paid search and paid social marketers. I'm your host JD Prater. This week I'm joined by Brandon Green, Director of Digital Acquisition at Telegraph Creative to discuss the power of event tracking in google analytics and how to use Google Optimize for A/B testing. Stay tuned as he shares his learnings and tips for website testing.