The Source DS

By Michel Bayan

About this podcast   English    United States

On The SourceDS podcast, Michel Bayan interviews notable CEOs, executives and other thought leaders with a focus on the global direct and social selling channel.
Michel is co-founder of The SourceDS (, the most complete and transparent listing of vendors in the DS space.
He is also co-founder and CEO of DirecTech Labs (, a data science company helping DS companies and suppliers leverage artificial intelligence to turn their data into dollars. He is also an advisory board member to several tech companies outside of direct selling.
March 9, 2018
Data analysis and the operational shifts that come along with it are changing the way direct selling companies are interacting with their customers and field. In this second installment of our series ‘Executive Perspectives’, we've taken snippets of various interviews and cut them together, sharing the perspectives of : James Rosseau, Chief Commercial Officer of LegalShield Jennifer Burn, Partner at Quesnays Lori Bush, Former CEO of Rodan & Fields Kris Shenk, CIO of Cabi Clothing
Feb. 7, 2018
This is the first in a series of podcasts where we're aggregating multiple conversations with different world class direct selling executives around a single topic and this one is about technological unemployment, an idea that AI, automation and robotics are beginning to take away more jobs than they create. This is a phenomenon that is transforming the future of how people work. In this conversation you'll hear from: Traci Lynn, Founder & CEO of Traci Lynn Jewelry Al Bala, CEO of Mannatech Mark 'Bouncer' Schiro, Chariman of Stream Energy Jared Richards, Former President of Jamberry Kris Shenk, CIO of CAbi
Oct. 18, 2017
Visionary business leader and President & CEO of Princess House, Connie Tang joins The SourceDS podcast to discuss her leadership style and diversity as a crucial dimension for productivity, innovation and growth opportunities. Under her direction, Princess House underwent a brand refresh focused on the understanding that diversity and inclusion are not a "nice to have”, they are just good business.  We also cover: Growing up in an immigrant family The power of diversity in Corporate and the Field Application of agility and accountability Women in leadership positions Integrity and empowerment
Sept. 18, 2017
James Rosseau, Chief Commercial Officer at LegalShield  LegalShield is a progressive example of what direct selling companies can be, James is the third executive of LegalShield to join The SourceDS podcast. In this episode, James shares a lot of his experience and how he got into direct selling, how They were able to improve LegalShield's member retention and how much value they give to data.  
Aug. 20, 2017
Mona Ameli, President of OPTAVIA the direct selling arm of Medifast is a highly progressive executive, in this episode of The Source DS Podcast she shares her experience working in direct selling and the recent transition process they've had at OPTAVIA.  The conversation with Mona covers these topics: 1- The ideas behind the brand transformation. 2- How using multi-channel model for their benefit. 3- Running the business and creating culture. 4- Importance of data. 5- And how to be a female executive.    
May 23, 2017
Shama Hyder will be delivering a keynote at the 2017 US DSA Annual Meeting in Orlando.  Here in this episode of the SourceDS Podcast with Michel Bayan, they dive into many elements of the social strategy for direct selling including:    -How do executives know if it’s working? -The benefits of targeting and remarketing -Looking at the appropriate metrics -The value of consistency  
May 10, 2017
Jacob is the Vice President / General Manager of a new product called (Launch) by LegalShield; he is new to the direct selling industry bringing a great experience and strong career record in a couple of other startups from outside the DS industry. In this episode, he talks about how multi-channel can lead to Success and be compatible to your direct selling force and telling how LegalShield is going mainstream. 
April 27, 2017
Daniel Burrus Keynote Speaker, Business Strategist, and Global Futurist    Daniel was the keynote speaker at the 2016 DSA annual meeting where he shared his thoughts about understanding the future, as things are changing so quickly the only way for us get ahead and win is to anticipate the future better. In this Source DS podcast episode, Daniel shares absorbing perspectives about the FTC and the regulatory environment and the opportunities there. And he also talks about (Technological and Employment) and what kind of jobs going to be lost for robots and AI in the future. Listen to the Podcast.
April 12, 2017
This week's podcast features an interview with Traci Lynn from Traci Lynn Jewelry.  Traci has proven how transparency and vulnerability play an important part in communicating with your field, industry and where the business is going.  Traci also provides her thoughts on the future of the channel and digital tools she has used that are making a difference for her business.  Traci’s 3 keywords: motivate, inspire, change. 
April 6, 2017
Jared Richards

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