ABOUT THIS PODCAST 🔗
How To Start Up is helping founders decide what to do now, next, or never when starting & scaling a business. I'm your host Juliet Fallowfield, founder of the podcast production & PR consultancy Fallow, Field & Mason & my aim is that each episode focuses on solving one clear, specific problem faced by all startup founders & small business owners. And if you can’t find your answer, DM us!
Episodes cover practical topics including starting a business, scaling a startup, founder mental health & wellbeing, writing a pitch deck, raising investment, hiring & managing teams, PR & marketing, customer acquisition, & navigating the realities of entrepreneurship.
How To Start Up is designed to provide practical startup advice, real-world insights, & reassurance from experienced entrepreneurs, operators, & experts, so founders can make better decisions with confidence.
Subscribe to build your startup knowledge & receive invitations to exclusive events.
Follow us on Instagram: @fallowfieldmason
Guest submissions are welcomed via www.fallowfieldmason.com
Hosts:
Update frequency:
biweekly
Average audio length:
29 minutes
Guest interviews
Has sponsors
English
United Kingdom
178 episodes
since Sept. 3, 2020
episodic
AUDIENCE OF THIS PODCAST 🔗
~45.28% of listeners are from United States.
🇺🇸
US
45.28%
🇬🇧
GB
21.69%
🇮🇪
IE
8.01%
🇵🇭
PH
4.71%
🇪🇸
ES
3.77%
🇨🇦
CA
2.83%
🇵🇹
PT
2.83%
🇸🇬
SG
1.41%
🇨🇿
CZ
1.41%
🇷🇴
RO
1.41%
🇫🇷
FR
1.41%
🇦🇷
AR
0.94%
🇮🇳
IN
0.94%
🇭🇰
HK
0.47%
🇹🇼
TW
0.47%
🇬🇷
GR
0.47%
🇹🇳
TN
0.47%
🇧🇬
BG
0.47%
🇧🇧
BB
0.47%
🇻🇳
VN
0.47%
Others
0.07%
* Data source: directly measured on Listen Notes. real-time
LATEST EPISODE 🔗
How do you know if customers will actually buy your product before you launch? Juliet talks to Froot Pops founder Ana Martins about testing an idea with real customers, spotting genuine demand and knowing when you have enough proof to scale.
Ana first tested Froot Pops through Pantree, her existing…
SEARCH PAST EPISODES
Search past episodes of How To Start Up by FF&M.
PREVIOUS EPISODES 🔗
How do you turn an audience into a loyal, paying community? If you're building a newsletter, working out when to monetise a community, or wondering whether a paywall is the right call, this episode is for you.
Juliet talks to yoga teacher and Substack creator Jo Hutton about rebuilding her bus…
How do you turn viral attention into lasting business growth? Juliet talks to Little Moons co-founder Vivien Wong about what happens when a brand suddenly goes viral, how to scale without compromising your product, and how to turn a moment of visibility into long-term customer loyalty.
Vivien co-fo…
Joe talks to Juliet about what founders should really look for when hiring, where traditional recruitment falls short and how to use AI without losing the human judgement that helps you spot exceptional people. If you're making your first hires, struggling to spot real potential or wondering h…
One of the biggest pieces of advice you'll hear as a founder is to find a gap in the market. But what if the real opportunity isn't finding a gap at all, it's solving a problem you've experienced yourself?
After more than a decade in the wine industry, Bethan Higson became frust…
Before Kate Halfpenny designed wedding dresses, she dressed Kate Moss, Rihanna and Cate Blanchett for a living.
That client list didn't just shape her design eye, it built her a reputation before she'd designed a single dress for the public. When a commission for actress Emilia Fox in 200…
Every guest on this podcast talks about looking after yourself and your sleep when starting a business so I was keen to speak to someone who has first hand experience in losing it, how to get it back & making a business from it too.
Hayley Dawes spent years designing beautiful, calming homes f…
Laura Butler-Madden is an award-winning interior designer with 14 years of expertise restoring and transforming period properties. Laura hasn't left her design career. She's simply added a second one.
For anyone starting a business, this may feel like a lot given how many hats you’re al…
Most founders start with an idea & go looking for an ingredient. The Taylor sisters started with the ingredient and had to build everything else around it.
Their family has farmed plums in Northern California for four generations. For most of that time, the plum pits were just waste. Le Prunier…
Jo Glynn-Smith is a coach & specialises in leadership growth, career transition and personal transformation, working with people to navigate change. Alongside her coaching practice she hosts The Midlife Entrepreneur podcast, which explores the shift from corporate life into entrepreneurship, so…
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