Sixteen:Nine

Sixteen:Nine
By Sixteen:Nine
About this podcast
This podcast is the audio extension of Sixteen:Nine, an online publication that's been documenting the growth and filtering the BS of the digital signage industry since 2006.
In this podcast

Sixteen:Nine

Sixteen

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Latest episodes
Feb. 14, 2018
Trade show managers like to attend other trade shows to see what's going and how things are done, as well chat up exhibitors who might also want to hang a shingle at that trade show manager's own event. So it was no surprise last week to find Andre Varrone - who runs Digital Signage Expo - walking the maze that is Integrated Systems Europe. Her own show is coming up in just a few weeks, so we agreed to sit down and talk about why she was at ISE, but more to the point, what digital signage people will see at the end of March at DSE. We found a place up above the crowd, which worked pretty well until near the end, when someone starts singing. Stupid me thought interviewing above the audio area, around happy hours, was clever. Subscribe to this podcast: iTunes * Google Play * RSS
Feb. 7, 2018
There's no question that making a proper investment in creative is essential to successful digital signage networks, but there's also no question that a lot of small businesses don't have the budget for full motion graphic design work, or wouldn't even know who to ask to do that work. A few companies have popped up in recent years offering versions of template tools that allow small business people to produce videos for their signs without having any motion graphic design skills. It's fair to say none of them have really caught fire, though at least one is still around. Sixteen:Nine readers may remember my own crack at this, called Spotomate. PosterMyWall is a Silicon Valley company that has, for several years now, offered online tools that let people build the creative files to make print posters, and digital versions for big social media channels like Facebook. Now the company has taken the same toolset and made it possible for users to build simple but polished videos from templates, and download them for all of $15. I got the rundown on the product, which was introduced a few weeks ago, from Jaffer Haider, the company's CEO. Subscribe to this podcast: iTunes * Google Play * RSS
Jan. 31, 2018
16:9 just released a Special Report called The Total Guide To Fine Pitch LED. It’s a big, 70 page look at the display technology, coming at it from all kinds of angles. The free report (you can download it here) came together, in part, because of sponsors - like the major one, custom LED design firm D3. They not only contributed to the report, but two of their main guys went along with me when I went to Taiwan, Hong Kong and Shenzhen, China in November to get a deep look into the companies and technologies. They go over there a lot, and knew who I should talk to and what I should see. To their everlasting credit, the tour was in no way about them. George Pappas and Jason Barak just wanted to ensure I got a good look, and that I made the most of my limited time over there. Shenzhen is vast and bewildering, so that help was incredibly valuable. Stupid me thought I could get 4 or 5 meetings in per day, but I had no idea about Shenzhen traffic or the sheer geographic scale of the place. Jason runs the business development, client-facing side of D3, and in the wake of the report coming out, I wanted to catch back up with him to talk about what’s going on in fine pitch LED, which is a LOT. Subscribe to this podcast: iTunes * Google Play * RSS
Jan. 24, 2018
Hospital and clinic rooms are rarely places people like hanging around, and digital signage has long been seen as a way to distract and entertain patients, and their family or friends. A London-based solutions provider called OOHScreen has a very different take on what digital signage should look like and do in those places. Instead of ads for cold remedies and wireless providers, they work with health care trusts in the U.K. to put in screens that are focused on beautiful visuals that ease anxiety and take peoples' minds off why they're even in those waiting rooms. At an oncology clinic that has the set-up, 98% of patients strongly agreed that the screens improved the waiting area environment. The company's principals used their backgrounds in art and communications to come up with a turnkey service that puts the screens in place, and keeps them fresh with things like custom-developed visuals shot in the surrounding countryside. I spoke with Hugh Turvey and Lisa Moore about what they do, and why it works. Subscribe to this podcast: iTunes * Google Play * RSS
Jan. 17, 2018
