This is Marketing Podcast

By Ross Morrone - Marketing, Advertising and Social Media

About this podcast   English    United States

The This is Marketing Podcast is a weekly podcast about digital marketing, branding, advertising and social media from an everyday practitioner. Ross Morrone is the Director of Marketing at Youngstown State University, and a digital marketing consultant. Follow him on Twitter @rossmorrone.
Feb. 19, 2018
I can be my own worst enemy with this statement, but, marketing isn’t hard. In fact, I think that anyone can be a marketing expert. When it comes to your business, you are the expert.  Tapping into the many marketing resources we have around us only enhances your knowledge of your business, and your ability to sell. In this podcast, I discuss how to get started with Do It Yourself Marketing. I talk about some internal tips you can use to find employee’s to build your marketing content, and what to look for in a consultant that you don’t want to spend thousands of dollars on.
Feb. 16, 2018
MBA programs seem like they are dime a dozen these days, but there is real value in getting an MBA. On this episode, I sit down with Nick Baran, a real MBA student that has a background as a teacher. We talk about why he made the choice to quit his career and pursue an MBA. He talks about making that decision, working an internship with a large corporation, a lot of what it’s like to work for me and the value he has gotten out of the MBA thus far. This is a great episode with a lot of ground covered for what it’s like to be a real MBA student. Nick’s looking for work! Hire him by emailing him at [email protected]
Feb. 12, 2018
I literally just made this word up, I think. Adverterrorists is long for advertisers, and I don’t like either of them. In this episode, I’m pretty fired up, because I get 100 sales calls and emails a day, so I’m here to talk some shit about them. If you are in a marketing position or own your own business, you know my pain. What you might not know is that this is an opportunity to get prices down and to have a little fun in our marketing day. I’m having fun in this podcast, you should listen along.
Feb. 9, 2018
As marketers, we can spend the rest of our lives producing reports for clients and executives, and if you are like me, you hate it. However, I spent some time looking for something to make my life easier when it comes to reporting and I might have found the single best online app for building what I refer to as “sexy” reports: Infogram. In this podcast, I talk a little more about why data visualization is important, but also why Infogram is a worth your time and your money. Disclaimer: They aren’t paying me to say shit about their app.
Feb. 6, 2018
What is a Chatbot? How can a Chatbot help my business? All great questions, and all topics that I cover in this week’s episode. Chatbots are nothing new, but like with any technology they are becoming increasing important for our content strategy and communication strategy. With an increase in social media communications, our customer service team might not be big enough to handle all the communication that we have every day with our customers. Chatbots can help fill in some of those frequently asked questions, and provide a real 24/7/365 support line. I think they offer a lot more than that, including data that can help us produce other valuable content for our customers.
Jan. 25, 2018
Hello, listener. I appreciate your listenership over the past year and a half, and I’m grateful for time that you have spent with me in your ears. As I look to 2018 to be another positive year for the This is Marketing podcast, I have two small favors to ask. First, share this podcast with someone that you think will find value in it. Whether a business, marketer – whatever, send them a link to your favorite episode and ask them to give a listen. If they find value and stick around, that’s great, and if not, it just might not be for them. The second, if you could fine my podcast on iTunes and give a review, it would help me in my quest to build my audience. iTunes reviews go a long way with discovery for podcasts, and as I look to take This is Marketing to the next step, that would be a tremendous help. Either way, I thank you for listening and I’m looking forward to another great year of marketing in 2018!
Jan. 24, 2018
Youtube released a press release earlier this month talking about their changes to the YouTube Partnership Program. For those channels that do not have 1,000 subscribers and more than 4,000 hours of view time, you will no longer be able to monetize your videos. What does this mean to you as a business? In this podcast, I discuss these changes, and what opportunity I actually think it will present to YouTube content contributes and those businesses on the brink of starting video as part of their marketing strategy.
Jan. 11, 2018
There is always going to be new technologies out there, augmented reality is one of those ones that I think has some real potential for marketing and branding. In this first episode of 2018, I talk about where and how AR can benefit your business, and discuss one of my favorite examples used on the 19 Crimes Wine App. The app makes each prisoner on a bottle of 19 crimes come to life, and tell their story. It’s a brilliant marketing move, and a great topic of conversation around a glass of wine.
Dec. 27, 2017
Goodbye 2017, hello 2018. In this episode, I talk about some of the trends I saw that I really enjoyed in marketing, and some of those learning moments I think we can all benefit for. All of those moment lead to what I think 2018 is going to bring us as marketers and really lay the groundwork for a productive year.
Dec. 7, 2017
30,000 podcasts listens might now seem like a big number, but from a YoY comparison, it’s a 387% increase in listens – I’ll take that stat any day. In 30,000 listens, I’ve been learning nonstop about podcasting, content and my audience, and in this episode, I share some of those learning moments. What they were, and why I think they are important to think about as you setup and build not only an audience, but a platform for your own voice.

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