Practical Product

Practical Product
By Heavybit
About this podcast
Learn how to define the right product to build.
Latest episodes
Dec. 6, 2017
In episode #13 of Practical Product, Craig and Rimas are joined by Kathy Simpson from GitHub. Kathy discusses her approach to identifying and managing product stakeholders. She reveals how she handles disgruntled stakeholders, suggesting a proactive mindset that includes breaking bad news quickly, admitting to mistakes openly and figuring out what communication style best suits each stakeholder group. The post Ep. #13, Managing Stakeholder Relationships appeared first on Heavybit.
Sept. 28, 2017
In this episode of Practical Product, Craig and Rimas are joined by Brian Doll and Michael Bernstein to explain why two engineers decided to start Reify, a B2B focused marketing consultancy, after being inspired by the business side of selling software. Reify focuses exclusively on companies selling technical products, helping them to understand the interaction and dependencies between Sales, Marketing and Product functions which is key to fostering better collaboration. They also describe some of the common blunders startups make and share how they help clients using their “3 pillars framework” for evaluating the effectiveness of pricing, packaging, and product messaging. The post Ep. #11, Reify: An Engineering Driven Marketing Consultancy appeared first on Heavybit.
Sept. 28, 2017
Craig and Rimas are joined by Brian Doll and Michael Bernstein to explain why two engineers decided to start Reify, a B2B focused marketing consultancy, after being inspired by the business side of selling software. The post Ep. #11, Reify: An Engineering Driven Marketing Consultancy appeared first on Heavybit.
Aug. 9, 2017
In Episode #10 of Practical Product, Craig and Rimas are joined by Suzie Prince from ThoughtWorks. Suzie explains how as a product manager she had to make the difficult decision to shut down her product, Snap CI. Suzie describes her learnings from that experience and shares practical tips on managing a product end-of-life such as piecemealing the announcement, gradually removing product functionality and rotating staff who support the product. The post Ep. #10, Killing Products Gracefully appeared first on Heavybit.
Aug. 9, 2017
Craig and Rimas are joined by Suzie Prince from ThoughtWorks in Ep. #10 of Practical Product. Suzie explains how as a product manager she had to make the difficult decision to shut down her product, Snap CI. The post Ep. #10, Killing Products Gracefully appeared first on Heavybit.
July 26, 2017
In the latest episode of Practical Product, Sean Ellis from GrowthHackers dispels the confusion around Growth Hacking and describes it as a systematic process of experimentation across the entire customer journey. The post Ep. #9, Demystifying Growth Hacking appeared first on Heavybit.
July 26, 2017
In the latest episode of Practical Product, Craig and Rimas are joined by Sean Ellis from GrowthHackers. Sean dispels the confusion around Growth Hacking as simply a form of “creative marketing,” and describes it as a systematic process of experimentation across the entire customer journey. Sean explains in detail his preferred approach for setting up and evolving growth teams and reveals the qualities of an effective growth team. The post Ep. #9, Demystifying Growth Hacking appeared first on Heavybit.
Feb. 16, 2017
In this episode of Practical Product Craig and Rimas are joined by Heavybit’s PR Manager Malia Powers to discuss how startups can get more publicity. Malia suggests that before you embark on any PR initiative, you should first ask yourself “why do I want press?” She shares insights to help get the most out of Hacker News, Product Hunt and developer blogs, including types of content that works, how to pitch to reporters, and timing your announcements. Listen in for Malia’s tips on getting more traction with your PR efforts. The post Ep. #8, Launch Day Trifecta: Hacker News, Product Hunt, & TechCrunch appeared first on Heavybit.
Feb. 16, 2017
In this episode of Practical Product Craig and Rimas are joined by Heavybit’s PR Manager Malia Powers to discuss how startups can get more publicity. The post Ep. #8, Launch Day Trifecta: Hacker News, Product Hunt, & TechCrunch appeared first on Heavybit.
Jan. 5, 2017
In episode 7 of Practical Product, Craig and Rimas sit down with Scott Rocher, Director of Digital Product Development at Blue Bottle Coffee. Digital products and coffee, what do they have to do with each other? Rocher shows how the offline world of coffee can affect online content, and vice versa. The post Ep. #7, Digital Dev at Blue Bottle Coffee appeared first on Heavybit.