Fantastic creative is at the heart of any great digital signage project, and when I am asked to rattle off the names of creative shops capable of doing top-level work, Moment Factory is automatically in there. The Montreal-based creative technology group has evolved from a small collective doing VJing and just, basically, have a fun doing cool stuff, to arguably being the premier multimedia shop on the planet for jobs that involve big screens and projection mapping. Moment's people projection-mapped the Sagrada Familia in Barcelona. That's their work in the LAX International Terminal. And at Singapore's Changi Airport. Moment Factory did the reasonably modest, but awesome, ceiling display in Oakley's flagship store in New York. Moment does digital signage, but they also do live shows on cruise ships, light up bridges and even design multi-purpose media systems for stadiums. Saky Bessette, Moment's creative director and one of the founders, was kind enough to take a few minutes from his crazy work days to talk about a company that now has 250 people and offices all over the world, and the thinking behind all that great work. Subscribe to this podcast: iTunes * Google Play * RSS
Jan. 10, 2018
Integrated Systems Europe is now just a matter of weeks away, with the doors to the massive pro AV trade show in Amsterdam set to open on February 6th. The show has broken attendance records in recent years, and it looks very much like the 2018 number will exceed last year's count of 73,000-plus. ISE covers off a lot of different technologies, but of the 1,200 or so exhibitors this year, more than a third of them list digital signage as one of their product or service categories. That vendor count is twice the number of vendors who set up at DSE. I managed to get ISE's managing director Mike Blackman to slow down for a half-hour to talk about why ISE keeps growing, who attends, and what's new and different for 2018. We spoke by Skype, and unfortunately, the connection is a little chunky in spots. But it's still worth a listen if you are going or want to know more about the show. Subscribe to this podcast: iTunes * Google Play * RSS
Jan. 3, 2018
By far the busiest post on the Sixteen:Nine blog is one that lists the many options out there for free, kinda sorta free, or free to start with digital signage CMS software. One of the oldest - and among the few that are legitimately free - is Xibo, an open source digital signage solution that started as a student project in the UK many years ago. It's still around and has grown up and dramatically evolved. Xibo is still open source and still fundamentally free, but a company has developed around it to provide supporting services - things like hosting and technical help. The open source Xibo code in its early days was definitely stuff only propellor-heads could make any sense of and use, but Xibo now has friendly installers and easy user interfaces - making it a product anyone can easily work with. I spoke by Skype with Dan Garner, the student who first developed Xibo in Brighton, England, back in 2004. He now runs the supporting company, Spring Signage. Subscribe to this podcast: iTunes * Google Play * RSS
Dec. 27, 2017
A quick message from podcast host Dave Haynes. Back to regular programming in a week.
Dec. 20, 2017
Rob Gorrie is among the most digitally-savvy and sharp people I know - some of that based on the DNA of a family that's been doing marketing for more than a century. But it's also based on a pile of real world experience starting and running digital companies. The one Gorrie's been focused on for the last few years is Bricks + Matter - a Toronto-based strategy consultancy that works with retail brands and shopping centers to figure out all this emerging digital stuff - how it works, what it means and what to do with it. Digital signage is just part of the technology stack, so to speak, and in this chat we get into what retailers are doing and worrying about, as well as what works and what doesn't. Rob's a blunt realist and he's not afraid to say how a lot of what's been tried in retail - like sticking screens all over the place - simply has not worked. We also spend some time talking about Adcentricity, which about 10 years ago was trying to somehow organize and represent the advertising avails of the many, many digital out of home ad networks that were out there back then. It didn't quite happen, and we get into why, as well as how that's in many ways still the story. It's a great chat with a guy who has a lot to say. Enjoy. Subscribe to this podcast: iTunes * Google Play * RSS
Dec. 13, 2017
Just last week Manolo Almagro pulled the curtains back on a new company he's started, under the umbrella of Chris Riegel's ever-growing STRATACACHE empire. It's called Q Division, a retail tech consultancy that in many respects is the sum total reflection of 20-plus years that Manny has been around tech, in a crazy variety of ways. His roots go back to desktop publishing for print, but somehow or other he ended up working with an agency that had McDonald's as a client - and he was behind putting digital menu boards into the QSR chain back in the 90s, before flat panels were even around. They used Macs and big-ass rear-projection cubes to pull it off. He's since been an early adopter and, in many respects, an evangelist and guru for a lot of emerging technologies for online, mobile and in retail. I caught up with him late last week, and we had a great conversation that got a little out of control here and there. Subscribe to this podcast: iTunes * Google Play * RSS